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Women in Business:


EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor


ART DEPARTMENT Production Coordinator


Production Artist


Cover Photography




Sales & Event Coordinator





Chester County

3912 ABEL DRIVE COLUMBIA, PA 17512 PHONE 717.285.1350 FAX 717.285.1360

From Our Publisher We are excited to share the stories of some very dynamic women in this year’s edition of Success Stories. These businesswomen have achieved professional successes in their careers through hard work and often extending themselves beyond what they may have once thought possible. Whether they are self-employed entrepreneurs, business owners, or dedicated employees who have found a career path they love in the corporate or nonprofit world, each of these women hopes to inspire you to achieve your professional goals and dreams. Laurell K. Hamilton, author of the Vampire Hunter series, said, “Successful people are always looking for opportunities to help others.” Success Stories offers these women an opportunity to help others though their inspiration while establishing their personal brand in the process. Learn how you can become better at personal branding by reading the article on page 11. Notice that some of the women have earned the WBE certification, which may open doors you hadn’t thought of or did not have access to previously. We’ve included information about this certification on page 18 so that you may consider it. Success Stories is an extension of BusinessWoman magazine, which is an award-winning publication in print in Central Pennsylvania and online … so you can read it anywhere, anytime. I have always thought it important to be of service to my community and have volunteered with many organizations over the years. In 1995 I wanted to take the next step by offering the 50+ population information that would be specifically relevant to them. What began as a one-county senior publication has become a diverse line of publications and events focused specifically on the needs and interests of boomers and seniors. We have gone from one edition of 50plus Senior News to publishing editions in print and online in six counties, as well as BusinessWoman magazine, b magazine, 50plus Living and many other specialty publications and events. Through the combined efforts of a competent, creative, and engaged staff, we have brought more than 90 50plus EXPOs, PowerLunches, PA STATE Senior Idol competitions, and women’s expos to the region. I have been fortunate to have benefitted from the wisdom of men and women who took the time to offer suggestions and advice along the way. I, in turn, have enjoyed helping women in any way I can and take pleasure in seeing their successes. You can’t but be inspired by these women. Perhaps next year you will consider being included so others may benefit from your experiences.


Donna K. Anderson Publisher

Cumberland County & Dauphin County 717.770.0140 Lancaster County, Lebanon County & York County 717.285.1350 E-mail:


About This Publication The following designations appear in this publication:

For advertising information:

717-285-1350 or Women in Business: SUCCESS STORIES is published annually by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2013. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited. Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service. Although every effort is made to ensure factual information, BusinessWoman cannot be held responsible for errors in contributors’ material, nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising.



: Designates those businesses that are majority woman-owned (51–100%). Because agents and independent representatives are virtually self-employed, they also may have this designation. This designation is for informational purposes only and does not constitute any type of certification. WBE: Designates those entities that have earned the Women’s Business Enterprise certification. The certification assists women in obtaining contracts available to them through federal, state, or local governments. A certain percentage of government projects are designed for women- and minority-owned firms and are required to actively seek out certified WBEs when purchasing opportunities arise. All profiles and advertisements have been accepted for publication on the assumption that the information contained in them is true and accurate and that all products or services offered in the advertisement are available to the customer according to the conditions warranted therein.

Table of Contents A Note from the Publisher..................................................................4 About This Publication ........................................................................4


FREE advance registration online! ($5 at the door)

5 Easy Steps to Market Your Personal Brand.............................11

Lancaster County

Women’s Networking Groups.........................................................18 Profiles: • Camera Box Professional Photography Tammy Shearer........................................................................12 • Dayton Communications Diane Dayton............................................................................16 • Gage Personnel Gwen P. Gage and Becky McKim.......................................16 • GeorJean Photography Studio Michelle Rinier .........................................................................12 • Hall Media Solutions Dawn Hall .....................................................................................6 • Integrated Business Consultants, Inc. Marcille Crossland...................................................................16 • Kline’s Services Barb Culton, Carley Smith, and Nancy Zigment ............7


The Program Designed to Help You Reach Your Business Goals – Women Business Enterprise Certification ............................17

omen’s Expo May 18, 2013 9 a.m. – 3 p.m. Spooky Nook Sports 2913 Spooky Nook Road, Manheim (Just off Rt. 283 at the Salunga exit)

Beauty Home Health & Wellness Shopping Fashion Finance Technology Nutrition and more!

• KPETS (Keystone Enhanced Pet Therapy) Karen Gerth...............................................................................13

• Regional Gastroenterology Associates of Lancaster (RGAL) Sadiya Cheshty...........................................................................8 • Strategic Consulting Partners Monica Gould .............................................................................9 • Subway Kathy George............................................................................13 • synergize! Marilyn Walker .........................................................................14

November 9, 2013 9 a.m. – 3 p.m.


