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The Official Publication of the Ohio Nursery & Landscape Association

November / December 2012 Vol. 23, Issue 10


Grown locally.

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WALTERS GARDENS, INC. P: 888.WALTERS (888.925.8377) • F: 800.752.1879 E: sales@waltersgardens.com • WaltersGardens.com • ProvenWinners.com

©2012 Walters Gardens, Inc.


CONTENTS

November / December 2012 Vol. 23, Issue 10

The Buckeye is published 10 times per year by The Ohio Nursery & Landscape Association, Inc. 72 Dorchester Square Westerville, OH 43081 p 614.899.1195 f 614.899.9489 www.onla.org info@onla.org EDITORIAL / ADVERTISING ISSN 1536-7940 Subscriptions: $75/year jennifergray@onla.org, editor THE FINE PRINT The statements and opinions expressed herein are those of individual authors and do not necessarily represent the views of the association, directors or staff and do not constitute an endorsement of the products or featured services. Likewise, the appearance of advertisers, or their identification as members of the ONLA does not constitute an endorsement of the products or featured services. STAFF Kevin Thompson, Executive Director Jennifer Gray, Associate Executive Director Tracie Zody, Trade Show & Events Roni Petersen, Membership & Certification Heather Eberline, Accounting OFFICERS Andy Harding, President Herman Losely & Son, Inc. Jim Searcy, President Elect Hyde Park Landscaping, Inc. Jay Daley, Immediate Past President Sunleaf Nursery, LLP DIRECTORS Tim Clark, Board Member H.J. Benkens Florist & Greenhouses, Inc. Steve Maddox, Board Member Rice’s Nursery & Landscaping, Inc. Dr. Hannah Mathers, Board Member The Ohio State University Mark Reiner, Board Member Oakland Nursery, Inc. Maria Sambuco, Board Member Brickman

association news 4

President’s Perspective Autumn Reflections; Looking Ahead

5

Ohio Green Industry Advocacy Day Sign up Today!

8

ONLA Office Update Balancing the Good with the...Good

49

ONLA Job Fair Planning Guide

52

53

Retail Roundtable Holiday Season to Spring Season and Back Again

43

Safety First Driving Awareness

46

By Design New Trends in Landscape Design

26

ONLA Management Master Class

27

Keynote Presentations with Dr. Michael Dirr

28 30

Exhibit Hall & Activities

37

ONLA Business Track, Meetings & Testing

38

Registration

Welcome Parties with a Purpose Hotels Daily Agenda Green Industry Career Exploration Conference

OSU Nursery Short Course Class Descriptions

features 6 11 16

Top 5 Trends for 2013

41

Where Were You?

ONLA Invests in the Future

ONLA Endorses Invasive Plant Protocol

Mike Satkowiak, Board Member Mulch Manufacturing

front cover: Poinsettia Production

Emily Showalter, Board Member Willoway Nurseries, Inc.

In the spirit of land stewardship, please consider recycling this publication.

Young Professional Leadership Summit

ONLA Membership Plans for Success

14

25

Out & About 85th Year! Nursery Short Course

Planning Guide

Volunteer to Lead! Join an ONLA Committee

12

19 20 21 22 23 24

departments

CENTS Attedee Planning Guide

also in this issue

54 Calendar of Events • 54 Classified Ads • 54 Advertising Index


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President’s Perspective

Autumn Reflections; Looking Ahead

Andy Harding Herman Losely & Son, Inc. ONLA President andy@losely.com

4  The Buckeye

Time does fly when you’re having fun! When you receive this edition of the award-winning The Buckeye magazine, the industry will be slowing down for 2012. Thanksgiving is just mere weeks away and the election will be over. I hope the best man won. The ONLPAC Golf Outing in September was a success: a bit muddy, but everyone had a good time and we were able to raise funds for our industry’s only Political Action Committee in Ohio. Thanks so much to all our players and sponsors. I hope you consider joining this event in 2013. It’s a great time to network with other industry members, a nice way to recognize key employees or favorite clients by bringing them along, and it’s a very worthwhile cause. Our other autumn PAC fundraiser, a wine tasting at Thorncreek Winery, was another relaxing event: a beautiful evening of food, wine, and conversation. Thanks to the ONLA staff team, specifically Tracie Zody, for spearheading the planning and implementation of these events. Just before Halloween, the ONLA made a big splash at PLANET’s Green Industry Conference. A whopping gift of $225,000 to PLANET’s Academic Excellence Foundation (AEF) solidifies ONLA’s ongoing commitment to cultivating and rewarding Ohio students pursuing horticulture degrees. ONLA’s long history of scholarship giving will now continue in perpetuity, and generations of students will be tied to our association legacy. Scholarship selection will remain at the discretion of the ONLA Scholarship & Student

Activities Committee while allowing the ONLA to remove yearly funding of scholarships from the annual operating statement. Rick Doesburg, Thornton Landscape, helped bring this critical partnership into fruition. Thank you, Rick, for your hard work on this project! More about this fund can be found elsewhere in this issue. CENTS creeps ever closer! Exhibit sales continue at a brisk pace, and we are confident our exhibit numbers will remain on target with the last few years. CENTS is sure to be a great event for both exhibitors and those attending the show! Don’t forget: CENTS is a week earlier in 2013! Mark your calendars for January 14-16th. The education at CENTS is outstanding. Dr. Michael Dirr will headline the Ohio State University Nursery Short Course with three lectures. The NSC schedule is included in this issue of The Buckeye. Be sure to check out the new CENTS PLUS! registration option (it’s a great value that includes access to the trade show PLUS two receptions and the ONLA business track classes). I mentioned in last month’s column the addition of a trio of ONLA conferences during CENTS. More information about these are included on pages 24-26. I strongly encourage you to consider these conferences in your education planning! If you haven’t yet, take a minute to visit www.nurserystockselect. com. This new, online version of the ONLA’s nursery stock survey is now up and running with inventory being added every day. Take a look! B

onla.org


Ohio Green Industry Advocacy Day

February 27, 2013 Columbus, OH

The Ohio Nursery & Landscape Association • Golf Course Superintendents Association - Ohio Chapters • Nursery Growers of Lake County Ohio • Ohio Landscape Association • Ohio Lawn Care Association • Ohio Professional Applicators for Responsible Regulation • Ohio Turfgrass Foundation You are invited to join us for the “2013 Ohio Green Industry Advocacy Day” on February 27 in Columbus. This is a great chance to partner with fellow green industry colleagues to explain issues critical to your business and the size and importance of Ohio’s Green Industry to our state legislators.

REGISTRANTS: Complete the following information and return this form before February 8, to the ONLA office (address below). Company Name:

In these tough economic times, your participation in this grassroots effort is more important than ever before. Here are some key reasons why you should attend this event:

Address:

Email:

• •

Make Membership Count – A key benefit of your association is the government advocacy it provides and your ability to meet with legislators on behalf of the industry. Here’s your opportunity to carry the message and have an impact on legislation that will affect green industry businesses. It only works when you get involved. Build Relationships – Changing majorities and new faces in the legislature require Ohio’s green industry to continuously educate elected officials about our businesses and our needs. We need your help to build these relationships. Budget Cuts – The State of Ohio faces continued budget cuts. Learn what these budget cuts might mean for your business. Legislation – Learn about newly introduced bills that will impact your business. Whether it’s on immigration, workers compensation or environmental reforms, this is the time for you to voice your concerns. There is power in numbers, and we are counting on you.

Here’s a tentative schedule of the day: 9:00 - 9:30 a.m. 9:30 - 10:30 10:30 - 11:30

11:30 – Noon Noon – 1:00 p.m. 1:00-5:00

5:00-7:00

Registration & continental breakfast Guest Speaker or Panel Discussion Briefing Session – Learn about bills and issues and how to best communicate with your legislator Guest Speaker from the Legislature (TBD) Lunch and networking Pre-scheduled meetings with Legislators

Legislative Reception

Vern Riffe State Office Tower

Ohio Statehouse/ Vern Riffe State Office Tower Ohio Statehouse

For additional details, contact Kevin Thompson at 800.825.5062

City, State & Zip:

Phone: ( Fax: (

) )

Full Home Address, City, State and Zip (for purposes of matching you with your legislator):

Name of State Rep & Senator (if you know):

I am a member of (please select): □ The Ohio Nursery & Landscape Association □ Golf Course Superintendents Association - Ohio Chapter □ Nursery Growers of Lake County Ohio □ Ohio Landscape Association □ Ohio Lawn Care Association □ Ohio Turfgrass Foundation □ Ohio Professional Applicators for Responsible Regulation PAYMENT INFORMATION: Return this form, along with payment of $89, to the Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081. Ph: (800) 8255062. Fax: (614) 899-9489. Checks made payable to the Ohio Nursery & Landscape Association. MasterCard and Visa payment accepted. Check Visa

MasterCard

Card Number: Exp. Date: Cardholder Name: Signature:

onla.org

November/December 2012  5


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F E AT U R E Technology and Sustainability among Green Industry Leaders’

Top 5 Trends for 2013

Surprising new trends are emerging in the green industry, due largely to a rocky economy over the last few years and changing consumer behavior. Five industry experts today announced what they consider to be the Top 5 Trends for 2013, which offer fresh opportunity for those green businesses that are willing to react and respond to the new information.

Trend #1: Sustainability Customers are increasingly tuning into how their plants are produced and their impact once they’re brought home, reports Frank Mariani, owner of Mariani Landscape, a 50-year old award-winning business in Chicago. Plants naturally improve air quality and cool the earth, but much more is possible, he says. “The businesses that employ sustainable business practices, such as the use of bio-diesel to fuel trucks and 100 percent organic lawn care program, are the ones driving the future of the green industry, because it’s what customers want, and it’s the right thing to do.”

Trend #2: Letting Employees Hire For You Hiring and retaining employees is one of the top expenses of any green business, which is why letting top employees have a key role in hiring continues to be a cost- and time-savings approach, according to Tom Shay, owner of Profits Plus and an author, coach and speaker who is a fourth generation business owner. Candidates tend to be more forthcoming with peers, and employees are less likely to overlook the candidate’s potential weaknesses. In addition, prospective co-workers can best gage whether the new employee will be a cultural fit. Once hired, assign a coworker coach to help the new employee acclimate, serving as a mentor

6  The Buckeye

over the next six months to smooth the transition. This helps with retention as well, addressing one of the costliest challenges a green business will face: turnover.

Trend #3: Pursuing Customer Research Business owners need customer research to drive their businesses, explains Dr. Bridget Behe, Professor, Horticultural Marketing at Michigan State University. “Research into consumer behavior is critical. Now we’re conducting studies using eye tracking software that shows researchers how consumers react to a garden as they look at it.” Recently Behe led a study that determined that consumers prefer diverse types of planting pots.

Trend #4: Embracing Challenges and People to Change Outcomes The business that chooses to take a proactive approach by facing challenges and looking more closely at business and sales strategies, employee growth, financial management, and evaluating details from equipment to training will dominate a changing marketplace, according to Jim Paluch, president of JP Horizons, Inc., national business coach and developer of People Solutions for business performance, A Better Way 2 Learn and the Working Smarter Training Challenge. The results can be profound, he says, where companies can experience not only marginal growth in profits, but best month or quarter or year they’ve ever had. The key? Know where to cut back, and know where to invest.

