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January 2014

Babette Freund A Strong Foundation





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LETTER FROM THE EDITOR PLANNING TO SUCCEED How to create a strategic planning process.


REPOSITION, RESTRATEGIZE, REINVENT 10 tips for the “new-age” professional.

12 THE TOP 10 STEPS TO DE-STRESS Take charge of your life.

14 TAKE A BREAK – ENJOY A WEEKEND GETAWAY Discover the fun at three great weekend destinations.

18 MORE THAN GIRL TALK The healing power of friendships between women.

21 WOMEN TO WATCH New hires and promotions.

22 WHILE WE WERE OUT See what your colleagues have been up to!

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Babette Freund knew that to enhance her career path she needed to continually update her skills, learn all that she could about a company that she worked for, and recognize opportunities as they presented themselves. This and passion has led her to where she is today.


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January 2014 Vol. 11 - No. 1


EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP

appy New Year! It is the time of year that every day. If you can’t say that, perhaps it’s time to look many of us think about starting something – deeper into yourself to discover where you want to be and another diet; an exercise program; going what type of work you want to be doing next year at this back to school; making more time for our time. families, ourselves; taking up a hobby; etc. How do you relieve stress? Surprisingly, stressed spelled That’s great and I hope you are successful. But unless you backward is desserts. Are you guilty of eating junk food have a goal or a strategy, assess when you’re stressed? your progress, hold yourself When women are stressed, accountable, and revise your plan we also seek comfort. Men have (if necessary), nothing will change. the “fight or flight” response When one door of happiness closes, In this issue of BusinessWoman where women tend to lean we have included a few articles another opens; but often we look so long toward the “tend or befriend” that give you some insight about reaction. Read about it inside; how to plan to succeed, which at the closed door that we do not see the it’s very interesting. generally doesn’t happen by If you looking for something one which has been opened for us. accident or luck. It’s through to do with your family or a determination, hard work, and weekend getaway with a friend, ~ Helen Keller pursuing growth opportunities. check out the article about This year, slow down. Take a three drivable points of interest look at your life. Instead of taking that have everything from on another commitment that sports, museums, the arts, you’ve only given a fleeting thought to, learn more about dining, and sightseeing. So much to do and see at any of the yourself. What is important to you? Where do your passions destinations. lie? Is your job satisfying? Are you preparing to be Make it a successful and happy year! successful? It’s important to take advantage of opportunities in order to progress in your career, but to know where your passions lie and to incorporate them into your lives is vital to your Christianne Rupp overall well-being. I love what I do and enjoy going to work Vice President and Managing Editor


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Right: Babette Freund, CEO and majority owner of Ritner Steel, Inc., is shown with one of the company trucks. Below: at the plant with heavy equipment.

A Strong Foundation Photo by Revelation Photography



hen asked what words of encouragement Ritner Steel, Inc. CEO and majority owner Babette Freund would share with other women seeking to accomplish the goals they’ve set for themselves, she said, “Find your passion and pursue it … The only limitations we have are those we set for ourselves.” And considering her success in the steel industry, Freund knows of which she speaks. Freund grew up in Jacksonville, Fla., where her mother was a real estate broker who owned her own company (way ahead of the curve, Freund said) and whose father was in the construction industry. Today, Freund is the mother of one daughter and enjoys spending time with her husband bicycling and visiting antique dealers and auctions. Freund loves finding hidden treasures. And in some ways, the journey to the position she holds today was a treasure hunt in itself. “My career path has been a bit

untraditional,” Freund admits. After leaving the University of South Florida in Tampa, where she majored in speech communications, Freund had no idea what she wanted to do, so she moved to Atlanta, where her parents were living at the time. “I landed a job at a company that wrote software for the IBM MAPICS System. I worked in the education department, gathering materials for seminars.” But when a position in accounting opened up, it looked more interesting to her—and paid more—so she took it. Within the field of accounting, Freund changed jobs about every two years because she bored easily and always wanted more to learn. “With each job came more responsibility and an opportunity to see a different side of accounting. I grew to love the logic of it … the ability to see how the business really worked, on paper.” She eventually went back to school, taking college-level accounting courses. “Because I worked in many

different settings, I was able to observe a variety of management styles and thought processes,” Freund recalls. “I was constantly asking questions of my bosses. I believe that my vantage point of having been an employee provides me with a very functional perspective when dealing with Ritner Steel employees. I bring more compassion to the table … my goal is to always be fair and up front. I believe that those who help the company to succeed should be helped to succeed.” Perhaps thanks to her father, Freund has always enjoyed the construction industry. “Most of the companies that I have

worked for have been construction related,” she said. “Prior to Ritner Steel, Inc., I worked for a local HVAC/electrical contractor. On my way in to work one Saturday, I met Joseph Dorbian [of Ritner Steel] … That casual, Saturday-morning conversation led me to joining the company as CFO and eventually CEO. I absolutely love the steel industry and firmly believe that every step in this journey has led me home! I will always be grateful to Joe for the invitation and opportunity. “ In 1948 Dorbian’s father, Louis Dorbian, started the company. Joe Dorbian started working with his


