Social commerce vs. ecommerce

Social commerce vs. ecommerce Ecommerce refers to the selling of products through a website or an app, while social commerce pertains to the selling of products within a social media experience. Social commerce is ecommerce and more. It involves the entire sales cycle: prospecting, value proposition, closing a deal, and the delivery of after-sales services.

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Social selling is about building connections with prospects, interacting and engaging with them to understand their pain points, apart from directly offering the solutions provided by your products.

As „The Rise of Social Salespeople‟ author Jim Keenan puts it, “Selling through social channels (social selling) is the closest thing to being a fly on the wall in your customers, prospects and competitors‟ world.”

Taking this cue, you may consider ecommerce as a store and social commerce as a store, plus relationship-building. If you want to reach

your prospects and customers on a deeper level, social commerce will be worth your time.

Why go for social commerce?

Social commerce, just like any other marketing strategy, requires time and monetary investment. It also requires adept communication skills and technical know-how. If done right, your digital marketing and social commerce hard work will pay off!

Social commerce offers benefits for your business such as: 

Getting access to an almost unlimited pool of prospects.

There are about 3.78 billion active social media users today. This is nearly half of the global population. Each user is a potential customer for your business.



Boosting your search rankings on Google and other search engines.

By actively promoting on social networks, you reach out to a large audience that might make a purchase right on the spot or check your website for more information. The traffic generated from your social media accounts will help boost your search rankings.



Creating a deep connection with your prospects and customers.

Gone are the days when businesses simply delivered their promotions and let customers call a 1-800 hotline for their queries and complaints.

With social commerce, people expect businesses to be available 24/7 for customer support.

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Satisfying your customers and transforming them into brand ambassadors.

“Word of mouth” has turned digital. But unlike hearing a recommended product from someone else, social commerce has allowed product raves and rants to spread like wildfire. Exceed expectations, and turn your customers into brand ambassadors.

Social media marketing has become an indispensable aspect of an effective digital marketing strategy framework – more so because of the rise of social commerce. It is not just because your competitors are on

social commerce. It is also because your customers are on social sites.

Be where they are.

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