Trend #5: Embracing New Technology

that enables plant aficionados to enter in up to 75 plant characteristics to learn more about the conditions under which the plant would flourish. “Technology fuels business by better connecting consumers and green providers, “ He explains. Examples include encouraging the use of social media tools by giving best customers free products and encouraging them talk about them, or holding recipe competitions using garden center edible plants on your Facebook page. These experts are among featured speakers during the CENTS Marketplace slated for January 14-16, 2013 at the Greater Columbus Convention Center. CENTS is offered annually to green industry professionals to provide business knowledge about sales, operations and profitability along with continuing education through the esteemed The Ohio State University Nursery Short Course. The convention draws exhibitors and attendees including: Growers, Independent Garden Centers, Landscape Contractors, Arborists, Turf, and Pest Management professionals. An industry show for industry people, CENTS provides tools and resources on mission-critical business and green industry issues, trends and opportunities. From lead generation and operations information to pre-season buying incentives and Short Course educational programs, CENTS creates a high-energy forum where attendees can buy, sell, learn and meet. CENTS goes beyond the green side of the business to the business side of the business, to help the industry survive and prosper in challenging economic times. For more information, call (800) 825-5062 or visit www.onla.org. B

In 2010, Dr. Michael Dirr, legendary author, professor and horticulturist, introduced an iPhone application onla.org


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Columbus • Dayton • Delaware • Lancaster • Lima Statewide Distributors 800.845.7644 • www.oberfields.com onla.org

November/December 2012  7


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ONLA Office Update

Balancing the Good with the...Good

Kevin Thompson Executive Director kevinthompson@onla.org

In a recent meeting with my colleagues from other state nursery and landscape associations, we discussed at length the continued importance of trade shows and the educational programs that typically co-exist along with them. We generally agreed that they remain relevant and very important to the industry, as long as they continue to evolve and meet the needs of the audiences they serve. These discussions inevitably turn to debate about what attracts attendees to these events – is it the education or the exhibits? The answer, I believe, is both. The common challenge, though, is striking the right balance between both of these important activities. Educators argue for more education. Exhibitors argue for more show hours. Event planners argue in favor of the perfect balance (if anyone truly knows the perfect balance, please feel free to share that with me). Many shows struggle to

8  The Buckeye

find this balance. I think attendees make time for both, as long as they both offer value. The OSU Nursery Short Course and ONLA Business Management track pack tons of great learning opportunities into three days, but people still spend significant time attending the trade show. They know there are new products to see, vendors to visit, lots to learn, and fun to be had on the show floor. Speaking of packed educational programs, we’ve added even more to the 2013 CENTS & OSU Nursery Short Course educational offerings. CENTS goes beyond the green side of the business to the business side of the business. As part of the ONLA’s ongoing Education 2.0 Initiative, conferences have been designed and added to help individuals at differing levels in their career to survive and prosper.

ONLA Management Master Class This NEW Monday afternoon conference answers the need for training and business strategy sessions for owners and top level management. Three general sessions and multiple break-outs led by dynamic professional business speakers will cover topics such as sales skills, business development, strategies to motivate and coach employees, industry-specific management and more. Business leaders are highly encouraged to attend this top-flight professional conference.

Young Professional Leadership Summit Another NEW offering, the Young Professional Leadership Summit brings training to young, green industry professionals interested in reaching their peak. This

conference provides critical professional and personal development sessions geared to cultivating successful careers. Sessions led by high-energy speakers will cover a variety of challenges young professionals face, including leadership, financial planning, working in a family business, and maintaining a work-life balance. The emerging leaders within your business will appreciate the opportunity to take part.

Green Industry Exploration Conference Following its successful launch in 2012, ONLA is pleased to bring back the Green Industry Exploration Conference. This conference was developed to provide a “discovery” of the myriad of career paths within our vibrant industry. Whether you’re a student considering a career in the green industry, or already employed in the industry and exploring other avenues for growth, this is the place for you. Discover all of your options, from production to retail to maintenance, and more. Professionals who recently were in your shoes will help lead you down the path to success. This conference includes tours of CENTS, break-out sessions, and concludes with the ONLA Career Marketplace and Job Fair.

Keynote Address – Dr. Michael Dirr The OSU Nursery Short Course is pleased to host Dr. Michael Dirr, renowned horticulturist and author, as the 2013 Keynote Speaker. Dr. Dirr will also present a number of super-sessions sure to please all plant enthusiasts. Included in this issue of The Buckeye you’ll find a complete list onla.org


and descriptions of all there is to do at this year’s CENTS & OSU Nursery Short Course. There is so much to see and do, not just during the day, but into the evening. See what’s new on the show floor…increase your knowledge of the green and business side of your business…make new connections…and have some fun! For more information about the 2013 CENTS & OSU Nursery Short Course, please call us at 800-825-5062 or visit www.onla.org. On behalf of the ONLA staff and board of directors, I wish all of our members and friends a Happy Holiday Season. We look forward to seeing you in January! B

Join Us for the ONLA Annual Business Meeting and Luncheon January 15, 2013: Hyatt Regency Hotel Lunch begins at noon Business meeting convenes at 12:30

(Note: While there is no charge to attend the meeting, there is a fee for lunch.) The annual business meeting includes remarks from the ONLA President and Executive Director, the ONLA’s financial report, announcements of the nominations for ONLA President-Elect and new Board members. Register using the CENTS/Short Course registration form found in this issue of The Buckeye magazine or at www.onla.org. B

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onla.org

November/December 2012  9


Ohio Certified Nursery Technician Exam Application Application Instructions: Fill out one form per applicant. Make copies as needed. Print or type information. Return completed application with proper payment to The Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081; Fax: (614) 899-9489. Application Deadline: Applications due no later than 5 p.m., Friday, December 28, 2012. No extensions. Name (exactly as it will appear on your diploma):___________________________________________________________________ Home Address:__________________________________________________

Email:___________________________

City:___________________________________ State:______

Phone:_________________________

Zip:­­­­­­­­­­­­­_______

Company Name:___________________________________________________________________________________ Address:___________________________________________________ Email:_________________________________________ City:___________________________________________ State:_________ Zip:­­­­­­­­­­­­­____________ Phone:_________________________________ Exam Date & Location: Please select date and exam desired. GARDEN CENTER January 14, 2013 9:00 am Greater Columbus Convention Center Room D 131 400 North High Street Columbus, OH 43215

GROWER January 15, 2013 9:00 am Greater Columbus Convention Center Room D 131 400 North High Street Columbus, OH 43215

Employer’s Statement (REQUIRED!):

I confirm that the above applicant meets the OCNT eligibility requirements: • Worked 1000 hours in the Green Industry or • Worked 500 hours in the Green Industry and is currently enrolled in or has successfully completed a recognized Horticultural Program (i.e. college or high school) or • Worked 1500 hours as a volunteer in the Green Industry at an arboretum, botanical garden or as a master gardener

Employer Name:____________________________________________ Signature:_________________________________________________

Additional information: Attendees

should arrive 15 minutes prior to testing time! NO ONE will be admitted after the classroom doors have closed. After sending payment, you will receive a copy of this form stamped “CONFIRMED.” You must bring this copy and Photo I.D. with you to the testing site. No refunds will be given after the application deadline. Questions? Call the ONLA at (614) 8991195.

10  The Buckeye

LANDSCAPE + CORE January 16, 2013 9:00 am Greater Columbus Convention Center Room D 131 400 North High Street Columbus, OH 43215

Exam Pricing: (ONLA will verify membership) Exam Fees ONLA Member: $35.00 per exam Non-member: $70.00 per exam Retest Fees (NOTE: The retest must be taken within one year of the original test date to qualify for the retest fee.) Previous test date:____________________________ ONLA Member: $30.00 per exam Non-member: $60.00 per exam Special Needs: (ONLA staff will contact you.) I have a special need or disability which may require special accommodations for taking the exam. Payment Methods: Check enclosed—Check #:____________________ VISA MasterCard Card Number:______________________________ Exp. Date: _______ Card Holder:_______________________________ Signature:_________________________________________________ onla.org


F E AT U R E

The Ohio Nursery & Landscape Association Invests in the Future Gives $225,000 to the PLANET AEF Scholarship Fund; Pledges Additional $200,000 in Industry Challenge The Ohio Nursery & Landscape Association (ONLA) announces a gift of $225,000 in scholarship funds presented to PLANET AEF at the Green Industry Conference awards ceremony on Oct. 26, 2012. PLANET AEF is a non-profit organization that provides academic scholarships to students aspiring to be horticulture professionals.  Since its founding, PLANET AEF has awarded scholarships to 650 students totaling more than $650,000. ONLA became PLANET AEF’s first state association scholarship ambassador in 2010 with a commitment of $50,000 followed by another contribution of $25,000 in 2011.  With the new gift of $225,000, ONLA has given a total of $300,000 to fund PLANET AEF scholarships. In addition to funding scholarships through PLANET AEF, ONLA has awarded over $500,000 to more than 400 students in the past 20 years. “ONLA has identified education, at all levels, as one of the organization’s core values, and we believe that it is critical to personal, professional, and industry success, “ said Jennifer Gray, associate director and student activities liaison at ONLA. “Partnering with AEF to endow ONLA scholarships for future generations of students serves as another example of how ONLA works to lead and promote the green industry.” In additional to the new gift, ONLA has approved another $200,000 to be given to PLANET AEF in funds to match the first eight donations at the Ambassador level ($25,000) given to PLANET AEF by members of ONLA.  Members have up to three years to make a $25,000 pledge, and another five years to fulfill the commitment. “On behalf of PLANET AEF, I want to thank ONLA for being such an incredible partner in the support of the next generation of our industry’s leaders,” said Jim McCutcheon, Landscape Industry Certified, PLANET AEF president. “Their generous gift will have a huge impact on the lives of many students, as well as on the industry as a whole.” For more information about the PLANET AEF scholarship fund, call 800-395-2522 or visit www.landcarenetwork.org.

munities across America. PLANET members are committed to the highest standards in industry education, best practices and business professionalism. Many of PLANET’s professionals have attained the status of becoming Landscape Industry Certified, achieving the greatest level of industry expertise and knowledge. Visit PLANET at www.landcarenetwork.org.

About ONLA The Ohio Nursery & Landscape Association (ONLA) is a nonprofit organization, incorporated in the State of Ohio that facilitates the success and growth of green industry businesses. Membership is comprised of nursery stock growers, landscape contractors and maintenance firms, garden centers, arborists and allied suppliers. With over 1200 members, ONLA seeks to enhance the environment and quality of life for all. Visit www.onla.org. B

About PLANET PLANET is the national trade association representing more than 100,000 landscape industry professionals, who create and maintain healthy, green living spaces for comonla.org

November/December 2012  11

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OUT & ABOUT

85

th NURSERY Year!

SHORT COURSE

The OSU Nursery Short Course, Sliced Bread, Penicillin and Stealing Home! It seems great inventions run in threes. The first effective breadslicing machine was put into service in 1928 by the Chillicothe (Missouri) Baking Company. In 1928, Alexander Fleming discovered penicillin and the Ohio State University (OSU) Nursery Short Course (NSC) began in Columbus, OH. In the ensuing years, pre-sliced bread became known as the “greatest forward step” in the baking industry since bread was wrapped. Penicillin became known as the twentieth century’s “greatest wonder drug” and the OSU Nursery Short Course now celebrating 85 years is the “longest running premier” education event in the U.S.

