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April 2013

Michelle Wohlfarth Keeping it Simple

SECRETS of DECISION MAKING NEGOTIATING Work Flexibility


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Inside

LETTER FROM THE EDITOR GREAT LEADERS ARE POSITIVELY INFECTIOUS How emotions can affect a group in a positive or negative way.

10 NEGOTIATING A FLEXIBLE WORK ARRANGEMENT Know what to go over with your supervisor when stating your case.

PL1-PL5 POWERLUNCH’13 YORK Guide Map, exhibitor list, keynote speaker, and networking information.

13 LANCASTER COUNTY WOMEN’S EXPO A preview of the events and features.

14 I’LL DO IT TOMORROW ... The secrets of decision making.

16 GIVING LIFE THROUGH THE WORKPLACE Raising organ donor awareness.

18 GI DISORDERS MORE COMMON IN WOMEN Irritable Bowel Syndrome (IBS) symptoms and treatments.

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20 WOMEN TO WATCH New hires and promotions.

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21 ACHIEVEMENTS & APPLAUSE Awards and accomplishments.

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Michelle Wohlfarth has integrated her love of eating fresh, whole foods into a business that teaches others how to incorporate fruits and vegetables into their diets. She has written a cookbook so that others can learn how to eat healthier. Wohlfarth is very involved in her community, including starting The Giving Tree in 1997. Cover photo courtesy of Sarah A. Wohlfarth.

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Woman BUSINESS

EDITOR’S

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career

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lifestyle

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wellness

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connections

April 2013

Vol. 10 - No. 4 PRESIDENT AND PUBLISHER DONNA K. ANDERSON

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor

pring has just begun, but isn’t your mouth watering for fresh fruits and vegetables out of your garden or from the local farm market after seeing the cover of BusinessWoman? And soon we’ll be cutting fresh flowers for our kitchens and hallways, bringing the beautiful outdoors inside again. I’m looking forward to donning my gardening gloves and working in my gardens. How about you? Do you like where you work? If not, why? Very often we are influenced by the people we work with, both those people with positive attitudes and those with negative dispositions. Find out how great leaders can motivate their teams. We all have hectic lives – both men and women. Many businesses have found that offering flexible working arrangements or adapting their time schedules can positively affect their employees’ production. Learn some steps you can take to make it work.

Have you ever considered organ donation? It’s one of those things that we think only “other people” will ever need. A local family shares how their 2-year-old daughter benefited from organ donation and is living a happy, healthier life. I hope you will read this article and then make the commitment to become an organ donor and possibly make a miracle happen for someone else. POWERLUNCH is just around the corner. Soni Dimond, POWERLUNCH York’s keynote speaker, is so dynamic. She always engages her audiences and you’ll learn so much from her! There will also be ample time for visiting with exhibitors and networking. And lunch will be delicious! Go to www.BusinessWoman.com now and register. Look me up and say, “Hi!”

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Story

COVER

CAREER

Keeping it Simple By LYNDA HUDZICK Photographs by SARAH A. WOHLFARTH

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er father was French Canadian. Her mother is French. And when she was 6 years old, she and her family moved in with her grandmother and lived on a small sailing yacht in the town of Villefranche-sur-Mer, France (between Nice and Monaco). “I went to school there, and I believe that it was at that time I developed my love of France in general, the South in particular,” Michelle Wohlfarth said. “I was introduced to wonderful new foods, the smell of delicious cooking, outdoor markets selling everything from live chickens to beautiful flowers … and the smell of rosemary and thyme. Even at the age of 6, I loved everything about it.” Perhaps it was inevitable that Wohlfarth—owner of Healthy Living Kitchen, where she offers classes on cooking with whole foods in a healthy way—would end up sharing her recipes with others. A graduate of the University of New Hampshire, where she studied French and plant science, Wohlfarth actually credits her children with reawakening her to her roots and the nutritional angle of healthy eating. “Having grown up with a French mother who cooked simple, fresh, whole foods every night, it was second nature to eat well,” she said. “When my son was born, everything came back, and I naturally migrated to healthy food. I had the little food grinder for my three children and would make vegetables, fruit, and other basic foods, and that’s what they ate for meals. “When it came to any kind of illness, my first source was always natural herbs. They did not always like the taste of some of the concoctions I

made … but I believe it has served them well so far in their lives.” Because of her French cooking background, her family became used to eating foods with herbs and other flavors. They were exposed to all types of food, “so that they would be able to experience the diversity that exists,” Wohlfarth said. “But I have a tendency to follow my passions, so my love of delicious, natural food and my love of the earth is what led me on a path to study first herbal medicine, then nutrition and food therapy.” After working as a wellness coach with people who wanted to make changes in their dietary habits, Wohlfarth found that “the biggest obstacle was that people were not familiar with whole foods,” she explained. And so the idea of offering cooking classes was born. “I thought it would be easier to begin the cooking classes to help others get back in touch with the joy of cooking and eating simple, whole foods. I don’t consider myself a chef. For me, it’s all about intuitively cooking and eating what your body needs.” Some of her best days are spent preparing for one of her classes called “Garden to Table.” “I get to work out in our organic garden; then, in the kitchen cooking and prepping for the class,” Wohlfarth said. “People are always happy after they take a walk to the garden to pick their food and come back and cook and eat it. It’s such a great connection to their food source and it always tastes so much better.” She loves the energy generated by her students, the realization that they really want to learn. “I always say it’s about getting more whole foods in the diet in any way you

Michelle Wohlfarth, owner of Healthy Living Kitchen, offers classes on cooking with whole foods in a healthy way. She is shown here on her farm with fresh, organic vegetables.

