Social Media Optimization For Small Businesses Social media optimization for small business. What can it accomplish? What exactly can social media optimization (SMO) do for you? The short answer is “a lot.” The longer answer is a little more involved, but don’t worry, we’ve broken it down into a few key areas that all local, referral-based small businesses should care about.
For more details on our products and services, please feel free to visit us at Social Media Marketing, Social Media Marketing India, Social Media Marketing New Delhi, Best Online Marketing Company & Online Marketing Companies Social media optimization can … Enhance your referrals. The cornerstone of any healthy small business is a strong referral pipeline. Some people think that word-of-mouth referrals and online social networking are two completely different things. Not true. They are absolutely connected. People’s online social interaction is often an extension of their real-world interaction – a faster, 24/7 way of communicating with people in their personal and professional networks. So if you run a referral-based business, you need to be encouraging those referrals through social media. A good SMO plan can supercharge your referrals by strategically connecting your business, your customers, and hundreds (or thousands) of potential new customers in their networks. Personalize your outreach. Unless you run a ubiquitous franchise store, your business has a unique identity. That identity has value, and it offers great opportunities for online promotion and SMO. This is particularly true for a business with a recognized personality as part of its identity – for example, a lawyer, a dentist, a physical therapist, a photographer, a surgeon. Don’t lose that identity in impersonal mass marketing. Today, effective outreach is all about personalizing communications to individuals. Social media optimization helps you maintain your personal connection to your customer base. It’s all about talking with your customers instead of shouting messages at them. Show up in personalized searches. When people search for a business online, the connections of their social networks strongly influence the results. The general term for this is “social search,” and it’s part of the search engines’ increasing personalization of search results. Basically, search engines want to give you the most personally relevant search results for every query, so they will tap into your social connections to personalize results based on the people, places, and businesses to which you are connected. With Google+ becoming a bigger force, and with Facebook’s new Graph Search feature, the principles of social search have never been more important. It’s almost as if these social media giants want to get into the business of supplying you with personal referrals (actually, that is exactly what they are doing). And as we discussed above, social media and personal referrals work hand in hand. Ask your SMO company how to craft an online presence that connects you to more people in more meaningful ways. Focus your local search. Online search is not only personalized, it’s localized. Part of search engines’ emphasis on personalized results is an emphasis on localized results. And guess what; it’s also tied to your social media connections. When possible, they combine a localized search result with a personalized result that takes into account social media connections. So you get a