Google Adwords While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform - or is it? How does Google AdWords work? Advertisers bid on keywords in order to serve an ad which, when clicked upon, leads the searcher to a website landing page where a conversion goal, such as a lead generation or purchase, can be completed. Advertisers compete against one another in the Google AdWords auction for select ad slots on the Google Search results page. Advertisements will appear primarily above or to the right-hand side of organic listings.
Webigg Technology, one of the Best Online Marketing Company offers great services in the domain of Best Online Marketing Company New Delhi, Online Marketing Company India, web designing, web development, Internet Marketing Company India & Best Online Marketing Company India. There are three questions you’re going to ask to determine whether or not to advertise on a particular keyword: 1. Is the keyword searched in Google? If there is no search volume, then that tells you no one is typing that phrase into Google. There is no point in advertising on keywords no one is searching. 2. Is the person searching this keyword likely to buy my product or service? Or is the person more likely just doing research with no intention of making a purchase? In other words, what is the intent of the keyword? When starting out, you’ll want to advertise on what I call “buying intent” keywords where the person is clearly looking to buy. 3. Can I afford to advertise on the keyword? This question is important, but it requires a bit of math to calculate. So let’s take a look at that now.