HOW GOOGLE HAS TRANSFORMED SEO

HOW GOOGLE HAS TRANSFORMED SEO Google remains the dominant force in all things search-related.

It commands the majority of search market share—averaging a net share of 74.5% in 2017—and is users’ preferred search platform.

So it makes sense that when marketers talk SEO, they strategize with Google in mind.

But Google’s been through its fair share of changes over the years, and not all of them have had a positive effect on SEO.

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Namely: 1. Google has more ads above the fold than ever before.

2. Google is displaying more information in the knowledge graph.

3. Putting more images and more videos in the search results.

All of these changes to paid ads and SERP layout mean that organic listings have been driven lower down the page.

IS SEO DEAD? NO, IT’S JUST ONE PART OF THE BIGGER PICTURE Perhaps the biggest change in the SEO landscape has been that it’s no longer a standalone marketing strategy.

Instead, It’s become just one channel within the larger marketing mix.

It used to be enough to choose a few keywords and practice correct on-page optimization.

And that’s still important. But these days, It should be an element of your digital marketing strategy; it can’t be the whole thing.

Depending on your industry, SEO Should be somewhere between 20%-60% of your website strategy.

Remember how 51% of all traffic comes from organic search?

That leaves half of web traffic we haven’t even touched on: Well, stats show that on average, the remainder comes from 10% paid search, 5% social, and 34% from all other sources.

For you, that means you should have a good mix of sources and mediums sending traffic to your website.

Those elements should be: 

Paid search

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Email marketing

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Social media

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Other websites that your demographic is on sending referral traffic

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Direct traffic from brand

SEO should be a big part. Should be continually getting bigger and bigger as far as the amount of traffic your site receives

IS SEO DEAD? NO, AND HERE’S HOW TO RANK WELL IN GOOGLE The good news is, some old SEO rules still apply.

At Ignite, for example, we’re up over 100% year over year for SEO traffic. We get more traffic every single month.

How? By continuing to focus on the most important terms. By continue to scale our content and refresh old pages to keep those terms fresh.

Beyond that, we continue to focus on new and innovative things that are happening in SEO. That’s all standard, on-page practice.

And yes, that’s all extremely important in the new wave of SEO. But equally important now is the value you deliver on the page.

You can’t rely on a short piece of general, keyword-optimized text to rank anymore.

Instead, you need to work on building on providing valuable, in-depth content, a strong brand and value proposition, an optimized website and strong link profile that all work together.

AMP, THE KNOWLEDGE GRAPH, AND OTHER NEW FEATURES FOR SEO Don’t be afraid to install newer features like AMP where appropriate.

AMP, which stands for Accelerated Mobile Pages, is an open-source program from Google designed to make mobile pages load almost instantaneously.

Installing it on pages was especially useful for media sites, as it allowed them to display pages in the carousel section of mobile searches (which appears at the very top of the results).

But it’s benefit for websites across the board lies, of course, in its quick load time.

In terms of SEO, page speed matters. It means a better user experience, which translates to a higher rank from Google.

For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services.

Please feel free to visit us at: https://webigg.com/