Search Engine Marketing India Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
Webigg Technology, one of the Best Online Marketing Company , Best Online Marketing Company India offers great services in the domain of online marketing, web designing, web development & Online Marketing Company India. Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content. Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent. The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive. Panda The Panda update was first launched in February 2011, though it has been updated several times since then. This update is designed to target sites with low-quality content and prevent them from ranking well in search engine results pages. Sites that have pages of spammy content, too many ads or excessive duplicate content, for example, often experience Panda penalties. It was recently announced that Panda was added to Google’s core ranking algorithm, which has caused considerable buzz in the industry. Penguin The Penguin update was first released about a year after the Panda update, in April 2012. The two are often grouped together when discussing Google’s big push to raise the quality of content that appears in search engine results.