Analysis of Various Marketing Strategies for Company Growth.

MARKETING STRATEGY

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Executive Summary In the given report, the marketing strategy of the company has been discussed. The selected company is regarded as Johnson & Johnson for its marketing strategies within local and international market. The applicability of different nature and roles of marketing mechanism within the business of Johnson & Johnson helps to facilitate the market grabbing pattern within Poland and UK both. The analysis of different forces and factors given for segments of markets fir Johnson & Johnson related to the overall marketing objectives and process within the business. Therefore, the recommendations are consider for enhancing the market for Johnson & Johnson is discussed within this report.

A Sample Report on Marketing Strategies

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Table of Contents

Introduction ..................................................................................................................................... 3

1. Nature and role of marketing in Local and international level ................................................... 4 2. Local and International Marketing Concepts and approaches .................................................... 5 3. Implication of segmentation, positioning and targeting of Johnson & Johnson ......................... 6 4. Customer retentions, acquisition related with innovation of marketing strategies within Johnson & Johnson ......................................................................................................................... 7 5. Impact of future trend in marketing objectives and strategies within Johnson & Johnson ........ 9 6. Evaluation of levels as social, political, legal and environmental for Johnson & Johnson ........ 9 Conclusion and Recommendation ................................................................................................ 12 References ..................................................................................................................................... 14

Introduction In present scenario of corporate industries, the requirements of proper marketing strategies are increasing day after day. In this report, the discussion is based on the marketing strategies of Online Dissertation Writing is the #1 dissertation writing service provider in UK. We deliver all type of academic paper work like dissertations, assignments, essays, thesis, reports etc.

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Johnson & Johnson. The product marketing strategy such as baby range in international market such as Poland has been selected for the company. In the report, there are different discussions about implication of levels for marketing approaches within the international market for Johnson & Johnson has been carried out. Thereafter, the customer acquisition and retention strategies are discussed within the report. Hence, the recommendation for the required strategies for Johnson & Johnson in Poland with conclusion has been created within the report.

1. Nature and role of marketing in Local and international level In modern world, there are different levels of marketing structure within organisation. As commented by Olson et al. (2005, p.52), the marketing nature of the multinational companies are required to create the certain levels to grab the market. It is necessary to attract the customers in local as well as international markets by a company. Marketing is considered as the management structure to associate the market grabbing and expansions between various international markets within the world. The nature and role of marketing levels are considered as identifying, anticipating, and satisfying and profitability structure in the market. As stated by Vorhies and Morgan (2003, p.111), the marketing levels are needed to be specific for each local and international market within the business organisation. Therefore, each of the company need to be facilitates the levels of marketing as per the nature and roles within the market.

In the context of Johnson & Johnson, it has the international establishment within various countries in the world. Johnson & Johnson is mainly working for the health care products within the market (www.jnjvisioncare.co.uk, 2017). The association of Johnson & Johnson in world is between 58 countries with selling of 175 types of products. In the aspect of international and local market, the company indicating the local market in UK and expand the marketing approaches in international market as Poland. Implications of different levels of marketing within Johnson & Johnson are specifically determined the customer identification and anticipation to ensure the objectives within the business. The requirements of market determinations are carry the overall business expansion within internal markets of Poland. The roles of marketing levels are mainly proceeding with the customer satisfaction and anticipation of different sales enhancement within the international market. Therefore, it can be said that the Online Dissertation Writing is the #1 dissertation writing service provider in UK. We deliver all type of academic paper work like dissertations, assignments, essays, thesis, reports etc.

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marketing in international and local markets implication within different levels for a particular company.

2. Local and International Marketing Concepts and approaches There are different concepts of the marketing mechanisms within international and local markets.

As supported by Mentzer et al. (2001, p.20), the concept of international marketing is to distribution of products and services other than the origin statement or country within the world.

The international marketing is depends upon the activities segmentation in international basis by a particular business organisation. Concept of local marketing is static with the context of origin of the business market within the hosting country. In context of Johnson & Johnson, the international marketing is formed within the country Poland. Whereas, the local market for the company is in the UK. The marketing concepts within local area are considered as the micro aspect of marketing. However, the macro aspect of marketing is considering the international marketing concepts within particular business organisation. Therefore, the concepts of international and local marketing aspects are determined by the company business structures within the present world specifications.