Dr. Hannah Mathers The Ohio State University mathers.7@osu.edu

nursery/ landscape industry. Unlike the invention of penicillin, which was an accident caused by Alexander Fleming’s poor cleaning skills; the OSU NSC was no accident nor was its state of origin. In the 1850’s, the nursery industry in Lake County, Ohio was the “seat” of the industry and the rose capital of the world. By 1928, Ohio was internationally and nationally recognized for its innovation, scope and quality stock. The OSU NSC began to meet the needs of the expanding industry and workforce requirements for the most recent technical methodologies and systems. The Ohio State University Nursery Short Course started in an era of increased technical training in agriculture. It had only been 14 years before, in 1914 that the Smith

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PARTS • RENTALS •

800-752-1220

www.jcbohio.com onla.org


Lever Act established the system of Cooperative Extension to bring people the benefits of current developments in the field of agriculture, home economics, and other related subjects. The OSU NSC began with this same great mission, specific to the nursery industry. Another great success story of 1928 was the Republican nomination of Herbert Hoover. Hoover would become in 1929, the 31st US President. Amelia Earhart successfully piloted an aircraft across the Atlantic Ocean, becoming the first woman to do so. In 1928, a 41 yearold Ty Cobb played his last game of baseball and “stole home” for the 54th and final time. Ty Cobb still holds the record for “stealing home.” Just like Ty Cobb, the OSU NSC still holds many records, such as the largest educational event in the industry, the only nursery/ landscape event co-organized by a land-grant university and an industry association (The Ohio Nursery & Landscape Association) and, as mentioned above, the longest running event of its kind. In 1928, people were still idealistic about peace. The Kellogg–Briand Pact was signed to outlaw war. It started as a bilateral French–American accord, but 14 nations signed up immediately, including Germany. Ultimately, 62 nations signed in 1929. In 1928, people were concerned about the environment for future generations and Bryce Canyon National Park was formed and Ernest F. Coe wrote Stephen T. Mather, first Director of the Na-

tional Park Service, outlining a proposal for creation of a national park (known today as the Everglades National Park). Many things have changed since 1928, but some things are still the same. After 85 years, we are still delivering the same high quality programming that has secured our longevity. To help us celebrate and hold to this mandate, we are honored and delighted to have the highly accomplished and renowned speaker Dr. Michael Dirr as our “super session” educator on Monday, January 14, 2013 and Tuesday, January 15, 2013. Dr. Dirr will also present our keynote address on Tuesday evening, January 14, 2013. Dr. Dirr is a widely published author, photographer, lecturer, instructor and traveler. His work with international plant exploration and introductions has taken him to countless countries around the globe. He is the author of many books, including Dirr’s Hardy Trees and Shrubs: An Illustrated Encyclopedia (his best known classroom and reference text), Manual of Woody Landscape Plants, (which is a standard reference for gardeners, professionals and students), and has published more than 300 scientific and popular papers and articles. 85 will be a great year – just like the past 84!! I hope to see you all at the Short Course! B Hannah Mathers, Ph.D., Seminar Chair Associate Professor, The Ohio State University mathers.7@osu.edu

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November/December 2012  13


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RETAIL ROUNDTABLE

Holiday Season to Spring Season and Back Again In most garden centers, spring traffic is the largest amount of customers coming through the doors compared to any other time the rest of they year. So letting those customers know what you can do for them during the fall and Christmas seasons (while they’re shopping your store in the spring) could be a very important part of your marketing plan...or not. So, this month we ask our retail gardening extraordinaires, “What do you do to help entice spring customers into coming back and shop your store during the Christmas (Holiday) Season? If you do nothing, but were asked to come up with a few ideas, which we are doing, what would they be?”

White Oak Gardens: Tom ‘Don’t Call Me Donny Osmond’ Hilgeman We use direct mail, email, website and Facebook to let our customers know about our Holiday events.  We try to stress the importance of getting the new customers that shop during the spring on our mailing list.  That way we can use all available marketing avenues to let them know what we do during the Christmas season.  During the holiday season we have Saturday workshops.  We call them ‘Make & Takes’ where customers come in and, for a fee, make a holiday porch pot or wreath.  These workshops have been very well attended.  We have a fire pit and have marshmallows and hot chocolate for the families that shop.  We try to make the Christmas tree shopping experience memorable.  There are so many options available for customers to buy a tree that we believe the extras we give helps get customers back each year.  Another year-long program is our White Oak Locals rewards program.  Customers get a $5 reward card mailed to them after they reach $100 in purchases.  This gets customers back in the store for another visit.

Rice’s Nursery and Landscaping Inc.: Steve ‘I’m a Rice-a-Roni’ Maddox What’s been interesting is that most of our Christmas customers are not the same as the people who shop us in the spring.  We have found that coming to Rice’s for a Christmas tree is more of a family tradition in our area.  Unfortunately, we only sell about 20% of the trees we used to sell 10 years ago.  The holiday season is a dwindling part of our business and no matter what we spend in advertising we do not see a huge bump in business.  Currently, to attract people back in the store for the holidays we offer a “Rice’s Reward” for dollars spent during the

14  The Buckeye

period of July through October.  If the customer reaches the $100 plateau we offer three options.  They can either receive a free 6” poinsettia with a $30 purchase, $5 off a “Porch Pot” (winter container), or wait until spring and take $10 off a purchase of $50 or more.  I would say that about 60-70% use the coupon in the spring.  We offered this third option because a lot of people did not want to spend the reward during the holidays.  So the idea is to sign everyone to our “Rice’s Rewards” (aka mailing list) and encourage them with a reward coupon and usually a postcard or newsletter for the holidays.  I personally just think that the holidays for our core demographic (baby boomers) has changed so much that the traditions are not what they used to be.

Green Vista Water Gardens: Stephen ‘Sakai Jumbo Tosai Sanke Koi’ Blessing In a nutshell: not much, really. Our emphasis switches almost entirely to our website business in fall and winter, since we can sell year-round to Southern States. We have offered some “bounce-pack” coupons in past with some success. The best thing we do is make a concerted effort to gather emails and get Facebook connections from our spring crowd that we can use to promote fall and winter local business.

Natorp’s Nursery Outlet: Tina ‘Jayne’ Hines We have tried a few ideas over the years to promote our holiday business, but for the most part, we felt that handouts (coupons, discounts, etc.) handed out in the spring were all but lost by the time the holiday season arrived. There is just too much of a time stretch in between those seasons. So we targeted the late summer and fall customer with holiday displays, coupons, workshop schedules, mailers, emailers, etc. to get their attention and bring them back to the store for their holiday needs. We did take advantage of those holiday customers (many of whom may not have been our spring season customers) by distributing flyers for the spring season, giving coupons to be redeemed in the spring for an evergreen seedling to replace the cut Christmas tree they purchased (tree was cut down so they replant another one), etc. But it’s still a long stretch from the holidays until April and May.

Knollwood Garden Center: Rob ‘Biergarten’ Scott I’m sorry to say that this is something we have not onla.org


been very good at! For several years, we would hand out flyers at our front counter inviting our customers to come back and see us at Christmas, but we have not done this for a couple years. We did have a booth at the Dayton Women’s Fair this past August which was a complete Christmas display. We had a lot of activity and great comments from people who had not been out to see us before. So hopefully that will bring us some holiday business.

DeHaven Home & Garden Centers, Inc.: John ‘Kewpee Burger’ DeHaven Christmas was, at one time, our second biggest category, next to L&G. It had lost some of its glitter over the last five years. Finally, last year we did better (not great, but better). So this year, we have put more emphasis on that department; first is displays, second more merchandise, and third is promoting. We’re talking banners by the road, lights on the properties, “Christmas-ifying” the overall look of the store. Luckily, we have added a tenant to our Lima store. They sell gourmet wines and beers and we anticipate that should help drive traffic. In Findlay, we are working on a more comprehensive display and focusing on the look of the store. Merchandising Christmas, just like the spring season, is currently underway: lights,

garlands, bows, extension cords. Everything a customer would need to decorate. We have put a greater emphasis on being a complete store. Hopefully, this strategy will help this Christmas! Don’t know about ‘chu but it seems as though promoting the holiday season to those shopping in the spring and relying on coupon, flyer, or memory retention of a holiday display for an additional six to seven months might be a bit of a stretch. But, if we can gather customer information in the spring and then remind them what we have to offer once the holiday season is closer, we’ve got a much better plan. Having all their contact information now allows us the chance to contact them year-round. So I guess our next question should be, “What do you do in the spring (or anytime of the year) to collect contact information about your customers?” I feel another article coming on. I leave you today with the wonderful holiday lyrics of Mr. Wm. P. Stalter’s favorite holiday crooners Bing Crosby, whom Mr. Stalter attempts to impersonate during a late night at the karaoke bar, “It’s beginning to look a lot like Christmas, everywhere you go.” B Ron Wilson Personal Yardboy and ONLA Retail Committee’s Ghost Writer in the Sky rwilson@natorps.com

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November/December 2012  15


B

F E AT U R E

ONLA Endorses Invasive Plant Protocol In September, the ONLA board of directors formally endorsed the first-ever science-based ‘invasive plant assessment protocol’ for Ohio. This assessment tool, comprised of two steps and twenty-four questions, will provide invasiveness determinations on non-nursery plants such as Garlic Mustard, Giant Hog weed and Phragmites in the coming months and eventually address nursery plants such as Burning Bush and Barberry. The new determinations will replace a list in place in Ohio since 2000. Through green-industry representatives on the Ohio Invasive Plants Council (OIPC) board of directors, ONLA has remained engaged in this process since an OIPC/ONLA collaboration was announced in 2009. The assessment process is organized under a separate ‘Policies and Procedures’ document which establishes a team to perform the actual assessments. Team members will be appointed by ONLA and team members by OIPC on behalf of land managers and other conservancy groups. A chairperson with broad powers will be designated by OIPC. The initial wave of assessments is expected to encompass 27 non-nursery species generally considered to be “invasive.” “These are the easy ones,” says Dr. Theresa Culley, University of Cincinnati researcher, former president of OIPC and leader of the group that developed the Protocol. The second wave of assessments will most likely include plants familiar to the nursery industry such as Pyrus calleryana, Euonymus alatus compactus and Berberis atropurpurea.

16  The Buckeye

What will happen with nursery production plants placed on the list of invasives? “OIPC is not a regulating group,” explains Culley. “Our mission is to develop a new list of invasive plants for Ohio. With the help of ONLA, we also intend to develop a list of alternatives which would include non-invasive alien plants as well as natives. Along with that, we intend to play a primary role in education, research and early detection.” Over the past year ONLA has held preliminary meetings with state agencies to ensure any future regulations would be administered by the Ohio Department of Agriculture. “We certainly do not want to push for regulations, but if they ever happen, it’s important that they come from ODA,” states ONLA past president, Tom Demaline. With direction from Belinda Jones of Capitol Consulting and the association’s legislative committee, ONLA will propose “enabling legislation” which would establish ODA authority over invasive plant regulation in Ohio. After three years of often contentious preliminary work, the initial protocol draft was developed in October 2011 and presented at the OIPC Annual Meeting in February 2012. The draft was also presented to the ONLA Invasive Plant Workgroup in February. Revisions were proposed by ONLA and others and a revised draft with a new “Policies and Procedures” document was offered to the OIPC board in May. A meeting with ODA representatives in June brought the groups closer together. A July meeting between ONLA and OIPC took place in which recent onla.org


CAPTION (facing page) Growers and Industry Partners on an Invasives Walk-about at The Holden Arboretum in 2011

proposals and revisions from both sides were addressed. Lively discussions followed with mutual give-and-take. Ultimately, a unique and well-balanced agreement was reached. Throughout this process OIPC addressed comments and concerns from other stakeholder groups such as conservationists, land managers and field botanists. Other states with established “Invasive Assessment Protocols” include Michigan, Indiana, Massachusetts, Minnesota and Connecticut. New York and Pennsylvania are in developmental stages. These protocols range from the extensive 58-page Michigan protocol to the four-page ANLA-endorsed assessment tools of CN and MS. The identical protocols used by these two states found Berberis atropurpurea (Barberry), Acer platanoides (Norway Maple) and Euonymus alatus compactus (Burning Bush) invasive. Massachusetts went on to ‘ban’ these plants. Connecticut did not. Michigan found Berberis atropurpurea to be ‘highly invasive’ but has not banned it, nor any other nursery production plants. Indiana designates Euonymus fortunei (Purple Wintercreeper) and Euonymus alatus compactus as invasive but has not taken any steps to regulate their production and sale. Minnesota is the

only Midwest state to consider “native plants” such as poison ivy to be potentially invasive. OIPC took advantage of the opportunity to study how other states designed their Assessment Protocols. The Ohio assessment tool is unique in several ways. First, Ohio does not consider aesthetic merit, difficulty of control or economic importance in the scoring. Instead, the protocol utilizes a science-based approach with objective empirical evaluations. “Let the chips fall based on the evidence,” said one nurseryman involved with the process. Second, Ohio recommends that cultivars be examined concurrently with the species. In this way, OIPC aspires to generate a list of alternatives at the same time potentially invasive nursery production plants are examined. Alternatives will include non-native non-invasive nursery plants as well as native plants. Third, thanks to efforts by Tom Demaline, negative titles such as ‘Watch List’ or ‘Possibly Invasive’ for plants that score under the threshold for invasive were removed. Demaline, and others, insisted repeatedly that those titles attached an unnecessary stigma to such plants. Finally, at the request of any member of the Assessment Team, any

