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‘13

ALUMNI ENGAGEMENT 84 LIVING ALUMN 6,6 I 12 51%

GRA DU AT E

The rewards of being part of the MIT community grow with engagement.

GAGED AL UM N

Sl o 16 0 S OS 2

58

%

DE

RG

UN

DE

RG

RA

%

% 49

U

N

RA D UAT E

Other SA+P 2% 6%

%

LIVING ALUMNI POPULATION BY SCHOOL

%

TE UA AD

an

51

GR

SH A 5% SS

OE

42%

I

1 EN ,91 61

As a volunteer, you know the more engaged you are, the richer the experience. We ask you to help us increase the engagement of your fellow alumni. Many alumni are already deeply involved. In FY2013, 48 percent of MIT alumni were engaged in the virtual, face-to-face, or philanthropic activities of the Institute. We have big goals for the future. We strive to increase community engagement to 60 percent of living alumni by FY2019. We also hope to increase the number of alumni who participate in all three ways — what we have defined as the community mindshare. Please join us!

S

John Jarve '78, SM '79, MIT Alumni Association President Judy Cole, CEO and Executive Vice President

DU ATE

26 OF ALUMNI WERE ENGAGED %

PHILANTHROPICALLY

33 OF ALUMNI

ANNUAL FUND

%

$57,943,628 TOTAL DOLLARS RAISED FOR FY12

ALUMNI ANNUAL FUND DONORS

$44,207,995

WERE ENGAGED VIRTUALLY

ALUMNI DOLLARS (CAPPED)

32,986 ALUMNI DONORS

SOCIAL MEDIA & WEBSITE USERS

20 OF ALUMNI

%

8%

1,023,183 WEBSITE VISITS 708,450 visitors PAGE VIEWS: 3,350,125 DEPTH: 3.23 PAGES/VISIT

Mindshare

INFINITE CONNECTION USERS

ALUMNI ENGAGED IN ALL 3 WAYS: FACE-TO-FACE & PHILANTHROPIC & VIRTUAL

46,375

WERE ENGAGED FACE-TO-FACE

UNIQUE LOGINS TO INFINITE CONNECTION

VOLUNTEERS

Represents a SLIGHT decrease from FY12; Alumni logins down 3%, Student logins down 10%. Parent and Friend logins up.

13,187* ALUMNI + NON-ALUMNI VOLUNTEERS *Represents a 8% increase over FY11

1,428

NON-ALUMNI

11,759 ALUMNI

EVENTS

20,159*

1,202

UNIQUE ATTENDEES

UNIQUE EVENTS

4% Increase over FY11 *42,504 total attendees, includes Non-Alumni

Please encourage your peers to “Go, Click, and Give” to reach the community engagement goals. Look for updates in Volunteer View, the enewsletter for volunteers, which you can share with your clubs, classes, groups, boards, and committees.

15% Increase over FY11

GO

CLICK

ALUM.MIT.EDU

GIVING.MIT.EDU

Attend an event in your community or on campus

Login today and make sure your address, phone and email are up-to-date

Did you know? Making a recurring gift at weekly, monthly quarterly or annual frequency is now easy to do online.

ALUM.MIT.EDU/CALENDAR

GIVE


MIT ALUMNI ASSOCIATION

MIT ALUMNI ASSOCIATION FOCUS

ENGAGEMENT GOALS

FORMING A LIFELONG COMMUNITY

• Increasing community engagement by growing the Unique Alumni Engagement each year.

Face-to-Face Volunteers & Events: Confirmed participation in volunteerism, events on and off campus, or in one-on-one and group meetings.

• Increasing alumni mindshare by growing the overlap of financial, virtual and face-to-face engagement.

Goal is to increase overall engagement to 60% of living alumni by Campaign end, and to increase the mindshare to 20% of the engaged population.

Infinite connection & virtual engagement: Interaction via log in to the Alumni Association’s private online community, the Infinite Connection. Activity is also measured in other social networks where alumni and others take part.

• Strive to have the demographics of the Unique Engaged Alumni reflect the proportional demographics of the alumni population as a whole. FY11

FY12

OVERALL COMMUNITY ENGAGEMENT GOALS 60 55 50

FY13

50%

48%

52%

53%

55%

56%

FY16

FY17

58%

60%

45

PROVIDING PHILANTHROPIC SUPPORT

FY12

COMMUNITY ENGAGEMENT

Alumni annual fund donors & results: A financial contribution of any amount to MIT from alumni, parents, students and friends.

50.3%

50%

48%

Unique Alumni Engaged as a Percent of Total Alumni Population

FY13

FY14

FY15

COMMUNITY MINDSHARE GOALS 20 17

13.9%

14.8%

15.6%

FY18

COMMUNITY MINDSHARE

15

Percent of Total Engaged Alumni who Engage in All Three Ways

14.8%

15.6%

16%

17%

18%

19%

19.5%

FY19

20%

13

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

‘13

ALUMNI ENGAGEMENT

GO

CLICK

Attend an event in your community or on campus

Login today and make sure your address, phone and email are up-to-date

ALUM.MIT.EDU/CALENDAR

ALUM.MIT.EDU

GIVE

GIVING.MIT.EDU

Did you know? Making a recurring gift at weekly, monthly quarterly or annual frequency is now easy to do online.

MIT Alumni Engagement Poster 2013  
MIT Alumni Engagement Poster 2013  
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