Top Seo Trends For 2018 Staying on top of the changing trends in search engine optimization (SEO) is a must if a website is going to be seen by targeted customers. In fact, using outdated techniques can result in penalties that drag down listings in the search engine results pages (SERPS) of Google.
For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing BUILDING VALUABLE BACKLINKS In 2018, building valuable backlinks will still a critical factor for ranking in the SERPS. This is one of the major ways that Google knows that a website can be trusted. Quality should be used over quantity when backlinks are created. It’s better to have one link from a highly trusted website than it is to have multiple links from directories. Another important factor to consider is backlinks that come from unassociated sites. ACCELERATED MOBILE PAGES Page loading time is a factor that Google takes into consideration when it’s algorithm ranks the pages of a website. Pages that load faster get higher marks. That’s why it’s not surprising that Google has introduced an open source project that helps load pages faster on mobile devices. Accelerated Mobile Pages (AMP) supplies mobile browsers with the ability to load individual website pages 4 times faster than regular pages, and it uses 10 times less data to do so! However, while AMP is not a specific ranking signal, it will affect the bounce rate and session duration of users, and those metrics are utilized to rank sites in the SERPS. AMP can be utilized by installing its properties into JavaScript or HTML code. However, this won’t work on websites that use content management systems such as Drupal or WordPress. For those applications, a webmaster must rely on plugins. The main premise to get out of this is that speed is an important factor for Google and one of the important SEO trends to consider. BUILDING BRAND AWARENESS Strengthening the brand of a business is also one of the top SEO trends for 2018. When a brand is listed and recognized in the top SERPS, customers are more likely to purchase their products or services. A top brand is also more likely to collaborate with other organizations in their industry or niche. Social media sites are free and should be utilized to heighten the brand awareness of a business. While social media sites are not typically used in the decision-making of ranking, they do provide another avenue for traffic. Videos and images are more likely to get shared on social media sites and that helps potential consumers recognize a brand. RANKING AS QUICK ANSWERS