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November/December 2012  17


CAPTION (top left) Pyrus calleryana, SW Ohio

Things to remember about Invasive Plants: • Invasiveness pertains to plants that invade and take over Natural Areas and not to those that may become weedy in cultivated areas. • Plants whose growth in Natural Areas is limited to prior homesites are not considered invasive. • Invasive plants generally must ‘jump spatial gaps’ to invade Natural Areas and then successfully establish themselves and overtake native species. • ONLA and ANLA endorsed Voluntary Codes of Conduct drafted at the St Louis Invasive Plant Conference in 2001. These Codes recommend ‘phase-out of existing stocks’ of problematical plants and also that ‘invasive potential is assessed’ prior to introducing plant species new to North America. • Executive Order 13112 signed in 1999 set the stage for Invasive Plant control in the United States and stipulated involvement with stakeholder groups such as nursery associations.

18  The Buckeye

CAPTION (top) Celastrus oriental bittersweet, Lake County Ohio

continued from page 17

or all nursery production plants can be accorded the entire examination rather than just the four-question Step One. Stephen Foltz, Horticulture Director at Cincinnati Zoo and OIPC board member, remarked at a recent OIPC board meeting, ‘The nursery industry has already been impacted by unofficial invasive plant lists in Ohio and elsewhere. As soon as we put nursery plants on our official list, groups like Sustainable Sites Initiative will create an immediate ban for purposes of certain projects. That’s why it’s so important we get this right.”

Where do we go from here? First, ONLA must appoint two representatives to the five-member Assessment Team. OIPC will appoint two more. Some expect Dr. Culley to become the chairperson appointed by OIPC. Once the team is in place they will examine the primary non-nursery invasive plants. Nursery production plants may follow in 2013. Pyrus calleryana is in the bulls-eye because of its invasive nature, especially in Southwestern

Ohio. Growers are invited to a panel discussion on Invasive Plants at OSU Short Course in January featuring Dr. Culley, Stephen Foltz and Mark Gilson. In addition, the OIPC Research Conference in February is a great opportunity for nurserymen to learn about Invasive Plants and interact with other stakeholder groups.

OIPC Research Conference February 21, 2013 Nationwide & Ohio Farm Bureau 4H Conference Center Columbus, Ohio Featured Speaker: Dr. Mark Brand, Horticulture Professor, University of Connecticut Topic: ‘Are Barberry and Euonymus Really That Invasive?’ Please contact ONLA with your comments or if you want to become involved. This is a dynamic and unpredictable process with huge implications for the nursery industry of Ohio. B Mark Gilson OIPC Treasurer ONLA Invasive Plant Workgroup mark@gilsongardens.biz onla.org


Special Insert!

Contact ONLA at 800.825.5062 to request a full copy of the Attendee Planning Guide or download a copy at www.centshow.org

85

th

NURSERY Year! SHORT COURSE JANUARY 13-16, 2013

Make Your Reservations Now! www.centshow.org Early Bird Deadline December 28, 2012

We Mean Business.


85th

Year!

Where the green industry grows. You’re invited to the Premier Convention for Green Industry Professionals – CENTS Marketplace An industry show for industry people, CENTS provides tools and resources on mission-critical business and green industry issues, trends and opportunities. From lead generation and operations information to pre-season buying incentives and OSU Nursery Short Course educational programs, CENTS creates a high-energy forum where attendees can buy, sell, learn and meet. CENTS Marketplace goes beyond the green side of the business to the business side of the business, to help the industry survive and prosper in challenging economic times. Featuring 425+ CENTS exhibitors with everything you need for your business, new speakers and topics at The Ohio State University (OSU) Nursery Short Course, new learning formats at the ONLA Young Professional Leadership Summit and the ONLA Management Master Class, and more networking and entertainment at after-hours “parties with purpose.” New! CENTS Plus! Registration

Introducing new CENTS Plus! registration: You asked for simpler registration for events, and we heard you! CENTS Plus! registration includes admission to our most popular events: the exhibit area all three days, ONLA business track classes all three days, Welcome Reception & Beer Tasting, ONLA Awards Night Reception, Michael Dirr Tuesday evening keynote, and the Career Marketplace. CENTS à la carte pricing is still available. New! ONLA Management Master Class

This NEW Monday afternoon conference answers the need for owners and top-level management training and business strategy sessions. General sessions and break-outs led by dynamic professional business speakers will cover the topics such as sales skills,

20  The Buckeye

business development, strategies to motivate and coach employees, industry-specific management, and more. ONLA Green Industry Exploration Conference This conference was developed to provide a “discovery” of the myriad of career paths within our vibrant green industry. Whether you are a student interested in learning more, or are already part of the horticulture industry and simply want to know more about other avenues of professional growth, this is the place for you. Discover all of your options – from garden center businesses to turf grass maintenance jobs – and speak directly with green industry professionals. This conference includes docent-led tours of CENTS, break-out sessions to learn more about segments of the industry, and concludes with the ONLA Career Marketplace & Job Fair. New! ONLA Young Professional

Leadership Summit This conference provides critical professional and personal development sessions geared to cultivating successful careers. Sessions led by high-energy speakers cover a variety of challenges young professionals face, with topics like financial planning, cultivating leadership, maintaining a work-life balance and working in a family business. Emerging leaders should attend this conference to advance knowledge, grow skills, and enhance leadership acumen. CENTS Marketplace is brought to you by the Ohio Nursery & Landscape Association (ONLA). CENTS is another example of how ONLA works to lead, promote, and facilitate the success and growth of green industry businesses. Unlike for-profit shows, proceeds from CENTS return to the industry through programs, services and advocacy that grow the green industry.

NURSERY

SHORT COURSE

NSC at 85:

A Legacy of Education In its 85 years, the Ohio State University’s Nursery Short Course has been a constant source of topnotch, unbiased, progressive education for the horticulture industry. Generations of green industry professionals have attended NSC to benefit from the expansive and diverse education presented. NSC’s legacy of inviting forwardthinking researchers, engaging educators, and industry experts to speak during the conference remains strong even today. A strong partnership between NSC and ONLA, unique in the U.S., ensures a valuable and comprehensive experience for attendees. 85 years after its establishment, NSC remains the Midwest’s premier horticulture education event and continues to define the future of our nation’s greenest industry. OSU Nursery Short Course The OSU Nursery Short Course is produced in conjunction with CENTS by OSU’s Horticulture & Crop Science Department. The 2013 NSC program is expanded with over 100 technical and business sessions designed to answer your questions, provide you with continuing education credits, and bring you up-to-date on hot topics. Fourteen education tracks are offered, running the gamut of green industry segments: nursery grower, greenhouse grower, urban forestry, landscape design, retail garden center, turf management, landscape architect, landscape contractor, business, plant knowledge, pest management, all industry, back-to-basics, and pre-conference workshops. KEYNOTE Presentations!

Dr. Michael Dirr Wildly popular Mercer scholar and international author of thirteen books and 300+ publications, Michael Dirr brings a new level of energy and excitement to CENTS Marketplace. The OSU Nursery Short Course is pleased to host Dr. Michael Dirr, who will present a number of super sessions sure to please plant enthusiasts. Largely considered the industry’s most soughtafter expert, his fascinating history, tenure introducing new plant cultivars, and Ivy League pedigree promise to make this year’s Short Course the best yet.

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Early Bird Happy Hour Sunday Night / 7:00 p.m.

Parties with a Purpose! CENTS After Hours All work and no play makes Jack a dull boy. Don’t be Jack. Be awesomer.

SPONSORED BY

Arriving to Columbus on Sunday? Be sure to stop by the Hyatt Regency’s “Big Bar on 2” to meet, greet, and hang out with industry peers. Are you an ONLA member? ‘Cause it gets even better for you! Members receive a free drink! Contact ONLA for details! (800) 825-5062.

Ale! Ale! The Gang’s All Here! Welcome Reception & Beer Tasting

SPONSORED BY

Opening Night / 5:00 p.m.

Views of the city, great beer and a festive atmosphere make the CENTS Welcome Reception & Beer Tasting the perfect happy hour event for all varieties of beer enthusiasts. This gathering gives attendees an opportunity to recap the first day of CENTS and mingle with other attendees and exhibitors in a relaxed atmosphere. Snacks and entertainment will be provided. Best of all? Budweiser Distributing will offer tastings of Budweiser craft beers (5 tasting tickets per person) and answer any burning questions about ale.

Awards Night & Dessert Reception Opening Night / 6:30 p.m.

SPONSORED BY

Not the usual, stodgy awards presentation from days of yore! Celebrate in rock star fashion as we reveal the winning projects from the 40th Annual Landscape Awards Program and unveil the 2013 Landscape Project of the Year. Get a sneak preview of our television program featuring the award winning projects before it airs next spring on ONN. Be on hand to congratulate our industry Rock Stars: the recipients of the ONLA Distinguished Contribution Awards, the ONLA Service Award, the ONLA Educator and Public Service Award, the Young Professional Award, and the multiple recipients of ONLA scholarships (nearly $20,000 will be granted). A fun, fast-paced, upbeat event that celebrates your industry’s successes: don’t miss it!

VIP Reception with Michael Dirr

SPONSORED BY

Tuesday Night / 5:00 p.m.

Have you met the legend? Meet Dr. Michael Dirr – horticultural writer, distinguished professor and all-around plant enthusiast – at the VIP reception and book signing prior to his CENTS keynote presentation. You’ll mingle with green industry peers while sampling delicious hors d’oeuvres and sipping cocktails from the cash bar. The VIP reception will be held on Tuesday from 5:00 – 6:15 p.m. and reception attendees will be honored with VIP seating at the keynote presentation directly following. Shake hands, grab an autograph and introduce yourself to this accomplished and respected green industry leader.

NHL: Columbus Blue Jackets vs. St. Louis Blues Tuesday Night / 7:00 p.m.

If you’re looking for some local fun while attending CENTS and the OSU Nursery Short Course, attend the Tuesday, January 15 Columbus Blue Jackets game as they take on the St. Louis Blues. The Blue Jackets always bring the heat when it comes to competition and fun. Cheer them on against St. Louis and witness the antics of the resident super fans. And, as soon as the Blue Jackets take the ice, you’ll get to hear the official team cannon go off as it “fires” up the crowd.

Pink in Green: A Womens’ SPONSORED BY Networking Event Wednesday / 7:00 a.m.

