Digital Marketing vs Online Marketing When talking about marketing strategy, we often use the terms “digital marketing” and “online marketing”. The two terms are used interchangeably, and that’s not essentially wrong. In fact, many senior professionals in the field don’t make a distinction between them. However, there are subtle differences between digital marketing and online marketing. Let’s look at each of them with examples. What is Digital Marketing? The definition of Digital Marketing and what it encompasses is constantly evolving. Simply put, Digital Marketing is any effort to promote a brand, product or service using digital channels, devices and platforms, irrespective of whether they are connected to the Internet.
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