Business Woman March 2020

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March 2020

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Security Planning for your

Inside

WHAT’S 4 LETTER FROM THE EDITOR 7 Growing a Tree

Building a social media presence.

9 Effective Coaching & Discipline

Addressing employee performance issues.

11 Canine Leadership Quiz

What to consider before accepting a leadership position.

13 Summer Camps

• Retirement Readiness Planning • Financial Issues of Divorce • Investments • Long Term Care Insurance • Portfolio Analysis & Design • Securities Brokerage Services

What to do when anxiety interferes with your life.

“ Working with my clients to help achieve their financial goals and dreams.�

17 Women’s Expo Preview

- Deborah Pajak

How to choose a summer camp your kids will love.

15 Stress and Anxiety

What to look for at the upcoming Women’s Expo!

Deborah Pajak CFPŽ, CLTC, ChFCŽ, CDFA™

717-791-3398 depajak@financialguide.com

Deborah Pajak is a registered representative of and offers securities, investment advisory, and financial planning services through MML Investors Services, LLC, Member SIPC. 5001 Louise Drive, Ste 300, Mechanicsburg, PA 17055. 717-791-3376

18 Novel Ideas

Book reviews.

19 Prebiotics and probiotics

The role they play in a healthy gut.

22 women to watch

New hires and promotions.

22 achievements & applause

Awards and accomplishments.

23 MEET and Greet

Regional networking events and meetings.

March 2020

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5 cover story

Hagir Elsheikh is a woman with a mission. She not only suffered hardship and danger in her birth country of Sudan, which she eventually fled to come to the United States, but she also experienced more adversity here. Through it all, she kept moving forward with goals she had set and now owns her own staffing agency. Elsheikh also founded a nonprofit called Tomorrow’s Smiles Incorporated that focuses on violence prevention and education. BUSINESSWomanPA.com

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Editor’S

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Note

March 2020 Vol. 17 - No. 3

PRESIDENT AND PUBLISHER

ot that most of the articles included in BusinessWoman magazine aren’t interesting and informative, but I suggest you read the article by Denise Ryan called, “Canine Leadership Quiz.” I have heard Ryan speak at a seminar and she was exceptional. She gets and keeps your attention the entire time with her wit. Ryan’s article within talks about the correlation between raising a puppy, caring for pothos ivy, and being a good leader. Do you have what it takes to be a leader? As a leader, you need to know how to address issues as they arise. If you have someone on your staff who isn’t meeting expectations, it’s important to address that. It doesn’t necessarily mean that the person should be fired. It may mean you aren’t being a good leader and the employee needs coaching. He needs to be reeducated or given better guidelines. Find out how you can be a better coach and leader. There are so many ways to promote your services. Of course, it takes a strategic plan utilizing various platforms to make an impact and reach your market. Today, social media should be included in your approach. Learn what it takes to reap the benefits of a good social media plan, how to engage on each social media platform, and how to maximize that engagement. It’s time to plan for who will be supervising your kids

over the school-free summer months while you’re working. Many of you will be considering whether they can stay home alone, if an older neighbor could watch them, or perhaps enrolling in a summer camp that you will love and feel comfortable and your child will be eager to attend. There are so many choices in the region. Discover how you can find the perfect camp and learn the questions you need to ask. Do you know what prebiotics and probiotics are and how important they are for your GI system? Keep reading and find out what they do for your gut and why you need a good balance of each. Our first Women’s Expo of the season is April 4, just around the corner. Last year’s event was a huge success with fun and laughter all around. This year’s booth spaces are going quickly, so please reserve soon. If you would like to get out for a day of learning, laughter, and fun with a friend or family, go to www.aGreatWayToSpendMyDay. com and get your free tickets to attend. See page 17 for a sneak peek! Happy spring days!

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Always do the things you fear the most. Courage is an acquired taste, like caviar. – Erica Jong

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BusinessWoman is published monthly by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2020. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited. Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service. Although every effort is made to ensure factual information, BusinessWoman cannot be held responsible for errors in contributors’ material, nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising. Subscription information: $14 per year for home delivery of 12 monthly issues. Subscribe online at www.BusinessWomanPA.com or call 717.285.1350. Member Of:


Story

CAREER

COVER

Triumph Over Obstacles By LYNDA HUDZICK

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agir Elsheikh knows what it means to fight for what you believe in. The owner of the very successful HSE Staffing Agency LLC, Elsheikh has worked hard for every success that has come her way — often at great personal risk to herself. “I grew up in Sudan … a country that suffers from civil war and genocide in many parts of it,” she said. Elsheikh experienced a corrupt dictatorial government while growing into young adulthood, something she chose to fight against. “I was a women’s rights and human rights activist,” she said. “I was a spokesperson for the democratic forefront party and for my involvement … I was tortured and detained more times than I can count.” Regardless of those obstacles, she graduated from Sudan University of Science and Technology as an electrical engineer, all the while living in grave danger until she had no choice but to leave. “I had to flee the country … I was a refugee in Egypt prior to being able to settle here in the United States,” Elsheikh said. When she arrived in the United States, Elsheikh was seven months pregnant and had to start from zero in a completely new environment.

