Growth Hacking vs Search Engine Optimization (Seo) Growth Hacking Growth hacking is a comparatively new online marketing method that makes use of low-cost and random approaches to filling the company’s lead generation. This term was coined in 2010 by Sean Ellis and became even more popular during the next years. Here is the interest over time around the term ‘growth hacking’ by Google Trends. Inbound marketing and growth hacking might seem similar to each other, because both of them rely on data generated by prospects’ behaviors and actions. However, the way data is used differentiates these two methods.
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Just like a computer hacker tries to break the server by trying different variations over and over again until he finally gets the right combination, a growth hacker tries every technique possible to get better results and online performance. Some of the ways that are utilized to facilitate the growth are outside the proper (sometimes ethical) boundaries of inbound marketing. Growth hacking includes tactics, like: • Viral mechanisms like required social sharing in order to get access to specific features/content • Automation of not-allowed emails, tweets and messages to users • Other content assets requiring subscription or registration