Women in business face daily challenges that require a wide range of skills. This innovative breakfast session, led by motivational speaker Nancy Stoll, seeks to inspire, motivate and advise women working in the green industry. Enhance your skills during an upbeat, multi-faceted, and information-rich session specifically for women. Whether you’re a female entrepreneur, a critical component in a family business, a woman invested in the success of your company, or all of the above, you’ll want to be part of this emerging group for women leaders.

onla.org

November/December 2012  21


HOTEL RESERVATIONS Hotel Reservation Deadline: December 28. 2012 Hyatt Regency Columbus

350 North High Street, Columbus, OH 43215 (614) 463-1234 or (800) 233-1234 CALL-IN CODE = Ohio Nursery & Landscape ROOM ONLY PACKAGE: $145 + Tax = Room Only ALL-INCLUSIVE PACKAGE: $160 + Tax = Room + Internet + Parking + Breakfast http://bit.ly/2013Hyatt Enjoy the flexibility of two hotel options! Select the Room Only Package or the All-Inclusive Package, which allows you to enjoy complimentary wireless internet in your room, complimentary self parking in the Chestnut Street Garage, with in/out privileges for one car each night of your stay, and one complimentary full breakfast buffet voucher per room for each night of your stay. Stay at the Hyatt Regency Columbus for the Ohio Nursery & Landscape Association’s Trade Show, CENTS, and be entered to win 50,000 bonus Gold Passport Points equivalent to more than six free nights at the Hyatt Regency Columbus!* *Guest must be a member of Hyatt Gold Passport to be eligible to win (join at www.goldpassport.hyatt.com)

Hampton Inn & Suites

501 North High Street, Columbus, OH 43215 (614) 559-2000 or (800) 426-7866 / (614) 559-2001 (fax) Group Code = ONL $135 + Tax = Standard, $165 + Tax = King Suite Valet Parking = $23 Per Car Per Day, Free Deluxe Breakfast http://bit.ly/2013Hampton

Red Roof Inn Columbus Downtown

111 Nationwide Boulevard, Columbus, OH 43215 (614) 224-6539 or (800) 733-7663 / (614) 225-5256 (fax) CALL-IN CODE = Ohio Nursery $104 + Tax = Single/Double/Triple/Quad Parking = $12 Per Car Per Day with In-Out Access Free Continental Breakfast

Drury Inn & Suites Columbus

88 Nationwide Boulevard, Columbus, OH 43215 (614) 221-7008 or (800) 325-0720 / (800) 857-4211 (fax) $133 + Tax = Single/Double, $143 + Tax = Triple/Quad Free Hot Breakfast & Evening Reception Parking = $12 Per Car Per Day http://bit.ly/2013Drury

22  The Buckeye

Sunday, January 13, 2013 SUNDAY, JANUARY 13 7:00am-1:00pm

CENTS Exhibit Move-In

Exhibit Halls

7:30am-5:30pm

P.L.A.N.T. Seminar

Convention Center Ballroom 1

8:00am-4:00pm

OSU Landscape Irrigation Basics - Hands-on Workshop

The Ohio State University

9:00am-5:00pm

Exhibitor Registration Open

Convention Center Concourse

9:00am-4:00pm

OSU Sustainable Weed Management Workshop

The Ohio State University

9:00am-4:00pm

OSU Dry Laid Stone Handson Workshop

The Ohio State University

9:00am-4:30pm

APLD Form Follows Function Landscape Design Workshop

The Ohio State University

12:00pm-5:00pm

Attendee Registration Open

Convention Center Concourse

7:00pm-8:30pm

Early Bird Happy Hour

Hyatt Regency Big Bar on 2

Monday, January 14, 14 2013 MONDAY, JANUARY 14, 2013 6:30am-6:00pm

Registration Open

Convention Center Concourse

7:00am-5:00pm

Coat Check

Convention Center Concourse

8:00am-9:15am

Super Session with Dr. Michael Dirr & Mr. Bill Hendricks

Ballroom 2

8:00am-1:00pm

Ohio Certified Nursery Technician Garden Center Exams

Room D131

8:00am-11:45am

OSU Nursery Short Course Classes

Ballroom 1, C-Pod Rooms

8:00am-11:45am

ONLA Business Classses

Room D130

9:00am-5:00pm

CENTS Exhibits Open

Exhibit Halls

9:00am-5:00pm

Timberpress Book Store & Education Pavilion Open

Exhibit Halls

9:00am-5:00pm

Hand Tool Pavilion

Exhibit Halls

9:00am-5:00pm

Landscapers’ Challenge Competition

Exhibit Halls

9:00am-5:00pm

Interactive Learning Center

Exhibit Halls

10:00am-1:00pm

PLANET Certification Exams

Room D233

12:30pm-5:00pm

ONLA Management Master Class

Upper D-Pod Rooms

1:30pm-3:45pm

OSU Nursery Short Course Classes

Ballroom 1, C-Pod Rooms

1:30pm-3:45pm

ONLA Business Classes

Room D130

5:00pm-6:30pm

CENTS Welcome Reception & Beer Tasting Event

Hyatt Regency Peppercorn Room

6:30pm-8:30pm

ONLA Awards Night

Hyatt Regency Franklin Rooms

onla.org


Daily Agenda Tuesday, January 15, 2013

Wednesday, January 16, 2013 WEDNESDAY, JANUARY 16, 2013

TUESDAY, JANUARY 15, 2013 6:30am-6:00pm

Registration Open

Convention Center Concourse

7:00am-5:00pm

Coat Check

Convention Center Concourse

7:00am-5:00pm

Coat Check

Convention Center Concourse

7:00am-2:00pm

Registration Open

Convention Center Concourse

8:00am-9:00am

FFA “Nursery / Landscape Career Development Event” Registration

Room D230 Foyer

7:00am-8:00am

Pink In Green Womens’ Breakfast

Rooms 233-235

8:00am-1:00pm

Ohio Certified Nursery Technician Landscape Exams

Room D131

8:00am-1:00pm

Ohio Certified Nursery Technician Grower Exams

8:00am-9:00am Ballroom 2

ANLA Wholesale Plant Sales Professional Meeting

Room D143-144

8:15am-9:15am

Super Session with Dr. Michael Dirr

8:00am-9:00am

ANLA Town Hall Meeting

Room D141-142

8:15am-11:45am

OSU Nursery Short Course Classes

Ballroom 1, C-Pod Rooms

8:15am-11:45am

OSU Nursery Short Course Classes

Ballroom 1, C-Pod Rooms

8:15am-11:45am

ONLA Business Classses

Room D130

8:15am-11:45am

ONLA Business Classses

Room D130

9:00am-11:00am

FFA “Nursery / Landscape Career Development Event”

Upper DPod Rooms

9:00am-2:00pm

CENTS Exhibits Open

Exhibit Halls Exhibit Halls

Room D131

9:00am-5:00pm

CENTS Exhibits Open

Exhibit Halls

9:00am-2:00pm

Timberpress Book Store & Education Pavilion Open

9:00am-5:00pm

Timberpress Book Store & Education Pavilion Open

Exhibit Halls

9:00am-2:00pm

Hand Tool Pavilion

Exhibit Halls

9:00am-5:00pm

Hand Tool Pavilion

Exhibit Halls

9:00am-2:00pm

Landscapers’ Challenge Competition

Exhibit Halls

9:00am-5:00pm

Landscapers’ Challenge Competition

Exhibit Halls

9:00am-2:00pm

Interactive Learning Center

Exhibit Halls

9:00am-5:00pm

Interactive Learning Center

Exhibit Halls

12:00pm-4:00pm

ONLA Young Professional Leadership Summit

Upper D-Pod Rooms

12:00pm-1:30pm

ONLA Annual Business Meeting & Luncheon

Hyatt Regency Fairfield Room

1:30pm-3:45pm

OSU Nursery Short Course Classes

Ballroom 1, C-Pod Rooms

12:00pm-4:00pm

ONLA Green Industry Exploration Conference

Upper D-Pod Rooms

1:30pm-3:45pm

ONLA Business Classes

Room D130

1:00pm-4:00pm

PLANET Certification Exams

Room D131

1:45pm

Landscapers’ Challenge Winner Announcement

Exhibit Halls

1:30pm-3:45pm

OSU Nursery Short Course Classes

Ballroom 1, C-Pod Rooms

1:30pm-3:45pm

ONLA Business Classes

Room D130

2:00pm-4:15pm

ONLA Career Marketplace Job Fair Set-up

Ballroom 3

4:15pm-4:30pm

Career Marketplace Attendee Orientation

Room D233-235

4:30pm-6:00pm

ONLA Career Marketplace

Ballroom 3

5:00pm-6:15pm

VIP Reception & Book Signing with Dr. Michael Dirr

Room B200

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Keynote Address with Dr. Michael Dirr

Ballroom 2

7:00pm-9:00pm

Columbus BlueJackets Hockey Game

Nationwide Arena

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onla.org

NURSERY Year! SHORT COURSE JANUARY 13-16, 2013

When asked why they attend, CENTS and OSU Nursery Short Course attendees responded: • learn about and see new products or services first-hand • purchase products or services • attend educational opportunities • gain insight into industry trends • network with peers • face-to-face interaction

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November/December 2012  23


Professional Conferences Just-For-You

Education, at all levels, is critical to personal, professional, and industry success. A trio of top-level ONLA conferences debut at CENTS 2013. Our classes meet you where you are, personally and professionally, and give you the tools to succeed.

Green Industry Career Exploration Conference Tuesday, January 15, 2013 12:30pm - 6:00pm

After a tremendously successful 2012 launch, ONLA is pleased to bring the Green Industry Exploration Conference back in 2013. This conference was developed to provide a “discovery” of the myriad of career paths within our vibrant green industry. Whether you are a student interested in learning more, or are already part of the horticulture industry and simply want to know more about other avenues of professional growth, this is the place for you. Discover all of your options – from garden center businesses to turf grass maintenance jobs – and speak directly with green industry professionals. This conference includes docent-led tours of CENTS, breakout sessions to learn more about segments of the industry, and concludes with the ONLA Career Marketplace & Job Fair. $10 pre-reg; $10 reg

Opening Session Room D233-235, 12:30pm-12:50pm The Green Industry Exploration Conference is for anyone interested in starting a career in the green industry, or for those of you who are curious about what’s available. In this introductory session, you will learn how the conference works, with a general overview of job outlook and demand within nursery / greenhouse grower, landscape, garden center and turf maintenance fields.

Career Sessions attendees rotate through five industry segment career presentations; Upper D-Pod Rooms, 12:55pm-2:30pm Nursery Grower / Greenhouse Grower Careers

Adam Brown, Decker’s Nursery, Inc. & Justin Moratta, Possum Run Greenhouses, Inc.

Learn what career opportunities are available in the nursery grower and greenhouse grower industries.

Retail Garden Center / Arborist Careers

Landscape Design / Landscape Architecture Careers

John Dehaven, DeHaven Home & Garden Centers, Inc. Kevin Rice, Rice’s Nursery & Landscaping, Inc. & Chris Ahlum, Ahlum & Learn what career opportunities Arbor Tree Preservation Learn what career opportunities are available in the retail garden center and arborist industries.

are available in the landscape design & landscape architechure industries.

Lawn Care / Turf / Golf Course Maintenance Careers

Landscape Contracting / Landscape Maintenance Careers

Matt Williams, OSU Turfgrass Research Center

Brent Ogburn, Grunder Landscaping Co.

Learn what career opportunities are available in the lawn care, turf and golf course maintenance industries.

Learn what career opportunities are available in the landscape contracting & landscape maintenance industries.

CENTS Tours Exhibit Halls, 2:45pm-4:00pm

Various Industry Professional Tour Guides

After learning about career opportunities in the green industry, attendees of the Green Industry Exploration Conference can experience a one-of-a-kind tour of the trade show. CENTS is one of the largest green industry trade shows in the Midwest, with more than 8000 attendees and 400 exhibiting companies. While the scale of the show can be overwhelming, you have a unique chance to walk the floor with a knowledgable green industry professional. The tours will range throughout the trade show, stopping at strategic booths to introduce you to industry big-wigs. Don’t miss the chance to experience CENTS up-close in this personal and professional tour.