“I had to learn a new language and a different culture than what I am accustomed to,” she recalled. She got a job at a daycare, which allowed her to be with her daughter and earn an income during the day and attend school at night. “I became a CNA and then became a licensed practical nurse,” she said. She furthered her education and obtained an associate’s degree in nursing and graduated as a registered nurse. “After that, I received my bachelor’s degree, started on the road for the master’s degree, and started my company,” Elsheikh said. While working toward her

goals, unfortunately, Elsheikh was also living in a domestic violence situation where her life was in danger, and she decided she needed to escape from the violence in her own home. A positive outcome of that marriage was her two daughters. Although it was difficult to raise them as a single mother while working and attending school, she feels that she has been able to use her hardship as a tool to pave the road for others. “I created a nonprofit called Tomorrow’s Smile Incorporated that focuses on violence prevention and education,” Elsheikh said. “I believe we can achieve any goal by

enlightening our minds.” So how did Elsheikh make the leap from electrical engineering to the medical field after she moved to the United States? Elsheikh said she “wasn’t crazy about electrical engineering,” and remembered her father’s words when she was a child. “He always thought I would be good in the medical field,” she said. “I always loved helping others and interacting with people. Switching from engineering to nursing was the best decision I have ever made, and I am proud to say that.” When she worked as an agency nurse herself, Elsheikh faced challenges that revolved around her

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employer’s inability to understand her specific needs as a single mom caring for her daughters while also attending school. “It made me realize that I can run my own show and make a difference … by starting an agency that understands its employees and is sensitive to their unique situations,” said Elsheikh. Because she has faced many challenging issues herself over the years, Elsheikh feels that she is able to better help her employees find solutions that work for them. “Helping with those problems wasn’t hard for me since I can relate,” she said. Although she said it was a “frightening thought and a bold move considering I was the main caregiver for my girls and the only income in the house,” starting her own company was worth the risk and is something she is very glad she did. Today, HSE Staffing Agency LLC is a leading medical staffing agency in central Pennsylvania,

Elsheikh said. “We are big enough to cover all our clients’ needs, but at the same time we make sure our employees get our undivided attention when needed,” she said. Yet she does have a warning for those considering starting their own business. “Running a company and owning your own business is a serious job, and if you are not ready for the stress and the demands, you will feel burned out faster than you think,” she said. “I wish someone had told me how hard it is for a woman to survive and be taken seriously. I learned I had to work twice as hard to prove myself.” Of course, she can’t do it alone, and is quick to praise her team. “My team is the foundation of the company’s success … without a team you can rely on, you have to do everything by yourself,” she said. “They are dedicated, go above and beyond … If it wasn’t for my team, none of this would be possible.” One of Elsheikh’s proudest

accomplishments is the creation of the Tomorrow’s Smile Incorporated organization. “Domestic violence is one of the crimes that hides in plain sight,” she said. TSI is a nonprofit organization that attempts to eliminate personal and institutional violence against individuals through direct educational programs and services to the community in the form of public information, education, and social change activities. “The primary goal is to ensure that women, men, and children have the needed education and support … TSI believes that education and raising awareness is the key to eliminating violence,” Elsheikh said. Elsheikh has worked as a talk show host and co-host, as well as presented as a motivational speaker. She also volunteers her time with the Capital Coalition on Homelessness, the YWCA, the Pennsylvania Alliance against Trafficking of Humans, and the

Pennsylvania Coalition against Domestic Violence. “I also served as a board member for the Harrisburg Area Community College board of trustees and am a member of the diversity committee,” she said. “I am also a board of trustee member with the Church World Services.” Elsheikh recently published a memoir called Through Tragedy and Triumph: A Life Well Traveled, which chronicles her story. The profits from the book will go to domestic violence survivors, toward educating and raising awareness, and will fund a scholarship for single mothers. Through all of her struggles, Elsheikh said she has learned she is a fighter and will fight hard for something she believes in. “Circumstances will exist and obstacles will appear in your way, but it is up to you to use them to your advantage or allow them to destroy you,” she said. “You are the one who is writing your book, and only you can decide how it ends.”

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CAREER

Growing a Tree: Building a Social Media Presence By GABRIELE AMERSBACH

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here’s no magic pill in social media,” said Rachel Strella, founder and owner of #Strella Social Media. “It’s more like growing a tree. You plant a seed and watch it grow to reap the benefits.” Strella explains the importance of building a relationship. It requires making the customer feel valued and important to the client’s business. “It’s not so much about selling,” said Strella. “It’s more about communicating your company’s unique value and facilitating conversations with your customers and prospective customers.” It takes a commitment of time,

resources, energy, and money to make social media work. “Many businesses just don’t have time to maintain an effective and consistent social media presence by themselves,” said Strella. Putting Yourself Out There Even though she targets her social media strategy to the unique needs of each client and their customer base, building a social media presence for any kind of company requires the same basic fundamentals we need to build relationships in our private lives: trust, listening, and communication. It is necessary to keep your clients top of mind. “One of our core values is

customer service,” said Strella. “We monitor all social media vehicles. If someone leaves a comment, they receive a response. We want the community to feel acknowledged and valued.” Another part of relationship building is showing the human face of the company. Whether the company posts photos of company staff helping at a soup kitchen or the CEO blogs about a personal experience that connects emotionally with the reader, “you need to put yourself out there,” said Strella. By getting to know the people behind the brand, the customer feels more trust and more loyalty to the company.

“Be honest, be vulnerable, and show that you haven’t figured it all out — that makes you more human!” said Strella. “I’ve received more business from people who read my blogs and like that I’m not there to know it all.” How to Engage on Each Platform Strella and her staff take the community-building approach to every social media platform. Which platform to use depends on the goals of the client, the target market, and if the business is targeting other businesses or a consumer. Facebook – For Strella, Facebook (FB) is still the “go to” platform.

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“People share a lot of information in their profiles. However, FB has made the process of reaching out to the right clients much harder. The current algorithms make it hard to break through all the noise. “You often need advertising as a bridge to get potential customers to the page quickly or just to boost a business that hasn’t had a lot of media presence,” said Strella. “It is always important to ask yourself, ‘Why would someone follow us? What do they have to gain?’ Whether it’s a special offer, customer service, or content that fulfills some kind of need, people like a business because they have gotten something out of it.” Instagram – Instagram has been the platform of the year for the last few years. According to Strella, since it just offers images and videos, it “cuts out the fluff.” If you are reaching out to a younger audience, from 18 to 30ish, Instagram is ideal. With Instagram you only see what you want to see — people can be more selective. While it’s not a great place to share blog posts, if you have skincare products or a weight-loss service, for example, it can work well. Twitter – It can be valuable tool for people who want a national audience or who want information that is specifically important to them. It’s also a good way to join in a real-time conversation about a work conference or event. A post on Twitter should offer

Building a relationship requires making the customer feel valued and important to the client’s business.

value to your audience, not just sell a product or service. Once again, Strella emphasizes the importance of adding posts that show the people behind a brand organization to humanize the content. “It’s not über popular in central Pennsylvania,” said Strella. “It is definitely more popular in more affluent areas, like large cities.” Website – In the past, you just needed a Facebook page to draw potential customers. “Now the market is oversaturated, and it’s harder to get people to your website,” said Strella. “The best way is to establish a rich content source. Write a blog that offers content people want to read, or start a podcast or video series.” But it’s not enough just to build a blog.

