Digital Marketing Vs Online Marketing Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?
For more details on our products and services, please feel free to visit us at Internet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi & Online Marketing Company New Delhi It may sound trivial, but knowing the difference can help you shape your overall marketing strategy. It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term efforts that will yield results consistently or are you simply playing by ear with each of your outreach efforts? The Umbrella Term: Digital Marketing Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message. In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques. However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media. Digital marketing has grown and changed to include a multitude of channels, which according to SAS include: • • • • •
Phone Apps Podcasts & Radio Electronic Billboards TV Online Marketing