Digital Marketing Trends That Will Dominate 2017 The increasing dominance of video ads. Though video advertisements are certainly nothing new for social media giants like YouTube and Facebook, the news of Google entering the fray with in-SERP video advertising will change the whole spectrum of online advertisement.
For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Companies & Search engine marketing This also suggests the increasing acceptance of video ads among users and, as the trend continues, we may expect different types of video ads popping up on our screens very soon. Mobile will completely dominate desktop. We have seen how Google virtually phased-out all websites not optimized for mobile. The ubiquitous presence of hand-held devices and fading away of desktop traffic clearly indicates that the smart money rests on mobile-focused internet marketing. Mobile search and mobile optimization should, therefore, be a top priority for digital marketers in the year 2017. Dedicated apps will find their way. A dedicated application offers all the features of mobile-optimized website, but in a more intuitive, convenient, and accessible way. Google has offered app indexing which will certainly bring in advantages to having a dedicated app in the future. Although we’re still years away from apps completely replacing websites, business owners are realizing their potential, and 2017 will be a pivotal year in mobile app development. Social conversion is coming. Enough has been said about the power of social media. In the year 2017, the online communities will not be bound to only company-consumer conversation or attracting new prospects; instead, they will provide opportunities to improve conversion rates. We have witnessed the same for e-commerce and lead generation websites. Social media will work as new conversion channels and offer tools to convert prospects directly into buyers. Year of wearable technology and smart devices.