OnTrade Scotland Magazine - May Edition 2023

Welcome to the May Edition of OnTrade Scotland

After a huge effort across our industry by many many people coming together from brands, suppliers, venues, the trade bodies and trade press the madness that is DRS in its current state has been paused.

Be under no mistake THIS has been INDUSTRY LEAD.

Lorna Slater MSP had stated repeatedly the “DRS will go ahead on the 16th of Aug 2023” with an air of stubborn arrogance that has now becoming a signature of her approach as much as her sense of incompetence in dealing with fact based information staring her in the face unless it fits her own agenda.

I would go even further in publicly calling for Ms Slater MSP to step down given that it has been clearly shown that her continued stubbornness to push an unworkable policy whilst ignoring fact based information from 1000s of industry experts including numerous trade bodies thus putting hundreds of Scottish businesses & 1000s of Scottish jobs at risk of closure whist stating that the scheme was industry lead and in this giving deliberately misleading information to the voting public is in direct breach of the ministerial code this plus her inability to communicate with relevant industry has left business with an utter lack of trust in her position and credibility.

We would like to pay a special thank you to the trade bodies SLTA, UKHospitality along with individuals like Stephen Montgomery ( SHG), Blair Bowman, Michael Bergson, Donald MacLeod, Leon Thompson, Colin Wilkinson and many many more for their fantastic work in campaigning and fighting for what is right and for our industry.

We must move our industry forward together for the better of everyone in it.

I am proud to be part of and work in an industry with people like you.

Justin Wingate Director at TopGunMedia

For press enquires or advertising opportunists please call or email: Email: info@topgunmedia.co.uk Telephone: 0141 556 4111

Work EXPERIENCEcarrying on with a Boom

Blur69 SHOOT FOR THE SKYLINE

SLTA welcomes pause to DRS and advertising ban

THE BURGER CLUB THE BURGER CLUB

Industry News

GEORGE BOWIE TEAMS UP WITH SIR ROD STEWART AND JOHNNY MAC TO RAISE FUND FOR CASH FOR KIDS

THE 8TH WORLDWIDE DISTILLED SPIRITS CONFERENCE COMES TO EDINBURGH

The conference, organised by the Scottish section of the Institute of Brewing & Distilling, takes place from the 9th to the 11th of May at the Edinburgh International Conference Centre.

With the central theme of ‘Sustaining Future Reality: Delivering Distilling Excellence and Developments’, distillers, research scientists and suppliers to the spirits sector will come together to discuss current challenges, find groundbreaking solutions and learn from and connect with each other at the 8th Worldwide Distilled Spirits Conference (WDSC).

Scots icon George Bowie has created a new genre of dance music with his new GBX and Sparkos remix of a massive country anthem – with the help of Sir Rod Stewart and hitmaker John McLaughlin. Rod insisted on duetting with Johnny Mac and the Faithful on their song Me Oh My, which came out as a single late in 2022, as well as appearing on the band’s album.

GBX DJ and producer George has remixed the song as a special official Cash For Kids single, out now with ALL income going direct to the charity – and Geo has christened it Hoedown House.

The inevitable hold ups meant the song was delayed from the original plan of a Christmas release, but with the Cash For Kids Dress Like A Popstar Day TODAY, the remix is now ON SALE and already raising money for the charity.

With a record number of 160 abstracts submitted from 20 countries, this WDSC promises to deliver a fantastic technical programme addressing a range of themes including raw materials, fermentation, distillation, maturation, flavour, analysis, security and authenticity, engineering, sustainability, data modelling, challenging tradition, and the changing world. The programme will deliver a mix of academic research and industry presentations.

The WDSC also provides a great platform for younger scientists to share their research, with 87 posters being presented at the conference. A total of 43 exhibitors will take part in the trade exhibition.

SCOTTISH WHOLESALE ASSOCIATION COMMENT ON DRS CHANGES

Colin Smith, chief executive of the Scottish Wholesale Association (SWA), said: “One of our aims, and we have been pushing for this since 2019, has been to have a de-minimis approach to ensure wholesalers putting small volumes of a product onto the market aren’t hit hard by DRS and to protect the consumer choice in hospitality and speciality retail, where such products are primarily sold.

“We were extremely pleased that our ongoing engagement with the Circular Economy Minister resulted in her announcement today of a de-minimis for all products below 5,000 unit sales.