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CAREER Michelle Wohlfarth loves that she get to work out in her organic garden, then in the kitchen cooking and prepping for her classes called “Garden to Table”.

can,” Wohlfarth said. “How that happens is what we talk about. Some people don’t like to cook, so we work on ways they can eat well without cooking … it’s not that complicated. “We have made ‘health’ a billiondollar industry by not being healthy and wondering what to do about it … We have such a great country and we have the ability to choose what we eat and where we get it.” Living in Central Pennsylvania provides us with many options for obtaining locally produced whole foods.

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“I see so many similarities to the earthiness of the South of France,” Wohlfarth said. “I am very involved with the farmers market in Hershey, as market manager, and the producers that I have met and worked with are so enthusiastic about bringing good, quality whole foods to our community. They raise grass-fed beef, pastured poultry/eggs, organic fruits and vegetables. Their enthusiasm for what they do is so evident.” Wohlfarth believes so strongly in that connection to her local community that “my husband says if I

~ April 2013 | BUSINESSWoman

got paid for being a volunteer, we would be very wealthy.” She recalls that “we weren’t always able to spend holidays with family or close friends, so it was natural to reach out. We had three small children and no family close by, and it was then that the local community reached out to really include us, and their generosity planted a seed for me. I told myself that when the time was right, I would give back to my community.” In 1997, Wohlfarth started an organization called The Giving Tree. “It was a small group of people who worked with the school nurse to help families when they were going through some kind of crisis or transition in their lives,” she said. “We would supply them with food, meals, Christmas gifts, anything they needed. I would reach out to the local volunteers on my list and they would respond. It was a perfect fit.” The Giving Tree organization has grown to about 350 members in the Lower Dauphin/Hershey community, Wohlfarth said. “We have board members, we have a nonprofit status (under the Foundation for Enhancing Communities), and we have helped so many families through all kinds of situations with basic necessities as well as love and compassion. It has been truly fulfilling to watch it grow, and the women involved are passionate and enthusiastic.” It’s that passion, combined with the fact that she is a woman, that Wohlfarth credits with much

of her success. “It has been helpful to have been a mother, to experience all the life changes that women experience, including menopause, I must say. To crave chocolate, to have hormone issues, to be stressed and anxious, to have a busy schedule while trying to juggle kids, schedules, and household worries … how lucky we are as women to experience the rich fabric of changes and transitions that lead to wisdom and open the door to joyful living. We just have to listen and pay attention.” To achieve success in whatever a woman wishes to accomplish, be it starting her own business or any other goal she may set for herself, Wohlfarth emphasizes the importance of taking the time to remember why you started what you did in the first place. “Simplify and stay focused,” she said. “If you’re starting a business, it’s important to connect with other small-business groups to exchange ideas and get input in areas that may not be your strengths … My strength has been my passion, vision, enthusiasm, energy, and commitment to getting the job done.” That commitment has led Wohlfarth to author the book Eat with the Seasons. “It’s more than a cookbook,” she explains. “It expresses the simplicity of living a joyful life in eating and living with the seasons. I hope that it becomes a tool for people to get back to basics.”


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CAREER

Great Leaders are Positively Infectious By CAROL KINSEY GOMAN, PH.D.

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business simulation experiment at Yale University gave two groups of people the assignment of deciding how much of a bonus to give each employee from a set fund of money. Each person in the group was to get as large a bonus as possible for certain employees, while being fair to the entire employee population. In one group, the conflicting agendas led to stress and tension, while in the second group, everyone ended up feeling good about the result. The difference in emotional response was created by the “plants”— actors who had been secretly assigned to manipulate people’s feelings about the project. In the first group, the actor was negative and downbeat, and in the second, positive and upbeat. The emotional tone of the meetings followed the lead of each actor— although none of the group members understood how or why those particular feelings had emerged. Here’s why this is important for all leaders—and crucial for change agents: All decisions are emotional. According to neurologist and author Antonio Damasio, the center of our conscious thought (the prefrontal cortex) is so tightly connected to the emotion-generating amygdala that no one makes decisions based on pure logic.

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Damasio’s research makes it clear that mental processes we’re not conscious of drive our decision making, and logical reasoning is really no more than a way to justify emotional choices. Emotions are infectious. Like the common cold, emotions are literally contagious. You can “catch” an emotion just by being in the same room with someone. Emotional contagion is primarily a nonverbal process. And since emotional leads tend to flow from the most powerful person in a group to the others, when the leader is angry or depressed, negative body language can spread like a virus to the rest of the team, affecting attitudes and lowering energy. Conversely, happy and buoyant leaders are likely to make the entire team feel upbeat and energized. People watch your every move. During a major change, people will be on high alert—constantly looking to their leader for emotional cues. If you stay relaxed and optimistic, members of your work groups will be more positive and more productive. If you become upset, depressed, or angry, those emotions will be replicated by your team and expressed in a variety of less-than-optimal results, including higher absenteeism and lower productivity.

~ April 2013 | BUSINESSWoman

Body language says it all. My best advice is never to promote an initiative you don’t believe in—and always be as transparent and candid as possible. Doing so will help your body align authentically to reflect that openness. Even then you will need to pay close attention to your nonverbal signals. If you slouch, look down, clasp your hands in front of you, sway back and forth, or sound tentative, these behaviors (even if they are only nervous habits) can come across as uncertainty or insincerity. Positive motivation is most effective. Leaders use two sets of emotions to motivate change: negative and positive. In “crisis motivation” and “burning platform” rationales, the basic idea is to frighten employees into accepting change. And there is no doubt that negative emotions can be effective. Fear, anger, and disgust all trigger physiological responses that prepare the body for quick and specific actions. But far more frequently, organizational change is neither quick nor specific. Rather, it is continuous, evolutionary, and often strangely ambiguous in nature—a fact that

requires much more innovative and flexible approaches to its management. For this kind of change, negative emotions aren’t much help at all. In fact, negativity significantly diminishes problem-solving abilities and narrows rather than expands creative thinking. That why today’s most effective change agents focus primarily on positive emotions that motivate people to commit to change and to act on that commitment. Daniel Goleman’s book, The New Leaders, starts with this statement: “Great leaders move us. They ignite our passion and inspire the best in us. When we try to explain why they are so effective, we speak of strategy, vision, or powerful ideas. But the reality is much more primal. Great leadership works through the emotions.” • Carol Kinsey Goman, Ph.D., is an executive coach, change-management consultant, and international keynote speaker at corporate, government, and association events. She’s a panelist for The Washington Post’s “On Leadership” column, a blogger on Forbes.com, a columnist for the Market magazine, and the author of The Silent Language of Leaders: How Body Language Can Help – or Hurt – How You Lead.


