The Basics of Online Marketing Best Online Marketing Company has changed dramatically in the past few years. When Google
released search their Panda and Penguin algorithm updates, many website owners were sent scrambling as they watched their site’s rank slip. Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing: •
Search Engine Optimization
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Content Marketing
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Social Media Marketing
SEO should include: Relevant Keywords •
Valuable Content that is Shared
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A Website that Loads Quickly
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Both Images & Content
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Backlinks from Respected Websites
Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. But like every other online strategy, content marketing has its downsides. Low quality content is the most common mistake and can affect your rankings and damage your brand. Social media is also quickly becoming the primary way content is shared. Sites like Twitter, Google+, Stumble Upon, and Facebook all allow consumers to share valuable content with others in their network. Marketing Strategy #1: Create a Game Plan & Stick to It Your content is likely going to fall through the cracks. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least. #2: Treat each channel as an individual entity Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a