January 2014




Photo by Revelation Photography





work accomplished while giving back to her community is a long and varied one. Freund currently serves on the board of directors for the American Institute of Construction (AISC). She is also the incoming chair for the Code of Standard Practice Committee for AISC, which develops and maintains one of the institute’s premier technical documents. Freund serves as a board member for the Mid-Atlantic Builders Exchange and continues to serve as a mentor and instructor with the Junior Achievement Symposium for High School Girls. She recently taught a session on finance and accounting at the AISC Future Leaders Idea Lab in Nashville, Tenn.; served as a committee and board member for the Nativity School of Harrisburg; and has been invited to speak as a guest panelist several times with Central Pennsylvania College. “It is incumbent upon each and every one of us, both as individuals and as a company, to give back to those who do not share in our blessings,” Freund said. “There are other companies that fabricate structural steel—what sets us apart are our people.” In what is traditionally considered a male-dominated industry, has Freund found being a woman to be a detriment? “Each and every one of us has hurdles to overcome,” she said. “The point of the exercise is not what hurdles exist, but rather how you overcome them. I choose to focus on the advantages of being a woman in this business rather than the obstacles. “Professionally, I have learned that if you are logical, intuitive, and

~ January 2014 | BUSINESSWoman

Photo by Revelations Photography

father in 1973 and took over in 1976 when his father passed, working ever since to ensure its success, Freund explained. “I am privileged to enjoy the benefit of ownership in an independent family company that has its roots deeply embedded in the traditional values of hard work and fair treatment.” Every day is a juggling act to get everything done, but Freund loves the challenge and adventure that this brings. “A good day for me is when I can use my skill sets to make some else’s job a little easier and their working environment a little better. A really good day for me is a happy customer—fortunately, I am blessed with a lot of those,” Freund said. Her responsibilities are many and varied, encompassing just about everything under the roof of the plant. Freund believes that every person she encounters can teach her something, and she enjoys interacting with customers, vendors, and subcontractors. She also enjoys the give and take of conversations with the Ritner employees, and asks questions—a lot of questions. “I rarely accept the first answer they provide without drilling down to the thought process that led them to the answer,” Freund said. “I believe one has to fully understand the ‘why’ behind the answer in order to actually be able to perform at the peak of their potential. With only an answer and no process behind it, we become robots performing what is rote and learned rather than what is understood.” Her list of honors received and

Babette Freud and her precious dog, Cooper.

understand business, you can apply these attributes to any business and succeed, large or small,” Freund said. “I have also learned what a sometimes overwhelming responsibility it can be to make sure that each and every employee is able to pay their rent or mortgage and take care of their families as a result of their employment with our company.” As a means of relieving that stress, Freund also enjoys interior design. “Ever since I can remember, I have always enjoyed walking through houses and looking at the design, both architecturally and the interior design,” she said. “I work with select clients that provide me with the

opportunity to take my time and really enjoy creating a unique environment for them … I design for the way people live rather than expecting them to live the way I design.” At the end of the day, no matter how busy she’s been, Freund likes to remind herself of what really matters. “I have so much gratitude for the many privileges and blessings in my life,” she said, “from a wonderful family to very dear friends. I work in an industry that I love and enjoy the company of coworkers and colleagues who provide me with the opportunity to learn and grow every day.”


Planning to Succeed: Know Where You’re Going By JANET TREER


his is the time of year when most companies think about business planning. It’s time to assess the year just ended and look ahead to the coming year. Reviewing your three- to five-year plan, if you have one, or stopping to create one is highly recommended for every company. Note that a strategic plan for 20062010 is woefully out of date and does not count. There is a quote from Lewis Carroll in Alice in Wonderland that says, “If you don’t know where you are going, any road will get you there,” to which I always add, “and you may not like where you end up.” Many people are reluctant to undertake the strategic planning, budgeting, and goal-setting process, thinking perhaps that it will take too much time and be a distraction, or that plans always get changed by circumstances anyway, so why bother? As a general observation, the most successful companies create and/or update strategies every year and would not consider skipping these vital business steps. What can be more important than planning to move forward in a deliberate and carefully selected direction? Who Needs to Plan? Basically, everyone. Plans can be simple or complex, but if they do not exist, a company’s course is less certain. Without a plan that is communicated throughout your organization, how will everyone know what is expected of them? In fact, creating and communicating strategy is

more important than ever (and it’s always been important) in this fastpaced and challenging business environment. What Does a Strategic-Planning Process Look Like? There are well-established steps to an effective strategic-planning process. Each is important, but some are more critical than others. All of the steps are intertwined and each relies upon the others. You may already have some of them in place, and if that is the case, all you need to do for that step is review and determine whether last year’s decisions are still appropriate for next year’s needs. Here are the basic steps: 1. Basic Foundation – Your business philosophy, core values, and principles 2. Have a Vision – What the organization will strive to achieve in the next five to 15 years 3. Conduct an External Assessment and Internal Appraisal – What are market and other forces outside your company that may impact you, and what are the dynamics inside your company that will help or hinder success?

4. Have a Mission – What the organization will achieve in the coming 12–18 months 5. Establish Goals – Broad goal categories that are then broken down into specific goals and action steps 6. Make a Budget – The budget combines and projects both fixed and variable expenses and should incorporate the plans being made 7. Sales Plan and Market Plan – Your plans for telling others what you offer and for attracting their business 8. Communicate Your Strategy – Share what you plan to do and how you plan to do it with your staff and involve them in the execution 9. Quarterly Reviews – Review progress with your staff at least quarterly and make the necessary adjustments to stay on track Strategic planning does take time, effort, and some resources, but the process is well worth the investment. What Are Typical Outcomes of Strategic Planning and Goal Setting? Companies that create and follow a strategy are likely to achieve greater

success. Typical improved results with a plan in place include increased market share, increased shareholder earnings, more loyal customers, more motivated employees, better use of resources, proactive management, a sense of purpose, and more people pulling in the same direction—to list a few. Your strategic plan should not be in a binder on a shelf that is never looked at. It should be a living plan that is interacted with on a regular basis. Get help if you are new to this process or if you feel that you need to achieve better results. If you do not like where you are now or believe that you could be more successful, creating a strategy and making implementation plans usually make a big difference. Now is the best time for planning so that you can hit the ground running as the year begins. Consider pulling your team together and get started. • Janet Treer is president of The Treer Group, a Lancaster County, Pa., business and career coaching company. Treer specializes in helping companies and individuals succeed through leadership development, strategic planning, and a variety of personal strengths assessments.