• Lancaster School of Cosmetology & Therapeutic Bodywork Deborah Dunn .........................................................................16

Carlisle Expo Center 100 K Street, Carlisle

• Triangle Press, Inc. Adrianne Kihm and Tammy Shelley.................................14 • uFinancial Group Deborah E. Pajak .....................................................................10 • Visiting Angels Susan Heinle .............................................................................15

To register for free tickets or for more information, go to: Talk to us about sponsor or exhibitor opportunities! SUCCESS STORIES 2013


photo by GeorJean Photography

While we are changing our name, everything that we represent and stand for will remain the same – commitment, loyalty, and dedication to our clients will not waiver.

Dawn Hall President and CEO Hall Media Solutions Barry Bruce & Company celebrates its 25th anniversary in 2013—and with that celebration, a new name: Hall Media Solutions. Dawn Hall, president and CEO, began working for the company in March 1997 as a part-time receptionist. As other employees moved on to other careers, Hall began handling their responsibilities. Her passion and determination to learn everything she could about the advertising agency business quickly earned her the promotion to media director, then vice president—and now, president and CEO. Founded in 1988 as Barry Bruce & Company, Inc., Hall Media Solutions is a full-service, award-winning advertising agency with special expertise in all aspects of television and radio, from media research and production to strategic planning and rate negotiations. As a full-service agency, the company is also actively involved with direct mail, corporate logo design, corporate reports, newspaper and magazine advertising, co-op and vendor campaigns, and billboards. “We will always continue to honor founder Barry Bruce, my mentor, as we move forward,” Hall said. “While our name is changing, everything that we represent and stand for will remain the same—our commitment, loyalty, and dedication to our clients will not waiver.” Dawn and her fellow staff members at Hall Media Solutions are strong believers in common sense and practicality. They strive to be “user-friendly,” serving their clientele on an “a la carte” basis that focuses on their clients’ particular needs, not theirs. Dawn’s clients ultimately reap the benefits of the company’s experience and expertise with substantially lower spot costs, preferred spot placement, etc.



“In the overwhelming majority of cases, the money we save our clients during the media-buying process greatly exceeds our professional fees,” she noted. It has been company philosophy and objective from day one to become “partners” with clients, with a strong and loyal commitment to their success. Hall Media Solutions accepts clients selectively, collaborating with them as partners in developing successful advertising and media campaigns. Dawn and all the employees at Hall Media Solutions take pride in maintaining their clients and enjoy an average client relationship in excess of 15 years. “The company has stood on strong values of innovation, ingenuity, and integrity for more than 20 years, and that is something that will never change,” said Dawn. “Our clients’ success is our success, and our dedication and service to our clients is second to none.” 

Dawn Hall 600 J Eden Road Lancaster, PA 17601 717.569.5000 717.569.6010 – Fax

photo by GeorJean Photography

Not just a septic company, Kline’s is also a leader in renewable energy.

Pictured above, left to right

Carley Smith, Safety Director Nancy Zigment, Marketing Coordinator Barb Culton, Environmental Compliance Officer Kline’s Services, Inc. Barb Culton Barb Culton began her now 36-year career in the environmental field at an army tank factory; it was while working there that she added a wastewater license to her science and biology degree, which she had earned from Clarion University and The University of Pittsburgh. It was 10 years ago this January that Barb came to Kline’s as its environmental compliance officer. In addition to ensuring all Kline’s operations are in compliance with government regulations, Barb oversees numerous projects that convert waste into beneficial reuse, such as transforming food waste into electrical power—in fact, Kline’s creates enough electricity to support itself and 450 homes. Barb was part of the Kline’s team that presented its work at the 2012 BioCycle Conference in St. Louis, Mo. Barb’s environmental focus also extends to her personal commitments, which include many 5K benefit runs and hikes with proceeds benefiting community environmental needs. Carley Smith For Carley Smith, safety director at Kline’s, her job boils down to one basic virtue: every day, she helps bring employees home safely to their families. Smith, a native of Bethlehem, Pa., earned a bachelor’s degree in occupational safety and hygiene management from Millersville University. After working in the safety field for more than a decade, Smith came to Kline’s after having her third child, realizing

Carley Smith

she could benefit from the company’s flexible scheduling, “family feel,” and trust in her abilities. Those abilities include implementing and upgrading safety and training programs and working closely with Kline’s employees, teaching safer ways to complete their tasks and new concepts that help workers do their jobs more efficiently and safely. She is a member of the Lancaster Chamber Workers Compensation Advisory Group and the ABC Keystone Safety Committee. Nancy Zigment Originally from Chicago, Nancy Zigment’s family moved to Lancaster when she was a child. The daughter of an experimental, forward-thinking father, Nancy was encouraged to follow her creative talents into the workforce. After moving about the country for 20 years in a variety of executive positions, Nancy returned to Lancaster and accepted the marketing coordinator position at Kline’s. There, she has responsibilities ranging from event planning to all things public relations. Not just a septic company, Kline’s is also a leader in renewable energy, and Nancy is passionate about this practice of environmental stewardship. An independent problem-solver who “can’t imagine anything” she’d rather be doing, Nancy serves as a mentor in the Lancaster Chamber of Commerce’s business mentorship program and has been active in numerous nonprofit organizations in the community.