Career Marketplace Training Room D233-235, 4:15pm-4:30pm

Steve O’Neal, Columbus State Community College

Are you heading to the ONLA’s Career Marketplace to check out who’s hiring in the green industry? You don’t want to miss this brief, but beneficial, marketplace orientation. You’ll be prepped on the best ways to impress your potential employers, and given information on the companies participating.

Career Marketplace Ballroom 3, 4:30pm-6:00pm Calling all current and would-be green industry professionals! The ONLA Career Marketplace is the only all-encompassing green industry career fair in the state. Green industry companies, large and small, exhibit at this bustling and engaging event to find the next fresh face for their team. Nearly every green industry field is represented, with informative company displays to help you make the best career decision. Browse the opportunities, shake hands, ask questions and leave with the confidence and connections that will make you successful.

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onla.org


Young Professional Leadership Summit Wednesday, January 16, 2013 12:30pm - 4:30pm

Presenting Sponsors:

A NEW offering from the ONLA’s Education 2.0 Initiative, the Young Professional Leadership Summit brings training to green industry young pro’s. This conference provides critical professional and personal development sessions geared to cultivating successful careers. Sessions led by high-energy speakers cover a variety of challenges young professionals face, with topics like financial planning, cultivating leadership, maintaining a work-life balance and working in a family business. Send the emerging leaders within your business, or attend yourself, to this conference to advance knowledge, grow skills, and enhance leadership acumen. $20 pre-reg; $35 reg

Leadership: Myth vs. Fact Room D233-235, 12:30pm-1:00pm

Daniel Stover Integrated Leadership Systems

Many young professionals are challenged by the concept of Leadership and what it takes to advance in their personal and professional goals. Do you aspire to move upward within your company? Do you desire to lead others? In this session you will learn: • The myths of leadership that many professionals adhere to that prevent them from reaching their true potential as a leader. • The facts of leadership that the most successful leaders embrace, daily. Those who attend this session will be challenged to rethink what it will take to advance their careers, and improve their personal lives as they strive for success in both venues. Dan Stover, Leadership Consultant for Integrated Leadership Systems, will present ideas that young professionals can use immediately to begin enhancing their leadership potential.

Round Table: Thriving In A Multi-Generational Workplace Room D240 1:05pm-1:35pm

Katie Thirion Sunleaf Nursery, LLP

The way you interact with your coworkers directly affects your career success. This roundtable topic discusses methods to effectively communicate and work with people of all ages and personalities. Multi-generational workplaces have diversity in values, work ethic, belief systems and everything in-between, and this discussion handles how to navigate those differences.

Round Table: Managing Work-Life Balance Room D241 1:05pm-1:35pm

Round Table: Building A Network Room D242 1:05pm-1:35pm

Round Table: Working with Family Room D243 1:05pm-1:35pm

Round Table: Branching Out As An Entrepreneur Room D244 1:05pm-1:35pm

Ben Trubisky Ahlum & Arbor Tree Preservation

Daniel Stover Integrated Leadership Systems

Nick McCullough McCullough’s Landscape & Nursery, LLC

Derek Grosso Columbus Young Professionals / The Grosso Group

Maintaining a work-life balance is challenging, especially for young professionals in a competitive market. Discuss the best ways to keep your family and career in perfect harmony in this roundtable discussion led by Ben Trubisky.

Join this roundtable conversation to share and learn networking tips and tricks – topics include how best to present yourself and how to maximize relationships to further your career.

The green industry is full of successful family businesses, but personal clashes and communication issues can make the workplace a battlefield. If you’re working with your family, or considering joining the family business, this roundtable will discuss the ups and downs of family coworkers and strategies for maintaining professional and effective relationships.

Are you considering starting your own business? It takes confidence, courage and capital to make your new company thrive – and this roundtable conversation can help you get started.

Money Matters: Beyond the Basics Room D230, 1:40pm-2:10pm & 2:15pm-2:45pm

People Skills in a Competitive Environment Room D232, 1:40pm-2:10pm & 2:15pm-2:45pm

Mike Sullivan Wealth Coach Financial

Todd Espey Willoway Nurseries, Inc.

Young professionals, regardless of title or position, struggle with money issues every day. This session deals with buying a home, building a portfolio, managing educational and credit card debt, starting to save for retirement, investment strategies and other financial issues.

This professional development session will help individuals working in the green industry by providing useful knowledge on people skills and other topics not taught in the horticulture educational environment. Participants will learn more about the competitive environment and how to maximize professional opportunities through development and use of people skills.

Networking: Speed Dating Style! Room D246, 2:50pm-3:20pm Participants will leave this fast-paced and energetic session with a pocket full of business cards from new acquaintances, friends and clients. The Young Professionals Summit brings the hard-working youth of the green industry together, and this networking event is a great way to break the ice and get to know your industry colleagues. Bring a positive attitude and plenty of business cards!

Panel Discussion: Growing from Employee to Manager Room D230, 3:25pm-3:55pm

Panelists: Vic Swanson, Arcola Creek Nursery; Eric Remeis, Yard Solutions; & Ned Wilson, Wilson’s Garden Center

Successful organizations rely on individuals who can effectively lead and manage teams. Some professionals spend a large part of their career in management positions without ever receiving the necessary education and training. The panelists in this Young Professionals Summit course will provide techniques for effective management and give information on how to build a solid career foundation. This discussion will be entertaining and fast-paced, so join in to start your rewarding green industry career with expert advice.

Transitioning From “One of Us” to “One of Them” Room D233-235, 4:00pm-4:30pm

Derek Grosso Columbus Young Professionals / The Grosso Group

Companies rely on individuals who can successfully lead and manage teams for success. Many find the transition from employee to manager difficult and frustrating, but it need not be. You just need to learn the necessary attitudes and skills. It’s important to know your own strengths, weaknesses, perceptions and values so that you can better understand and motivate others. Learn tips that you can apply immediately to be effective in management, and build a solid foundation for a successful and rewarding career as a leader.

onla.org

November/December 2012  25


ONLA Management Master Class Monday, January 14, 2013 12:30pm - 4:30pm

As part of the ONLA’s ongoing Education 2.0 Initiative, the addition of this NEW Monday afternoon conference answers the need for top-level management training and business strategy sessions. Three general sessions and multiple break-outs led by dynamic professional business speakers will cover the topics such as sales skills, business development, strategies to motivate and coach employees, industry-specific management, and more. Send your managers to this conference, or attend yourself, and be sure that your best employees become your top managers. $50 pre-reg; $65 reg

Presenting Sponsor:

General Session: 3 Ideas That Will Enable You to Thrive Personally and Professionally in a Difficult Economy Room D233-235, 12:30pm-1:15pm

Steven L. Anderson, Ph.D., MBA Integrated Leadership Systems, LLC

Leading is difficult under normal circumstances. We have to find a way to provide vision and inspiration to our constituency when we are often uncertain ourselves. But today leaders are experiencing economic challenges not seen in our lifetimes. We are in the midst of the toughest economic downturn this country has experienced since the great depression. Dr. Anderson will explain how he and his company, Integrated Leadership Systems, LLC have helped many companies survive, and even thrive in this economic downturn. Learn how to take this incredibly stressful economic climate and turn it into something that galvanizes you and your organization. Dr. Anderson will explain to us that far from being a roadblock, this recession can provide the seeds you and your organization need to move to the next level. This session will include case studies from Dr. Anderson’s career as an organizational psychologist.

Achieving Excellence in Sales Room D230, 1:20pm-1:50pm & 3:35pm-4:05pm

Bob Coulter JP Horizons

Leaders, attend this breakout group session to ramp up your sales mojo and learn the key skills for excellence. Customers look for value, genuine relationships and attention, which can include speaking with management for a personalized deal. This Management Master class, led by Bob Coulter, shows upper management how to be the best salespeople in their company, with expert transition skills for passing on a client to someone who can close the deal. This is the perfect opportunity to practice your selling spiel and perfect your value and relationship-building conversation skills, while learning how to be your company’s sales champion.

Industry Insight: Landscape Room D246, 1:55pm-2:25pm

Industry Insight: Grower Room D242, 1:55pm-2:25pm

David Peabody Peabody Landscape Group

To Be Announced

This interactive breakout will focus on three pressing questions facing the LANDSCAPE industry. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

This interactive breakout will focus on three pressing questions facing the GROWER industry. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

Breakout: The 5 Things Every Leader Must Focus On To Have Others Follow Them Room D230, 1:20pm-1:50pm & 3:35pm-4:05pm

Marty Grunder Grunder Landscaping

Companies need leaders to help move them forward into new and exciting arenas. Leaders need Marty Grunder to motivate them, help market their business and teach them effective management approaches. Join this session to discover the five tenets of management that mark dynamic leaders, and how those leaders successfully grow their companies.

Industry Insight: Garden Center Room D240, 1:55pm-2:25pm

Angelo Petitti Petitti Garden Center

This interactive breakout will focus on three pressing questions facing the RETAIL industry. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

Industry Insight: General Room D244, 1:55pm-2:25pm

Bob Couch Dayton Bag & Burlap

This interactive breakout will focus on three pressing questions facing the industry AT LARGE. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

General Session: Coaches Win, Bosses Lose Room D233-235, 2:30pm-3:30pm

Bill Hoopes Grassroots Training

After more than two decades of training and consulting with small to mid-sized service industry businesses, Bill has found that one challenge stands in the way of maximizing results - a lack of coaching skill and commitment. This reality based presentation exposes the problem and provides a practical approach to developing a culture of coaching vs. bossing in your organization. In the 21st century, bossing “Generation Y” workers simply isn’t effective. Today’s worker wants to be taught, not told. Building coaching skills in your management team will result in greater productivity and lower employee turnover.

General Session: Achieving Excellence in Sales Room D233-235, 4:10pm-5:00pm

Bob Coulter JP Horizons

Conclude your Management Master experience by developing a custom action plan with Bob Coulter in this closing event. Take everything you’ve learned and focus it into a roadmap for improvement as you discuss strategy with peers in the green industry. You’ll take away a dynamic plan tailored for your specific business and professional goals, including progress deadlines and accountability checks. This session will be charged with energy and motivation for the coming season and your personalized plan will set you up for success.

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onla.org


New Attraction for Attendees:

KEYNOTE PRESENTATIONS 7

NORTH VS. SOUTH: OSU Nursery Short Course Super Session Monday, January 14: Ballroom 1, 8:00am-9:15am

Dr. Michael Dirr, University of Georgia & Bill Hendricks, Klyn Nurseries

Bill and Mike have bantered about plant performance for years. Success in Georgia does not necessarily translate to Ohio. In a perfect world, every woody introduction would be adapted from zone 3 to 9, for starters. This forum will be a fun, spirited, and informational discussion of performance, propagation, branding, patenting and other topics the audience may want to inject. Hold on to your seat!

ALL ABOUT WOODY PLANTS: BREEDING, INTRODUCTION AND MARKETING: OSU Nursery Short Course Super Session Tuesday, January 15; Ballroom 1, 8:15am-9:15am

Dr. Michael Dirr, University of Georgia

When introducing a new plant into cultivation the opportunities for commercial success are numerous, but marketing can be a challenge. What aesthetic ingredients will excite the customer and make them buy? Michael Dirr, as a partner of an independent plant breeding business, Plant Introductions, Inc., will share the successes and near misses of woody plant introductions. Attend this session to hear about the upcoming wave of woodies and Dirr’s vision for the future.