January 2014



Photo by Camera Box


Snider Receives 2013 Athena Award Karen Snider, president of Susquehanna Consulting & Financial Group, has received the 2013 Athena Award from The Harrisburg Regional Chamber & CREDC. The chamber recently announced the winners of all its 2013 Catalyst Awards at its annual awards event, held at the Whitaker Center for Science and the Arts, Harrisburg. When her two sons entered school, Snider returned to the workforce at the Pennsylvania Department of Public Welfare, where she worked for nearly 30 years in a variety of executive capacities. She was the first and is still the only person to have been appointed secretary of public welfare from within the department. After her term as secretary, Snider started her own health and human services consulting company. After one year, however, NHS Human Services called upon her to serve as their chief operating officer. After five years, she left NHS and resurrected her consulting company, Susquehanna



Consulting & Financial Group. Snider has worked tirelessly to help improve the quality of life for women and families in the region. Throughout her career, Snider has been recognized for the contributions she has made to women and to her community, receiving 22 major awards, including The Women of Distinction in Economic and Social Development, bestowed on her in 1994 by the Soroptimist International of the Americas. Other awards include the Women Who Care Award, presented by Open Stage in 2012; the President’s Award, presented by the Pennsylvania Association of County Human Service Administrators; the Excellence in Leadership Award, from the United Way of the Capital Region; and the Service Above Self Award from the Rotary Club of Harrisburg. Snider continues to serve on eight nonprofit boards and as the part-time executive director for the Harrisburg Public Schools Foundation.


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~ January 2014 | BUSINESSWoman

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REposition, REstrategize, REinvent: CAREER

10 Tips for the “New-Age” Professional in 2014 By DR. KAY GREEN


t is certainly a fact that the world is changing. Every day, new developments in technology and society rewrite the guidelines for how we interact with our families, our colleagues, and our customers. The world gets smaller with each new development. With that shrinking of the global market comes a new sense and celebration of diversity, individuality, and the evolution of the New-Age professional. More than ever before, New-Age professionals are climbing the corporate ladder and achieving greatness by way of their startup companies. As a New-Age professional, you have to understand that your customers’ needs are constantly changing. In the same manner, if you’re employed in the corporate sector, you have to understand that in order to move up, you must keep evolving as an employee. Keep in mind that your competitors are working hard to innovate the next big thing every day. As you begin your strategic planning for the year 2014, you must consider your relevance and value in your respective market. If you hope to avoid becoming obsolete, you must consistently offer variations of your products, services, and/or personal brand. If you’re not evolving, you’re fading. Maintaining success is a long-term investment. With that in mind, consider the following tips as you create your strategy in 2014: Tip No. 1 – Set Attainable Goals Some goals are long term. Some are short term. The same is true of the steps


January 2014





that encompass each goal. For this reason, it is important that you assess and assign your goals/steps based on a reasonable and measurable timeframe in which they might be achieved. Tip No. 2 – Find Your Niche Think about the people who have reached the top of their industries. They all got there—almost without exception—because they refused to dance to someone else’s tune. They carved their own paths and followed their own beliefs unabashedly. The result was the kind of authenticity and commitment it takes to excel in business and in life. These people were not afraid to be different. They weren’t afraid to be themselves. They understood the power of themselves. Remember to always be different, authentic, and genuine. Be you. Find and become your niche. Tip No. 3 – Understand the Power of You; Sell Your Brand Don’t attempt to build your brand like anyone else. Be authentic. If you can be open and honest with yourself about your personal value, you won’t need to fudge facts on your brand. Focus on your passions. Determine what it is that you’re inherently good at, what value you bring to the table, and how you can make an impact in your chosen market. Tip No. 4 – Dress for the Career You Want, Not for the One You Have Internalizing and making personal your goals starts and ends with dressing for the job you want. Sometimes it can be easy for bright and motivated professionals to begin to feel


especially those people who wind up in your inner circle—need to demonstrate results both in the past and present. If they are experts in the field you’re pursuing, that is the ideal. Most of all, they must be people you can trust and rely upon.

If you’re not evolving, you’re fading. Maintaining success is a long-term investment.

entitled to success. We begin to think that we’re so brilliant that we don’t have to go the extra mile to get noticed. But that is simply not true. You have to be the whole package if you’re going to get where you want to go.

