SEO Versus AdWords The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.
For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India, Internet Marketing Company India Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords. SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results, but on the other hand, ongoing work is necessary to sustain your search engine rankings with SEO. Adwords can be switched on and off instantaneously, while SEO can take a lot longer to make an effect on search results Adwords pretty much guarantees your business will be displayed in the search results. There is no assurance you’ll rank in the organic search results through SEO. SEO targets high traffic keywords mentioned in your website. (Just don’t keyword stuff) Adwords also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for. This can be very useful for e-commerce businesses. Adwords ads are displayed on top of the organic listings. On some screens (particularly on mobile) this area is all the user can see without scrolling. Adwords targets abundant variations that you have around particular keywords and allows you to use negative keywords, so you can avoid ranking for terms that aren’t a good match for your brand.