How Do You Measure Market Maturity? The maturity of the industry into which early-stage technology entrepreneurs seek to enter is one of the most important decisions. Because both product and marketing strategies must evolve as a market matures, this decision is essential. In this context, maturity refers to the presence of direct competitors in the market.
Market Maturity: New or Existing? A truly creative product will solve a client problem that has never been solved before, usually because the technology to do so did not exist or was insufficient for widespread acceptance. When launching a new product, the market is also new, and as a result: • There is no such thing as a product category (on the supply side). •
The demand side (potential clients) are unaware that their issues can be resolved.