VIP RECEPTION & BOOK SIGNING Tuesday, January 15, Room B200, 5:00pm-6:15pm

Dr. Michael Dirr, University of Georgia

Have you met the legend? Meet Dr. Michael Dirr – horticultural writer, distinguished professor and all-around plant enthusiast – at the VIP reception and book signing prior to his CENTS keynote presentation. You’ll mingle with green industry peers while sampling delicious hors d’oeuvres and sipping cocktails from the cash bar. The VIP reception will be held on Tuesday from 5:00 – 6:15 p.m. and reception attendees will be honored with VIP seating at the keynote presentation directly following. Shake hands, grab an autograph and introduce yourself to this accomplished and respected green industry leader.

PROUDLY SPONSORED BY

IN PRAISE OF NOBLE TREES: OSU Nursery Short Course Keynote Presentation Tuesday, January 15, Ballroom 2, 6:15pm-7:15pm

Dr. Michael Dirr, University of Georgia

“The true meaning of life is to plant trees under whose shade you do not expect to sit.” During this engaging presentation, Dr. Dirr will discuss the myriad of rationales for planting noble trees: aesthetics, shade, cooling, property value enhancement, CO2 sequestration, storm water mitigation, biodiversity, ad infinitum. The origins of noble trees are primarily serendipitous and discovered by focused plant lovers. Limited controlled tree breeding is currently conducted in the United States. Years of data gathered during nursery visits and discussions with plant lovers around the country sets the backdrop for a must-attend presentation. Dr. Dirr will share his knowledge of the latest tree introductions: some surprising, some better-known, all notable.

Conference Keynote and Presenter

Dr. Michael Dirr Wildly popular Mercer scholar and international author of thirteen books and 300+ publications, Michael Dirr is already bringing a new level of energy and excitement to CENTS 2013. Largely considered the industry’s most sought-after expert, his fascinating history, tenure introducing new plant cultivars and Ivy League pedigree promise to make this year’s event the best ever.


January 14, 15 & 1

Greater Columbus Conve

FEC

FEC

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Sticks and Stones

Interactive Learning Center

Take advantage of education presented throughout the convention in the edgy new right-on-the-trade-show-floor greenhouse classroom. Free sessions will cover a myriad of topics and give you access to new trends, new products, new plants, business know-how and more! Look for session information onsite at CENTS. Sponsored by Grayhawk Greenhouse Supply, LLC.

Hands-On Demos Interactive Learning Center

A hands-on industry requires hands-on equipment demos. What better way to check out the best products on the market than to try them for yourself? CENTS creates the perfect playground. Exhibitors bring the toys. Some items to test include: rakes, knives, pruning sheers, loppers, shovels, etc. Sponsored by Kurtz Bros., Inc.

28  The Buckeye

Hands-On Hand Tool Pavilion Interactive Learning Center East

Landscaper’s Challenge Team #1 Landscaper’s Challenge Team #2 Landscaper’s Challenge Team #3 Landscaper’s Challenge Team #4

Interactive Learning Center West

Landscape Awards Program Lounge

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ONLA Member Lounge

Undercover Education

Timber Press / S and Ed

Buckeye Power Sales, Inc.

What would you do with a big pile of dirt? Be amazed by the creative, on-thespot ideas of landscapers who join in a spirited competition to mold surprise materials into the magnificent. The Landscapers’ Challenge takes place right on the show floor. Winner selected by you!

Show Office

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Entrance

Your once-a-year opportunity to:

Be part of the Midwest’s largest green industry trade show Unearth new ideas, connect to fresh learning, network with experts Get a jump on 2013 business in a high-energy, productive and fun venue onla.org


CENTS has always been part trade show, part family reunion, and 100% business. Maybe it’s a Midwestern thing, but we believe in delivering value to attendees and exhibitors, especially in a tight economy where every investment counts. That’s why we are proud to introduce our 2013 CENTS exhibitors (more than 400 companies in over 800 booths) to our 2013 CENTS attendees (over 8000 green industry professionals).

16, 2013

ention Center

Booths: 10 x 10Plan your show, (Firstyour booth price, way.full Visit www.centshow.org to locate the exhibitors you Endcaps: $1035 each booth want to meet at additional CENTS. 10% discount.) Row booths: $985 CENTS exhibit hours are 9:00 a.m. - 5:00 p.m., Monday - Tuesday, January 14-15, 2013; and 9:00 a.m. - 2:00 p.m., Wednesday, January 16, 2013.

First Aid

Loading Docks

CENTS 2013 Marketplace is:

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Research shows: CENTS Exhibitors and attendees report CENTS is where they buy, sell and learn the most The OSU Nursery Short Course program has a national reputation for bringing new trends, technology and information to the green industry

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A Get-it-Done Show

A Learn-a-Lot Show

OCNT Lounge

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CENTS is attended by more than 8,000 people each year, making it the largest green show in the Midwest Concessions

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A Who’s-Who Show

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Storey Publishing Bookstore ducational Displays

A Get-A-Jump-On-It Show

CENTS is where the newest products and services are rolled out first- don’t miss what your competition is sure to see

A-Work-and-Play Show This year, enjoy multiple evening events and receptions, breakfasts, and a friendly on-the-show-floor Landscapers’ Challenge

A For-A-Good-Cause Show Entrance

Registration Deadline:

All proceeds benefit ONLA, whose mission is to serve the green industry in Ohio

Early-bird registration (best deals!) ends December 28, 2012 Questions? Contact (800) 825-5062, or visit www.centshow.org onla.org

November/December 2012  29


Details by Day

Descriptions & Credits

Continuing Education Credits

This section provides full session descriptions and speaker names and affiliations. All sessions are one hour in length unless otherwise noted. To find all the classes that pertain to your industry segment, use the Industry Segment Icons!

applicator recertification credits for designated sessions. Look for the [ODA] symbol

Continuing Education Credits are listed throughout the guide (view the key below for details).

APLD

The Association of Professional Landscape Designers (APLD) approves credit for designated sessions. Look for the [APLD] symbol.

ODA

The Ohio Department of Agriculture (ODA) approves pesticide

Ohio Registered Landscape Architects for designated sessions. Look for the [RLA] symbol and the [HSW] symbol.

ISA The International Society of Arboriculture (ISA) awards credits for designated sessions. Look for the [ISA] symbol.

More credits available from additional programs! Check online at www. centshow.org or basicgreen.osu.edu, or contact Jennifer Emerick at (614) 247-4353.

RLA HSW The Ohio Board of Landscape Architect Examiners awards continuing education credits for

Industry Segment Icons

All

All Industry

Biz

Business

LA

Landscape Architect

LD

Landscape Design

PK

Plant Knowledge

BB

Back to Basics

GG

Greenhouse Grower

LC

Landscape Contractor

NG

Nursery Grower

PM

Pest Mgmt

9:00 a.m. -4:00 p.m.

Sunday, January 13 8:00 a.m. -4:00 p.m.

Landscape Irrigation Basics Hands-on Scott Knowles, Wolf Creek Company

Wk LD LA LC TM NG This workshop includes both classroom instruction and live demonstrations for creating and installing a functioning water-supply system for landscape and nursery irrigation. Scott Knowles of Wolf Creek Company will provide criteria for analyzing water quality, planning techniques for installation and a comprehensive explanation of pumping systems. Scott will also discuss common issues that can arise during creation and implementation. Wear appropriate work clothes. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Howlett Hall Greenhouse. $85 fee (includes lunch). HSW

9:00 a.m. -4:00 p.m. Wk LD LA LC

Dry Laid Stone Hands-on Workshop: Advanced Stone Work John DeVore, DeVore’s Lands & Water Gardens Inc.; Nate DeVore, DeVore’s Lands & Water Gardens Inc.

John and Nate will instruct participants on the basic principles of dry-laid stone construction. Attendees will leave with knowledge of how to properly use simple tools, as well as an understanding of stone stacking and other structural techniques. Traditional stone wall construction will be covered, but the excitement lies in hands-on demonstrations that bring big visual impact. This course is all-skill inclusive and the energy of the participants may lead to more advanced stone work as the instructors follow their imagination. This popular workshop will fill up quickly, so don’t hesitate to register today! Bring eye protection and gloves/work clothes. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Ohio Turfgrass Research Center. $195 fee (includes lunch). HSW

APLD

Wk All PM GG

Sustainable Weed Management Workshop Dr. Hannah Mathers, OSU - Horticulture & Crop Science; Luke Case OSU Horticulture & Crop Science; Randy Zondag, OSU Extension -Lake County

Regardless of whether you are a nursery or greenhouse grower, a Christmas tree plantation or landscape manager or a forest seedling/ restoration grower this program will have something for you. Weed identification and family classifications will be emphasized along with new weed control application methods. Chemical alternatives and new herbicides will also be discussed. This workshop will provide labor and money saving techniques that are sure to make your business more profitable and sustainable. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Kottman Hall. $85 fee (includes lunch). ODA

9:00 p.m. -4:30 p.m. Wk LD

HSW

APLD Form Follows Function Landscape Design Workshop Norman Booth, FASLA and Kathy StokesShafer, APLD

Here is a rare opportunity for experienced designers who wish to refresh and enhance their design skills with both traditional and cutting-edge design forms. This workshop will explore how design form can best be fashioned as the basis for outdoor spaces with distinctive character that appropriately fit a site and client. This class will re-energize and recharge you for new inspirational designs for this coming season. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Howlett Hall Room 116. $85 fee. APLD

HSW

Monday, January 14

TM

Ballroom 2

All

North Versus South Michael Dirr, University of Georgia Bill Hendricks, Klyn Nurseries

Urban Forestry

Wk

Workshop

Bill and Mike have bantered about plant performance for years. Success in Georgia does not necessarily translate to Ohio. In a perfect world, every woody introduction would be adapted from zone 3 to 9, for starters. This forum will be a fun, spirited, and informational discussion of performance, propagation, branding, patenting and other topics the audience may want to inject. Hold on to your seat! RLA

HSW

CENTS Exhibits Open

8:00 a.m.

Managing Scales in Urban Landscapes Cliff Sadof, Purdue University

Room C213

PM All

ISA

85th

As urban landscapes grow in popularity and scope, it’sYear! important to understand scale and its treatment. Join Cliff Sadof as he reviews the biology of armored and soft scales, and how they become problems in urban landscapes. The discussion includes the latest treatment and control techniques for normal and drought years. ODA

8:00 a.m. Room D130

Biz All

APLD

ISA

Why is Hiring so Hard? Maybe it’s just a Matter of Changing your Perspective Ariana Ulloa-Olvarrietta, CBA, Ohio SBDC

As hiring regulations increase, concerns rise regarding the green industry workforce and the red tape surrounding migrant workers. In this changing economic climate, landscape companies need to consider new perspectives and strategies for creating an efficient staff team. Attend this session to discover alternate hiring options for your business.

9:30 a.m. Room C213

Updates on Boxwood Blight, Walnut Thousand Cankers and Impatiens Downy Mildew Nancy Taylor, The Ohio State University

For the past two years, Boxwood Blight, Walnut Thousand Cankers and Impatiens Downy Mildew have been getting Ohio’s attention. In this course, Nancy Taylor will provide need-to-know updates on the diseases, including what they are, what they look like and how they’re affecting Ohio. ODA

30  The Buckeye

APLD

9:00 a.m. -5:00 p.m.

PM All

8:00 a.m.

Turf Mgmt

UF

CALL (8 0 0 ) 8 2 5 - 5 0 6 2 TO R EQ U EST A FULL CO PY O F TH E ATTEND EE PLA N N I N G G UI D E

APLD

ISA

onla.org


9:30 a.m. Ballroom 1

Perennials - New Varieties for the Market Chris Hansen, Great Garden Plants

PK All Join Chris Hansen for a fast-paced look at 2013’s exciting new sun and shade-loving perennials. You’ll enjoy a sneak peek of over 100 tantalizing new plants with broad commercial appeal. This rapid-fire lecture will have you on the edge of your seat with spectacular photography, from the newest double-flowered coneflowers to Hansen’s own hellebore and sedum hybrids. Everyone will leave this session inspired for spring. APLD

9:30 a.m. Room C210

RLA

Creation of Space in the Garden: Making Room for People John DeVore, DeVore’s Land & Water Gardens Inc.

