Customer Acquisition Alternatives When Facebook Ads Stop Working

Customer Acquisition Alternatives When Facebook Ads Stop Working Although there are many channels and platforms that you can use for digital marketing, we’re focusing on the ones that are specifically about customer acquisition. Retention, loyalty, and branding are topics for another day.

Google Ads for Customer Acquisition Many of our clients who are running Facebook Ads are also running Google Ads, but if you’re not, this is a good place to consider. After all, when your ideal customer has a problem or a question, where do they turn?

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Google!

While there are a lot of benefits to optimizing your website for organic search or your business for local search, paid search results appear at the top of the page whenever there’s a search that includes “commercial intent.”

Bing Ads Can Bring in New Customers, Too! Some of our clients have seen great results with Microsoft Ads, formerly Bing Ads. While the volume of search at Bing is much lower, the clickthrough rates tend to be higher. Also, like Avis, because Microsoft is a (distant) number two, they try harder!

Search Engine Optimization (SEO) Organic SEO–the original “10 big blue links”–is another way to attract new customers to your website or business. Although as you can see from the screengrab below, there are plenty of other features in organic results these days:    

Knowledge panels People also ask Videos and more.

Local Search Reaches Both Tourists and Locals For businesses that are “geographically challenged,” it’s important to appear when someone triggers local search results. Maybe it’s “chiropractors near me” or “Portland Maine bed and breakfast.” When that happens, Google often shows a map with three results. Appearing in that top three can make or break your year.

LinkedIn Ads Put You In Front of Your B2B Prospects While Search Ads are great for prospects who are actively searching for a solution, people may not realize they have a problem, or that a solution exists.

That’s the beauty of Paid Social, where we can show ads based on the type of people who might be a good fit.

That’s why Facebook was such a powerful platform: they knew everything about us. Now that they’ve been stripped of some of that power, we need to look elsewhere.

If you’re a B2B (business to business) company, then LinkedIn could be a powerful advertising platform. While LinkedIn doesn’t know about our favorite bands, movies, or whether we prefer crosswords to crossfit, it does know where we work. And how long we’ve been there. And what our position is.

And our industry. And who we’re connected to. It can even take an educated guess at our age.

YouTube Pre-Roll Ads: 5 Seconds to Capture Attention If you have a demonstrable product or service, or you can capture people’s attention in the first five seconds, advertising on YouTube might be a great fit.

You can create engaging ads that appear before the video your customer came to watch. You can place ads based on topic, keywords, or choose a specific video or channel where you’d like to appear. If they click on the ad you can drive traffic to your website. If they click the skip button you don’t have to pay for the ad!

For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.

Please feel free to visit us at: https://webigg.com/