Reputation management part - II Today, the primary focus of reputation management is the online component. Here are some tips for starting proactive online reputation management efforts at your association.
For more details on our products and services, please feel free to visit us at Best Online Marketing Company India, Internet Marketing Company India & Internet Marketing Company New Delhi Step 1: Look at your association’s search results. No matter how deep your knowledge of your organization’s operations may be, you simply can’t know everything—especially the way others perceive you. After all, that’s one of the first things a potential candidate will do when he finds out about your job opening. If he sees an outdated website or incorrect contact information, he’ll likely get the impression that your organization is dated, tech-averse, and perhaps even sloppy. If you find any incorrect information in the search results, work to amend it immediately. Step 2: Go where the candidates are. Aside from your organization’s web properties, your LinkedIn page will be one of the first search results listed. “LinkedIn is the number one place job seekers are spending their time,” So you want to be sure your page has a strong presence. If your association doesn’t have an established LinkedIn page, make creating one a priority. It takes less than 10 minutes to create a basic profile page for an organization. Using LinkedIn profile as a true reflection of your organization as a workplace is a good idea, rather than a bland listing. “Use custom images, show what your organization is all about, post some status updates—even if you’re replicating material that’s being used on your other social networks,” she says. Candidates are also likely to look at the profiles of your chief executive and the relevant hiring manager, so those employees should make sure their profiles are up to date and polished. Step 3: Target sites that rank high in the search results. A good strategy for building some online clout, especially if your association is small or newly established, is to piggyback on the strength of other websites by getting your site listed with them. Glassdoor, a popular site that allows former and current employees to rate their organizations on salaries, interview experiences, and overall environment and opportunity is again source of reputation management. Employees can also make recommendations to employers they’ve rated. “a lot of businesses are surprised to find that their ratings on Glassdoor aren’t very good,” or that they don’t have any ratings at all. The reality is that reviews on sites like Glassdoor are often negative because employees who have positive experiences generally don’t think to post a review. “In sports, they say the best defense is a good offense.