“While we await the full detail of the de-minimis, I personally thanked the First Minister and Lorna Slater in a face-to-face meeting they held with industry late this afternoon.

Brand News

NEW BRIXTON BREWERY CAMPAIGN REMINDS GEN Z TO BRING PHOTO ID TO VOTE

Brixton Brewery is launching free-to-use photo ID booths, and thousands of informative coasters and stickers on pint glasses and cans across the UK to encourage consumers not to forget their ID on voting day. Their YES, WE CANS campaign will alert people to new Government rules which make it compulsory to carry photo ID when voting, which could mean those without, can’t make their voices heard.

Brixton Brewery is stepping in with its YES, WE CANS campaign after new research showed one in 10 British people do not have a photo ID, and nearly two million (20%) Londoners are unsure of the new regulations. Over 30% of Brits are not sure or disagree with the new rules of needing photo ID, despite it potentially being here to stay.

The survey of 2,000 people, carried out by 3gem, also

revealed that over a quarter of people are not confident about where to either obtain or update their photo ID, with over 20% of Gen Z saying they do not know where their photo ID is! Over 67% of Gen Z would be more likely to vote if they had a valid photo ID.

Inspired by the spirit of Brixton and its people, who have always been activists and campaigners, and American campaigns like Rock the Vote, supercharging participation, the brewery has partnered with Laine Pubs to install free photo booths across Brighton and London (more below), but these aren’t for selfies or group shots. The free photobooths are super simple, allowing people to walk in, grab a drink and be on their way to getting a valid photo ID. Bish, Bash, bosh the ballot box. After all, pubs have always been great places for debate, no matter your political opinion.

JOHNNIE WALKER PRINCES STREET CELEBRATES DEAF AWARENESS WEEK WITH BRITISH SIGN LANGUAGE SUPPORTED WHISKY TASTING

recently named the Best Whisky Experience in the World by Whisky Magazine.

Guests will be taken on a 90-minute exploration of Scotland’s liquid landscape, sampling a stunning collection of drams from iconic regions including Islay, the Highlands and Speyside. They will also have the opportunity to savour a very special Lowland grain whisky, exclusive to Johnnie Walker Princes Street.

To mark Deaf Awareness Week (1-7 May 2023), Johnnie Walker Princes St, Edinburgh’s Five Star Whisky Attraction, has created a new edition of one of its most popular whisky tasting experiences, with assistance from British Sign Language (BSL) interpreters from Deaf Action.

Taking place on May 5 2023, guests will enjoy a specially curated 90-minute tasting led by a whisky specialist, alongside a BSL interpreter with the support of Deaf Action. The Whisky Explorers: British Sign Language Edition will offer those using BSL a chance to enjoy a specially curated sensory experience at the venue, which was

Building an inclusive and modern visitor experience has been a core focus of Johnnie Walker Princes Street from its inception, and this new experience is the start of regular opportunities for the deaf community created by the team. The business worked with Euan’s Guide to ensure the building and its various experiences are fully accessible, and the venue is fitted with an induction loop system for those who use hearing aids.

This new tutored tasting which is due to be rolled out throughout the year, is another stride forward for the world-renowned experience’s inclusivity goals. Johnnie Walker has worked closely with Deaf Action and a native BSL using consultant to ensure the experience is tailored to the needs of deaf BSL users and those hard of hearing.

Work EXPERIENCE - carrying on with a Boom

Following on from the first of an ongoing feature starting last month with Bucks Bar, I join the team of Boom Battle Bar Glasgow for the day to experience what it is like to work in the venue, what makes the staff enjoy the venue so much & hear directly from customers why they keep coming back.

Knowing the owners Jack Harrison & Danille Sweeney as I do I was keen to see how their infectious positivity impacted the staff, and in turn the customers of Boom Battle Bar Glasgow and also learn more in a hands on way what staff in venues deal with on a daily basis.

10am and I’m greeted but a familiar smiling face at the entrance, the beaming friendly greeting is from Robyn Galloway GM of the venue ( not top radio dj and host of the Pure Radio breakfast show just incase you got confused he was moonlighting ) and she was proudly displaying my staff tshirt ….. ok so we are off to a great start I thought.

After being introduced to the staff I’d be working with I was given my tasks for my shift.

With customers already waiting to begin their Boom

experience there was no messing about, time to get the shirt on and get stuck in.

