Social Media Marketing Strategy Effective social media strategy begins with self-reflection. Ask yourself: • What is the core of my business? • What differentiates my business? • Who is my target audience? • Once I get an audience, what messages do I plan on delivering? • (Most importantly) how can I turn my audience in revenues?
Webigg Technology, one of the Internet Marketing Company New Delhi offers great services in the domain of online marketing, Online Marketing Companies New Delhi, web designing, web development, Internet Marketing Company, Online Marketing New Delhi, Internet Marketing Company New Delhi & Best Online Marketing Company. There is no single social media platform or combination of platforms that will work for every business. When we work with clients on their social media strategy, we start with a detailed question-and-answer process. The objective of this process is to understand short-term and long-term business goals, to uncover other current marketing and advertising efforts, and to determine what results the client expects from the social media marketing campaign. As with any communication plan you need to know exactly who you are targeting. Where are they online? How do they communicate? What are they doing online? Why will they listen to and eventually buy from you? You will already know a lot of this about your existing customers. Often sending out a well-structured survey on surveymonkey.com will provide you with more clues as to where and what you should be communicating. Combine this with point 3 and you are on your way. You’ve done the research, now dive in! Choose your tools and set up your initiatives. You will by now have a feel for which tools; initiatives and type of content best suit your customers. It could be blogs, discussion forums, linkedin, facebook, slideshare etc. Focus on spreading the content that adds the most value to your target market.