Nancy Zigment

Barb Culton 5 Holland Street, Salunga, PA 17538 717.898.8158 – Lancaster 3401 Concord Road, York, PA 17402 717.843.0015 – York



I absolutely love working with patients, and I get to work in the areas in GI that I’m passionate about.

Sadiya Cheshty, MD Gastroenterologist, Regional Gastroenterology Associates of Lancaster (RGAL) Medical Director, Women’s Digestive Health Center Sadiya Cheshty, MD, a board-certified gastroenterologist with Regional Gastroenterology Associates of Lancaster (RGAL), understands the challenges of women’s digestive health. With this in mind, she is excited to serve as medical director for RGAL’s new Women’s Digestive Health Center. The center is part of the Women’s Specialty Center at Women & Babies Hospital, which includes healthcare services provided by female specialists in cardiology, behavioral counseling, and digestive health. The center is the only one in the region staffed entirely by women specializing in women’s health needs. Board certified in gastroenterology and internal medicine, Sadiya earned her medical degree at the State University of New York Downstate School of Medicine and completed her medical residency at North Shore University Hospital – New York University School of Medicine. Sadiya and her husband moved to the Lancaster area after she completed her fellowship training in gastroenterology, hepatology, and nutrition at Loyola University Medical Center – Stritch School of Medicine in Chicago. “I really love it here; it’s definitely a good place to live,” Sadiya said. “We have very good medical facilities, the best in every specialty. I’ve been very impressed with the level of medical care that is available in Lancaster and the wonderful resources.” And now, the Women’s Digestive Health Center will serve as one more of those local resources, one that takes a proactive approach with prevention and uses unique screening measures designed especially for women. “Digestive disorders uniquely affect women, and there’s a whole array of disruptions to the GI tract that can really interfere with women’s lives,” said Sadiya. In fact, research indicates that gastrointestinal distress is more



than twice as common in women as in men and that females have a greater incidence of complicating factors than men. Digestive disorders such as reflux, constipation, diarrhea, gas, and bloating can disrupt and interfere with the daily activities and quality of life of many women. For the future, Sadiya’s main goal is to encourage women to be proactive, to feel empowered, and to take control of their digestive health. “For the most part, women can be very reluctant to discuss their GI issues,” she said. “Women are very good about getting mammograms, but statistically speaking, they’re not very good about getting colonoscopies. “I love my work,” Sadiya continued. “I absolutely love working with patients, and I get to work in the areas in GI that I’m passionate about.”

Dr. Sadiya Cheshty 694 Good Drive, Suite 23 Lancaster, PA 17601 717.544.3406

photo by Camera Box

Monica’s passion for making a difference in her community sparked the growth of SCP’s nonprofit business division.

Monica Gould President Strategic Consulting Partners Monica Gould, one of 2009’s Pennsylvania’s Best 50 Women in Business, is the president of Strategic Consulting Partners (SCP). She is known for her ability to run a business from soup to nuts. Over the past 18 years, Monica’s expertise and versatility has taken her to the top of the management-consulting field. Monica has 28 years of business experience, including 10 years in executive management roles at MCI Telecommunications Corporation and the Whirlpool Corporation. After many years of great success in the corporate world, the long hours and extensive travel infringed upon her family life. Although she thrived professionally, her family and two young daughters were her top priority. In 1994, Monica decided to parlay her business expertise into her own consulting practice. Monica has extensive experience in all aspects of business and displays cutting-edge leadership skills and substantial financial management and strategic planning experience for small to multimillion-dollar operations. She successfully manages an array of projects, from strategic planning, organizational development, and operational reengineering to leadership development for diverse corporations, organizations, and government entities. She is a Certified Management Consultant through the Institute of Management Consultants. Less than 1 percent of consultants have achieved this designation. Monica is also a professional member of the National Speakers Association. Over the past five years, Monica has grown her business in both Pennsylvania and the federal government. Recently, Strategic Consulting Partners won two exciting federal government contracts with the Department of Transportation and the Defense Logistics Agency. Her company is a Certified Minority and WomenOwned Business Enterprise and is both a federally certified SBA 8(a) and EDWOSB firm.