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“You have to get the blog out there. Distribution to various social media platforms is the name of the game,” she said. “For example, you can use Medium to repost your entire blog or use bookmarking sites to attract an audience.” What Will Maximize Engagement? “You have to carve out a niche,” said Strella. “What makes you different from your competitors? Your content has to offer an emotional connection for other people to want to share it.” She also suggests the efficient use of hashtags. “Since hashtags became mainstream, I don’t advocate the use of them on all platforms,” Strella said. “On Instagram, they are a great way to engage with followers to introduce new products or

services, gain traction for an event, or track the performance of content posted on social media.” Brands rarely use hashtags on Facebook; one or two may be permissible to promote an event or campaign. Otherwise, tests have shown tagged posts actually perform worse than untagged ones. Only use hashtags in tweets if they fit naturally and people have an incentive to use your hashtag. Again, limit your tweets to one or two relevant hashtags. Strella suggests keeping hashtags short, targeted, and with a clear call to action and to avoid “hashtagjacking” — sticking in popular or trending hashtags that are not relevant. To maximize engagement on all platforms, “I recommend visual content (eye-catching images or humanizing posts), video content, content that encourages the community to respond, and content that offers value,” said Strella. She concludes, “Social media works especially well for women business owners because they are usually more willing to be open and vulnerable (to a point) and find ways to nurture relationships. “Putting yourself out there is sometimes harder for women who have been in business a long time. They are following the old paradigms where you don’t show emotions and what makes you human. We’re past all of that. To build a relationship, people want someone they can relate to, so be real!”


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CAREER

Effective Coaching & Discipline in the Workplace By LORI L. DIEROLF

aving been a human resources professional for more than 20 years, I am sometimes asked, “Your job is to fire people? How do you sleep at night?!” I’ll admit, the first time the question was posed to me, I was more than a little stunned, but the question itself exemplifies the misunderstanding that many leaders have about the concepts of “coaching” and “disciplining” employees, both of which are integral elements of effective employee management.

Here’s the bottom line: If you are in a leadership role, you do a disservice to everyone in your workplace when you fail to address employee performance issues, whether it’s because you have not been successful before, because you don’t know where to start, because you don’t want to look mean, or simply because you don’t feel like you should have to be a babysitter for other employees. Effective leaders manage problems, and it’s not always necessary to issue discipline in order to make that happen.

How often do new employees show up on the first day knowing everything they need to know about doing their jobs? The answer is “almost never,” and this is where coaching comes in. Coaching is a form of employee training and development primarily used when new knowledge and skills are required, either because of a job change or because poor performance has indicated more instruction is necessary. Often I ask my classes, “How many of you want to do a good job at work, and if you were doing a

part of your job incorrectly, would you want someone to tell you about it?” Most people say they would want to know. Think about how you would respond to that question. Most people want to be proud of the work they do, and effective coaches let their employees know at the beginning of the work relationship that they will be coaching them to be the best employee they can be. That is a leader’s job. And when an employee is unsuccessful, the leader is unsuccessful.

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Being a coach means being clear about expectations at all times. It means encouraging questions, offering additional training or other support (such as checklists, assignment sheets, etc.), and being honest about an employee’s failures and successes. Coaching is used when an individual doesn’t know what to do, how to do it, or when to do something. It may also be used when an individual successfully performed a task previously but now needs to be reminded how to do it, or if the training wasn’t thorough or effective enough and the employee needs a little remedial coaching. Coaching may also be employed when an employee is either physically or emotionally unable to do the job. For example, imagine you have hired a receptionist for a busy customer service area. Upon completion of his training, during a busy part of the day, he becomes angry and upset and yells, “Just wait a minute!” to one of your customers. It may be that this person is unable to handle the emotional requirements of this fast-paced position. In these circumstances, an effective coach retrains, provides suggestions, reviews the job description, and communicates expectations honestly with the individual, being clear and upfront about what will happen if expectations are not met. A wise person once told me, “Give a nice person a cookie — don’t give them a job.” It doesn’t make someone a “bad” person if they are not a good fit for a particular job. It just makes them the wrong person for the job: nothing more, nothing less. So, where does discipline fit into the picture? Effective leaders discipline employees when they have shown they were able to do the job successfully in the past, and therefore they know how and when to do the job. They are also capable of doing the job. Discipline becomes necessary when employees choose not to do the job correctly. It is not a matter of knowledge or ability. It is a matter of

willingness. When a leader must have a discipline meeting with an employee, one important fact to keep in mind is that “the individual” is not “the behavior.” They may have chosen to do something wrong or bad or foolish, but that does not make them a “wrong or bad or foolish” person. The goal of every discipline meeting is to point out the problem behavior, review the expected behavior, and have the employee understand and agree to comply with expectations. Meetings should take place in a private location, and interaction should be professional and respectful at all times. Expect some people to become upset or angry; no one enjoys hearing about how they are failing at something. Reassure the individual that part of your role as a leader is to help them do the best job they can do, which sometimes means letting them know when they are not on the right track. Once I have made expectations clear, I end every discipline meeting with the same question: “Is there anything you need from me in order to be more effective?” This reinforces my investment in the employee’s success and my respect for him as a person. It also lets him know that I am available if he needs additional support in meeting the goals that were outlined. I sleep well at night because I treat every employee the way I would want to be treated if I were failing to meet the expectations of a job: with kindness, dignity, and respect. Yes, there have been times when, despite my best efforts, an individual chose poorly and was terminated from his job. But when a leader is consistently and effectively coaching and disciplining, she understands that the person responsible for that termination was ultimately not her. • Lori L. Dierolf is the president of Open Door Training & Development. She is a leadership and dementia care educator and can be contacted through her website: www.OpenDoorTraining.net


