For those invested in the Nashville community and want a piece of it to call their own, Onward is more than a brokerage — we are a locally owned community of real estate agents deeply committed to making Middle Tennessee a great place to live for all of us.
Through our collaborative approach and personalized support, we deliver unmatched training and deeply rooted market expertise to help our agents thrive.
Because when our agents succeed, our clients and community do, too. Because it’s more than a house.
It’s a place we call home.
INVESTED IN NASHVILLE
Real estate is local and so are we. Our leadership team has worked in Middle Tennessee for more than 50 years — and we’re not going anywhere. When you work with Onward, you’ll get deeply rooted local expertise that knows how to navigate the local market so you can make the best investment.
EXPERT AGENT COMMUNITY
At Onward, you don’t just get an agent — you get access to an expert community of Realtors. We’ve built the most collaborative real estate brokerage in Nashville, so you can tap into a team of experienced agents dedicated to helping you achieve your goals.
TRUSTED, QUALITY AGENTS
We don’t care about being the biggest real estate brokerage in Nashville. We want to be the best. That’s why we don’t select just anyone to be on our team. We hand-pick quality agents who fit our culture and meet our service standards. The result is a team you can count on to help you find your next home or make your next move.
1
Factors influencing the sale of your home:
NETWORK
ADVERTISING
• Direct Mail
• Digital Ads
• Website
• Campaigns
MARKETING
• Signs
• MLS
• Showings
REALTOR®
PRICE & TERMS
Preparation
Together, we’ll explore your motivation, preferences, and the key factors influencing the sale of your property. Insights gleaned from this phase will inform our timeline, pricing, and overall marketing strategy.
LOCATION
• Area
• Community
MARKET CONDITIONS
SELLER
PROPERTY CONDITION
AVAILABILITY
MOTIVATION
ECONOMY
• Industry
• Relocation
• Disposable Income
COMPETITION
• Resale
• New Construction
• Renovation
FINANCIAL MARKET
• Interest Rates
• Loan Programs
• Borrowing Capacity
CONSULTATION
• Discuss services, the selling process, and respective Realtor/Seller responsibilities.
• Establish timeline and goals for selling your property.
• Review and sign exclusive listing agreement.
• Consider buyer incentives and/or concessions
PROPERTY IMPROVEMENTS
Assess the condition and curb appeal of your property. Recommendations are provided based on property condition and return on investment:
• Major upgrades
• Cleaning and decluttering
• Staging furnishings, if needed
• Lawn maintenance
• Minor repairs
PRICING STRATEGY
• Review Comparative Market Analysis (CMA).
• Discuss local market conditions - inventory, interest rates, days on market for a property of this type, price, and location.
• Factors such as property location, local schools, property condition, upgrades, and floor plan are taken into account.
• An appropriate list price is determined based on CMA and property condition.
GETTING YOUR HOME MARKET-READY
• Mow lawn, trim shrubs, mulch beds, and add flowers.
• Apply fresh paint to front door.
• Make minor repairs.
• Hire a professional to complete major repairs and upgrades.
• Clean or replace soiled or worn carpeting.
• Remove personal items.
• Declutter all spaces, even closets and cabinets.
• Paint walls a neutral color.
• Arrange furniture according to a specific function for each space.
• Hire a professional to deep clean.
AS YOUR AGENT, I WILL:
Research comparable listings and prepare a comprehensive listing presentation package, including a Comparative Market Analysis (CMA).
Verify property details—taxes, title, deed, land use, zoning, utilities, sewage, termite bond, dimensions, lot size, plan/plat, HOA, and local schools.
Suggest property improvements and reliable vendors to enhance market appeal
Provide insights on current market conditions and trends that could influence pricing and time on market, setting realistic expectations based on your goals.
Recommend a list price with optimal positioning and strategic pricing.
Serve as your dedicated advisor, representing your interests from start to finish.
Recommend a closing/title attorney.
Suggest a mortgage lender if you’re also purchasing a new home.
Marketing 2
Crafting an effective marketing campaign is both an art and a science. Our goal is to captivate the right prospective buyers by showcasing your property’s unique story through a multi-channel marketing plan designed to maximize exposure and spark interest.
PRE-MARKET & LAUNCH
• Professional photography, videography, and measurements are arranged.
• Yard sign is placed.
• Property is launched on the MLS broker marketplace.
• Off-market/coming soon listings are internally promoted through Onward’s agent network.
• Interest is gauged through “Coming Soon” marketing and private broker open houses.
MULTI-CHANNEL MARKETING
• Listing is syndicated to hundreds of websites - Onward, Realtracs, Leading Real Estate Companies of the World, Realtor.com, Zillow, Redfin, Trulia, etc.
• Digital advertising is targeted across Facebook, Instagram, and other platforms.
• Social media content is published.
• Email marketing is sent to local, active real estate agents.
• Print marketing such as flyers or brochures are prepared for showings.
SHOWINGS & MONITORING
• Showing appointments are coordinated with buyers and their agents.
• Public open houses are conducted, as recommended.
• Showing feedback reports are provided.