Firstly I was going to be Co hosting a group of 3 female friends out for a day of fun on the axe throwing and was going to shadow the experienced staff member to go through the rules of engagement before going it alone.

The first thing I noticed was the positive friendly approach of the host that broke the ice with the girls and made the safety brief more engaging and less like a lecture.

I tried to chip in with my loud idiotic sense of humour (which I think helped) clearly trying to make up for my lack of experience with injecting a little random stupidity whilst realising that wasn’t maybe the best thing to do during a saftey briefing on handling axes … so I shut up.

Next up ….. a group of 15 males on a stag do …. So much for starting the easy way.

I was hugely impressed with the hosts ability to keep 15 boisterous men in check politely and still keeping things engaging and fun ( not easy when the stag is wearing a cowboy hat and pink tutu and looks like Cheney from Corry. The professionalism and approach was impressive.

When I spoke to the host afterwards to understand why she chose to join the team She shared that after joining only a few months before after a few other jobs in the hospitality sector she found the fun, friendly atmosphere in the venue a big change, along with the how the staff really act like a family really looking out for each other and supporting each other made a big difference.

On digging a bit deeper she also told me that the flexibility of the senior management to try and accommodate peoples commitments from a family standpoint or from studies was a massive bonus and really made for a closer bond across all of the staff.

This was a common theme on speaking to all of the staff I got a real feeling of togetherness and was glad to hear that also spilled over into their social life where a lot of the team also socialised together which is a testament to a good relationship if you choose to spend downtime together as well.

I was trained on all of the games and loved every one of

them especially the shuffle board it’s so addictive and a little competitive (not like me at all)

I also spent time on the bar learning about the cocktails was really impressed with not only the selection of cocktails on offer but also the beers.

On speaking with many customers across the day of all ages from children attending as a family funday to the stags and hens ( hope you enjoyed your night girls ) to a couple celebrating the guys birthday ( and yes of course I had to get the whole venue to sing happy birthday to him much to the astonishment and amusement of the staff ) they all had said the same 2 words in their feedback FUN & FRIENDLY.

I genuinely loved my time learning from the team and it reinforced my respect and admiration for the venue & Jack & Dani in the amazing business they have built.

I’d like to thank the whole team at Boom Battle Bar Glasgow for the fantastic welcome and for putting up with my questions and stupidity and especially a massive thank you to Robyn, Jack & Dani for giving me the opportunity to join the team for the day.

Blur69 SHOOT FOR THE SKYLINE

Blur 69 vodka continues making its mark in Scotland with a partnership with Radisson Red , OnTrade Scotland & Skyline Events which sees the brand showcase its tremendous flavour range at the iconic Redsky Bar as well as having exclusive pop up bars at the headline Skyline events taking place at the venue over the summer.

The first of which On July 16th features world class names like:

Henry Saiz

Danny Howells

Roy Rosenfeld

Eli Nissan

Plus More

Scotland’s premier cutting-edge progressive club night SKYLINE continues to forge ahead with debuts in Scotland for artists loved from all over the world.

William, director of Blur69 has made a strong introduction to the industry for the brand as well as gaining great feedback from venues and customers alike

Not only on the great-tasting vodka but the design and shape of the bottles too.

Having had a busy two days creating a bespoke menu with industry-leading Scott Gemmel from Drink Think and LA Bar Tenders, who will be focusing on a list of cocktails for each flavour which will show bars how well the flavoured vodkas work either as a perfect serve or within a cocktail. The ultra-premium Scottish Vodka thought it was only right to also work with the creative team at Radisson Red to create some fantastic exc cocktails for their menu that not only showcase the great flavours but also give the customer something new and especially a summer vibe. The team a Radisson Red commented “the flavours of Blur69 allow us to create great tasting cocktails that we are proud to offer our customers in a creative exciting way.

The watermelon for example partners perfectly with lychee and mixer to give a signature for our menu that just bursts with flavour and is like summer in a glass.”

The rest of the year is set to be just as exciting with a calendar packed until December 2023, the journey for this brand is an exciting one. Blur69 director William Woodburn says ‘ we are really excited about the year ahead for Blur 69 Vodka, having noticed a gap in the market for an actual flavoured vodka we feel that our range of flavours and exceptional smoothness gives us the edge.

