Online Reputation Management – Part 2 Write a Guest Blog Writing an article or blog post as a guest can be a very helpful but not as much as in the past—be sure to work only with blogs and ones focused on your industry . Start by following blogs and topics that are appealing or relate to your business and eventually pitch them an idea for a blog topic. This is a great way to get links back to your site.
For more details on our products and services, please feel free to visit us at Social Media Marketing, Search engine marketing, Search engine marketing India, Online Marketing New Delhi & Online Marketing Companies India Build Links to Your Site Links pointing to your web site help drive traffic and shows search engines such as Google that you are a noteworthy, good site, thus helping your ranking. Developing a good linking strategy can be extremely time consuming but is worth it. Never buy links: as Google continues to weed out bad links, you’ll quickly get blacklisted and ruin your reputation further. Make Comments on Online Communities, Forums Follow and good, interesting and online sites, forums and communities specific for your industry. Check them frequently and commit to making one comment daily to show that you are a “thought leader.” Also be engaging. Don’t just say, “Good article,” which sounds “spamy,” but put some thought into the comment. Monitor Google Alerts Monitor your online reputation by signing up for free Google Alerts. Note that you need a Google account, but you should have one already—if you don’t, get one immediately. Here you simply enter the word or phrase you want to monitor and when it shows up online, you’ll get an email notification. Usually, enter your name or your business name. If it’s a common name, you can include an attribute about your name, such as, “Jane Smith Finance”. You can also select how often you want alerts (select immediately) as well as other options. Give a Talk or Speak at Conferences Being visible in public is a way to generate positive news about you and build an excellent reputation, so pick some topics that you are an expert in and contact a local library, club or business organization and offer to give a talk. Create a Reddit Account and be Active