CAREER

Canine Leadership Quiz By DENISE RYAN

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don’t have children, no employees — plants, I have plants. My plants love me and they create oxygen for me to breathe. They are pretty and I love them back. I also pick species that are low maintenance — pothos ivy is my specialty. Anyone can grow this plant. Anyone. I am a master grower of pothos ivy. Pothos ivy is really the only living thing I want to be responsible for. But I like dogs. They get so excited when you come home. They like to hang out with you. They bark at would-be evildoers. They can do tricks. Pothos ivy does no tricks, although I did get one to grow up a stick once. So my boyfriend and I got a puppy, a female German shepherd we named Kenda (after Joe Kenda, Homicide Hunter on the ID channel). I really wanted to call her Little Debbie, but that was vetoed. Unfortunately, puppies are not like pothos ivy. They pee, they poop, they chew. And Kenda wants to be the leader of our pack. There is no hierarchy with the pothoses. I have the water; therefore, I am the leader. There is no office gossip, no drama, and no complaining about the lousy benefits package. The introduction of a puppy to FireStar International has reinforced why I do not have an army of employees. In fact, it has reinforced why I have no employees at all (except for the pothoses). So before you accept a leadership position (or a puppy), I think you should consider the following:

How do you feel about cleaning up someone else’s mistakes? Puppies make mistakes. No puppy understands suddenly that it’s supposed to do its business outside. It’s a process. And they can’t clean up their own mistakes. When you don’t have employees, the only mistakes you have to clean up are your own. Are you willing to take the time to train your employees (and yourself)? My pothoses take about 30 seconds of my time once a week. Sometimes if they get too exuberant, I have to cut them back and keep them in their cubicles — uh, I mean, their pots.

Kenda is going to puppy class, so she’ll stop barking wildly at other dogs, people, grasshoppers, and the wind. The truth is, Kenda isn’t going to puppy class — I’m going to puppy class, because I am a crappy leader. Do you share any of my top mistakes? Inconsistency – Sometimes I make Kenda sit and wait before I open the door. Sometimes I forget or it takes too much time (yeah, five extra seconds), and she bolts right out. So what do I want? Does she have to wait or not? Do your employees have to be on time or not? Obey the dress code or not? How

consistent are you? How about you, Mom? Do the homework or not? Too tired tonight? Join the club, people! Consistency is hard! But it’s what we have to do to be effective leaders. Unrealistic expectations – Jeez, we worked out for almost 15 minutes once on Thursday. Do we have to do it again? Good grief, if that were all it took, Kenda could be riding a bicycle if I put a couple of hours in! Behavior has to be taught and reinforced consistently over a long period of time before it becomes ingrained. This takes patience

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and discipline on the part of the leader … the leader, not the follower! The follower’s job is to pay attention, try to understand our babbling, and get treats. We need to adjust our expectations and give our followers the time and attention they need to succeed. Poorly executed rewards – Kenda loves treats. She will do anything for them. But sometimes I forget to bring them. Or I give her one for looking cute. Or I drop one and she snags it. It’s a reward free-for-all. She doesn’t know what the heck she gets rewards for. Are your rewards executed well? Are they immediate? Frequent? Personalized? And clearly linked to the behavior you desire? I make many more mistakes, but you get the idea. Puppy class isn’t for Kenda. It’s for me. I have to learn these skills so she can succeed. How much leadership training have you had? Can you learn another language?

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New employees don’t always speak your language. Maybe they haven’t had a job in your industry before. Maybe they don’t quite get all your weird jargon and acronyms. You can’t lead a team if they don’t understand you. I yell things at Kenda all the time, and she looks at me with a blank stare. Do you ever feel your employees are looking at you like that? Well, I don’t like it! The pothoses never look at me like that. They understand and obey all my requests. Your employees may be from a different generation or a different country. You just might not be the best at face-to-face communication. Or you may have a remote team, and that poses a unique challenge. If you can’t communicate in a way your people understand, you can’t lead them. Do you want to be responsible for someone else’s growth and development? I try to get the right food, take Kenda to the vet, and make sure she’s around other

Do you want to deal with conflict? I know many people in leadership positions who hate conflict. Unfortunately, leadership has a lot to do with handling conflict. Leaders have to tell people when they are doing things wrong or how they can do things better. Leaders

have to tell people “no” sometimes. They have to wade into the muck of workplace drama, confront the players, and get their teams back on track. If you don’t like this, that’s OK! Not everyone in the pack is the leader. There have to be some followers. Kenda is a sassy pants. She would totally lead this pack if we’d let her. She’d walk us down the street, she’d jump, and she’d drive my car. She had to learn her place in the pack. We all do. The best leaders are comfortable teaching this and helping you learn to lead your own pack, if that’s what you want. I love my Kenda dog, but I gotta tell ya, at the end of the day, I’m pothos all the way. • Denise Ryan is a motivational pyromaniac — her infectious energy and enthusiasm will set a room ablaze. She holds the title of Certified Speaking Professional (CSP) and she is an author, keynote speaker, and, most notably, a fire-starter extraordinaire. www.firestarspeaking.com

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dogs and different people so she won’t be a nut and go crazy when she sees someone wearing a hat. And she’s just a dog. When you have an employee, not only do you have to make sure they aren’t afraid of hats, you have to help them do their current job well, and you have to look out for them. You have to make sure that if they’re sick, they know they can take time off and you’re not going to fire them. You have to help them both understand and set boundaries. You have to protect them. You have to celebrate their victories and coach them through their mistakes. Leadership comes with a lot of responsibility.