SPRINKLING OF STARDUST

Sky Garden Gin is the first offering from Scotland’s most southerly distillery, Dark Art Distillery, which opened in July 2021. Sky Garden Gin takes its inspiration from the dark skies above the nearby Galloway Forest Park, which in 2009 became the first designated dark sky park in the UK and only the 4th in the world. It is famed for having no light pollution and its beautiful quality of light, especially at dusk. This coupled with 300 square miles of rugged beauty means that over 7,000 stars are visible. As night-time arrives a crystal clear inky-blue curtain descends upon the forest, studded with sparkling and twinkling stars creating rivers of light, colours and amazing shapes. In essence a stunning sky garden.

Sky Garden Gin was deliberately designed to have an incredibly smooth taste to reflect the crisp evenings and skylines above the forest. It has won numerous awards including Best Newcomer at The Scottish Gin Awards 2021, Gold at the Peoples’ Choice Awards 2022, Silver at International Spirit Challenge 2022. Beyond plaudits for the liquid, testament to our design with Best Label at the World Gin Awards 2022. Described by World Gin Awards: “Beautiful and elegant. An accomplished modern classic with citrus zest, juniper and cardamom seeds. Opens up nicely, with classic botanicals, silky texture and long peppery finish”.

42% ABV with 18 different botanicals including orange peel, grapefruit peel, calamint, coriander seeds, lavender and 3 botanicals that have a nod to the night-time in that they either bloom or scent at night. These are grown locally for the Distillery.

Dark Art Distillery is based in the picturesque town of Kirkcudbright, south-west Scotland where Andrew, the

founder’s family have lived for 5 generations. Fiona, our distiller, moved to Kirkcudbright from Raasay. The Distillery has a 450L still named ‘Peggy’ after Andrew’s gran who hailed from Kirkcudbright. The Distillery has been built in an old primary school that had been derelict for 11 years since it closed in 2010. The building is listed and many original features of its former school days have been retained such as the old-style chalk board, wood wall panelling and reclaimed floor boards in the visitor centre. The Distillery’s name has its heritage in both the town of Kirkcudbright and the region of Galloway. The ‘Dark’ comes from the dark skies above the Galloway Forest Park and the ‘Art’ as Kirkcudbright is known as The Artists’ Town due to its long standing and rich association with the art world and in particular the Glasgow Boys and Girls art movement. The town’s art theme continues in the Distillery with 2 original artworks commissioned for the visitor centre. First, a full mural by London based street artist, Zabou, and a modern day version Kirkcudbright Gin Lane by Scottish illustrator, Carl del Angel, which is based on William Hogarth’s 1751.

SLTA welcomes pause to DRS and scrapping of proposed alcohol advertising ban

The (SLTA) Scottish Licensed Trade Association has welcomed the announcement by First Minister Humza Yousaf the deposit return scheme (DRS) will be delayed until next spring – but warned that time must be used to revisit the scheme to make it “workable and practicable”.

SLTA managing director Colin Wilkinson said: “It’s excellent news for our sector as many pubs and restaurants have been extremely worried about how the DRS is going to work in practice – common sense has prevailed.

“However, there is still going to be a DRS – this is just a delay – and it’s absolutely crucial that the Scottish Government now seriously listens to the concerns of industry to ensure that the DRS, when it is implemented next year, is fit for purpose for businesses and consumers.”

Meanwhile, the SLTA has described as “excellent news” that plans for a major clampdown on alcohol advertising have been scrapped by Mr Yousaf.

While supporting the aim of proposals that went out to consultation last November – to reduce the harm caused by alcohol to children – he accepted that the industry was concerned given current numerous challenges and confirmed that officials would “take these ideas back to the drawing board”.

Mr Wilkinson said: “This is excellent news and we look forward to engaging with Scottish Government officials as they revisit these proposals which, in their current form, would be catastrophic for the drinks industry and tourism sector.”

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The Burger Club launches with a bang

The Burger Club launch premier took place on Monday 24th April at the Doubletree by Hilton Glasgow central and wend down a storm with over 700 attendees.

The evening kicked off in the main bar in The Doubletree By Hilton in Glasgow City Centre around 6.30 where guests started arriving ahead of our official 7pm start time. The writer, Hugh Robertson and I were there to greet the several hundred attendees, made up of family, friends, media, Promoters, and representatives from the hospitality Industry.