There can be two approaches of international marketing such as centralised approach and decentralised approach. As commented by Christopher (2000, p.40), the centralised approaches are determined as the marketing decision-making aspects within the origin headquarters of a particular company. Whereas, in decentralised marketing approach, the marketing decisionmaking aspects are push into the field of markets in different countries. The approaches of local marketing structure for business are required to maintain the overall marketing structure within centralised way in the market. The marketing approaches of Johnson & Johnson are actively associated with the consideration of particular aspects in Poland market for the company (www.jnjvisioncare.co.uk, 2017). Basically, Johnson & Johnson carried on the decentralized approach of marketing in international markets for selling of products in different countries.

Therefore, the marketing approaches of Johnson & Johnson is specific for local and international market as per centralized and decentralized concept respectively.

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3. Implication of segmentation, positioning and targeting of Johnson & Johnson The competitors of the company are mainly restricting the market expansions of the particular company. As asserted by Johanson and Vahlne (2009, p.1423), the market competition for a particular company determines the specific change in marketing strategies within the business mechanisms. In the context of Johnson & Johnson, the key competitors within the market is considering as Abbott Labs, Novartis AG and Lilly Eli & Co. These all companies are facilitating the healthcare products within local and international markets of UK and Poland. In order to concentrate with the segmentation, positioning and targeting aspect of Johnson & Johnson, the STP analysis can be constructed as follows:

S

T

P

Segmentation International market of Poland

Targeting Household People

Positioning Stability and daily need of the people

Figure 1: STP Analysis for Johnson & Johnson (Source: As per the Case Study) According to Kyriakopoulos and Moorman (2004, p.237), the market segmentation is a specific process of breaking down the market into small homogenous groups within a specific needs of the company. In Johnson & Johnson, the market segmentation for the baby products range is Online Dissertation Writing is the #1 dissertation writing service provider in UK. We deliver all type of academic paper work like dissertations, assignments, essays, thesis, reports etc.

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needed to be specific and homogeneous determinations. The segmentation of the company is thoroughly considering the market of Poland. The aspect of targeting appearance, Johnson & Johnson target the household sectors to baby care products developed by the company. The people in present scenario are likely to adopt the hygienic and healthy products for their baby.

Therefore, the baby products such as baby body oil of Johnson & Johnson are targeted to the market of household bodings. The targeting groups are requiring being specifically active within the business expansion techniques of marketing. As mentioned by Gretzel et al. (2000, p.151), the positioning of the market develops within the product selling appearances within the business. Therefore, in order to have the market positioning of Johnson & Johnson for baby product such as baby body oil should be considering the mind of people within the market.

4. Customer retentions, acquisition related with innovation of marketing strategies within Johnson & Johnson The customer retention is important for every business organisation in the market. As commented by Vargo and Lusch (2004, p.13), the customer retention techniques are need to be very specific in the prospect of product segments within the business organisation. The sartorial developments of the company are depends upon the customer acquisition, retention and innovation techniques within the marketing department. In the context of Johnson & Johnson, the implications of marketing strategies are considering the customer retention in Poland. The marketing strategies in comparison within new innovative forms are determined within the company. In order to crate the marketing innovations within the business structure of Johnson & Johnson, the Porter’s Five Forces can be analysed as follows:

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Supplier Power Standarisation of supplier prices

New Entry Threats

Buyer Power

New entry by influencing with consumer demand for baby product range

Proper product affiliation and pricing

Five Market Forces

Substitution Threats

Competitive Rivalry

Various health product manufacturing industry

Demands of the consumer impacts

Figure 2: Porter’s Five Forces for Johnson & Johnson (Source: As per the Case Study) The customer’s retention, acquisition and innovations can be done with the rivalry appearances within the market of Johnson & Johnson. In the above forces, the standardization of needs for the suppliers within the market is needed to incorporate within Johnson & Johnson in Poland. The buyers’ power is considering the focuses upon the bargaining within the market. The competitive rivalry of Johnson & Johnson are depends upon the pricing structure of the baby products mainly of baby body oil in international market of Poland. The threats that are being with the customer acquisition in the market segment of the process. The pricing structure should be very innovative Online Dissertation Writing is the #1 dissertation writing service provider in UK. We deliver all type of academic paper work like dissertations, assignments, essays, thesis, reports etc.

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so that the consumer retention can be possible within the business structure of Johnson & Johnson. As supported by Delone and Mclean (2004, p.37), the innovative techniques of marketing can facilitate this forces of the marketing aspects with effective approaches.

Therefore, it can be said that the market forces implicating upon the customer retention, acquisition and segmentation within the market for a particular company.

5. Impact of future trend in marketing objectives and strategies within Johnson & Johnson The future trends of the company can analyse the structure of business marketing appearances within the next periods. As mentioned by Peppers and Rogers (2012, p.p.38), the future trend has huge impact causing of the marketing strategies within the business formation. The appreciation of the trend analysis are depends upon the structural evaluation of the products within the market of the company. In the context of Johnson & Johnson, the future trends for product marketing structure are upon the fragment of the body oil of baby in the market (www.jnj.com, 2016).