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How to Choose a Summer Camp Your Kids Will Love and You Approve Of By KIMBERLY BLAKER

FAMILY

W

hether you’re looking for enrichment for your child, a way to keep your kids occupied and supervised while you work, or a short reprieve from parenting, there’s sure to be a summer camp that’s the right fit for your child and family.

The Benefits of Summer Camp Summer camp offers kids plenty of benefits, and many kids

thrill at the idea of going away to summer camp. Still, for some kids, particularly those who are shy, introverted, or homebodies, the thought of going away for a night, let alone a week or more, can cause considerable anxiety. When kids are adamantly opposed, forcing summer camp on them may not be in their best interest. But for kids who are eager — or at least willing to give it a shot without

much fuss — summer camp offers opportunities kids may not have elsewhere. Summer camp provides kids the following benefits: • Fosters independence

• The opportunity expression

for

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• A break from being plugged-in • Daily exercise • Improves their self-esteem

• A place to develop new and lasting friendships

• Teaches kids to work with others

• Development of new skills

• Makes them community

• Discovery of new interests and hobbies

• Prevents or reduces summer learning loss

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Getting Started in Your Search Before you begin looking into summer camps, create a list of the criteria you’re looking for. Here are some things you’ll want to consider. • W hat is your budget for summer camp? • W hat is the purpose of sending your child to summer camp?

FAMILY

• Do you want a resident (overnight) or a day camp? • Are you looking for a short-term (week or two) or summer-long program? • Do you want a camp that’s very structured or one that provides your child with lots of freedom and choices? • W hat are your child’s passions, such as a particular sport, hobby, or other interest? Once you’ve narrowed down some of the criteria, you can begin your search. An excellent place

to start is your local parenting magazine. Many summer camps advertise in local parenting publications found at newsstands and online. Also, visit SummerCamps.com, where you can search by zip code or category. The American Camp Association accredits summer camps, so this is another great place to look. The ACA educates camp owners and directors in health and safety for staff and campers as well as program quality. It then accredits camps that meet the ACA’s standards. Next Steps to Finding the Perfect Summer Camp Once you’ve selected a few summer camps that meet your primary criteria and that fit your child’s interests, share the choices with your child to see what excites him or her. Be sure to let your child know upfront that you still need to thoroughly investigate the camp(s) before making a final decision. But do keep your child’s choices in

mind to ensure your child gets the most out of summer camp. Once you and your child have narrowed the list down to a manageable selection, you’ll want to investigate the camps further. There are several points you’ll want to consider. What are the staff’s qualifications? Many summer camps use teens to staff the camps. Teens make excellent mentors and can bring liveliness to summer camp programs. However, the programs themselves should be developed by professionals and have professional oversight to ensure kids are getting the most from their camp experience. How does the camp ensure your child’s safety? Find out what kind of safety training the camp provides its staffers. Also, is there staff on hand at all times who know CPR? What are the camp’s procedures in the event your child becomes ill, has an accident, or has an emergency?

What is the daily schedule for campers? Ask for a daily itinerary, so you know your child will be getting everything you and your child anticipate from the program. What are the rules? Each camp has its own set of rules. Find out whether your child is allowed to call you. If it’s a summer-long residential camp, can parents come and visit? Can kids bring along a cellphone or electronics? Also, how much money can they bring, and how is it managed? Don’t Sweat It Keep in mind that although there are many great camps, no camp is likely to offer everything precisely the way you want it. Just choose the one that best fits your child and satisfies your most important criteria. Remember, your child will have many summers to come and plenty more opportunities to work in more exciting camp experiences.

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Information Kit!


‘Everyone Experiences Stress and Anxiety’ By ANITA SOUTHAM

Lifestyle

I

can’t tell you how many times I’ve had people say this to me after hearing that I help those with anxiety and panic attacks. While it’s true that everyone experiences stress in their life — which, by the way, is normal and not always bad — the overwhelming feelings of anxiety are not the same. When you worry to the point where it’s hard for you to function from day to day, or you begin putting limitations on your life due to fear and anxiousness, that goes beyond what we call “normal” stress. The two are in fact related; however, anxiety is the result of an overload of stress and can cause negative emotional and physical symptoms. The emotional symptoms of anxiety include irritability, watching for signs of danger, trouble concentrating, feeling as if your mind is going blank, expecting the worst, feelings of dread, and being increasingly tense or jumpy. The physical symptoms, known to most as a panic attack, are a rapid heartbeat, sweating, stomachaches, dizziness, shortness of breath, trouble swallowing, nausea, twitches, muscle tensions, headaches, fatigue, loss of appetite, hot flashes/chills, shakiness, numbness, feelings of losing control, fear of dying or passing out, and feeling detached, spacey, or unreal. If you don’t know that these are symptoms caused by anxiety, you may begin to fear that something is seriously wrong. This only

adds to a person’s anxiety and creates a vicious cycle of worry, fear, and panic. I am very familiar with that cycle, as I was on it for nearly five years. The grip anxiety had on me was tight and not something I could just turn off.

Like many who experience these symptoms, I didn’t make the connection between stress and anxiety. I didn’t know that the prolonged stress of my out-of-balance schedule was where the anxiety stemmed from. Every day I felt as though I

was being pulled in a hundred different directions, as I tried my best to keep up with the housework, help with my son’s schoolwork, volunteer, pay the bills, cook dinner, squeeze in another load of laundry, make family time, and work 40 hours a week at my

