Why is creating content so important?

Why is creating content so important?

Ever since the continuous growth in influence of the digital marketplace and search engines, the digital evolution has forced marketeers to adapt.

Nowadays, the main mantra an SEO agency will repeat is the following phrase of ‘content is king’.

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Well, if content truly is king, how do you go from your starting block to the coronation with a list of relevant content ideas?

Like all marketing done right, it comes down to understanding your customer.

Developing an understanding and blueprint of your key target audience can massively help you identify relevant content gaps that help meet their needs at different points in the customer journey.

In marketing these are called ‘personas’.

Completing a persona analysis requires both quantitative and qualitative insight from valued stakeholders both inside and outside your business.

Why Create Content for Key Personas?

Once you’ve done your homework on your business’s target audiences, it’s time to look at what information they are interested in and how you can create this for them that also aligns to your business objectives.

If you take this article as an example, I’m using my personas to answer user queries on keyword and topic research.

I’ve identified that my target audience requires digital marketing information that supports their content marketing efforts and building blocks for effective SEO. The likelihood is that if I can produce quality content that answers these queries, I rank higher and gain more visibility for my expertise and services offered over time.

How to complete Topic Research Once you’ve done the groundwork building key personas you can start to quickly brainstorm the key topic areas you think will be of interest to them.

Brainstorming Like the classic way you’d develop ideas in school, simply use your persona information as a reference point and start brainstorming.

Brainstorming potential key areas of interest can be an incredibly useful exercise to complete.

For example, if I provide digital marketing services, I can be pretty confident that my target audience is interested in hearing about one of the following topics:

        

Content Marketing Social Media Marketing Email Marketing SEO Mobile Marketing Digital Marketing Analytics Marketing Strategy Brand Development Marketing Design

Google Trends Google Trends is a great tool for 2 main reasons: 1. It’s free AND simple to use 2. It pulls data directly from Google Search – the main source of information you need!

Once you land on the homepage you can simply enter in your topic and press enter.

Google will automatically retrieve all relevant data on this within the US for the past 12 months.

However, should you be targeting users in other countries such as the UK, you can change the country easily with the top left filter (under your topic entered).

You can also change the time length, the category and the search type.

The part I’d consider the most important is the ‘category’. By altering this to one which is relevant to you (e.g. ‘Marketing Services’) you are filtering potential traffic noise out of the data that’s actually useful to your purposes.

This will remove users who are searching for your topic for other reasons.

For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services.

Please feel free to visit us at: https://webigg.com/