At 7pm we started moving this excitable bunch through to the private reception area where they were treated to a large selection of free drinks provided by Dark Art Distillery, Dragon Soop, VODDY Vodka, Panther Milk and Blur69 Vodka as well as our partners at Pure Radio.

Over the next hour we enjoyed meeting a number of new contacts and catching up with old friends. The topic of conversation was invariably the upcoming premiere of the extended trailer for our new proposed 4 part series, “THE BURGER CLUB”.

By 8pm we had moved the gang into the large ballroom which had been set up with 750 seats surrounding the huge digital screen hired specifically for the showing. I got up on the stage, and delivered a rousing welcome in my usual shy retiring style, before introducing Hugh, our writer who gave the background to how the entire project came about. He was followed up on stage by Seth Gardner, our director who explained how, and why he took time out from his busy schedule to get involved, in what’s become a project of which he’s very proud. We dimmed the lights, and the opening theme tune “The Boys Are Out” written by renowned music writer and

producer, Jim Duguid, kicked in. The screen lit up and we were away.

The next 25 minutes flew by as the audience laughed, and cheered our teaser through to it’s conclusion. The tale of a quirky group of Glaswegian mates who decide to carry out an audacious robbery on Glasgow’s biggest gangster and psychopath, Frank Gilroy, was really well received, and left the audience wanting more, and asking when the rest of the story would be available to view. At 9pm the Hilton opened two additional bars to accommodate the 700 plus crowd, most of who stayed until midnight chatting positively about the movie and the evening in general. We were also treated to a set by Britt, an up and coming recording artiste from the city. I am so proud of what we have been able to pull off with a limited budget, with an incredible cast and crew and the support of the venues and promoters from the hospitality industry. They say that Britain has an enviable pedigree when it comes to “Community Theatre”. Well, I believe we’ve just pulled off an excellent example of “Community Film”.

Everyone involved would like to thank all of our partners, brands and suppliers for their support and the venues for allowing us to use the amazing venues to film it really means a lot.

The Burger Club Extended Trailer” is free to watch on You Tube. Please watch it, and share it with all your friends.

The BEN Appoint New President , Vice President & Additional Trustees

Fraser has been elected as the new president of the Scottish Drinks & Hospitality Benevolent Society at the charity's AGM Officially known as The BEN, the charity helps former and current workers of the drinks trade facing hardship, providing social, financial and emotional support

In his new role, Fraser will head the charity's board and drive operational strategy, working closely with chief executive, Chris Gardner, to optimise fundraising and the delivery of services for beneficiaries The charity have also assigned additional directors to the board in order to increase awareness throughout the trade. Fraser's presidency was announced at the charity's annual general meeting in April 2023.

“I’m proud and honoured to become the President of the BEN. Warren, Catherine, and the board have achieved some great things over the past two years, so well done to them. Steve (VP) and I intend to hit the ground running and we will keep this momentum going.

We believe there are plenty of people out there who could use our help. Our aim this year is to improve awareness of what we do and provide more support than ever before.”

Welcome to the new board members; James McGuire, Kay Sims, Gillian Murray, Niall Hassard, Harry Olorunda, Paul Wishart, Graham Chalmers Returning board members; Warren Paul, Catherine Conaghan, Alison Johnstone, Mike Phillips, Jason Cockburn, Paul Hastie, Jenny Carlsson, Euan Bain, Alan Cant, Iain Reid,

A life-long beauty and skin enthusiast with extensive knowledge and experience in the aesthetics, beauty and spa sector. Throughout her career Jennifer has worked with multiple award winning skincare and device technology brands specialising in sales and business development.

Jennifer has a strong background in skin therapies specialising in treatment development, training and marketing.

Jennifer’s passion and experience in the industry identified a high demand for the brand Hydra Pure+ providing professional business ‘skin pure solutions’ to a wider industry sector.

“I believe quality skin treatments can impact people’s lives in a positive way making them more confident and feel amazing. Hydra Pure+ is designed to do just that by providing clinic level top of the range technology, industryleading solutions & first-class support in an accessible cost effective way”.

Hydra Pure+ is a powerful, non-invasive total skin rejuvenation system tailored to all skin types and concerns delivering instant clinic level treatment results with no downtime.

Hydra Pure+ offers fantastic treatment solutions for hotels with or without beauty or spa facilities, bringing a high demand guest experience and excellent revenue stream.

