Importance of Fresh Content Content was initially a simple concept for most online marketers – any content would do so long as it moved their handful of keywords up the search listings. Then, content marketing evolved. The swathe of keywords widened, and content marketers became newly concerned with content discovery on channels such as social and using content to build their brands and connect with their audience. Even if your company sells standard products that everyone uses on a daily basis, you still have to convince people to buy from you rather than the competitor. And if your company offers a product or service that is highly specialized, content presentation will be even more important to convey the various aspects of your business.
Webigg Technology, one of the Best Online Marketing Company offers great services in the domain of Internet Marketing Company New Delhi, Best Online Marketing Company New Delhi, web designing, web development, Online Marketing Companies India, Internet Marketing Company India & Best Online Marketing Company India. Freshness by Inception Date A webpage is given a “freshness” score based on its inception date, which decays over time. This freshness score can boost a piece of content for certain search queries, but degrades as the content becomes older. Document Changes (How Much) Influences Freshness The age of a webpage or domain isn’t the only freshness factor. Search engines can score regularly updated content for freshness differently from content that doesn’t change. In this case, the amount of change on your webpage plays a role. The Rate of Document Change (How Often) Impacts Freshness Content that changes more often is scored differently than content that only changes every few years. In this case, consider the homepage of the New York Times, which updates every day and has a high degree of change.