Google Adwords vs Adsense Google Adwords is how Google makes most of its money. The Adwords program is the program where advertisers run advertisements on Google search. So when you type in a search such as “adwords vs adsense” you get a list of websites that Google has determined are a good source of information along with advertisements. Those advertisements show up on Google’s search results page on the right hand column or the top. As an advertiser you would use Google Adwords to promote your product, service or website. The advertisement are run based up the keywords selected and the placement of the ad is based upon how much you are willing to pay and the quality score of the ad. It does not end there. Here is where it can get confusing. The ads can also be displayed on Google’s partner sites (like other search engines) or on publisher/webmaster’s websites. If you are an advertiser this is called the Google Display Network. You would have seen that when you were setting up you ads.
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