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2 HOUR DRINKS SAMPLING HEADLINE LIVE MUSIC

ONETRADE AWARDS

SPECIAL GUESTS

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ON 21ST AUGUST 2023

HOSTED BY AT THE BAR’S VERY OWN NATALIE JAMES

SUPPORTING

Talk to us about leases over a cup of coffee

This month, Scotland’s biggest coffee party is back: the Glasgow Coffee Festival. Coffee has been an essential offering of many licensed trade businesses for many years and in Scotland we certainly value our coffee.

We also love coffee at Gilson Gray and can’t wait to attend the festival. We’re looking forward to meeting with the licensed trade businesses who are attending. We are well aware of the sheer size and cost of having top quality coffee machines in licensed premises and of the difficulties of getting a return on that investment. The coffee industry has changed in recent years: the

emergence of readily available specialty coffee from around the globe has resulted in this service offering becoming all the more viable.

But, as with any business, there needs to be a focus on quality of the coffee and the service. Focusing on the right things is only possible when other considerations are dealt with appropriately. The key to a successful business incorporating a full service coffee offering, is ensuring the legal considerations are dealt with professionally and meticulously.

Some readers may be property owners, therefore have tenants. Due diligence from the outset for all parties is key to ensuring focus remains on the successful running of the business. It is essential to know exactly who the landlord and tenant legal entities are. For example, is it a limited company, partnership, trusts or individuals? Many operators have separate limited companies for each restaurant. We also advise on structure and it is worth thinking about a separate limited company for the lease and the trading element of each premises. It gives absolute flexibility to the business - the structure of the business is really important and our team can advise.

There may be requirements to upkeep the energy performance of the building, asbestos management, electrical and fire safety or building insurance requirements. Where do these obligations lie throughout the term of the lease? It is really important all parties involved are clear on their obligations. It all starts with agreeing the Heads of Terms at the outset. This ensures the drafting of a detailed lease agreement is carried out as efficiently as possible. Pre agreed

Mudassar Rafi

terms helps with that and avoids unnecessary time and cost.

Whether the operator is a new business taking on their first venture, or an experienced licensed trade business, contingencies are essential.

Break clauses are invaluable to tenants particularly if starting a new business, a new part of their business or opening a new site. It may be the area is right but the particular site is not and an operator can only find that out with trial and error. A break clause allows the operator to walk away from a site which is not working and relocate. Or consider different options. This avoids tenants being tied in for many years in an unknown site. No operator starts a business venture expecting it to fail so having this safety net can is necessary, as is and good planning and management.

The premises may require refurbishment to create the ideal environment for customers. Sometimes this means the lease is already in play before trading commences. In that case, a rent free period may be a good option giving the landlord security that a tenant

is in place and will start paying rent but giving a tenant opportunity to get the premises fitted out and up and running so no rent is due before income is generated. Market rent in 2023 will differ from the market rent ten years earlier or later. Landlords do need to ensure their premises are generating rental income for years at a time and do not want to be renegotiating full leases every few years. Having a lease that accounts for this rent review provisions offer a solution. Having a fair rental figure throughout the entire lease term is important to allow for good relations between landlord and tenant.

Once the lease is in place, the fit out has been done, all of the surveys are complete, the business can start to trade which takes us back to the question of coffee!

The popularity of the annual Glasgow Coffee Festival is a clear sign that any licensed trade business should needs to think carefully about the type, style and quality of coffee they are offering. The coffee industry in Scotland is thriving and Gilson Gray can ensure that the legal considerations are dealt with expertly allowing for focus remain on the coffee.

For more information on leases please contact Mudassar Rafi on mrafi@gilsongray.co.uk or on 0141 433 7745. For structure, business and licensing advice please give Jo Millar a call on 0141 370 8116 or email her on jmillar@gilsongray.co.uk

The right advice has never been more important.

We’re honoured to have been chosen as the exclusive partner of OnTrade Magazine Scotland. As one of Scotland’s full-service law firms we’re able to offer specialist legal, property and financial services. We’re here to help in a time when support and clarity are needed most – offering valuable advice and insight on everything from licensing, business financing, employment and real estate. Different people. Different approach. Different results.

To find out more please call Jo Millar on 0141 370 8116 or email jmillar@gilsongray.co.uk

gilsongray.co.uk

With the cost of living continuing to skyrocket and food and drink price inflation at a record high, this year consumers will increasingly focus their spending where they are likely to garner some type of benefit. As a result, loyalty programmes will play a hugely important role in attracting and retaining customers in 2023.