Tip No. 5 – Reposition, Reinvent, Restrategize There comes a time in every businessperson’s life when one of the Three R’s becomes necessary: Reposition, Reinvent, and Restrategize. The important thing to remember is that you’re not the first person to have to revise your brand, your strategy, or even yourself. Keep that in mind when it comes time to going back to the drawing board and you will be in a better position to make the honest, accurate, and appropriate decisions that will lead to greater success in the future. Tip No. 6 – Be Relentless in Your Pursuit Finding success has a direct correlation with the unwillingness to let the word “no” become a setback. Be relentless. Live a life free of

~ January 2014 | BUSINESSWoman

stagnation and align yourself with the path of consistent upward movement. Your milestones will pass by more quickly than you could ever imagine. Through your 110 percent effort, you will become more powerful than you ever thought possible. Before you know it, you will have reached your ultimate goal. Tip No. 7 – Build the Right Network With that “right” network at hand, you are ready to begin putting all of your plans into action. The people worthy of your “right” network—

Tip No. 8 – Strategy and Implementation Are Symbiotic The business world is full of stories about genius ideas that didn’t become reality because the innovator didn’t properly strategize. For every failure-instrategy story, there is an equal number of failure-in-implementation stories. The common theme in all of them was that there just wasn’t enough attention paid to one or the other. If you look across the landscape of the hundreds of thousands of successful businesses in this country, you will find one common theme: Strategy and implementation were symbiotic. It is essential to not only devise a strategy, but also to implement the necessary steps to make the vision into a reality.

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Tip No. 9 – Create Your Own Blue Ocean When creating your own blue ocean, in order to succeed (in order to attract customers, in order to land that big promotion), you must always concentrate on delivering value. Always. While your competition continues to spend all of their time and effort trying to figure out how to be better than you, you’ll be trying to figure out how to maximize the value you bring to the table. They will be worried about your performance; you’ll be worried only about how to better yourself. In the end, it will be this factor above all others—your concentration on yourself and the value you have to offer—that will lead to success. Tip No. 10 – Follow the Path to SelfActualization Like you—and like millions of other professionals— you continue to work on achieving comfort with your selfesteem, achievement, confidence, respect of others, and respect from others. In the self-actualization phase—a phase to which we should all aspire— you achieve expert control of your creativity, spontaneity, and problemsolving skills. You have assumed a comfortable and sensible morality. You operate with the ability to separate fact from fiction while eliminating prejudice. It is, in its own way, the clearest definition of what it means to be enlightened as a person and as an entrepreneur. Everything begins to make perfect sense, and everything begins to come easier. Consider this final point: Life is a constant and ever-evolving journey. Work hard and achieve, and by all means, be sure to enjoy your success along the way. Celebrate your successes, but always look toward the future, never give up on your dreams, and be sure to realize your ultimate vision. • Dr. R. Kay Green is the CEO/president of RKG Marketing Solutions LLC and author of I’ve Been Called the B* Word … Now What Do I Do? 13 Rules for the “New-Age” Professional Woman.


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The TOP 10





The easiest way to mitigate the effect of stress is to take charge of the one and only thing you have the power to control—you—and let go of what you can’t control.


o you feel tense and anxious at work? Do your coworkers and/or boss make you crazy? Is your personal life less than blissful? If so, you’ve got stress. If you’re like most people, you’ve sought refuge from this situation by trying a quick fix or two, like calling a friend, walking the dog, or going away for the weekend in an attempt to escape it all. While these strategies may serve as temporary diversions, nothing in your life changes when you return to your routine. Stress is internal, which explains why it can wreak havoc on your health. It feels awful … it’s the sense that you’re not in control. The easiest way to mitigate its effect is to take charge of the one and only thing you have the power to control—you—and let go of what you can’t control. The beauty of this recipe is that by


taking control of your life, external or outside factors will change in response to your internal changes. Here are 10 steps to de-stress for your present and future: 1. Heal Yourself. Dr. Bruce McEwen, who wrote The End of Stress As We Know It, suggests that eliminating stress comes right from your grandmother’s journal. He says the most effective steps you can take are the simplest: exercise, a healthy diet, regular sleep, moderate to minimal alcohol intake, and no smoking. This, he notes, is the most sophisticated, up-to-the-minute, cutting-edge science available! 2. Get Organized. Physical clutter reminds us of things that need to be done, and that’s stressful. Remove your

~ January 2014 | BUSINESSWoman

physical clutter and you’ll eradicate your mental clutter; plus, you’ll feel energized. The recipe for eliminating clutter is the same regardless of the room or space you’re working on. In short, begin by defining the purpose of your room; then identify the major categories to be kept in your space; sort all your belongings into those categories; edit each category; and, finally, put your possessions in a pleasing and practical place. 3. Set Boundaries. Boundaries act as a filter to keep you safe from the hurtful behavior of others while allowing in the love, support, and nurturing actions we all need. Set your boundaries by: A. determining what others cannot do to you or in your presence, and B. sharing this information

respectfully with anyone who is stepping over one of your boundaries. 4. Take Time for Yourself. Put together a list of all the things you love to do but haven’t regularly made time to do. Put your list in priority order and enter the top five to seven items into your daily calendar. Your list may include things as simple as journaling, reading a great book, taking a bubble bath, yoga, etc. You’ll be more successful getting to these activities when you give them a time and place on your calendar. 5. Be Positive. William James, the father of modern psychology, said, “The greatest discovery of my generation is that man can alter his life simply by altering his attitude of mind.”