Monica’s passion for making a difference in her community sparked the growth of SCP’s nonprofit business division, which has worked closely with hundreds of regional nonprofit entities. Monica is a PANO Certified Consultant and Trainer. Not only is Monica a successful businesswoman, but she is also an active member in her community. She volunteers with a dozen local organizations, including the board and recent past presidency of the Mechanicsburg Chamber of Commerce and board vice chair for Big Brothers and Big Sisters, where she will be chair in July 2013. Over the past 25 years, Monica has been awarded many business and community service awards, including but not limited to 2009 Best 50 Women in Business, 2009 MS Leadership Award, and 2010 YWCA Woman of Excellence Award. For the past three years, Monica served as the mentoring committee chairperson for CPAFE. She formally mentors three local businesswomen. WBE 

Monica Gould 836 Tamanini Way Mechanicsburg, PA 17055 717.790.8723 717.790.8724 – Fax SUCCESS STORIES 2013


Helping clients organize and prioritize their financial matters to achieve fiscal well-being is very empowering and has positive consequences in many other areas of their lives.

Deborah E. Pajak, CFP , ChFC , CLTC, CDFA ®


Partner uFinancial Group Deborah E. Pajak is a partner at uFinancial Group. She is a Certified Financial Planner™ with 20 years of experience in the financial services field. As her practice has grown, she has acquired advanced education in the areas of long-term care planning, divorce planning, and family business succession planning. Other designations and certifications include Chartered Financial Consultant®; Registered Representative and Investment Advisor Representative of MML Investors Services, LLC, and Insurance Agent. Her many designations and advanced coursework in the financial and insurance arenas are motivated by her desire to always have the most accurate and up-to-date knowledge of her field. She loves what she does and so keeping abreast of her industry is a reflection of that passion. Her comprehensive approach to assisting her clients in establishing written goals and objectives, and then assisting them with the accomplishment of those goals, has met with much success. “Clients want to work with a trusted advisor who can explain very complex topics in easy-to-understand language,” Deb explains. “Helping clients organize and prioritize their financial matters to achieve fiscal well-being is very empowering and has positive consequences in many other areas of their lives.” Deb is the author of numerous articles published both locally and nationally. She speaks regularly before audiences on top-ofmind financial issues such as retirement planning, estate planning, and business planning and has been featured at forums in the Central Pennsylvania area, as well as in Atlanta, Baltimore, Colorado Springs, Phoenix, Chicago, and San Antonio. Deb has served as both a national director and national committee member for the Women in Insurance and Financial



Services organization (WIFS) and, locally, as a board member of The Greater Harrisburg YWCA. Deb also is active in her community. She is a member of the Mechanicsburg North Rotary Club and the Mechanicsburg Chamber of Commerce. Deb also volunteers her time to her alma mater, Penn State, by teaching a course on “Being Financially Savvy After Graduation” for junior- and senior-level students. “Helping the next generation begin life with a better knowledge base on financial matters allows me to give back back to my university as well as to society." Deb is married to her college sweetheart and they are the proud parents of three sons. "Working in partnership with my clients to help them achieve their financial goals and dreams." CRN201501-168099

Deborah E. Pajak 100 Corporate Center Drive Suite 201 Camp Hill, PA 17011 717.760.5398 · 717.763.7684 – Fax


Easy Steps to Market Your Personal Brand

In these times when each of us is a knowledge worker and global economies are in turmoil, if we want to have greater control over our careers, it’s critical that we define our personal brands. I often work with my executive coaching clients to help them create their personal leadership brand. They identify purpose, the strengths they bring, and their core values. The stumbling block that we come to often is, “You mean I have to actually promote myself? That just feels so fake!” For a lot of us, it’s easy to brag about others or fight for a cause we believe in. Promoting ourselves is tougher, so we don’t do it. Yet, having a great personal brand without marketing it is sort of like if Apple designed a great product and no one knew about it. Like product brands, personal brands create great value for us when we market them well. So here are five steps to market your personal brand, applying some of the principles I used as a former chief marketing officer.

Written by Henna Inam






Reframe “Promoting Yourself” to “Sharing Yourself.” As women, we usually have no problem sharing ourselves (our interests, our backgrounds) with others. For this to be a successful marketing plan, we need to shift our own mindsets. We can say, “I’m the best marketing guru on personal brands you will find” (self-promotion). If that feels inauthentic to say, it won’t work because you don’t believe in it. Or we can say, “I’m passionate about helping leaders create and market their personal brands. My clients see huge impact when they create and action their brand” (self-sharing). When we share ourselves and believe in our message, it’s more credible to the audience.

Create Your Elevator Pitch. Time is a premium on TV, social media, and in our lives. TV time is most often sold in 15- and 30-second slots, and Twitter gives us 140 characters to express ourselves. So write down what you can say in 15-30 seconds that represents your brand, and then practice saying it out loud. Here are some examples of what different clients have created for themselves. CEO of private equity company: “I am passionate about finding the hidden potential in people and businesses and then challenging ourselves to deliver it.” Senior-level marketing officer: “I love being a catalyst for ideas that transform organizations and create new paradigms.”