CAREER

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CAREER

Negotiating a Flexible Work Arrangement with Your Employer By FARZANNA S. HAFFIZULLA, M.D.

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very working mom should have the right to take time off, free from the pressures of work, but doing so requires some savvy planning with your supervisors and colleagues when you are gone. Check with your employer about your maternity and family leave options. The stress that many working mothers feel often relates to leaving work unfinished or falling behind on projects. Don’t leave your job with uncertainty and offer a clear timeline so that your work colleagues know what to expect. While pregnancy and childcare are fraught with intense emotions, make sure you check your emotional highs and lows at the door. Always maintain a professional attitude when in front of your colleagues. You want to show that you are committed and just as reliable, and that you take your work commitments seriously. Here’s what to go over with your supervisor if you are considering time off: • Determine the changes in schedule or job functions. • Specify a specific leave period (start date and end date). This is important, for example, if wanting

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to breastfeed after giving birth. It usually takes about four weeks to establish a regular milk flow and to establish a routine that reflects your baby’s own personal rhythms. • Figure out coverage. Who will cover for you while you are gone? Will your work be divided up among colleagues and are they aware? • Create hand-off notes. Prepare your notes and work procedures for your replacement. • Establish boundaries and access. Will you be available for consultation? How much contact are you willing to have during your leave? • Plan your reintegration and return. Design a plan for your return, such as changes in job function, reduced hours, etc. • Consider telecommuting and working from home or at a location closer to home. Present a clear plan of action to your supervisor about how you see this arrangement benefiting you and your company. Will you be able to make regular conference calls to check in with your colleagues and with your supervisor? Will you be able to drop

~ April 2013 | BUSINESSWoman

in on occasion if the project calls for it, or if you need to see clients? There are four important steps to take when negotiating flexible work arrangements. Step 1: Assess your job and employer. Will they allow you to try the above flex options? Some jobs are strict about a physical presence in the office during regular business/office hours. For example, a surgeon or schoolteacher may find flex options provide no respite from their work demands. For those with more flexibility from their employers, consider if working in an alternative location would be beneficial. Can you handle the independence and distractions if it saves you commuting time and costs? Step 2: Find out where you work best. Many women thrive in home offices, which allow them to save on childcare costs, while others find home offices distracting and unproductive. On face value, working from home may seem to be the most convenient option, but before seizing the opportunity, remember that working at home doesn’t necessarily make it convenient. If constant interruptions

will make working difficult, the advantages of working at home may be overshadowed by the downsides, such as battling feeding, diaper changing, or cranky outbursts from your kids. Step 3: Drop the guilt factor. Recognize that you shouldn’t feel like a bad parent if you come to the realization that you can’t work and care for a child in a synchronous manner and that you are more productive when you keep the two worlds largely separate. Perhaps you’re the type that needs a designated working space. Other moms might not mind writing or preparing reports, making phone calls, and dealing with clients while toys are scattered by the desk and your child squeals and plays in the playpen set in the corner of the room. Seek out the best work arrangement and reassure your employer that you’re not seeking a favor, but asking for an alternative way to produce the same level of work expected. Step 4: Champion your work. Once you’ve started your new work arrangement, remember that you may not be physically in the office as often as usual. “Out of sight, out of mind” can have detrimental effects on your employer’s impression of you.


• Document your performance and work results. Check in daily if needed with your boss. • Be clear about the expectations. You may not be able to work full time, but can you still produce fulltime work. • Set up periodic meetings with your supervisor to go over expectations. Have you made significant contributions? In what ways? Work with your employer to adjust your work schedule as needed to fine-tune an optimal arrangement. • If something urgent comes up at work, what is your family contingency plan? And vice versa—if something at home interrupts your work schedule, will your employer be able to grant you more flexibility?

While there is no “one-size-fitsall” approach, variations in theme and creative strategizing and planning will allow you to achieve the best of both your family and career spheres of life. Maintain clarity, definition, and be resolute in your personal choices. An injection of optimism and approaching your colleagues and supervisors with amiable professionalism will dramatically increase your chances of getting the schedule that works best for you.

CAREER

Make sure you take these measures to ensure that you get the credit you deserve:

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• Dr. Farzanna Haffizulla is an expert in work/life balance and author of Harmony of the Spheres, which advises how to achieve harmony and balance of the work, family, and community spheres in life. She runs the websites BusyMomMD.com, an informative site for modern, educated women juggling career, family, and community life, and HouseCallsMD.us, which provides a portal to better healthcare. www.busymommd.com.

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~ April 2013 | BUSINESSWoman


invites you to

April 9, 2013 10 a.m. to 2 p.m. Valencia Ballroom 142 North George Street York

Join likeminded women who want to create valuable relationships, learn business skills, and network with other successful women. PowerLunch – a powerful event that can enhance your business, health, finances, and life.