6. Work in a Career You Love. Most people spend the majority of their waking hours at work. You’ll know you’re in the right profession when: you wake up eager to go to work, you want to do your best daily, and you know your work is important. 7. Surround Yourself with a Supportive Community. You are who you spend time with. Hang out with people who love and accept you just the way you are, are interested in you (not what you can do for them), lift you up (not wear you down), solve problems quickly, don’t gossip or complain, and know how to have fun. Anything is possible with the right support. 8. Learn to Say “No.” We’ve all been influenced by people in our life who tell us we should do this or we ought to do that. As a result, we may end up living a life that others have decided for us versus living the life we want. So, the next time you think of something you ought to do or someone else suggests you should do, take a breath and ask yourself if it’s something you want to do. If not, just say, “no” or “no, thank you.” When you say no to things you don’t care to do, you are saying yes to you, and this will free up your time and energy for the things you choose to do. Bottom line—you’ll be happier. 9. Zap Tolerations. A toleration is something that irritates you and drains your energy because it needs to be done, fixed, removed, or changed. If you’re like most people, you may be tolerating 100 or more things! Put together a list of all the things that bug you, e.g., a dripping faucet, money concerns, your

weight, shopping and running errands, not enough time, computer files out of control, your hair, a room that needs to be painted, etc. When your list is complete, group like items and see if one solution will eliminate multiple tolerations. For example, if you have piles of clothing in each bedroom, dirty windows, and dust bunnies on your floor, hiring a housekeeper will zap all three tolerations. Line up a housekeeper today. Then, commit to spending a chunk of time each week to zap your other tolerations. If you have a toleration that you don’t have the skill or know-how to fix, consider calling an expert or seek out a skilled professional with whom to trade services. 10. Get Your Needs Met. A “need” is not an option; it is something you must have to function fully. It is differentiated from a “want” in that a want is optional. Unmet needs can drive you to distraction and worse. Determine what needs you have that aren’t being met, if any, and then take the appropriate action to get them fulfilled. Example: If you’ve taken a big hit and are going through a career transition, ask a good friend to call you two or three times a week to check in with you and give you support. Other options include calling your own voicemail and leaving supportive messages or hiring a coach who specializes in career transitions. When you acknowledge and satisfy your needs, you will be free to focus on other areas of your life. If you want to be happier and more successful, focus on the things you have the power to control.


In other words, what you say and what you tell yourself impact the present and create your future. Love yourself and use the power of positive words, pleasing thoughts, and affirming beliefs to live the life you want to live.

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January 2014



Take a Break – Enjoy a Weekend Getaway LIFESTYLE



areers, family, and everything that they entail often mean that our daily lives are scheduled down to the very last second. All that effort deserves a reward, and sometimes that takes the form of a weeklong vacation, and sometimes it can be a weekend getaway. A weekend escape allows us time to relax and “recharge our batteries.” We’re fortunate to live in an area that’s close to a number of great destinations—major metropolitan areas like Washington, D.C., and Pittsburgh or resorts like Nemacolin Woodlands. Washington, D.C., is best known as the nation’s capital and the political headquarters of the federal government, but it’s also a thriving leisure and business destination. Alicea Malone, Destination D.C. international media relations manager, says that tourism is the second-largest industry, and D.C. is ranked as the No. 1 museum destination in the world, with nearly


18 million visitors from across the globe exploring the area’s museums and history annually. “The great part about a visit here is that there is, indeed, something to see and do for every age group and interest. In addition to our 58 worldclass museums and art galleries, Washington, D.C., offers a robust dining and nightlife scene, high-end designer retail venues, and the largest theater community outside of New York City. “Visitors are also drawn to the National Mall with its majestic monuments and memorials, cultural festivals, and sporting events,” she says. Malone notes that the National Air & Space Museum, National Zoo, and the National Museum of Natural History are three of the top attractions for families and some of the most visited attractions in the city. There are several great neighborhoods that attract young people and singles. From bar-hopping at Barracks Row to salsa dancing in Adams Morgan, and from nightclubs

~ January 2014 | BUSINESSWoman

on U Street to trendy new restaurants along the H Street NE Corridor, there are plenty of places to mix and mingle. It’s also easy to get around. Not only is D.C. one of the most walkable cities in the nation, but there are also other modes of transportation, including the Metrorail or MetroBus system, renting a bicycle from Capital Bikeshare, or popular hop-on hop-off sightseeing tours, such as Big Bus Tours or Old Town Trolley. D.C. is a popular destination year round, but Malone says that spring tends to attract the most visitors since it is peak convention season as well as the timing of the district’s most attended event: the annual National Cherry Blossom Festival. While also a major metropolitan area, Pittsburgh has a different flavor from D.C. Pittsburgh, the state’s second-largest city, is the source of the Ohio River—it begins at the point in the city where the Allegheny River converges with the Monongahela. The river has played a major role in its history and development. The city’s connection with the steel industry is

legendary and earned it the nickname of “Steel City,” but it’s also known as the City of Bridges (for its record 446 bridges). “At one time we were a rustbelt polluted city, but over the last 30 years, the city has invested in the arts, culture, and the environment. As a result, we’ve become a very ‘green’ city—we have one of the largest amounts of LEED-certified buildings in the country—and we also have a thriving cultural district with nine theaters in a 14-block area,” says Connie George, Visit Pittsburgh vice president of communications. The city’s two inclines—the Monongahela and the Duquesne, which has a museum at the top—draw a lot of interest. “You get a great tour of the city’s past in the museum; the view at the top is quite a sight at night,” George says. And for a different perspective, try a sightseeing cruise on the Gateway Clipper. In addition to an active theater community, Pittsburgh is also only

Photos courtesy of Destination DC Washington, D.C. sites

From left: International Spy Museum in Penn Quarter; Einstein Memorial; shopping on M Street in Georgetown.