Engage Your Target Audience. Just like any advertising, we want to be really clear about the people we want to share our message with. We want to include anyone we want to influence: key stakeholders in our organization, our boss, peers, sponsors, the people that work for us. The list could include people on your personal board of directors, mentors, and clients. We want them to understand our message and be advocates for it. Think of them as your social media fans and followers. We want to engage them by sharing our personal brand and also asking for their feedback. Pick the Right Occasions to Share Your Message. The fast-food people got this right. I’m watching late-night TV and feeling a little rumble in my stomach. Out pops an ad for a juicy hamburger all smothered in mayonnaise, just like I like it! In any advertising message, timing is critical. Our message needs to arrive in time to influence decisions. Talk with your target audience about your personal brand when setting yearly objectives, during mid-year and year-end reviews, in feedback sessions, to influence new projects, and prior to succession-planning discussions. Share your personal brand on your resume, your LinkedIn profile, in social media, or in targeted and appropriate print venues. Repeat Your Message Consistently. Research from my P&G days used to show that any compelling message needs to be heard more than three times before it sinks in (less compelling messages need to be repeated many more times!). Given all the advertising clutter, it’s probably truer now than ever. This means that each of our stakeholders needs to hear our message multiple times. The clearer and more consistent we are, the better we will be remembered when it’s time for that stretch assignment or for that successionplanning discussion. Most importantly, remember that our actions speak louder than our words. The most successful brands deliver what they promise. So let’s keep our personal brand front and center as we set our intentions for meetings we participate in, our interactions with others, and decisions we make.

Henna Inam is a CEO coach focused on helping women become transformational leaders. A Wharton MBA and former C-Suite executive with Novartis and P&G, her passion is to engage, empower, and energize women leaders to transform themselves and their businesses. View her blog at



photo by Camera Box

Tammy Shearer Owner Camera Box Professional Photography

Tammy Shearer

photo by GeorJean Photography

2001 Market Street Camp Hill, PA 17011 717.761.2017 · 717.730.9182 – Fax

Michelle Rinier Owner GeorJean Photography Studio

Michelle Rinier 2258 Fruitville Pike Lancaster, PA 17601 717.569.7663


Camera Box Professional Photography is celebrating 40 years of capturing and preserving memories for families across Central Pennsylvania. Owners Tammy and Geoff Shearer value the history of their studio and the impact it continues to make within our region. The Shearer family experienced many transitions within the photography and technology industries, welcoming each progression with great enthusiasm. Tammy Shearer’s connection with people is her greatest inspiration and most notable personal attribute. Over the years, she has made community service a top priority both personally and professionally. Camera Box donates thousands of dollars in time, product, and financial contributions to numerous nonprofits, including local school districts, the United Way, MS Society, Leukemia & Lymphoma Society, the United Methodist Home for Children, and Junior Achievement. Personally, Tammy has served on boards and committees, including Cumberland County Economic Development, Hampden Township Planning Commission, West Shore Chamber of Commerce, and the Susquehanna University Alumni Association. She is passionate about politics, and she is a proud advocate for small and family-owned businesses. She has been recognized as one of Pennsylvania’s Best 50 Women in Business, a Women of Influence Award winner, and Susquehanna University’s Young Alumnae of the Year.


Michelle knew she wanted to do something she loved for the rest of her life. The art of photography was just that. After graduating from Manheim Central High School, she attended Rhode Island School of Photography. Wanting to return to her roots in Lancaster County, she was offered a job at GeorJean Photography Studio. George and Jean took her under their wings and taught her the industry. When Jean decided to retire, Michelle was able to purchase the business, proving hard work pays off. Michelle married her husband, Heath, and brought him into the business. Keeping with the mom-and-pop atmosphere, they make a great team. GeorJean Photography Studio photographs weddings, seniors in high school, families, pets, corporate, location, commercial, and even has a photo booth to rent. Owning a home business was great for when she started her family. She could be at work and walk down the hall to be with her kids. Michelle has been in the photography business for more than 20 years and has seen the industry change drastically. What keeps Michelle going is her passion to provide quality portraits that capture that moment and will later be looked upon with fond memories.

Karen Gerth Founder, Executive Director KPETS – Keystone Pet Enhanced Therapy Services More than 14 years ago, Karen Gerth found her calling—sharing the therapeutic benefits of her special dogs with residents of local retirement communities. The residents’ reaction to her visits inspired her to encourage others to become involved. Heeding her pastor’s teachings—“find your passion, don’t be afraid, God will help you do things you can’t even imagine”—Karen stepped out of her comfort zone and formed KPETS in January 2003. This local nonprofit organization is the community’s networking resource for pet therapy. Today, KPETS has grown to more than 300 volunteer teams, providing joy, comfort, encouragement, and rehabilitation to more than 200 facilities. KPETS provides more than 8,000 volunteer hours annually to long-term care facilities, hospitals, rehabilitation facilities, hospice programs, special needs programs, schools, and more—all free of charge, surviving on public donations and fundraising. KPETS has countless success stories: the child who spoke for the first time in a therapy session, a disabled child who was motivated to take her first steps, and the man who, on his last day, reminded his wife to bring treats for the dog that was to visit him. KPETS – celebrating 10 years of “Touching Lives and Warming Hearts.”