WHAT TO PROVIDE FOR MARKET LAUNCH & SHOWINGS
• One set of keys
• Tennessee Residential Property Disclosure
• Warranties and receipts for any repairs or improvements
• List of items excluded from the sale
• House and floor plans from previous appraisals
• Service contracts, utility provider details, and average monthly bills
• HOA contact information, fees, covenants, and bylaws
• Termite bond documentation
• Rental information, including lease copies and tenant contact details
• Current appraisal report
• Certified survey or plot plan
AS YOUR AGENT, I WILL:
Pre-market and promote your property to Onward agents and external networks.
Devise a marketing strategy that effectively positions your home for the right buyer.
Prepare showing instructions and offer guidelines for buyers’ agents.
Conduct property showings and follow up with promising leads and agents.
Closely monitor market trends and review feedback from showings to adjust the sales strategy as needed.
Update the MLS with any necessary changes.
3
Offer
When you receive an offer to purchase your property, it’s essential to review it carefully. The offer outlines the price the buyer is willing to pay and the specific terms they propose. In a strong market, a competitive offer may be close to, at, or even above the list price.
OFFER SUBMISSION
• A written offer is submitted by the buyer’s agent in the form of a Tennessee Association of Realtors® (TAR) Purchase and Sale Agreement.
• Offer is reviewed with attention to the following terms:
• Price
• Timeline
• Closing expenses
• Contingencies – Financial, Appraisal, Inspection, Home Sale
• Determine if the offer aligns with your needs by:
• Accepting and signing the offer
• Rejecting the offer entirely
• Submitting a counteroffer to the buyer
• Respond to multiple offers by:
• Accepting the most favorable offer
• Countering the offer closest to the preferred price and terms
NEGOTIATION OF TERMS
• A real estate counteroffer is prepared and conveyed stating that the seller has accepted the buyer’s offer subject to particular changes to the offer:
• Higher price
• Altered closing date
• Buyer concessions
• Modified home sale contingency time frame
• Refusal to pay for buyer closing costs or home warranty
• Excluding personal property
AS YOUR AGENT, I WILL:
Maintain prompt and clear communication between you and the buyer’s agent.
Provide guidance while evaluating the terms of submitted offers.
Advise on property inclusions and conveyances with sale.
Discuss estimated closing costs.
Confirm the buyer’s legitimacy by ensuring they are pre-approved for a home loan.
Prepare and submit counteroffers, acceptance, or amendments.
4
Contract
Once we’re under contract with a buyer, I’ll closely monitor the timeline and coordinate with the buyer’s agent to ensure all contract contingencies are met. I’ll guide you through the contract conditions and assist with any final negotiations to ensure a smooth path to closing.
ACCEPTANCE
• The Purchase and Sale Agreement is accepted and signed by all parties, becoming a legally binding agreement.
• The “due diligence period” is set into motion based on the contract date.
PROPERTY INSPECTIONS
• A property inspection is scheduled by the buyer’s agent.
• Inspection report findings will affect the buyer’s response:
• Accept the property in its current condition
• Terminate the contract and receive a full refund of earnest money
• Negotiate repairs or credits
• Sign addendum with agreed-upon repairs/replacements.
APPRAISAL
• An appraisal is ordered and scheduled by the lender.
• A low appraisal may impact buyer financing and require additional negotiations.
• Appraisal and financing contingency removals are signed by buyer and confirmed with lender.
AS YOUR AGENT, I WILL:
Send the accepted contract to the buyer’s agent.
Ensure all necessary documents are signed and all contract terms are met on schedule for a timely closing.
Help prepare property and provide access for inspections.
Evaluate and negotiate repair requests as needed.
Recommend trusted service providers and ensure repairs are completed within the contract’s due diligence period.
Contest the appraisal if it appears too low.
Track all contingencies and confirm that contingency removals are signed by the buyer.
Coordinate with the closing/title attorney to conduct a title search and schedule the closing date.
Closing 5
At closing, you’ll transfer the property to the buyer, fully pay off any existing mortgages, and receive your sale proceeds. If you’re using these proceeds for a new home purchase soon after, a smooth closing process is essential. I’ll be right there with you at the closing table to answer any questions and ensure everything goes seamlessly.
PREPARATIONS & WALK-THROUGH
• Initiate mortgage payoff process with your lender.
• Arrange for utilities to end service on the day of closing.
• Remove all belongings excluding “remaining property” listed in Purchase and Sale Agreement.
• Complete agreed-upon repairs.
• Clean property.
• Final walk-through is conducted.
SIGNING & FUNDING
• Review settlement statement provided by title company.
• Sign closing documents.
• Receive proceeds from the sale.
• The deed is transferred to the buyer.
• Cancel homeowners insurance policy after transfer of ownership has been recorded.
• Celebrate!
CLOSING EXPENSES
• Existing Mortgage Payoff
• Home Equity Loans
• Seller Expenses
• Buyer Expenses, if applicable
• Moving Expenses
AS YOUR AGENT, I WILL:
Coordinate the final walk-through with the buyer’s agent.
Address any questions or concerns from the final walk-through with the buyer’s agent.
Confirm that all paperwork is signed and prepared for an on-time closing.
Attend the closing to provide support and answer any questions.
Offer continued support by providing seller checklists and staying connected for any future real estate needs.
