Social Media Marketing India Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines. If I may be allowed to stand on the shoulders of a giant I would add my thoughts to each of these seven steps as follows:
1. Reputation Your reputation in my view starts with ensuring you are either an expert or you act as an expert curator. This means undertaking thorough research and producing original content or curating quality content. This will make you a respected and qualified source. 2. Engagement You need to actively engage with your audience. This can include commenting, mentions, shares, likes, and plus ones. No one is as smart as everyone so share other peoples' content and provide a good user experience by providing feedback and comments.