natural-grass playing field and the gorgeous views of the city. It’s an experience to see a game there,” George says. Nature enthusiasts and outdoor lovers will want to visit the Phipps Conservatory and Botanical Gardens, one of the country’s “greenest” public gardens. The C&O Canal Towpath—also the final leg of the Great Allegheny Passage Rail Trail, which runs from Pittsburgh to Cumberland, Md., and then on to D.C.—opened last June. This mostly level trail includes 22 miles of trails in downtown Pittsburgh, most of which are near the riverfront. Pittsburgh also has an active nightlife in its various neighborhoods and is home to a number of microbreweries, including the Church Brew Works, a microbrewery and restaurant that is housed in a former church. A tour of the area’s microbreweries is available, and the city’s microbreweries have banded together to offer beer tastings the second Friday of the month. A weekend getaway to a resort can combine relaxation with family fun and pampering.


one of a handful of cities that have a ballet, opera, and symphony. Art lovers will also enjoy a visit to places such as the Andy Warhol Museum, the Carnegie Museum of Art, the Frick Art & Historical Center, or the quarterly gallery crawl. History buffs may enjoy either guided or self-guided tours of the Carrie Blast Furnace. George says that some of the tour guides worked at the facility before it was shut down in 1986. “It really gives you a sense of Pittsburgh’s one-time place as the No. 1 steel producer in the world and a look at how steel is produced,” she says. Families may want to investigate the Carnegie Science Center with its planetarium, the Children’s Museum of Pittsburgh, and the National Aviary. There’s also the ToonSeum, one of two museums in the country that celebrates the art of cartooning. Sports enthusiasts may want to see if any of the city’s hometown teams are playing. “PNC Park, which has a prime location along the river, is ranked as one of the best baseball facilities in the country. What sets it apart is a

Pittsburgh sites

Above: the Church Brew Works, a microbrewery and restaurant housed in a former church; Right: Andy Warhol Museum; Below, left: Station Square; Below, right: Heinz Field.


January 2014



Photos courtesy of Nemacolin Woodlands Resort


Above, from left: Falling Rock Hotel and Mystic Rock PGA-tested golf course. Woodlands Spa offers a heated indoor pool, as well as a variety of facial and skin treatments and therapies.

1,060' Fatbird Flyer Zip Line. Reach speeds of up to 60 mph and soar through the air at 300feet elevation! Downhill skiing and snowboarding are available on 10 slopes at Mystic Mountain

Nemacolin Woodlands Resort

Nemacolin Woodlands Resort in Farmington, Pa., offers a variety of activities that will interest singles, boomers, and families. “It’s a 2,000-acre playground in the Laurel Highlands that’s been developed by the Hardy family (founder Joe Hardy III is founder and CEO of 84 Lumber Co.) since they purchased it in 1987. The property has grown over the years, and many of the amenities showcase the family’s interests,” says Ashli Mazur, director of marketing. There are six lodging options, including a boutique hotel, townhomes, luxury homes, RV park, and even some pet-friendly options.

Mazur says that the property is known for golf and is home to a golf academy and two golf courses, including Mystic Rock, a PGA-tested course that has hosted PGA tour events four times. Nemacolin is home to a $45 million art collection that is showcased throughout the grounds, which also boasts three onsite art galleries. Some of the items in the collection include glasswork by Tiffany Studios and a piece of the Berlin Wall. Tours of the art collection are offered. For those seeking to try their luck, the Lady Luck Casino, with 600 slot machines and 20 table games, recently made its debut.

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~ January 2014 | BUSINESSWoman

A piece of the Berlin wall, featured in the art gallery.

Right: The resorts wildlife academy, where you can feed Himalayan bears.

The Woodlands Spa offers more than 100 different treatment options, including traditional massages and hot stone treatments. The signature therapy is the Water Path Ritual that features alternating water temperatures along a pebblestone pathway and a relaxing soak in a mineral spa. There’s also a Kidz Spa that offers age-appropriate spa services (manicures, pedicures, salon cuts) for children ages 5 to 15. Families and adults with an interest in wildlife may enjoy the resort’s wildlife academy, which provides interactive entertainment with a focus on education. There are 100 species, including lions, bears, alligators, and

two-toed sloths, in its collection. Mazur says that kids love feeding marshmallows to the bears. “We’re the only place where you can feed Himalayan bears and then have a five-star dinner later in the evening,” she says. Nemacolin has one of the state’s longest zip lines, and in the winter there are seven ski slopes and also opportunities for snow tubing and dog sledding. “At Nemacolin, you expect the unexpected,” Mazur says. Regardless of where your weekend getaway is or when you go (hint– Valentine’s Day is just around the corner!), have fun and relax!