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Lifestyle

sales job. It seemed no matter what I did, my to-do list was endless. Looking back, I should have asked for help. I just kept thinking that things would slow down, and I’d eventually be able to handle it all, but there was always something else that popped up. After months of feeling overwhelmed, I began to display signs of anxiety. The only problem was I didn’t know what it was or how to stop it. Back then, I wasn’t educated enough to recognize that my symptoms were related to anxiety. All I knew was that I was turning into someone who was constantly fearful. The ongoing fear then led to panic attacks and greatly increased my anxiety level. These attacks were so terrifying that I became afraid to leave my home. They mainly occurred when I was out in public, making hobbies and daily routines such as driving, standing in line at the grocery store, sitting at my desk at work, going to church, socializing,

shopping, and eating out with my family nearly impossible. Here again, I wasn’t aware that these panic episodes were related to anxiety. Instead of trying to figure out what got me so anxious to begin with, I became afraid of the symptoms I felt. Soon my anxiety worsened and the frequency of my anxiety grew. Every morning I woke up anxious, wondering how I would make it through another day. Thoughts of going crazy or dying would torment me constantly. I thought about going to see my doctor, but I was afraid he would confirm that I was losing my mind. I didn’t tell my friends due to fear of embarrassment and rejection. I believed they would think differently of me, so other than my husband and my mom, I kept it to myself. I am convinced I suffered longer than I should have because of my lack of communication. Hiding is a very common response for many of those who suffer with

anxiety, but in reality, anxiety is always most effective when kept in secret. When you try to hide your anxiety, it only adds more pressure on top of the anxiousness you already feel. Yet, most keep their feelings to themselves because they feel ashamed to ask for help. Another reason is the belief that they’re alone and that no one will understand. The truth is those with anxiety are far from alone. A recent study found that 40 million people over the age of 18 deal with some type of anxiety (social anxiety, generalized anxiety, panic disorder, OCD, etc.). Keep in mind: This is only for those over the age of 18. Who knows how much higher that number would be if it included children under 18? I imagine it would be alarmingly high because I have worked with many children, as young as 7 years old, who were battling anxiety. The good news is that anxiety can be treated very successfully. I

am proof of that, as I have been free of anxiety for many years, which I thank God for every day. My path to recovery began when I realized that I wasn’t created to be anxious, and if I’m not created to be that way, I don’t have to stay that way. This revelation gave me the courage to face anxiety and research this affliction I carried for so long. Upon doing so, I found that I had the power over anxiety — not the other way around — and it changed my life. If you or someone you know suffers from overwhelming anxiety, panic attacks, or depression that interferes with life, be sure to get help. Freedom is possible! • Anita Southam is president and founder of Confronting Anxiety, a lifechanging program dedicated to helping people just like you get back to living their lives the way they were meant to be lived. For more information about the program, visit www.confrontinganxiety. com

The help caregivers need to care for themselves and others! Features • Directory of Providers • Books and Resources

Semi-Private and Private Yoga

• Support Organizations • Articles

In our classes, we combine thoughtful sequencing, a dose of inspiration, and a spirit of playfulness to help you deepen your practice and awareness of your body. We seek to help others in nurturing their body, mind, and soul with yoga. Our hope is that the practice you develop on mat will transfer off mat, leaving you feeling nourished, balanced, and refreshed.

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Breathe@LittleYogaPlace.com www.LittleYogaPlace.com facebook.com/ LittleYogaPlace 717-471-8328 Landisville, PA

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Also online at www.BusinessWomanPA.com

Call for your free copy today! (717) 285-1350


Explore, Engage, Experience ... and Enjoy! By CHRISTIANNE RUPP Ladies, it’s the event that puts a little spring in your step. The Dauphin County Spring Women’s Expo will be held at the Hershey Lodge on Saturday, April 4, from 9 a.m. – 2 p.m. Last year’s expo was amazing, with very happy guests and exhibitors alike, and this year’s event is shaping up to be another exciting day. The only therapy every woman loves is retail therapy, and there will be a lot of that! The Women’s Expo features exhibitors showcasing home-based businesses that offer everything under the sun, from soaps and skincare products to jewelry, household items, clothing, books, and so much more. On the main stage you’ll hear from Paget Rhee, owner of BeBalanced in Harrisburg, Camp Hill, and York. Find out if it’s really your hormones that are keeping you from losing weight or sleeping well, or if they’re the reason for your low libido or energy. Hormone balance could make the difference. Three Little Birds will be back to highlight some of their spring / summer collection. You may see pieces from marlyn schiff, RaG POeTs, Pistola, f.y.b., adelyn rae, and others. Beth McKinley, Marcia Upton, and Patricia Hegberg, financial associates with Thrivent Financial® MidAtlantic Region, will present a seminar about how to be wise with your money. Women are working out and trying to stay fit. Watch the presentation by Stacy Garrity and Taylor Simkins, certified fitness coaches with Orangetherapy Fitness in Harrisburg, as they lead a group of members through a workout. They will be showcasing the unique effectiveness of each workout’s equipment and

SEMINAR SPONSORS: BeBalanced Thrivent Financial

SUPPORTING SPONSOR: Bath Fitter

technology, no matter your fitness level or background. Their goal is to make sure anyone who tries Orangetherapy feels successful. And don’t go home without hugging a furry friend. Members from the Harrisburg Kennel Club will be there with their “for life” friends. The dogs love the attention, and the donations received benefit a local animal shelter. Stroll the floor and make sure Furry Friend to speak with representatives who Hugging! will have products and services to showcase in home improvement, finances, health and wellness, fitness, retirement living, leisure, entertainment, and more. And everything is more fun with friends or family, so don’t forget to let them know about the seventh annual Dauphin County Women’s Expo. To register for your free tickets to the expo and for a list of exhibitors and stage times and other details, be sure to go online at www. aGreatWayToSpendMyDay. com. We’ll see you there!

April 4, 2020 9 a.m. – 2 p.m. Hershey Lodge

325 University Drive, Hershey VISITOR Bag SPONSOR: UPMC Pinnacle

MEDIA SPONSORS:

Hosted by:

BUSINESSWoman

717.285.1350

Women’s Expos Join us for the premier women’s expo in the Lancaster, Cumberland, Dauphin, and Lebanon County areas! Hosted by BusinessWoman magazine, these one-day events feature exhibitors, demonstrations, shopping, and information that encompasses many aspects of a woman’s life. Guests can also relax and enjoy free spa treatments.

