In-House Social Media Manager Roles & Responsibilities The roles and responsibilities of an in-house social media manager are incredibly important, it is clear that social media is here to stay and that it plays a vital role in any digital marketing team. Your Social Media Manager will be the face and voice of your company on the web, the first point-of-contact for customers and also be responsible for conveying the identity of the brand. It is an incredibly important role where the candidate must be perfect for the job.
For more details on our products and services, please feel free to visit us at Online Marketing Companies India, Internet Marketing Company India & Internet Marketing Company New Delhi MARKETING Blogging: The social media manager (SMM) will post industry-related blogs that your online audience will find interesting and relevant and hopefully share amongst their followers. Implement Campaigns: The SMM will be in charge of developing and implementing the online marketing campaigns across a variety of platforms such as Twitter, Facebook etc. Competitor Research: Social media enables businesses to get a closer look at their competitors and the way they are using their online platforms. Their actions are in the public domain and can be researched and analysed in order to identify ways to improve your own company's social media strategy. Build & Maintain Key Relationships: Social media platforms such as Twitter allow users to communicate with hundreds of different demographics, interact with business partners, potential customers and key stakeholders casually to strengthen the relationship. Opportunistic/Instant: Social media is a unique marketing tool that enables companies to use instant and opportunistic marketing tactics to capitalise on topical events. For example Oreo gained great brand exposure for their quick thinking "You Can Still Dunk In The Dark.*" advert posted on their Twitter account during the 2013 Superbowl when the lights went out during the match. (Retweeted 10,000+ times in one hour) MANAGEMENT Generate Traffic: Posting content on social media channels linking back to the parent website can be an excellent tool for generating traffic if used effectively. Updates: By maintaining a constant online presence, the SMM will be aware of any new updates and technologies being introduced and therefore, will be first in line to adapt and use these new updates to the company's advantage. For example, early adapters to Facebook introducing hashtags to their posts.