Owner Cedar Cliff Subway Kathy George can attest to the power of professional women. “That’s part of my success—networking with all the wonderful businesswomen I’ve encountered over the years,” Kathy said. As the owner of Cedar Cliff Subway in Camp Hill—and past owner of two additional Subway franchises—Kathy reaps the benefits of interpersonal interaction every day, whether it’s with fellow businesswomen, her employees, or her customers. When she relocated here in 2001, Kathy’s sales background made her a good fit for the role of director of franchise sales for the Central Pennsylvania Subway Development Office. “Once I got into that side, of developing stores, I became interested in becoming a franchisee,” she said. “I sold it to so many people, I sold it to myself!” Kathy is passionate about community involvement and volunteers with Junior Achievement of South Central PA, visiting area classrooms to talk about all the varied facets of owning a business; the Mechanicsburg Chamber of Commerce; New Cumberland Olde Town Association; American Business Women’s Association (she was their Woman of the Year in 2009); Diversity Networking Group; Mechanicsburg Business Women’s Group; and Domestic Violence Services of Cumberland and Perry Counties.

630 Janet Avenue Lancaster, PA 17601 888.68.kpets (888.685.7387)

photo by Camera Box

Kathy George

Karen Gerth

Kathy George 1104 Carlisle Road Camp Hill, PA 17011 717.418.7345 – Cell 717.303.1766 – Restaurant SUCCESS STORIES 2013


photo by Camera Box

Marilyn Walker President and CEO Synergize, LLC

Marilyn Walker

photo by Camera Box

2148 Embassy Drive Lancaster, PA 17603 717.575.0942

Marilyn Walker, president and CEO of synergize!, believes we each have our own definition of success. “My definition of success used to be what I had done—my accomplishments.” For Marilyn, they are numerous. She has “five great kids, all responsible adults!” She earned a Master of Science in clinical psychology at 45. As the regional director of a nonprofit, she was chosen from among 72 peers to serve on a national policy-making board. She started synergize! when she was 56. She received an Athena Award from The Lancaster Chamber. She was an M3 1000 (“Make Mine a Million”) winner. She is a sought-after workshop presenter and speaker. “Now I realize that success has more to do with who I am, not what I have done.” She believes this applies to businesses, also. “Companies might win awards or increase profits, but if their employees hate going to work, it’s not a great place to work.” Through synergize! Marilyn helps organizations build great teams, from hiring to overcoming dysfunctions to individual and team development— teams where employees are engaged and work well together and top performers are attracted and retained. “We help build places where people love going to work.” WBE 

Adrianne Kihm Tammy Shelley Owners Triangle Press, Inc.

Adrianne Kihm Tammy Shelley 6720 Allentown Boulevard Harrisburg, PA 17112 717.541.9315 · 717.703.1060 – Fax 14


As co-owners of Triangle Press, Inc., a Pennsylvania certified Woman/Minority-Owned Business in Harrisburg, Tammy Shelley and Adrianne Kihm have developed longtime relationships with their satisfied clients. Triangle Press’s clientele includes a diverse array of professionals, businesses, and organizations, both large and small. The company excels at creating projects from a simple thumbnail sketch to a fully integrated printed product. Company capabilities include graphic design; variable data; wideformat, digital, and five-color offset printing; foil stamping and embossing; and fulfillment and delivery. Adrianne and Tammy began working together at a former printing company more than 20 years ago. In January 2010, they became co-owners of Triangle Press. Their knowledge of the printing industry is extensive, and their current duties require them to wear many hats, having been cross-trained in the various departments of the printing plant. They are actively involved with Lancaster, Lebanon, and Harrisburg chambers of commerce and serve on the Supplier Diversity Roundtable. Adrianne is also a member of CPAFE and Harrisburg Business Woman’s Group. Tammy, of Manheim, Lancaster County, and Adrianne, of Lower Swatara, Dauphin County, are both active in their communities and churches. Adrianne serves on the St. Elizabeth Guild Steering Committee, which helps support Catholic Charities Home for Healing. WBE

photo by GeorJean Photography

Susan Heinle Owner Visiting Angels When faced with a challenge, Susan Heinle, RN, has always looked at the glass as half full and seized the opportunity. And that’s exactly what happened the day Sue needed assistance for a family member. She realized there were limited services available in the area for seniors. With the encouragement of her dad, Sue decided to start a business where she could help families keep their loved one at home and provide the care they needed. Sue realized her dream in October 2002, when she opened the doors of the Visiting Angels franchise in York. Visiting Angels is committed to its clients and to providing the quality care they seek and deserve. Its mission is guided by a tradition of quality care, customer service, and business excellence. In 2010 and 2011, Sue received the Central Penn Senior Care Hero Award for her dedication and commitment to helping older adults and was nominated for the Business of the Year Award in 2011. Visiting Angels’ Angie Walker received the 2012 Central Penn Senior Care Hero Award. Visiting Angels was voted Best of York County in 2012 and one of the Best in York County in 2011. Sue also sits on several committees to advocate for older adults. 

