) ) ) vinyl records
n ostalgia
U M $ RIV H Y He thinks they will start following the habits of their kids and grandkids and start streaming more music as online services, like Amazon Prime and Spotify, expand their catalogs. “The reason vinyl has come back is not baby boomers; it’s 25-year-olds. To them, this is not nostalgia; it’s
something entirely new,” Hamilton said. That said, of the top sellers of 2014, almost half were older catalog titles, and half were new releases. And while millennials have not yet shown the consumer power of the boomers, just this year, Lazeretto, a new vinyl-only album from Jack
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White, sold 44,000 copies. “That hasn’t happened since Pearl Jam did Vitalogy in 1994,” Hamilton said. In its debut week, White had the No. 1 album on the Billboard charts. And it was an LP, vinyl-only release. A decade ago, the whole industry was in freefall. No one was buying CDs anymore, and no one was buying very much music online yet … they were getting it online for free. Once things rebounded, vinyl shot through the roof. Compact discs recovered sluggishly, to the point where LPs make up 90 percent of Hamilton’s business. It once made up a small fraction. Thanks to vinyl’s rebound, Hamilton says he might even be able to retire himself on his own terms. “Half a decade ago, I was worried,” he said. His store has participated in Record Store Day from the beginning. It’s neat and easy to navigate. The shelving is clean, and there are no piles of random musical ephemera. No rotting vinyl stink. ) ) ) So what’s next on the agenda for resurgence—cassette tapes? I’ve got milk crates full of Hall & Oates, Doobie Brothers, and Journey, if anyone is interested. ) ) )