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Altland House 142 N. George St. York, PA 17401 www.altlandhouse.com

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Four Seasons Sunrooms 4110 Cotswold Drive Harrisburg, PA 17110 www.pasunrooms.com

POWERLUNCH York‘13 GUIDE

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Garrety Glass 2785 S. Queen St. Dallastown, PA 17313 www.garretyglass.com 14

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Healing Happens, Inc. 3701 Carlisle Ave. Dover, PA 17315 www.healinghappens.net

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Isaac’s Famous Grilled Sandwiches 354 N. Prince St., Suite 220 Lancaster, PA 17603 www.isaacsdeli.com

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Keener Kitchen Mfg. Co. 560 W. Boundary Ave. Red Lion, PA 17356 www.keenerkitchen.com

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Mary Kay Cosmetics Judy Franklin 2301 Abbey Lane Harrisburg, PA 17112 www.marykay.com/jafranklin Morgan Stanley Ted Sweeney 204 N. George St. York, PA 17401 www.morganstanley.com Primerica Financial Services Samantha Sheppard 3098 E. Prospect Road York, PA 17402 www.primerica.com Renewal by Andersen Kelly Waters 4856 Carlisle Pike Mechanicsburg, PA 17050 www.rbacentralpa.com Rodan + Fields Dermatologists Lia Mazias 860 Easy Road Carlisle, PA 17015 https://lmazias.myrandf.com

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Senior LIFE York 1500 Memory Lane Ext. York, PA 17402 www.seniorlifeyork.com

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Wilbur Chocolate 48 N. Broad St. Lititz, PA 17543 www.wilburbuds.com

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Susquehanna Bank 2951 Whiteford Road York, PA 17402 www.susquehanna.net

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Women’s Network of York P.O. Box 3226 York, PA 17402 www.wnyork.com

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Take Shape for Life Beth Ranck 185 Black Horse Road Paradise, PA 17562 www.branck.tsfl.com/explore

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York County Economic Alliance 96 S. George St. York, PA 17401 www.ycea-pa.org

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Thirty-One Gifts Jennifer Hickey 608 Manor St. Columbia, PA 17512 www.mythirtyone.com/jhickey

York Health Boutique for Women, LLC 180 Leader Heights Road York, PA 17402 www.yorkhealthboutique.com

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Unique Limousine 1900 Crooked Hill Road Harrisburg, PA 17110 www.uniquelimousine.com

York SCORE 2101 Pennsylvania Ave. York, PA 17404 www.yorkscore.org

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Visiting Angels Jill Kaylor 1840 E. Market St. York, PA 17402 www.visitingangels.com/york

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Let Your Positive Spirit Bloom!

Professional keynote speaker Soni Dimond will present her self-promotion savvy at POWERLUNCH’13 for York County on April 9 at the Valencia Ballroom, where she will help you recharge … repackage … and reinvent … yourself!

POWERLUNCH York‘13 GUIDE

Spring is the perfect time to wake up, show up … and step up to show the world the wonders of you! Soni will help you put some “spring” into your thoughts, your actions, and your image! “Most of us are absolutely ready for making changes in the spring season, so I always enjoy bringing out the best in my audiences at this time of the year,” says Soni. “We’ll learn to spring over negative feedback in our daily lives. It’s like jumping a hurdle. It only looks difficult until you learn how to do it. In this session, we’ll focus on discovering your self-promotional power and we’ll play to your strengths!” Soni will share techniques and tips for successful, positive image-building. These skills can become powerful tools for your advancement and recognition in the workplace. Spring cleaning is an essential task—personally and professionally! So please join us as Soni presents a lively approach to Attitude REinvention by using all the skills you already have!

Keynote Speaker Soni Dimond

“Spring is a great time to renew your faith in yourself ... and get that confidence needed to attain goals and refresh your winter-weary attitude!” says Soni. “Let your positive spirit bloom!”

About Soni Soni Dimond is an award-winning image and brand-development expert, media trainer, public affairs and marketing specialist, and founder of Soni Dimond Media. She has also authored two books, Life’s a Pitch!® and Son of a Pitch, which encourage individuals to improve their communication skills and to conduct effective presentations in front of a range of audiences. Her resume is lengthy and impressive. Soni has a career history of being the first female television news reporter and weekend anchor at WHTM-TV (ABC affiliate) in Harrisburg, Pa., followed by news reporter and morning anchor at WGAL-TV (NBC affiliate) in Lancaster, Pa. She was named as one of Pennsylvania’s Best 50 Women in Business and, on the larger stage, she served as media consultant for ABC’s Emmy award-winning reality program Extreme Makeover: Home Edition. Soni assists individuals and groups with their effort to be more confident, believable, and in control of their message. Her skills have been utilized by governors, CEOs, and leaders of global industries and Fortune 100 companies, as well as national labor leaders who must meet the media skillfully and well prepared. Above all, Soni is an image maker. She tries to make sure that people are noticed, encouraging people to embrace and adapt to change and to meet or exceed their own expectations.

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POWERLUNCH York‘13 GUIDE

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Nutrition

Health & Wellness

Beauty

Technology

Home

Shopping

Fashion

Finance

Shop, Learn, Laugh, and be Pampered Ladies, spring has arrived and with it, the Lancaster County women’s expo. You’ll find a great mix of shopping, entertainment, and information about products and services that will help you meet the demands of your everyday life. This year’s event will be held at the brand-new Spooky Nook Sports in Manheim (north off Route 283 at the Salunga exit) on May 18, from 9 a.m. to 3 p.m. We are very excited to be one of the first to use their site for an event, and they are eager for you to see their facility and some of what they have to offer. We are grateful to Lancaster General Health for being the Presenting Sponsor of this year’s Lancaster County women’s expo. Please stop by their booths and chat with their representatives. They will share information about their new cancer center and many other vital

