Define SEO Processes Early Typically, retailers start building ecommerce websites with an eye toward cutting edge design, offering a wide range of products, including a sophisticated shopping cart and adding a recommendation engine. Then they bring in someone to help out with SEO. It needs to be done the other way around. From the beginning, organizations need to be thinking about site architecture and be sure search engines can crawl all the content. Too often SEO specialists are called in to fix what’s broken. Set objectives It is important to establish goals early on. This will vary depending on the size of the company, the other products in the industry and the maturity of the industry in some cases. For a new site, it might be having the company name rank in the top 10 position in Google, or occupying the entire first page of search results. Other retailers may want to rank in the top five for key phrases around their product or achieve a significant conversion rate per query. The important thing is to define these goals, track them and adjust as necessary. In next month’s SEO-focused article, I’ll discuss the Top KPIs ecommerce businesses should be tracking.
Webigg Technology, one of the Best Online Marketing Company India offers great services in the domain of online marketing, web designing, web development & Online Marketing Company. Improve your plans and strategy Search engine optimization changes all the time. Take, for example, 2009 when ecommerce sites around the world were submitting their URLs to mass directories to get themselves listed. When Google decided those listings were no longer valuable and adjusted its algorithm, the rest of the world had to adjust. This mandate for change extends beyond simple link building and keyword optimization. Site structure can play a major role. For example, right now if you don’t have schema.org on your site you are losing out in a big way. If you have schema and consumer reviews, those will appear in Google results and make a significant contribution to your click-through rate. Always take note of revisions With search engines evolving constantly, it’s important to document every change you make. That way, should any of your changes cause results to suffer; you can roll back to previous versions. And, if people leave the company or get transferred, the people that replace them will have something to refer back to.