Free tickets online at aGreatWayToSpendMyDay.com

Dauphin County April 4, 2020 Hershey Lodge • Hershey

Lebanon County Sept. 19, 2020 Lebanon Expo Center • Lebanon

Lancaster County – Fall Oct. 10, 2020 Spooky Nook Sports • Manheim

Cumberland County Nov. 14, 2020 Carlisle Expo Center • Carlisle

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Secrets of Successful Negotiating for Women By Wendy Keller • Career Press

You’ll learn:

Many women struggle to achieve success in everyday negotiations, from how much to pay the contractor to buying a car to making a good business deal. Smart women know how to negotiate. They know how to get a fair deal for what they want — one that really is the proverbial “win-win.” Luckily, “smart” is just a matter of knowing what to do or say, what to ask for, and when and how to ask for it. Using the simple strategies in Secrets of Successful Negotiating for Women, any woman can learn to be a great negotiator. Best of all, you’ll learn that women have some natural gifts and abilities that make us not only good negotiators, but also give us advantages that men simply cannot access.

• How to never be taken advantage of again in any business or personal negotiation • The Seven Sisters of Negotiation — simple principles to memorize for success • How to find the “heart” of any deal • Key phrases that promote your power • The advantages of being a woman in any negotiation • How to access your intuition for fun and profit • The Tide Principle — essential to success in every deal • How to get what you want and help everyone else get what they need too

Chasing the Bright Side By Jess Ekstrom • W Publishing Group Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater. But we are born with something more important than skills. We’re born with optimism — the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it. In Chasing the Bright Side, Jess Ekstrom (founder of Headbands for Hope) shares her own inspirational story of how optimism

helped her overcome multiple challenges, and the dynamic way her mindset propelled her as a young entrepreneur, international speaker, and philanthropist. Do you have dreams for yourself and the world that are tucked away in your box of somedays? What would happen if today were the day you opened the box? And what if that box were the key to a better tomorrow? Jess’s journey will inspire you to embrace the power of optimism in your own life and help you reimagine your purpose so you create good in the world while fulfilling your own dreams — right where you are.

Make face-to-face connections with LOCAL employers The Job Fair brings job-seeking veterans of all ages, active military, and their families together with employers who can benefit from this rich source of talent.

YORK

March 31, 2020 • 9 a.m. – 2 p.m.

Wyndham Hotel York • 2000 Loucks Road, York

BERKS

May 27, 2020 • 9 a.m. – 2 p.m.

Crowne Plaza Reading Hotel • 1741 Papermill Road, Wyomissing

Jumpstart your career! Skip the line – Register online to attend!

www.VeteransExpo.com 18

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Prebiotics and Probiotics and Your Healthy Gut By BARBARA TRAININ BLANK

T

Wellness

he digestive system is a group of organs that work together to change the food you eat into the energy and nutrients your body needs. Within that system also live “good bacteria” that enable proper digestion and a state of intestinal balance. Sometimes, though, changes in the bacterial composition could be associated with diseases, including IBS. If you suffer from IBS, you’re not alone. Ten to 15% of the population does, according to Dr. Mohan Rengen, a physician with Pennsylvania Gastroenterology Consultants in Camp Hill. Moreover, he said, there is an increased prevalence of irritable bowel syndrome among women. That may be intrinsic, but women also tend to seek out medical care sooner, Rengen said. In his practice, roughly half the patients with gut problems are IBS cases, and the majority of these are under the age of 50. Irritable bowel syndrome is defined as recurrent abdominal pain, at least one day per week in the last three months, and symptoms are associated with two or more of the following criteria: related to bowel movements, associated with a change in frequency of bowel movements, and a change in the appearance of the stool. BUSINESSWomanPA.com

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Other symptoms may include cramping and bloating. For Rengen as well as other gastroenterologists, IBS is more a diagnosis of exclusion — first, a physician will rule out another organic pathology that causes the GI tract to not function well, such as gallbladder disease and inflammatory bowel disease. To make the IBS diagnosis, a gastroenterologist would order blood work, including a complete blood count, stool sample analysis, imaging studies, and an endoscopy evaluation. Despite common misperceptions, IBS is not in your head. “Patients often say, ‘You’re probably going to tell me I’m crazy,’ but I usually say the complete opposite,” Rengen said. However, there does seem to be a relationship between the disorder and social functioning. Research suggests that in IBS cases, the transmitters between the brain and the gut are unbalanced. That’s why antidepressants are often

part of the treatment, with Elavil as one option. For example, if you’re worried about something, that’s often all you can think about. This causes stress, which in turn causes anxiety, which then intensifies the spasms in the colon of an IBS sufferer. Rengen recommends that patients seek the expertise of a behavioral specialist, as stress and anxiety definitely play a role in IBS. He also advises patients to “slow down” to reduce stress levels. You may be asking, “What else can affect the health of the gut?” There has been a lot of discussion about prebiotics and probiotics. There are actually many different species of these “friendly” bacteria that normally live in your digestive, urinary, and genital systems without causing disease. “Bacteria are good in our gut, unless there is a disturbance that causes the gut to become diseased,” noted Rengen. The colon needs healthy bacteria

and yeast to function well. Taking prebiotic and probiotic supplements can help with this. Prebiotics are nondigestible types of dietary fiber that feed the healthy bacteria in your gut. Both work together to create a balance for the GI system and boost overall health. Prebiotics can be found in foods, including apples, asparagus, bananas, onions, garlic, and leeks. Yogurt is one of the best sources of probiotics, which are friendly bacteria that can improve your health. Other sources include pickles, apple cider vinegar, kefir, kimchi, sauerkraut, miso, tempeh, and kombucha tea. Probiotics also alleviate pouchitis, which is the inflammation that occurs in the lining of a pouch created during surgery to treat ulcerative colitis or certain other diseases. “But probiotics are unproven in clinical trials in IBS, Crohn’s disease, lactose intolerance, and allergies,” Rengen said.