programs and services that are available to our community. With 100+ businesses under one roof, you’ll find exhibitors who are looking forward to sharing information for all aspects of your life—finances, home improvements, leisure activities, technology, and nutrition. And plan to do some shopping that day. Vendors will be offering an array of the things we women love, including jewelry, handbags, cosmetics and skin care, home décor, and fashions. Throughout the day you can watch live demonstrations. Your handwriting is unique to you, but do you know what it says about you? Find out if you’re an introvert, an extrovert, or an ambivert. Did you know there is a Ladies Tree? I didn’t either, but you can find out what it is along with me at the women’s expo. You’re in luck! This year there are

two fashion shows! All your favorite brands and others you may not be familiar with will be strutted on the runway. From day wear to evening wear and everything in between, see the latest in styles and colors. Can you do the hula hoop? Show off your mad skills at the Hula Hoop contest at the women’s expo. Yes, that’s right. We’ll provide the hula hoops, you provide the entertainment, and the top prize will be $100 cash. So get those hips movin’ and groovin’ now so you can be ready to spin your way to a prize. Throughout the day you’ll be able to unwind while enjoying mini spa treatments. Can you remember how you felt the last time you had a chair massage? Can’t you feel your muscles relax at the mere thought of it? Never had a mini massage? Take advantage of this opportunity; it’s free and you’ll love it!

Whether you remember the days of the photo booth at the mall or not, you’ll have a great time making funny faces with your friends or kids in the Fun Photo Booth. Stop by, grab some accessories, and say “cheese.” And last but certainly not least, we’ll be holding a Help Our Furry Friends Collection. Please bring wet and dry pet foods, paper towels or blankets, or visit aGreatWayToSpendMyDay.com for other helpful ideas. All donations collected will be given to a local animal shelter. Our four-legged friends need your help! All women who love to have fun and would like to spend some time at an event designed just for them are specially invited to the second annual Lancaster County women’s expo. Please go to aGre atWayToSp endMyDay.com today and register for your FREE entry ticket ($5 at the door).

The official registration and financial information of The Foundation for Enhancing Communities may be obtained from the Pennsylvania Department of State by calling toll free, within Pennsylvania, 1.800.732.0999. Registration does not imply endorsement.

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I’ll Do it Tomorrow …

Secrets of Decision Making

A

LIFESTYLE

h, yes, decision making is easy. Weigh the pros and cons; approach the issue from a rational, balanced viewpoint; and voila! We’ve made the best choice: NOT. The red-hot area of behavioral economics, which combines psychology with decision making, demonstrates through decades of research that we’re more like the impulsive Homer Simpson than the cool and collected Mr. Spock. How we think we think and how we really think aren’t the same at all. Let’s take a look at a half-dozen behavioral economic terms and see how they might apply to our everyday lives. Future discounting. We tend to discount the value of a future reward (e.g., exercising to lose weight or prevent disease) and emphasize shortterm rewards. Research example: When people were asked to choose delivery of either fresh fruit or chocolate for the following week, 74 percent chose the healthy option. But, when asked to choose what they wanted to consume right now, 70 percent chose the chocolate. Real-life application: Many businesses now automatically enroll employees in a 401(k) plan and you have to opt out if you don’t want to participate. When employees have to actively choose to participate, as many as 20 percent do nothing about their 401(k). With automatic enrollment, participation rates have zoomed as high as 90 percent for some companies. This makes retirement savings much more likely to happen. Anchor. Using a number, idea, or fact as the basis for a decision. Research example: WilliamsSonoma offered a bread maker for $275. When they added a larger but similar bread maker that was priced 50 percent higher than the original one, the sale of $275 bread makers almost

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By JAN CULLINANE doubled. The anchor of the higherpriced bread model made the $275 model seem like a bargain. Real-life application: Seeing an MSRP slashed out and a sales price written in does not necessarily make it a good deal. Paradox of Choice. Although choice is perceived as a good thing, unlimited choices can be paralyzing. Research example: Jams were available for tasting in a gourmet food store. In one setup, 24 different jams were available for tasting; in another case, six varieties were. Although more people gathered around the larger number of jams, when it came to buying the jam, 30 percent of those exposed to the smaller number of samples purchased jam, while only 3 percent of those exposed to the larger selection did. Real-life application: When making a decision, such as purchasing a car or choosing your healthcare coverage, determine your nonnegotiables, narrow your choices to two or three good choices, and pick one. Loss Aversion. We feel worse about a loss than we feel good about a gain; actually, we feel about twice as bad about a loss as a similar gain. Research example: Many studies have shown investors will sell a good stock to make a profit but hold on to a bad stock, hoping it will come back to a level where they will at least break even.

“”

How we think we think and how we really think aren’t the same at all.


Real-life application: You spend an inordinate amount of time searching for a particular item to get the absolute best price, because you’re so very fearful that it might be available someplace else for a better deal. All the time and effort you spent to perhaps save $20, and not suffer a loss, could be put to much better use.

Confirmation Bias. This is the tendency to seek out or interpret information that confirms our own beliefs, assumptions, or preferences, whether they are true or not. Research example: Valdis Krebs, an expert in social and organizational network analysis, examined Amazon.com purchasing trends during the 2008 U.S. presidential elections. He found that people who supported Obama purchased books that portrayed Obama favorably; people who disliked Obama purchased books that painted him in an unflattering light. Real-life application: If you’re a Fox fanatic, try watching CNN; if you’re addicted to Jon Stewart, give Bill O’Reilly a try. Seek evidence that is contrary to your beliefs or preferences, and try to do so with an open mind. Confirmation bias is one of our toughest behaviors to change.

Our commitment to quality in sales, service, training and support result in a high level of customer satisfaction and a successful track record with some of the finest businesses in the area.

LIFESTYLE

Status Quo Bias. It’s easier to do nothing than to do something; we tend to prefer what others do. Research example: “Traditional� Medicare is the default choice; Medicare Advantage is another viable choice. However, three-quarters of beneficiaries choose the status quo, traditional Medicare. Real-life application: Keeping the same bank or Internet service and buying the same products over and over again without ever investigating if there is something equally as good and less expensive out there is the status quo bias in action.

