Why it’s important to protect customer data privacy

Why it’s important to protect customer data privacy It’s evident that the internet as we know it today is more powerful than ever. Today, the internet allows information exchanges to happen in a matter of seconds. But the main problem this rapid exchange of ubiquitous information poses is that safety isn’t guaranteed.

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We know this to be true because of the many data breach scandals that happened in the past decade – not excluding, and sometimes even headlined by the biggest online companies. And as the issues pile on top of each other, actions to remedy or avoid these issues seem to be insufficient. So you shouldn’t really be surprised that, in response to these concerns, customers would be more cautious about sharing their data. Cautious to a point that they are even willing to withhold information that internet apps and companies collect to personalize their browsing experience; because they’ve lost their trust.

That trust – whether in a small or big company – is something that you should never lose, else lose customers that will support your business.

Now, as a small business operating in the Philippines, you may wonder: how can you better protect your customers’ data privacy? Simple. Just let the proper regulatory laws guide you.

How you can protect customer data privacy 1. Educate yourself about governing laws.

In the Philippines, the Data Privacy Act of 2012 is one of the cornerstone legislations that aim to protect the personal information of individuals on and off the internet. This law outlines our local regulatory measures for the collection, storage, use, and sharing of personal information. It also details other information like penalizing actions and fines for violators.

2.

Allow them to opt in or out of data collection.

Data collection should also be completely optional. While forms are important for generating leads, and you would like to get as much relevant information as possible, you should let your customers choose to share only what they are willing to.

You can do this by indicating form fields that are optional and required for identification and attribution of the data to the customer. If you’re a retail business and need your customer to fill out an order form, think about what details you will need to complete the transaction.

3.

Practice transparency always.

Nothing wins trust more effectively than transparency.

For whatever reason you’re collecting information from your customers, always make sure to communicate those clearly. After all, anything you’re not willing to shed light onto is something that may sow doubt in your community’s minds.

A quick way to do this is through inserting fine print right below your forms, or anywhere on the page where the form exists. It doesn’t have to be completely detailed, but should quickly tell your visitors why you need the information.

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