2022 Technical SEO

2022 Technical SEO Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. Here is a complete checklist of all technical SEO considerations that you should prioritize in order to rank, grow traffic and convert more buyers.

To truly understand how SEO works and why it’s so important, you have to dig into the meat of it. We’re not talking about keywords and backlinks. We’re talking about technical SEO. This is the core of search engine optimization; the coding and optimizations that help search engines scan and index your website. It also happens to be one of the most important elements of optimizing your site’s ranking factors.

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The tech landscape is a swiftly shifting chessboard that requires skill and technique if you want to make advancements. Google has been moving its pieces lately by putting more emphasis on user

experience as it ranks articles, so effectively managing technical SEO to reflect this goal should be a high priority on every brand’s SEO checklist.

Technical SEO translates elements of your website into a language search engines can understand. This makes it easier for spiders to index your site, scan for relevant keywords or structures, and place your URL at the top of SERPs. But optimizing is difficult, so we’ve opted to help you out. This technical SEO guide includes some of the key aspects of technically optimizing your site so it speaks fluent search engine.

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Making your site mobile-friendly.

Speeding up your site.

Using the right URL structure.

Securing your site.

Addressing redirect issues.

Working with structured data.

Mobile-Friendly How many times do you search for information on your smartphones in a day? Probably more than you can count off the top of your head. Well, you’re not alone. In fact, more people are gravitating to their smartphones as their main source of information these days, which means your website has to meet them there.

Google has admitted to moving toward a mobile-first indexing model, which means the algorithms look primarily at mobile versions of a website before scanning the desktop version.

This makes being mobile-friendly significantly more important when it comes to SEO ranking. So if you’re not already optimized for mobile, it’s time to hop on board.

Speed Up Your Site Last year, Google announced it had a new way of monitoring a website’s health. It calls it the Core Web Vitals, and they’re metrics for seeing how well your site performs in terms of the user

experience. These vitals are based on three main categories, one of which is content loading speed.

The importance of speed in a user context is simple: the faster people can get onto your page, the more likely they are to stay there. When you try to open a page and it doesn’t load within a few seconds, what do you do? Probably huff out an annoyed sigh, click the back button, and try the next search result. Don’t encourage people to press the back button on your site.

Use the Right URL Structure Your URL provides lots of information to search engines regarding what your page is about and what type of content it’s bringing the user to. So naturally, you want to make sure it’s optimized for those search engines to find value in your web page. That’s how they choose you to “come on down” to the front row of search results.

The end game is to have a nice, clean, direct URL that includes your keyword. But there are a few steps you need to take to get there. First, establishing a site hierarchy will help you keep information organized so that your URLs stay simple and logical. By this, we mean you can use tags for sections of your website that then break into individual pages. It’s reflected in the URL by separating each level with a backslash.

Secure Your Site Users are on high alert about cybercrime and cyberattacks, and the last thing they want is an unsecured site opening the door for someone to harm their computer. Plus, you probably don’t want anyone digging around your data either. In the last seven years, Google has upped its game to prioritize secure sites, and below we provide a list of best website security best practices to get you started.

Address Redirect Issues

Your website is like a living thing that changes and grows with time, and redirects keep your pages up to speed with all those updates. A redirect is a major element in technical SEO because it alerts search engines to changes you’ve made on your website. It allows the search engine, and users, to assign value to your new information and index it accordingly to the most updated version.

Add Structured Data Structured data helps search engines better understand what your site is about. It’s like the teacher explaining the notes on the board instead of relying on students reading and understanding for themselves. Typically when people think of metadata, they conjure examples of meta descriptions and alt text, which are both important. But there is another type of structured data that can be particularly helpful if you are trying to optimize your site in the SERPS. This is called schema markup!

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