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Becoming familiar with these terms and recognizing patterns of “predictably irrationalâ€? behavior in ourselves and others will lead us to better decision making in all areas of life. Think we know how we think? Think again! • Jan Cullinane is a bestselling author, speaker, and consultant. Her newest book is The Single Woman’s Guide to Retirement (John Wiley & Sons). www.jancullinane.com

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Giving LIFE through the Workplace By BARBARA TRAININ BLANK

Michelle and Michael Anderson, with daughters Vera and Maia. Vera recently received a kidney transplant.

WELLNESS

W

ant to help a worthy cause? Businesses often sponsor employee fundraising campaigns or events such as walkathons and picnics to benefit charities and nonprofits. One type of program you might not have considered is raising organdonation awareness and encouraging workers who might be interested in donating. The need is great: Nationally, there are more than 117,000 people waiting for much-needed organ donations. More than 100 people die every week while on the national transplant list. The United Network for Organ Sharing (UNOS) administers the national list of individuals across the country who are waiting for an organ transplant (from deceased donors),

ensuring that the available gifts will go to those who are best matched. Businesses and organizations interested in learning more about how to promote organ donation among their staffs can turn to the federal government, which offers assistance through its Workplace Partnership for Life. This national initiative, created in 2001, unites the U.S. Government of Health and Human Services with the organ and tissue donation community and businesses, organizations, and associations. The partnership spreads the word about the importance of organ, eye, tissue, blood, and bone marrow donation and encourages Americans to register as donors. “Workplace Partners create innovative donation-awareness programs, tailored to their companies

or organizations,” said Mary Ganikos, Ph.D., education chief, Division of Transplantation, Health and Resources and Services Administration Division, at the U.S. Department of Health & Human Services. “They also use or customize materials and tools such as email blasts, fact sheets, newsletter articles, and Web banners—available from HHS—to encourage donation in their workplaces.” The partnership also makes available brochures, print public service announcements (PSAs), and short videos—also available in Spanish. Some of the materials can be presented on a business or organization’s own website or on a monitor in their offices for easy access. The focus at the partnership is on

increasing deceased donations, though there are many transplants from living donors every year. These are not arranged through the UNOS computer-matching system; most occur between the individual parties involved at transplant centers. Among the individuals in the region who have benefited from deceased organ donation is 2-year-old Vera Anderson of Carlisle. Her parents, Michael and Michelle, lost a daughter in 2008. Born with a partial kidney, she died after 17 days in the NICU. A completely healthy daughter, Maia, followed in 2009, but Vera was born with kidney problems as well. Because of her small kidneys, Vera experienced a variety of medical problems—including high blood pressure, weak bones, and anemia—

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and required more than 20 daily medications. “The hospital told us there was nothing they could do for us—that they don’t do dialysis on infants,” Michelle Anderson recalled. “We did a frantic Google search, and found that [Penn State] Hershey Medical Center does.” Medical complications continued: As a result of her renal failure, Vera had severe gastric reflux, leading to forceful vomiting up to 30 times a day. Doctors recommended a kidney transplant. Though many people stepped forward to be tested for suitability to donate, including some of Vera’s therapists and nurses, the best match turned out to be a deceased donor. She received the kidney recently. “Vera is a completely different child, “said her mother. “Before the transplant, she wasn’t walking and was barely crawling. Now she’s running and jumping. Before, she couldn’t eat

anything by mouth. Now she eats more than her older sister. The reflux was gone within a week.” There’s happiness in numbers: One strategy the partnership encourages is called Give 5 – Save Lives. Workplace Partners select one to three dates when employees are given some time during the workday to sign up to become donors. Some businesses choose to hold awareness events at significant times during the calendar year. For example, April is “Donate Life Month.” Another goal of the partnership, said Ganikos, is to “dispel myths.” A common one is that people over a specific age cannot donate. In fact, there are individuals in their 90s who have been organ donors and others who have been recipients. Such outreach to older people as potential donors is important, because “signing up as donors tends to taper off after 50,” she added.

Large businesses have signed up with the partnership, but small organizations can also be partners. “We have grown to some 10-11,000 businesses and organizations; these have helped register hundreds of thousands of organ and tissue donors,” said Ganikos. The Workplace Partnership can also hook up businesses or organizations with organ procurement organizations. There are 58 of them in the United States, including the Gift of Life Donor Program in Hershey. These organizations, in turn, can send volunteer speakers to businesses and organizations—often donor families or recipients who “have lived through the experience,” said Ganikos. The best way to get information about HRSA and the Workplace Partnership and to order materials is by going to the website,

www.organdonor.gov. If your business or organization is considering becoming a Workplace Partner, you can request an information kit at www.ask.hrsa.gov. For more information and to sign up as a partner, go to: www.organdonor.gov/ howhelp/workplace.html. If a business is new to the Workplace Partnership and would like to speak with a live person, contact Rita Maldonado, rmaldonado@hrsa.gov; 301.443.8665. The good news is that each day, an average of 77 Americans receives life-saving organ transplants, and many more benefit from cornea and tissue transplants. With your business’s help, that number can increase. It’s one of those good deeds with very substantial results. Thanks to her transplant, Vera Anderson, according to her parents, is “now a quintessential 2-year-old, full of personality.”

BECOMING AN ORGAN DONOR

WELLNESS

One of the legal ways to become a donor is to indicate intent to donate on your driver’s license. You can also sign up as an organ and tissue donor in your state’s donor registry or go to: www.organdonor.gov. However you sign up, make sure to tell your family about your donation decision; inform your physician, faith leader, and friends; and include organ donation in your advance directives, will, and living will. (Adapted from www.usadonor.gov) The partnership has many materials, including print PSAs and short videos (also available in Spanish). Some of the materials can be made available to put on a business or organization’s own website or on a monitor in their offices.

