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The ultimate guide on how to relaunch your property to the market
www.collins-sarwar.com
The ultimate guide on how to relaunchyour property to the market There are many reasons why your property may have been on the market for an extended period of time without selling, this could range from your previous Estate Agent not following up on viewings and enquiries well enough or something easily rectifiable like inadequate photography. We have complied a short& usefulguide on to how relaunch your property to the market after being unsuccessful at selling the first time round. We hope this guide helps you to relaunch your property to ensure it achieves maximum exposure on the market whilst targeting motivated buyers who are actively looking to purchase in Harrow. It is important to take into account feedback received on your previous viewings and try to satisfy these issues before relaunching so they are no longer an issue when relaunching.
Choosing the right Estate Agent : Your Estate Agent must be able to demonstrate how they are different to your previous Agent and show you what they will do to get your property sold. The below points are the minimum standard expected to sell a property at top market value.
Professional photographs : If your Estate Agent took your photographs themselves then they are not professional photographs. Photographs are the first interaction all purchasers have with a property and it is therefore essential that they present your property in the best way using enhanced lighting, the correct angles and a wide angle lens. Properties with professional photographs get higher levels of interaction, viewings and therefore offers.
Professional brochures : The days of handing out a piece of paper as a brochure are going. Selling a home is about marketing it in the right way to appeal to prospective purchasers. A professional hardback and laminated brochure should be offered as standard by your Estate Agent when marketing your property for sale.
De clutter : Prospective purchasers always like a clutter free home so they can see the real size and space of your property. They want to imagine how their furniture would fit in your property and its very hard to do this with a lot of clutter everywhere. Here are a few tips to de clutter your house before viewings :
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Dedicate one cupboard to hiding all ofthe clutter and put everything in there before viewings! Put the shoes and coats away in the cupboard before photographs and viewings De clutter the kitchen surface and any tables.
Consider Rightmove& Zoopla pricing ranges before setting an Asking price : It is a common misconception by sellers and even Estate Agents, that it is advantageous to price, for example, a £400,000 property at £399,950. However, by doing this you could be excluding your property from a buyer’s search. Take a look at the price bandings on Rightmove& Zoopla and consider these before deciding on your property’s asking price. The more people that can see it on the Internet the more interest you will receive. Also, this is something to remember if you decide to reduce your asking price.
Premium listing and floorplans: To give your property the best chance of standing out amongst the many other properties on the market, its vital to have your listing as a premium listing on Zoopla and a featured listing on Rightmove. This will give your listing a bold background and extra images on the ‘Property search page’, our results show that we achieve nearly twice the number of detailed views when a property is listed as either a premier or featured listing. A floorplan is a must, its such a simple thing that some Agents simply don’t do. Floorplans allow motivated buyers to see the layout of the property and envision living there.
Social media campaign & targeted campaigns – In this era, social media plays a huge role to successfully marketing any property. Your agent should be able to demonstrate how they use social media to attract buyers who are specifically looking to purchase in Harrow. As a minimum they should produce a marketing video for your property to be launched on social media. A targeted campaign should also be launched to specifically target people who are looking to move or have an interest in property in the local area. Social media can be a great way of sharing your property as people can forward your property on to someone else they know who is looking to purchase in Harrow.
Price the property correctly – Although sometimes your property is priced well and your old Estate Agent was simply not putting in the effort, sometimes properties can be marketed at the wrong value which in turn doesn’t bring people through the door. A good example is a four bedroom detached house we took on which was previously marketed for £650 000 with another Estate Agent for 12 weeks with no offers and limited viewings.We relaunched the property with all of the points mentioned above and suggested a new guide price of £620 000 as this was more inline with the current market conditions, within 2 weeks we have conducted 12 viewings and received 2 offers. We sold the property for £640 000 which was £20 000 above the guide price. This is an example of how lowering the price can work in your favour and you can still achieve top market value for your property.
How to move forward : We hope this guide gives you an insight into the best way to relaunch your property to the market. To take the first step, please call us to arrange your free property valuation where we can talk about how we can use our modern and dynamic marketing methods to specifically target motivated buyers looking to purchase in Harrow. We at Collins Sarwar Estates are experts at successfully selling properties that have been on the market without being sold. Please call us on 020 8945 7797 for a friendly chat on how to best proceed.
The Collins Sarwar Team.