Susan Heinle 1840 East Market Street York, PA 17402 717.751.2488



and booth

invites you to

Guest ration Regist en! p Now O

an ssWom Busine Check for e cing onlin special pri

registration available

April 9, 2013


10 a.m. to 2 p.m. Valencia Ballroom, 142 North George Street, York

Keynote Speaker - Soni Dimond Recharge … Repackage … Reinvent! Use Soni’s step-by-step approach and toss those old self-defeating habits. Learn how to market yourself now … and in the future. Spring cleaning is an essential task … personally and professionally. Clean up your act and your actions!

• Speed Networking • Small, select group of exhibitors • Meet and chat with other professionals • Delicious buffet lunch Call today to reserve your space or for more information: 717.285.1350

717.770.0140 SUCCESS STORIES 2013


Owner, Dayton Communications

Business Development Manager, Gage Personnel

Diane Dayton, entrepreneur in radio and TV, hosts and produces the TV show Behind the Lines, now 15 seasons on Blue Ridge Cable 11. She is executive director of Lancaster Community TV – LCTV on Comcast Channel 66, a charitable nonprofit community TV channel. Cool Jazz Café offers “up close and personal” jazz artist interviews on and podcasts on Diane is a voice on many radio/TV commercials, messages on hold, and training pieces, regionally and nationally. As a voice/presentation trainer, Diane helps individuals find their best speaking voice. “Your voice can be an asset!” Diane believes. In Diane’s Class Act deejay entertainment and emcee business, “We help with the details so you can relax and enjoy.” Dayton Communications provides media placement, public information/relations, and creative writing/production for radio/TV. 

Evolving from a one-woman operation in 1985 to one of Greater Reading’s fastestgrowing businesses, Gage Personnel is proud to be recognized as a nationally certified women-owned staffing firm. Becky takes a hands-on approach by connecting top employers with quality candidates through Gage Personnel’s various staffing divisions: clerical, professional, industrial, skilled trades, and hospitality. Gage takes pride in giving back to the local communities; its staff proudly serves on nonprofit boards and organizations while continuing to grow Gage Personnel’s multiple service locations. In July 2012, Becky and her husband, Terry, opened up a new location in Lancaster. Gage’s mission is to unite two positive forces—its clients and its candidates—to provide unparalleled, creative employment solutions. Please call Gage Personnel with your staffing needs and experience exceptional customer service. WBE  photo by GeorJean Photography

Becky McKim

911 Photo Graphics

Diane Dayton

Diane Dayton

Becky McKim

P.O. Box 9083 Lancaster, PA 17604 717.285.2544 · 717.475.2544 – Cell ·

444 Running Pump Road Lancaster, PA 17601 Additional locations in Reading, Ephrata, and King of Prussia

Marcille Crossland, LUTCF, CLTC

Deborah A. Dunn

President, Lancaster School of Cosmetology & Therapeutic Bodywork

President, Integrated Business Consultants, Inc.

Investment Advisor Representative with and Securities and Investment Advisory Services offered through Transamerica Financial Advisors (TFA), member FINRA, SIPC and Registered Investment Advisor. Non-securities products and services are not offered through TFA. Integrated Business Consultants, Inc., is not affiliated with TFA. LD045584-01/13


Deborah Dunn has been in the field of education for 35 years. She and her husband, Jerry Geist, own and operate the Lancaster School of Cosmetology & Therapeutic Bodywork. When they purchased the school 10 years ago, a great deal of work was needed to grow and develop the school and to rebuild a relationship with the community. Now an ongoing success, the school also provides monthly donations to a local nonprofit organization and complimentary services to local assisted living facilities. Debbie is currently the president of the Pennsylvania Association of Private School Administrators and an evaluator for a national accrediting agency. LSC&TB offers programs in cosmetology, esthetics, nail technology, and massage therapy and has a salon and spa that are open to the public. photo by Steve Russ Photography

After working for several years with local insurance agencies, Marcille had the opportunity to open her own agency in 1990, under the name of Integrated Business Consultants, Inc. As a woman business owner, she was able to offer services and products she felt individuals and small businesses expected when reviewing their company’s plans. Investment services are also available, helping the clients save for retirement. Client service and education is always a primary objective. Her business success is attributed to strong client relationships throughout her 25+ years. With the baby boomers aging and providing most of the care for their aging parents, consulting services are available when purchasing long-term care insurances—protecting their future.