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GI Disorders More Common in Women By BARBARA TRAININ BLANK

WELLNESS

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pril is IBS (Irritable Bowel Syndrome) Awareness Month, which highlights the diagnosis, treatment, and quality-of-life issues related to irritable bowel syndrome. This common disorder affects the large intestine (colon) and causes such symptoms as cramping, abdominal pain, bloating, gas, diarrhea, and constipation. According to Sadiya Cheshty, M.D., a gastroenterologist with the Regional Gastroenterology Associates of Lancaster (RGAL) and the medical director of the new Women’s Digestive Health Center in Lancaster, the syndrome is, like many other GI conditions and disorders, more common among females. If you suffer from IBS, you are not alone: The syndrome has a worldwide prevalence of 9 to 23 percent of the population, with about 75 percent of them being women! Women are some two times more likely than men to develop digestive problems, and two to six times more likely to manifest irritable bowel syndrome, according to the American College of Gastroenterology. Although IBS is not a progressive or precancerous condition, it can wreak havoc on a busy woman’s life and can coincide with other GI disorders. Celiac disease, for example, is four times more frequent in patients with IBS. Yet, many people—male and female—remain undiagnosed. They may even be unaware that their symptoms constitute a medically recognized disorder. Seeing a physician is important if you suspect IBS because its symptoms can mimic other disorders that can be more significant—such as ulcerative colitis/irritable bowel disease, (including Crohn’s disease) or malignancy of the colon or the gynecologic tract. For example, if a female has a lot of bloating, she may attribute it to IBS, although that may not be the cause. One of Cheshty’s patients was recently tested for what she thought was irritable bowel syndrome, but a

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colonoscopy helped confirm that she had ovarian cancer. IBS can also be mistaken for endometriosis, which causes similar pelvic pain and bloating. “Women often do not seek medical attention or feel that their concerns are adequately addressed,” said Cheshty. “Plus, some women find it hard to discuss sensitive issues with a male practitioner.” There are specific reasons women have IBS more often than men. For one, women tend toward visceral hypersensitivity, which means that the functioning of their GI tract is more sensitive. Females may have a heightened sensation of normal digestion, which could be due to internal and external factors. These start with ingestion— women taste bitter and sweet flavors more intensely. They can be more sensitive to stimulation throughout the GI tract and are more prone to functional abdominal pain. General physiological differences between men and women also play a part. Some females may be more prone to problems with bowel motility and diarrhea during their monthly cycles. That could also lead to fecal retention and constipation, as well as bloating and pain. Young girls at menarche—the onset of their periods—may also experience those symptoms. Women may experience other gastrointestinal issues or liver problems more frequently or more severely than men. In addition to IBS, these include pelvic floor disorders, gallbladder disorders/gallstones, gas, heartburn, abdominal pain, bloating, constipation, diarrhea, hemorrhoids/ anal fissures, certain types of hepatitis, and incontinence. Females are more prone to liver disease during pregnancy, as well as certain types of colitis, nutritional deficiencies, and polyps—the latter in the ascending colon. These types of polyps are more likely to be malignant. Menopause, hormonal fluctuations, and pregnancy can complicate making gastrointestinal health,

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detection and diagnosis more difficult. And women sometimes dismiss their symptoms or blame them solely on hormones or anxiety and do not seek the medical attention that they need, said Cheshty. What part does stress play in gastrointestinal disorders? It can certainly worsen symptoms. In turn, GI symptoms can then trigger stress and anxiety, especially if a woman has no understanding of where the symptoms are coming from or a means to manage them. “Studies have shown that women with anxiety and depression also tend to have higher rates of IBS,” Cheshty noted. An important trigger for IBS can be certain foods, such as those rich in carbohydrates, spicy or fatty foods, coffee, and alcohol. Many females with IBS have lactose intolerance as well. Irritable bowel syndrome is a diagnosis of exclusion. The patient and physician have to come to the conclusion together—through history, the way symptoms present themselves, and testing. More diagnostic investigation is recommended in patients who have such alarming symptoms as GI bleeding or anemia, nocturnal diarrhea, weight loss, or a


Now Women Have a Choice

Women’s Digestive Health Center Introducing a facility designed exclusively for women, and staffed completely by women. Dr. Sadiya Cheshty of RGAL is board certified in Gastroenterology and Internal Medicine and specializes in women’s digestive health. For more information about the Women’s Digestive Health Center visit www.RGAL.com. WELLNESS

family history of GI disease such as colorectal cancer, Cheshty advised. Aside from testing to exclude other conditions, the physician and patient have to address the symptoms of IBS, Cheshty noted. Medication may be helpful to alleviate pain, changes in motility, spasms, and bloating. But since every woman is different, pharmacological therapy must be tailored to the needs of each individual patient. The Women’s Digestive Health Center takes a holistic approach, including therapies that reduce overall symptoms and improve well-being and those methods that are more symptom directed. In addition to medical treatment, women can take advantage of a variety of other interventions at the center, including cognitive-behavioral therapy, interpersonal psychotherapy, hypnosis, relaxation training, and autonomic arousal for anatomic and muscular relaxation. Also offered are group sessions, biofeedback, and nutrition and other lifestyle modifications. “Biofeedback helps women understand when and why they have bowel concerns, including fecal incontinence and urgency, pain, and other dysfunction,” explained Cheshty. “In fact, biofeedback is considered to be the treatment of choice for fecal incontinence. It uses techniques to ‘retrain’ the bowel and help the woman regain control through awareness of one’s anatomy and the musculature of the pelvis.” It is the strong opinion of the American College of Gastroenterology and other expert panels that colonoscopy can prevent colon cancer. “Women have become so good about getting mammograms, but their rate of getting colonoscopies is shockingly low,” she added. “The option of being able to see a woman [at an expressly women’s center] to address care may help women become more proactive.” Gastrointestinal symptoms can be painful, inconvenient, and even embarrassing. This can lead to tense social situations and can negatively impact work and home life. Understanding how these symptoms can affect women both physically and emotionally can help improve their quality of life.

