5 tips for creating a successful link building strategy 1. Create content that adds value to your site and related sites Before you can start building links, you need content that motivates people to link to you. If you’re a tech company, don’t just stop at a quick 100-word explanation of your new product. Share an in-depth post that details what it can do, make a video explaining its features, add photos, and build up the excitement. Your content should get people as excited as you are about what you offer. Unique, valuable content increases the likelihood that people will naturally link to your site — without you having to ask them. 2. Research competitors’ content and backlinks Competitor research as a link building technique is two-fold. First, you’ll want to look at the topics competitors write about online. Then, see if you can identify any gaps or areas of improvement.
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