Marcille Crossland

Deborah A. Dunn

1560 Lititz Pike Lancaster, PA 17601 717.374.4287 · 717.475.3304 – Cell

50 Ranck Avenue Lancaster, PA 17602 717.299.0200


Reach Your Business Goals – Women Business Enterprise Certification (WBE) The Women’s Business Enterprise (WBE) certification for women-owned businesses is one of the most widely recognized and respected certifications in the nation. Certification makes a firm eligible to be counted toward the participation goals of minority- and woman-owned business utilization programs. Through these programs, utilization goals are percentages of contracts for federal, state, or local government projects that are designated for women- and minority-owned firms. WBE is accepted by more than 700 major corporations across the country and a number of federal and government agencies. The WBE certification can be an important element of your marketing and business development strategy. The benefits if having the WBE certifications are substantial. It allows you to: •

List your business profile in WBENCLink, an Internet database that is accessed by hundreds of corporations throughout the United States

Have access to a directory of corporations accepting WBENC certification

Use a special WBENC seal on your letterhead, business cards, and other marketing materials

Participate in networking events, matchmaker meetings, and tradeshows with other WBEs and corporate and government buyers

Become a member of the local forum, which advocates on behalf of WBEs and facilitates corporate business opportunities

A WBE (Women’s Business Enterprise) is an independent business concern that meets the following requirements: •

Fifty-one percent ownership by a woman or women

Proof of effective management of the business (operating position, bylaws, hire-fire, and other decision-making roles)

Documented evidence of contribution of capital and/or expertise

U.S. citizenship or U.S. resident alien status

Fees for certification range from $350 to $1,000, and the processing time is generally 60-90 days once all necessary documentation has been submitted. According to the National Business Enterprise National Council, the certification process is as follows:

A business entity submits an application, along with the necessary supporting documentation and non-refundable processing fee. Each partner organization has a trained certification committee that meets on a monthly basis. Once the applicant’s file is complete (meaning all documentation pertinent to the business and legal structure has been received), it will go to the committee for thorough review. Verification of the business is made through financial documents such as the profit and loss statement. These financial documents provide evidence that the applicant business is truly in business and lists the business’ revenue and expenses. Additional information is required and used collectively to establish the ownership, management, and control by the women owners. An onsite visit is conducted initially and then every three years as part of the recertification process. The certification is renewable annually. Why should you get a Women’s Business Enterprise certification? It just may well help you grow your business and may help you zero in on your goals and what you really want out of your business. You can find more information, support, and what you need to get started at



Women’s Networking Groups Many of the women featured in Success Stories attribute some of their success to attending networking events. Whether you’re seeking to grow your business, collaborate with others, learn something new, or become a mentor, we encourage you to take advantage of the networking opportunities available in the region. Get connected, discover ideas, find support – be inspired. American Business Women’s Association (ABWA) Camelot Chapter 6 p.m. 3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President Continental Yorktowne Chapter 6 p.m. 4th Tuesday of the month The Roosevelt Tavern 400 West Philadelphia St., York Jeanne Weicht Lancaster Area Express Network 7:15 – 9 a.m. 3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster 717.305.0206 Kathleen King Lebanon Valley Chapter 6:30 p.m. 4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Penny Donmoyer, 717-383-6969 Penn Square Chapter 11:45 a.m. – 1 p.m. 2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst, 717.295.5400 Women at Work Express Network 11:30 a.m. – 1:15 p.m. 2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Bob Evans, 1400 Harrisburg Pike, Carlisle Leslie Shatto



Central PA Association for Female Executives (CPAFE) 1st Wednesday of the month 11:30 a.m. – 1 p.m. (Registration Required) Giant Super Foods, Community Room 2300 Linglestown Rd, Harrisburg Carol Fastrich 717.591.1268, Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Cynthia A. Sudor, 717.469.7329 Harrisburg Business Women 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 East Park Drive, Harrisburg Lynne Baker 717.975.1996 Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month Heritage Hotel, 500 Centerville Road, Lancaster Krista Reed, 717.945.4381 International Association of Administrative Professionals Conestoga Chapter 5:30 p.m. 4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger

Harrisburg Chapter 5:30 p.m. 3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CAP, Webmaster White Rose Chapter of York 6 p.m. 3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey, 717.792.1410 Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m. 3rd Wednesday of the month Flavours ETC Catering 5222 E Trindle Rd, Apt D, Mechanicsburg Abeer Srouji Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Kim Barger, President, 717.979.8792 Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, 717.609.3781 Women’s Business Center Organization (WBCO) 11:30 a.m. 2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti Women’s Network of York 11:30 a.m. 3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Jennifer Smyser, 717.495.7527

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Women in Business Success Stories 2013  

The local Central PA women featured within these pages have graciously shared their stories of their roads to professional success with us....