To schedule an appointment with Dr. Cheshty call 717.544.3406. Dr. Sadiya Cheshty Medical Director

Women’s Digestive Health Center 694 Good Drive Suite 23 Lancaster, PA 17601 (Adjacent to Women & Babies Hospital)

www.RGAL.com BusinessWomanPA.com

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Watch

WOMEN TO

Lori L. Buntman, Esq., recently joined the firm of Harmon & Davies, P.C. as an associate. Buntman received her juris doctor degree in 2011 from the Duquesne University School of Law, and was honored with the Pro Bono Program Certificate of Recognition and The Clinical Legal Education Association Outstanding Student Award.

Katie (Knepp) Caples has been named manager of development for Main Street Hanover, an initiative through the partnership with the Borough of Hanover, Hanover Area Chamber of Commerce, and the York County Economic Alliance. Caples has been with the Economic Alliance since 2009, most recently serving as economic development coordinator for the Hanover borough.

Jennie Cofini has been promoted to

Katie M. Shaull, CPA, has earned a

Kathryn D. Shade has been promoted to accounting

promotion to manager in the York office of SF&Company, CPAs and Business Advisors. A graduate of the University of Pittsburgh at Bradford, she prepares financial statements and tax returns and provides tax planning and smallbusiness consulting services.

associate in the Harrisburg office of SF&Company, CPAs and Business Advisors. She will assist with payrolls, bookkeeping, and other small-business services.

Megan Snyder has been hired as the development assistant for Junior Achievement of Central PA. Snyder will assist in all functions of the organization, with a primary focus on functions involving writing and database management.

marketing manager at Metro Bank. Cofini has been with Metro Bank for the past eight years, most recently serving as the bank’s senior marketing specialist. She has a degree in communications from Pennsylvania State University.

Applause

ACHIEVEMENTS &

Julia Coelho, an attorney with McNees Wallace & Nurick LLC, has been elected to the board of directors of Dress for Success South Central Pennsylvania. Coelho is a former volunteer for DFSSCPA and remains committed to the organization’s mission of empowering disadvantaged women.

Kandice Kerwin Hull, a member of McNees Wallace & Nurick LLC, has been selected as a YWCA Tribute to Women of Excellence 2013 award recipient. The annual event recognizes Central Pennsylvania’s leading female professionals and community volunteers.

Abby L. Myer, CPA, has been named a shareholder at SF&Company, CPAs and Business Advisors. Together with the other 12 shareholders, she will provide leadership and guidance for the firm, its clients, and staff.

Do you have an announcement? Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

oman online is pleased to introduce eXPERT eXCHANGE!

BUSINESSW

Experts from a variety of fields will share their tips and strategies for success. Visit BusinessWomanPA.com/expertexchange.

While We Were Out ... F&M Trust

CONNECTIONS

F&M Trust recently provided financial support to the public library in Camp Hill as part of their annual business appeal. Cleve J. Fredricksen Library Development Coordinator Kathleen Fey (right) receives a donation from F&M Trust’s Camp Hill Community Office Manager Katrina Buck (left).

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SEND US YOUR PICTURES! BusinessWoman would love to share what’s happening while you're out and about. Send your picture(s) and descriptions to: editor@businesswomanpa.com.


Greet

MEET AND

WOMEN’S NETWORKING GROUPS American Business Women’s Association (ABWA) Camelot Chapter 6 p.m. 3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President taniasrouji@hotmail.com www.abwacamelot.com Continental Yorktowne Chapter 6 p.m. 4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York Jeanne Weicht jweicht1@verizon.net Lancaster Area Express Network 7:15 – 9 a.m. 3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Kathleen King 717.305.0206 kmking@ptd.net www.LAEN-ABWA.com Lebanon Valley Chapter 6:30 p.m. 4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Penny Donmoyer 717-383-6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m. 2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst 717.295.5400 dhorst@realtysettlement.com Women at Work Express Network 11:30 a.m. – 1:15 p.m. 2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 cynthia@cynthiasudorenterprises.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@hbwluncheon.com www.HBWLuncheon.com Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 kmreed@glatfelters.com www.naiw-pa.com/lancaster.htm International Association of Administrative Professionals Conestoga Chapter 5:30 p.m. 4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com Harrisburg Chapter 5:30 p.m. 3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

White Rose Chapter of York 6 p.m. 3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m. 3rd Wednesday of the month Flavours ETC Catering 5222 E. Trindle Road, Apt. D, Mechanicsburg Abeer Srouji womensluncheon@hotmail.com www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Kim Barger, President 717.979.8792 KimBarger@hotmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com Women’s Business Center Organization (WBCO) 11:30 a.m. 2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Network of York 11:30 a.m. 3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Jennifer Smyser 717.495.7527 network@wnyork.com

Do you have an event you would like to post on our online events calendar? It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

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CONNECTIONS

Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Bob Evans 1400 Harrisburg Pike, Carlisle Leslie Shatto leslie.shatto@hma.com

Central PA Association for Female Executives (CPAFE) April 3 7:30 – 9 a.m. (Registration Required) Giant Super Foods, Community Room 2300 Linglestown Road, Harrisburg Carol Fastrich 717.591.1268 info@cpafe.org, www.cpafe.org

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BusinessWoman April 2013  

BusinessWoman targets women in Central Pennsylvania who are juggling career, family, personal well-being and the countless demands of the da...