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January 2014



More Than Girl



The Healing Power of Friendships Between Women


here’s a sign hanging above my desk that reads: A good friend forgives your defects. A loving friend doesn’t see any. My high-school best friend, Carole, gave me that sign decades ago. The message written there is as true today as the day she gave it to me. True friends see your faults and love you anyway. Having a friend can make the bad times bearable and the good times even more of a celebration. “Friendships between women can be a place of refuge from loneliness and indifference, a place where we can know we matter as we are,” says Rachel Naomi Remen, M.D., author of Kitchen Table Wisdom. “Such


friendships can bless the life in us and strengthen us to deal with whatever we must face elsewhere.” Science Says So Friendships between women can play an essential role in the health and well-being of women. According to a UCLA study published in the Psychological Review, research shows that time spent on girl talk with your friends can actually counteract life stresses that most of us experience on a daily basis. Laura Cousino Klein, Ph.D., an author of the study, observes that before the study, it was believed that women respond to stress with a torrent of brain chemicals that cause

~ January 2014 | BUSINESSWoman

them to make and maintain friendships with other women. It was generally believed that when people experience stress, they trigger a hormonal cascade that revs the body to either stand and fight or flee as fast as possible. Klein adds that because of this research, scientists now suspect that women respond to stress by more than just fight or flight. Klein explains that when the hormone oxytocin is released as part of the stress responses in a woman, it buffers the fight-or-flight response and instead, encourages her to tend children and gather with other women. When she actually engages in this “tending or befriending,” studies suggest that more oxytocin is released.


In turn, that further counters stress and produces a calming effect. This calming response does not occur in men, says Klein, because testosterone—which men produce in high levels when they are under stress—seems to reduce the effects of oxytocin. Estrogen seems to enhance it. Girlfriends Are Good Health The fact that women respond to stress differently from men has significant health implications. The “tend and befriend” notion developed by Klein and Shelley E. Taylor, a researcher, may explain why women consistently outlive men. Numerous scientific studies have


Keep Your Friendships Growing

A good friend forgives your defects. A loving friend doesn’t see any.

indicated that social ties reduce the risk of disease by lowering blood pressure, heart rate, and cholesterol. In one study, for example, researchers found that people who had no friends increased their risk of death over a six-month period. In another study, those who had the most friends over a nine-year period cut their risk of death by more than 60 percent. The results were so significant, the researchers concluded, that not having close friends or confidantes was as detrimental to your health as smoking or carrying extra weight!

• Claire Yezbak Fadden, a freelance writer and mother of three sons, always makes time for her girlfriends. Follow her on Twitter @claireflaire.

Schedule your exam today!


Fitting in Friends If friendship is so good for us, why is it so hard to find time for our friends? Every time we get overly busy with work and family, the first thing we do is let go of friendships with other women, says Ruthellen Josselson, Ph.D., co-author of Best Friends: The Pleasures and Perils of Girls and Women’s Friendships. “We push them right to the backburner. That’s really a mistake because women are such a source of strength to each other. We nurture

one another,” says Josselson. When listing priorities, women prioritize their time by family, work, and other related responsibilities. Jan Yager, Ph.D., and author of Friendshifts: The Power of Friendship and How It Shapes Our Lives, offers a different perspective. “If a woman realized friendship is going to make her a better mother, better wife, a more fulfilled and happier woman,” says Yager, “then she may feel more justified in making friendship the priority it should be.” So, meet with your gal pals for an afternoon matinee. Enjoy conversation while you’re both having a pedicure and follow it up with an ice cream cone at a nearby shop. Take an afternoon and shop the outlet malls together. Don’t feel guilty. You’ll come back to your family refreshed and focused. And, by the way, the laundry, dusting, and dirty dishes won’t miss you a bit!

Your true friends don’t require intense, time-consuming care and attention. Nevertheless, even the strongest friendships require some TLC. Often, with good friends, conversations pick up right where you left off at your last meeting, even if it was weeks, months, or years ago. Here are some ideas for easy and sincere ways to keep your friendships growing. Email: This a quick way to keep in touch. Your email can be just a line or two saying that you’re wondering about how her presentation at work went. Maybe you saw a piece of jewelry you knew she’d love and it’s on sale. Don’t send her any of those “spammy”chain letters, though. She’s busy too. Birthdays: These handy little calendar holders remind you to make time with that special friend. Coordinating schedules can be tough, so don’t worry if your birthday celebration isn’t on the exact day. Celebrating birthday month is OK too. Popcorn, Kleenex, and Friends: There’s always a good love story or two playing at the movies. And of course, our husbands don’t want to go to see any of these chick flicks. There is no better excuse to plan a girls’ night out. Lattes and Mochas: On just about every corner, there’s a coffeehouse. Occasionally, plan an extra-early start to your day and have a cup of java with your friend. Mornings are a great time to catch up—before schedules, soccer practice, and whatever else is going on get in the way. Long-distance Friendships: It’s not only time constraints that can keep us from spending time with close friends. Geography can separate us too. My best friend is a three-hour drive away, so it takes planning for us to get together. Get organized and plan a weekend getaway where you can meet in between your two homes, or take turns going from her place to yours. These planned escapes can really boost your spirit and save your sanity.

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January 2014



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~ January 2014 | BUSINESSWoman



Erica Bixby has been named manager for Royer’s Flowers & Gifts in Hershey. Bixby had been assistant manager of Royer’s Lancaster West location.

Diana Buckfelder has been named

Deb Lyden brings 30 years of medical

Teri Shaffer brings her services and expertise in classic and oncology aesthetic treatments to Theia Light Center. Shaffer works with clients going through cancer and/or post-cancer treatment and is the second certified clinical oncology esthetician in the state of Pennsylvania.

aesthetic experience and expertise to Theia Light Center. She has a strong focus on anti-aging and is committed to making people feel good about themselves using the latest in technology.

assistant manager for Royer’s Flowers & Gifts in Hershey. Buckfelder had been a manager trainee at Royer’s Lebanon store.

Dr. Elizabeth Carter has joined Theia Light Center. She combines her 14 years of experience with standard chiropractic services with naturopathic and homeopathic healing strategies. Carter is well versed in movement, natural body connections, and holistic healing.

