Introduction to Online Reviews What Are Online Reviews? Online reviews are mostly written by customers that are intended to influence small business owners and potential clients. They are left on websites which eventually appear on search engines like Google and Bing. You must have both high-quality reviews/ratings and a lot of reviews to succeed. Your reviews can play a huge role in a potential customer's decision-making process. Having a 5-star review rating means nothing if you only have a couple of reviews. You must have a decent quantity of reviews in order for people to feel your rating is credible. Which one of these 3 companies would you contact first? I think most people would reach out to the company in the middle with a 4.9 rating from 59 reviews. Their other two competitors in this search aren't even close! The top listing is out with a 2.5 rating from 10 reviews and the bottom one has a 5-star rating but there are only two reviews.
Where Do People Leave Online Reviews? There are two main types of online reviews: social media and review sites. Let's look at both in a little more detail.