Reputation Management Companies Reputation management refers to influencing and controlling an individual's or business's reputation. Originally the expansion of the internet and social media along with reputation management companies, have made it primarily an issue of search results. Online reputation management, sometimes abbreviated as ORM, is primarily concerned with managing the results on websites that evaluate products and services and make recommendations and referrals.
Webigg Technology, one of the Best Online Marketing Company offers great services in the domain of Internet Marketing Company New Delhi, Online Marketing Company New Delhi, Best Online Marketing Company New Delhi, web designing, web development, Online Marketing Companies, Internet Marketing Company India & Best Online Marketing Company India. What if someone goggles your brand name and finds defamatory content? Let’s see what they are: • Negative reviews: Review sites allow users to express their opinion on your brand. Did they like your service/product? Would they recommend it? Negative content can affect your sales, and addressing the criticism on the site may not be enough. • Hate sites: Some people go beyond simple negative reviews and create ad hoc websites with their opinions, some of them containing illegal content. So-called “hate sites” sometimes address companies and public figures with insults and false information. Needless to say, a search result like “The truth about NAMEOFYOURCOMPANY” or “NAME scam/rip off” will make your potential customers run away! • Negative media coverage: Phineas T. Barnum used to say “There’s no such thing as bad publicity.” That may be true for controversial public figures like Paris Hilton, but many times unfavorable TV, print, and online media coverage impacts negatively on companies and brands. How do you react to all of this? How do you defend yourself or your company from this kind of illegal behavior? Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: • Aggressive SEO: If someone goggles your name, appearing on page 1 and 2 of the search results will be much more important than your business card or website. They will show at a glance several high ranking web sources talking about you. If they display false information, the first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties.