mama me-time | people of the month
by Jan D’Sa
Part BLOGGING (
2)
Write about what you love – What’s in it for you? When I started the Cultural Arts Travelogue, I was already handcrafting jewelry and had progressed to the stage where I was experimenting with creating my own
voila FooDiva was born. FooDiva went on to win
techniques. I wanted to talk about various
second place in the UAE’s best 2011 blogs.
handcrafts by other artisans through the
In short, do your market research into what you love
blog. The blog is now evolving to encompass
and see whether you can provide information to the
my interest in music, performing arts and
market that hasn’t been covered before.
visual arts – thus creating an interesting dialogue amongst the various creative veins.
What is the preferred communication channel of
The bottom line is that I love the creative arts
your readers?
in all its shapes and forms. Therefore, even when the going gets tough, I know I can rely
Perhaps your reader prefer videos as opposed to
on my passion for this field to keep me on
textual content (especially if you are demonstrating
board. If you think blogging is easy, think
a DIY process). My readers tend to be visual, so I
again. It’s a commitment.
use more photographs and videos that illustrate the
mother, baby & child july 2012
point I’m making. While I love to write about my Identify your niche – What’s in it for them?
experience, I keep my blog posts short and sweet.
One of my favourite websites in town is
(To be continued next month)
FooDiva.net. The Founder and Owner, Samantha Wood, got it right when she identified a niche in the market, which was delivering impartial food reviews and foodie features. She blended the needs of the market with her love for all things food, and 130
Jan D’Sa is a published writer, mixed media artist-designer of Janys De and is the Founder of the CulturalArtsTravelogue.c om , an online lifestyle portal focusing on the creative arts, for the creative connoisseur in you.