One type of friendly bacterium is lactobacillus, which can also be found in some fermented foods, such as yogurt, and in dietary supplements and help to keep our digestive tracks healthy. A brand name of a probiotic dietary supplement is Culturelle. Bifidobacterium, another type of probiotic, include a group of bacteria that normally live in the intestines. Bifidobacterium are commonly used to treat IBS, as well as diarrhea and constipation. They are available by brand names such as Align and Activia. However, there is no good scientific evidence to support many of these uses, Rengen noted. Rengen recommends cautious use of probiotics while lowering prebiotics in patients with IBS. If you would like to know more, please visit PAGI’s website at https://pagiconsultants.com. Their doctors, a number of whom are women, are all board certified by the American Board of Internal Medicine.

Many Women Prefer Having a Female Doctor Wellness

Medical studies confirm that many women are more comfortable discussing their digestive issues one-on-one with a female healthcare provider. Because of the potential embarrassment of talking about personal health with a male doctor, some women will delay treatment or even forgo colonoscopy screenings. To meet the unique needs of women, PA GI’s staff includes two board-certified female gastroenterologists and two certified female physician assistants. 4 REASONS WOMEN RELY ON PA GI Karen K. Kormis, M.D., FACP Purvi Panchal, M.D. Khushpreet K. Cheema, PA-C Sumana Nagavalli, PA-C

Patient-Centered Care for the Treatment of Digestive Disorders SCHEDULE YOUR APPOINTMENT TODAY

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Sources: University of Michigan study and Gastrointestinal Endoscopy magazine


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Women to

Watch

Attorney Kara Eshenaur has joined the law firm of Mette, Evans & Woodside as an associate. Prior to beginning her legal career, Eshenaur served as a mechanic in the Pennsylvania Army National Guard and spent time overseas in support of Operation Enduring Freedom.

Anastasia Petrovskaya was recently named the new director of Pathways Institute for Lifelong Learning®. Petrovskaya will give direction to all aspects of the institute. She has a Ph.D. in psychology and a master’s degree in practical theology and ministry.

Lynn Stickler, of Mechanicsburg, has

been hired as relationship manager for Members 1st Federal Credit Union. She has 20 years of marketing and business-development experience and served on the boards of the West Shore Chamber of Commerce and the Indian Creek Recreation Club.

Ashley Seitler has been promoted

to branch manager of Members 1st Federal Credit Union’s branch on Natural Springs Road, Gettysburg. Seitler has nearly 11 years of financial services experience. She is events chair of Hanover Area Young Professionals.

THIS SPACE COULD BE YOURS! See below regarding how to submit your achievements and/or career changes. You have worked hard to get where you are; why not share it with other businesswomen just like you!

ACHIEVEMENTS &

Applause

Barb Murdocca, director of operations for Landmark, has been appointed to serve as vice chair of the Pennsylvania Association of Realtors’ Commercial Industrial & Investment Committee. She was initially appointed to the committee in January 2016.

Christine Nentwig has become a become CGA Law Firm shareholder. She serves as co-chair of CGA Law Firm’s Labor and Employment Law Group and is also a member of the firm’s Business Law Group. Nentwig has more than 25 years of combined experience.

Rebecca Shanaman has become a

become CGA Law Firm shareholder. She is the chair of the CGA Law Firm Real Estate Department and is a member of the Business Law Group. She has over 15 years of experience and is the chair of the board of directors for Creative York.

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Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

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You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution. We’ll gather fresh information on marketing strategies, and bring them to you once a month in an easy-to-read e-newsletter called The Fresh Press. We won’t spam you with offers. That’s not what this newsletter is. Look for an email from The Fresh Press in your inbox or go to www.BusinessWomanPA.com and sign up to receive this FREE newsletter.

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Discover support and services available to meet challenges you may encounter as a senior, as someone who is caring for an older loved one, or as a person with a disability.

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Meet and

Greet

5th Wednesday Networking Lunch 11:30 a.m. – 1 p.m. Held ONLY 5th Wednesdays of the year Rotating location – West Shore Area Wicked Kitchen 30 S. Main St., Mechanicsburg Mitzi Jones mhjsunshine@aol.com American Business Women’s Association (ABWA) Camelot Chapter 6 p.m. 3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Marianne Troy, President 717.802.5622 mariannetroy@gmail.com www.abwa.org/chapter/camelot-chapter Lancaster Area Express Network 7:15 – 9 a.m. 3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Amy Winslow-Weiss www.laen-abwa.org Lebanon Valley Chapter 6 p.m. 4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com

Penn Square Chapter 11:45 a.m. – 1 p.m. 1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch, President 717.571.8567 abwapennsquare@gmail.com www.abwapennsquare.org

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, Treasurer kristamariereed@gmail.com www.internationalinsuranceprofessionals.org

Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Kerina DeMeester kerina1011@gmail.com

International Association of Administrative Professionals Capital Region of Pennsylvania LAN Meeting locations vary Pam Newbaum, CAP-OM, LAN Director 717.782.5787 pneubaum@pinnaclehealth.org www.iaap-harrisburg-pa.org

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to website for the meeting location Lori Zimmerman, President 717.648.0766 www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Julie Young 717.713.7255 www.ewiharrisburg.org

Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Larissa Bedrick, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, President shipswan@yahoo.com www.facebook.com/shipswan

Women’s Business Center Organization (WBCO) A program of the York County Economic Alliance 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month September through May Heritage Hills Golf Resort & Conference Center Windows Ballroom (next to Oak Restaurant) 2700 Mount Rose Ave., York For more information on registering or membership, contact Sully Pinos at spinos@ycea-pa.org Women’s Capital Area Networking (WeCAN) 11:30 a.m. – 1:30 p.m. 3rd Wednesday of the month Radisson Hotel 1150 Camp Hill Bypass, Camp Hill Abeer Allen, President info@wecanconnect.org www.wecanconnect.org Women’s Network of York 11:30 a.m. 3rd Tuesday of the month White Rose at Bridgewater 601 Chestnut Hill Road, York Theresa LaCesa, President womensnetworkofyork.com www.facebook.com/wnyork

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Connections

GUIDING YOUR TEAM TO SUCCESS A LOOK AT COMMON DIGESTIVE DISORDERS


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