Online Marketing for Beauty Salon – Which Strategies are Needed Most?

Online Marketing for Beauty Salon – Which Strategies are Needed Most?

Regular, quality marketing is vital for a business to succeed, no matter which type of business you own. Beauty salons also fall under this rule. These days, you can see a number of beauty salons in every city and every town. Therefore, it becomes important to let your salon stand out from others.

Technology is a large part of our lives, so in order to keep up with the digital era and satisfy the customers’ expectations, looking towards online marketing is vital. It is the least expensive way to market your salon business as well as attain more customers compared to traditional methods. You just have to focus on the quality of your services.

Handing out a business card with salon name, price list, and phone number was the traditional method that was used to market a salon business. However, today’s marketing strategies need more “bang for the buck” to be effective compared to traditional ones.

So, here are some simple yet powerful strategies to guide you on the path to salon success:-

1. Make a Mobile-Responsive Website Since 52% of global traffic is generated through mobile-phones, it is vital to have an up-to-date and mobile-responsive website if you want your salon to be found by clients in your area. All this means that if you don’t have a mobile-responsive website, then you are potentially restricting half of the population from finding out about your salon. Also, your website must be well-designed and must contain all the information about the services you offer, your staff, your previous work, address, phone number etc.

2. Start Blogging If your website is not able to grab the attention of the customers, it means that your website doesn’t have effective content that customers want to read. Google gives a higher rank to a website that supplies fresh and relevant content as Google is “hungry” for content. Post about your services, achievements, work history and offers from time to time. Make sure to stuff your article with relevant keywords that people use the most while searching for a beauty salon in their area. Never forget to keep an eye on spellings, grammar, and accuracy as people expects professionalism. If you can’t write a good quality and unique blog, hire a professional that can write well for your website.

3. Try Local Search Marketing Making sure that website is optimized for local search is one of the most efficient methods to enhance your hair salon marketing campaign. As everyone prefers to visit a salon in their region, so you must be focused on marketing your services to the clients in your community. Here I am going to clear you the concept with a simple example. Let’s say you are in London and want a beauty salon in your region. Then, you will make a search on Google with a search query of “Best Beauty Salon in London” or “Best Beauty Salon in London, UK” instead of applying a search query with just “Best Beauty Salon”. So, try marketing your salon in your area with local search marketing.

4. Try Video Marketing on YouTube A video of your salon can make a big impact on the customers as video marketing is one of the powerful online marketing tools. As More than 1 billion unique users visit YouTube each month, so don’t forget to create a YouTube channel and place your salon’s videos as well as appealing content such as before and after transformations. Also, ask your customers to subscribe your channel to keep them up-to-date with fresh and relevant videos from time to time.

5. Be Social for Your Salon Social media is a great platform to promote your salon worldwide. You can share photos of your salon, your work, customers, and staff on social sites such as Facebook, Twitter, Instagram, and Pinterest. Try posting on social media about the offers/bonus/discounts you are offering in your salon. People love to groom themselves and look good, especially so during the holiday season.

You should convince them to visit your salon seasonally by providing special offers during Christmas, New Year, Thanksgiving, and other festivals. Keep posting regularly to enhance the visibility of your profile as well as gain a loyal customer base.

6. Reputation Management Are you not responding to customers’ reviews on social media platforms like Google+, Twitter, Facebook, Yelp? It’s time for you to start doing so, regardless of whether the reviews are positive or negative. If you are not replying to reviews, visitors consider it as a negative point because most of the time potential customers go to reviews sites to find out other customers’ experiences regarding your practice. If you are not responding to customers’ negative reviews, it can have a bad impact as it will mean that you are not focused on the complaints they have with you. So respond to the reviews from time to time and build a strong reputation within the industry.

Conclusion:No matter which tactics you use to market your beauty salon, doing it strategically and discreetly will give you more customers long-term. Your objective should not be to just sell your services directly, but to slowly build your audience and enhance your reputation over time, much like the proverb “Slow and Steady wins the race” describes. Adapt these strategies for your salon business and you will no doubt notice a big change in a short period of time.