Using EPoS systems or white-labelling apps, operators can fully leverage these benefits by providing customers with ‘rewards’ and ‘giveaways’ that feel unique to them. This is thanks to the software’s ability to analyse everyone’s purchase history and then promote specific meals and drinks to meet the preference of each customer. This will enable operators to not only stay competitive, but also improve customer service over time, retain customer data for targeted marketing campaigns, and introduce loyalty and reward programmes on an ad hoc basis.

When it comes to the future of EPoS systems, we are already seeing loyalty schemes growing in popularity. We can expect to see a rise in subscription-based schemes –– and sustainability-focused loyalty programs – such as giving points for eco-friendly purchases and planting trees.

At the same time, these capabilities also positively benefit hospitality staff by providing frictionless, convenient, and time-saving transactions for customers. This in turn reduces pressure on staffing during labour shortages that have persisted over the course of 2022 and into 2023, allowing staff to focus on higher value-adding tasks such as interacting with customers and enhancing their experience. This personability element is an important factor when a customer is evaluating whether to return to a restaurant. The next few years will be crucial in the evolution of the EPoS system, with any probability of EPoS being solely self-service channels (app and kiosks) along with the concept of cashiers and queueing reduced even further. As customers’ expectations evolve and demand for quick, convenient, and time-saving transactions grows, we’ll likely see more operators go fully digital in 2023.

Reward your biggest fans with a loyalty app that keeps your clients hooked on great deals.

You make great food that visitors love. But you want to improve efficiency, incentivise high-margin item purchases, and boost positive feelings at purchase to encourage repeat custom.

That’s where we come in.

We build stylish loyalty apps for restaurants that solve common problems. Diners gain custom loyalty rewards on all purchases – and the benefits don’t stop there. Our custom digital products can reduce staff costs and boost profits. We do this by increasing efficiency for orders made in-restaurant and for takeaway.

Unlike other restaurant apps, your 5Loyalty app integrates with your POS across all channels so you can monitor all your orders in one place – and never get caught out.

Rewards at all purchase points

Everyone loves a deal. Give something back to your diners with loyalty rewards that incentivise them to return again and again.

Diners earn loyalty points whether they eat in, get delivery, or collect.

Customise every aspect of the app.

Make the 5Loyalty app work for you. You can customise every aspect of the app.

Set rewards that benefit you, delivery boundaries and minimum spend thresholds to always maximise profit.

Complete POS integration

Keep track of all orders in one place with unique POS integration.

Accurately place orders with suppliers in advance of catering events with up-to-date order information. Everyone benefits with 5Loyalty.

The 5Loyalty app increases your diner’s positive feelings at purchase and looks great while doing it.

Whenever diners pay for their meal – whether that’s an order for takeout, collection, large event catering, or in-restaurant –we remind them of the loyalty rewards they’ve gained. Watching rewards pile up in the app is easy, and this loyalty card is one they can’t lose.

We combine the best contemporary app design with excellence in use. Diners will intuitively navigate the app to make orders, join a virtual table queue, settle their bill and more. You can customise rewards liberally across all purchase points. That way, you can incentivise orders of high-margin items and set minimum spend limits to maximise profit.

When diners have the freedom to order in-app and settle the bills themselves, you’ll reduce staff costs and boost table turnover. Increasing efficiency has never been so convenient. The app is the only one of its kind to offer complete integration with your POS so you can keep track of all your orders in one place.

Rewards for every order

However your customers spend.

Our stylish app allows your diners to order in a way that serves them. They’ll earn loyalty points if they eat in, collect, or choose delivery.

Loyalty rewards incentivise diners to order directly through your app rather than third-party delivery services.

Reward client loyalty

Choose your own offers

Set bonus point rewards for regulars

Allow diners to spend loyalty points like money

Since our humble beginnings nearly 70 years ago when the Company was founded by Bobby Lynas, Lynas Foodservice has been dedicated to one word, Service.

The aim is simple, to serve our customer with the best product and the best service we can provide.

We deliver to over 5,000 independant and chain customers every week throughout Ireland and Scotland. Our customers come from right across the catering spectrum so with our extensive range we will have the right product to suit your needs and your business.

Contact us today to find out more and arrange a visit with one of our experienced team.

We are here for you.

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