Stacy L. Trout has joined RE/MAX 1st Advantage. Trout has 15 years in the mortgage finance industry and three years selling specifically new-home construction. She has held her real estate license since 1991 and holds her CSP (Certified New Home Professional) designation.

Do you have an announcement? Please email your announcements of career advancements and professional new hires to Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

is seeking an

ACCOUNT REPRESENTATIVE On-Line Publishers, Inc. has an opening for a highly motivated person with a professional attitude to sell print and online advertising as well as niche events. The successful candidate should: • Enjoy building and maintaining your own long-term business relationships. • Be highly motivated, detail oriented, and able to multitask. • Have good communication skills. • Show a willingness to learn and grow in a fast-paced environment.


We offer a competitive compensation plan with a benefits package that includes health insurance and a 401(k) plan. If you have sales experience and are interested in joining our growing sales team, please send your resume and compensation history/requirements to On-Line Publishers, Inc. • 3912 Abel Drive • Columbia, PA 17512 • 717.285.1350 •


January 2014



While We Were Out ... Lebanon Valley Chamber of Commerce’s Ambassador of the Year Award

Junior Achievement of Central Pennsylvania

Jonestown Bank & Trust Co. (JBT) contributed $5,000 to Junior Achievement of Central Pennsylvania, Inc. Heather Via, left, and Ed Martel, right, of JBT present a $5,000 check to Betsi Zikmund, programs manager, Junior Achievement of Central Pennsylvania.

Dave Tyndall, from Metro Bank and Chair of the Chamber’s Ambassadors Committee, presents Ambassador of the Year award to Ann Decker, business development officer for Jonestown Bank & Trust Co., for her exceptional efforts in providing outreach to and contact with the chamber’s membership.

Awards presented at Annual West Shore Chamber of Commerce Meeting


SEND US YOUR PICTURES! BusinessWoman would love to share what’s happening while you're out and about. Send your picture(s) and descriptions to: editor@

From left: Gary Scicchitano, chairman of the West Shore Chamber Board; Sam Jones, Lamar Advertising, winner of the George C. Hoopy Award; Holly Laufer, Big Brothers Big Sisters of the Capital Region, winner of the Les Ginanni Business & Community Connection Award; Chick Zoll, Don Jacobs Insurance Services Inc., winner of the newly named Edward M. Messner Inspiring Business Award; and George M. Book Jr., chamber president and CEO.




American Business Women’s Association (ABWA) Camelot Chapter 6 p.m. 3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President Continental Yorktowne Chapter 6 p.m. 4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York 717.891.7808 Lancaster Area Express Network 7:15 – 9 a.m. 3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Julie Welles 727.207.8424 Lebanon Valley Chapter 6 p.m. 4th Wednesday of the month Marabelle’s Restaurant 1352 Cumberland St., Lebanon Penny Donmoyer 717.383.6969 Penn Square Chapter 11:45 a.m. – 1 p.m. 2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst 717.295.5400 Women @ Work Express Network 11:30 a.m. – 1:15 p.m. 2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith

Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 Harrisburg Business Women 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Cathy Jennings 717.713.7255 Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 International Association of Administrative Professionals Red Rose Chapter 5:30 p.m. 4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger

Harrisburg Chapter 5:30 p.m. 3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey Wendy Snavely, CAP-OM, President Meagan Bair, CAP-OM, President-Elect 717.508.1710 White Rose Chapter of York 6 p.m. 3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m. 3rd Wednesday of the month Rotating location Abeer Srouji Allen

Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 Women’s Business Center Organization (WBCO) 11:30 a.m. 2nd Tuesday of the month September through April Alumni Hall, York College of PA Mimi Wasti Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Out Door Country Club 1157 Detwiler Drive, York Lisa Barshinger 717.747.6393 Women’s Network of York 11:30 a.m. 3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Theresa La Cesa

Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Joan Nissley, President 717.861.8720


Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Comfort Suites 10. S. Hanover St., Carlisle Jofa Kauffman

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month. Refer to the website for the meeting location. Cathy Jennings, President 717.713.7255

Do you have an event you would like to post on our online events calendar? It’s easy to do … and it’s free! Just go to and click on the “events” link, or email your info to


January 2014



Face-to-face time with the people you need most — customers. Register by Jan. 31, 2014, and get $100 off!

/14 re .)


March 22, 2014



LANC., PA 17604

omen’s Expo

S and ponsor app exhib beinlication itor g ac s no cept w ($10 0 of ed. 1/3 f befo 1

9 a.m. – 3 p.m. Hershey Lodge 325 University Drive, Hershey

Lancaster County

omen’s Expo May 17, 2014

Don’t miss the premier women’s expos in Dauphin and Lancaster counties! A wide variety of exhibitors provide information that embraces the many facets of a woman’s life, including:

Health & Wellness • Finance • Home Shopping • Technology • Beauty Nutrition • Fashion and more!

9 a.m. – 3 p.m. Spooky Nook Sports 2913 Spooky Nook Rd Manheim

FREE advance guest registration online! ($5 at the door)

To reserve booth space, for guest registration, or for more information, go to:

a G r e a t Wa yTo S p e n d M y D a y. c o m









3912 Abel Drive Columbia, PA 17512

~ ~ ~ ~

career lifestyle wellness connections

BusinessWoman January 2014  

Babette Freund, 10 tips for the new age professional, the healing power of woman friendship, discover the fun at three great weekend destina...

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