Johnson & Johnson faces new mega trends within the future determination of 2020 sustainable growth within the market locally and internationally. The trends are accumulated with the acceptance of population increase in the country and the requirement of baby products will also increased in future years.

In the aspect of marketing strategies within Johnson & Johnson, the sustainable growth is required to be increased by profitability of 10% in the next future years in the company (www.jnj.com, 2016). The plans for margin requirements are also depending upon the 10% growth over the future years within the international markets. The anticipated approximations for selling of baby products within the international coverage are considering the objectives of huge acceptances within the market. As commented by Stremersch and Tellis (2002, p.61), the prospect specifications for different project structures are related to the market segmentation of the company. Therefore, it can be said that the strategic objectives are always related with the marketing techniques of the business expansion aspects of a company.

6. Evaluation of levels as social, political, legal and environmental for Johnson & Johnson

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The evaluations of different factors are considerably important for every company in the market.

As commented by Negash et al. (2003, p.760), business environment determination for a particular company can consider the PESTLE analysis for better analysis of the impacts of various factors. In context of Johnson & Johnson, the PESTLE analysis is considering as follows:

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• Changes in health care system and products Political

• Inflation and economiuc crisis Economic

• Changes in societies view for baby products Social

• Saturation of baby care product market within the international market Technolog ical

Legal

• Changes in taxation rules for import and export of products

• The process followed by the compny to environment freindly structure of products in the market Environm ental

Figure 3: PESTLE Analysis for Johnson & Johnson (Source: As per the Case Study) Online Dissertation Writing is the #1 dissertation writing service provider in UK. We deliver all type of academic paper work like dissertations, assignments, essays, thesis, reports etc.

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From the above PESTLE analysis of Johnson & Johnson, it can be seen that the political factors can affect the different procedure of business as the changes in healthcare system of baby body oils in the international market. As mentioned by Ryals and Knox (2001, p.539), the economic factors can influence the business marketing structure in international basis for the company.

In context of Johnson & Johnson, the changes in pricing structure due to inflation in Poland can influence the customer penetration within the market of Poland. The social factor for Johnson & Johnson, are regarded with the international market of Poland by introduction of new schemes for pricing of baby body oil within the company.

The segmentation of different association of facts can be indicating the overall technological factors for Johnson & Johnson; this indicates that impact on the marketing strategies due to breaking of market saturation periods for baby body oil in Poland.

The legal factors of Poland can effectively influence the marketing strategies of Johnson & Johnson for taxation structure within the country. The environmental forces are mainly formed the eco-friendly products for the people within the market. This also influences the baby body oil within the international and local market of UK fir Johnson & Johnson.

Conclusion and Recommendation From the above discussion, it can be concluded that the marketing strategies are need to be very specific in context of international and local market. The nature and roles of the marketing approaches are set within the context of different product segregation within the market. The recommendations for Johnson & Johnson in order to enhance the marketing strategies internationally can be consider as the appropriate market demand analysis within the specific Online Dissertation Writing is the #1 dissertation writing service provider in UK. We deliver all type of academic paper work like dissertations, assignments, essays, thesis, reports etc.

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products. It can also be recommended that the company can follow the different analysis for innovation of pricing models for the products within different markets locally and internationally.

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References 1.

Christopher, M., (2000). The agile supply chain: competing in volatile markets. Industrial marketing management, 29(1), pp.37-44.

2.

Delone, W.H. and Mclean, E.R., (2004). Measuring e-commerce success: Applying the DeLone & McLean information systems success model. International Journal of Electronic Commerce, 9(1), pp.31-47.

3.

Gretzel, U., Yuan, Y.L. and Fesenmaier, D.R., (2000). Preparing for the new economy: Advertising strategies and change in destination marketing organizations. Journal of travel Research, 39(2), pp.146-156.

4.

Johanson, J. and Vahlne, J.E., (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 40(9), pp.1411-1431.

5.

Kyriakopoulos, K. and Moorman, C., (2004). Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. International Journal of Research in Marketing, 21(3), pp.219-240.

6.

Mentzer, J.T., DeWitt, W., Keebler, J.S., Min, S., Nix, N.W., Smith, C.D. and Zacharia, Z.G., (2001). Defining supply chain management. Journal of Business logistics, 22(2), pp.125.

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Negash, S., Ryan, T. and Igbaria, M., (2003). Quality and effectiveness in web-based customer support systems. Information & Management, 40(8), pp.757-768.

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