Every design choice influences the moods and movement of those who experience the garden. We’ll look at the design elements and materials for creating “outdoor rooms” of all types - from hardscape to open sky. APLD

9:30 a.m. Room C220

RLA

HSW

Strategies to Win in a Challenging Economy Tom Shay, Profit+ Solutions, Inc.

NG All The economy is challenging, however, your competition is leaving many opportunities that are advantageous for you. Learn what to do, what not to do, and what to stop doing, for a great 2013. APLD

Room C110

The Eyes are the Gateway to the Wallet Bridget Behe, Michigan State University

RGC

APLD

9:30 a.m. Room D130

APLD

10:45 a.m.

ODA

You Have a Brand: Make It Strong and the One You Want Nancy Stoll, CBA, Ohio SBDC

Biz All Crafting a business brand involves more than designing a logo, and implementing brand communication takes more than just getting your name out there. Nancy Stoll from Ohio’s Small Business Development Center will provide attendees with substantial brand guidelines and techniques for building a brand that will represent your company.

APLD

ISA

Your Winter Garden - Make it Come Alive Bill Hendricks, Klyn Nurseries

PK NG LC RGC LA LD

APLD

Room C210

LC LD LA

HSW

Water Features that Work - Plus Some Bling John DeVore, DeVore’s Land & Water Gardens Inc.

APLD

10:45 a.m.

RLA

HSW

The “X-Factors” of Design Scale Jim Hiss, The EDGE Group

LC LD LA This course will explore and examine design scale in today’s outdoor space. Jim Hiss from The EDGE Group will take you to the next level of landscape design in his informative discussion on creating and selling outdoor space. For design success, Hiss emphasizes an appreciation of the unique space in each project, and the unique elements within each space.

10:45 a.m. Room C220

NG UF RGC LA LD PK LC

RLA

HSW

Selecting Native Plants to Restore Habitat for Wildlife, Erosion Control or Water Quality Improvement Jim Bissell, The Cleveland Museum of Natural History

APLD

Room C110

ISA

RLA

HSW

Your Customer Doesn’t Live Here Anymore Tom Shay, Profits+Solutions, Inc.

Plant Diseases 2012, A Review Nancy Taylor, The Ohio State University Repeated on Wed, 2:45pm

BB All PM Whether as a refresher course for the expert or a learning experience for the novice, this session will benefit all green industry professionals. Nancy Taylor will lead attendees in an overview of the plant diseases observed in The Ohio State University’s C. Wayne Ellett Plant and Pest Diagnostic Clinic during the 2012 season. ODA

1:30 p.m. Ballroom 1

APLD

ISA

Lifestyles of Famous Landscape Weeds: The Top 10 Dr. Hannah Mathers, The Ohio State University

LC TM PM GG What makes the 10 most common landscape weeds so famous? Dr. Mathers says it takes having a notorious trait! Be it their lifestyle, ancestry, place of birth, chemicals they tolerate or all the above. Some have become famous by breaking through from the lower-classes of “lawn weeds.” Some are common by association with problematic container nursery weeds. The most famous weeds are not necessarily the most difficult weeds; however, they did not become “common” by being “insignificant.” ODA

1:30 p.m. Room C210

APLD

RLA

HSW

Crafting a Positive Customer Experience Frank Mariani, Mariani Nursery, Inc.

BB All Empower your associates by training on the basics and presenting a clear understanding of your mission statement. Frank Mariani will share how to utilize documented procedures to ensure customers receive a consistent and positive experience. APLD

1:30 p.m. Room C110

Regional herbarium records, especially historical records, can provide many new native plant options not currently in the nursery trade. Take a look back and learn what native plants may have both horticultural value and advantageous qualities for wildlife, slope stabilization, and/or water quality improvements.

10:45 a.m.

This timely session will teach you how to navigate 2013’s daunting new tax laws without losing profit. Dave Krebs will advise attendees on the potential effects of the new regulations, and will discuss strategies for keeping money moving through your business.

BB NG

Water features don’t have to leak or be boring. Learn methods for naturalizing edges using plants, trees, soil and stone. Formal and contemporary styles come in handy too. From design to installation, we can ROCK with water.

The Tax Fiend Called 2013 Dave Krebs, CPA Advisory Group Inc., Ohio SBDC

Biz All

Room C213

Winters in the Midwest can limit visual interest in the garden - but all is not lost. Ohio native Bill Hendricks can guide your plant selections to ensure a lively and beautiful garden, even in the dead of winter. From berries to plant form, he will discuss important features that create interest in the colder months.

10:45 a.m.

Room D130

1:30 p.m.

APLD

Recent reseach using eye-tracking devices revealed what attracts customer attention in retail garden center displays. This session will provide research-based information about what customers are looking at (signs, plants, etc.) and what they are literally not seeing in garden center displays. Results will help you improve the shopping process in your garden center.

The retail environment changes and so do customers. Are you still targeting the same customer from five years ago? They aren’t there anymore. Join Tom Shay as he explores the ever-changing retail market.

Early-season management of leafhoppers and maple borers can sometimes contribute to spider mite outbreaks. In this session, Cliff Sadof discusses treatment thresholds and explains how specially-designed spray devices can help you avoid the spider mite aftermath.

Room C120

RGC

9:30 a.m.

How to Manage Leaphoppers and Borers on Maple and Avoid Problems with Spider Mites Cliff Sadof, Purdue University

RGC

Ballroom 1

APLD

LA LD LC

PM LC UF NG

10:45 a.m.

Selling High-End Landscape Frank Mariani, Mariani Nursery, Inc.

Acclaimed speaker Frank Mariani, CEO of Mariani Landscape, will share the sales techniques which he employs to keep the prospective orders pipeline full. The presentation will touch on marketing, team building and networking strategies.

Room C120

Room C213

HSW

LA LD LC

9:30 a.m.

10:45 a.m.

Pesticide Safety Erik Draper, OSU Extension - Geauga County

BB All PM This session focuses on basic safety practices to follow when using pesticides to protect people and the environment. Findings from research studies provide some insights on where occupational exposures might occur from pesticides. We will discuss how pesticides labels and regulations set standards to reduce exposure risks and protect applicators. ODA

ISA

HSW

RGC

onla.org

November/December 2012  31


1:30 p.m. Room C220

2:45 p.m.

Solving Tricky Project Problems Dan McClaren, APLD

Room C210

Low Budget Landscape Solutions Dan McClaren, APLD

8:15 a.m. Room C213

Managing Ambrosia Beetles Dr. Christopher Ranger, USDA Agricultural Research Center

BB LC LD LA

BB LD LC LA

PM NG UF LC

Tricky landscape project problems don’t have to keep you up at night. Let Dan McClaren walk you through some steps so you can learn how to peel away the layers of the problem and discover the perfect solution. As project orders heat up in 2013, make sure you’re prepared with problem-solving strategies from this session.

In today’s economy, customers are very conscious of their budget, and want to get the most bang for their buck. Dan McClaren from Impullitti Landscaping, Inc. discusses how to deliver budget-friendly landscaping in a competitive market without losing your company’s personality. Attend this session for ways to battle the big-box store prices and meet the budget needs of your customers.

Ambrosia beetles can attack over 200 species of trees, resulting in extensive losses within ornamental nurseries. Attendees will learn about ambrosia beetle biology, followed by monitoring and management strategies.

APLD

1:30 p.m. Room C110

BB

RLA

HSW

Connecting with Customers Around the Clock: QR Codes and Beyond Bridget Behe, Michigan State University

RGC

In-store signs and plant tags are great ways to communicate with customers during operating hours. But what if the customer wants answers after your doors close for the day? In this discussion, Bridget Behe brings attendees into 2013 with the latest technology and how to use it to your advantage. Websites, emails, QR codes, Pinterest, videos and social media will be covered in the session – and everyone will leave with ideas for effective customer connections. APLD

1:30 p.m. Room D130 FREE SESSION 2 HOURS

Implementing an Effective Safety Program Gary Hanson, American Safety & Health

Biz BB All It’s no debate that safety is important for your business – but is your safety program effective? Gary Hanson is an experienced business safety professional, and his techniques are crafted to provide optimal safety efficiency with the least headache. Safety issues can be time-consuming and expensive, but you can keep your workers productive and your business profitable with the techniques from this session.

2:45 p.m. Room C213

BB All PM RGC

2012 Pest Review and 2013 Expectations Joe Boggs, OSU Extension - Hamilton County Repeated on Tues, 1:30pm

For a flashback of the plant insect pests of 2012, and a glimpse at issues for 2013, this session is a must! We will focus on tree and shrub pest identification, as well as the specific impact of the pest on plant health. Attendees will leave with knowledge of what to expect in the coming months and the tools to develop effective pest management strategies. ODA

2:45 p.m. Ballroom 1

APLD

ISA

Shade Perennials Every Garden Must Have! Dr. Chris Hansen, Great Garden Plants

BB PK LD LC LA RGC

APLD

2:45 p.m. Room C120

BB

RLA

HSW

Pricing Solutions for Profits Plus Tom Shay, Profits+Solutions, Inc.

RGC

You will never be able to beat the box stores on price. You can however learn how to PROFITABLY play the price game and eliminate the ‘independents are expensive’ image of many garden centers. APLD

2:45 p.m. Room C220

BB NG All

How Plant Pest Laws Affect the Nursery & Landscape Industries Dan Kenny, Ohio Department of Agriculture

2:45 p.m. Room C110

APLD

ISA

BB PM This program will cover a number of the insect and mite pests that impact the health and growth of conifers found in Ohio. Basic biology, diagnosis and potential management options of the conifer pests will be covered in the presentation.

8:15 a.m. Ballroom 2

All

APLD

ISA

All About Woody Plants: Breeding, Introduction and Marketing Dr. Michael Dirr, University of Georgia

When introducing a new plant into cultivation the opportunities for commercial success are numerous, but marketing can be a challenge. What aesthetic ingredients will excite the customer and make them buy? Michael Dirr, as a partner of an independent plant breeding business, Plant Introductions, Inc., will share the successes and near misses of woody plant introductions. Attend this session to hear about the upcoming wave of woodies and Dirr’s vision for the future. APLD

Choosing the right shade perennials can easily create a brilliant foliage & flowering show for nearly 9 months of the year. Chris will showcase a combination of new and essential shade loving perennials which allows you to create a colorful and textural shade perennial garden. APLD

RLA

HSW

Tuesday, January 15 9:00 a.m. -5:00 p.m.

CENTS Exhibits Open

Room C123

APLD

ISA

Reduced Chemicals in Golf Course Management Jennifer Grant, Cornell University

TM PM Learn how to manage golf courses with fewer chemical pesticides and fertilizers, while maintaining quality. Dr. Grant will draw on results from the 12-year study at Bethpage Golf Course, NY, as well as many other courses. Attendees can learn from these studies and incorporate some strategies in turf management. ODA

8:15 a.m. Biz All

Conifer Crash II: Mites and Insects Dr. Curtis E. Young, OSU Extension VanWert County

ODA

8:15 a.m.

Room D130

An overview of Ohio’s Plant Pest law with regard to quarantines, licensing and inspection of nursery stock, as well as a compliance agreements and control measures for quarantined insects and diseases that can affect the movement of nursery stock within Ohio and throughout the Country. ODA

ODA

APLD

Successful Selling: Turn Your Browsers into Buyers! Michael Bowers, District Director, Ohio SBDC

This session will lead you through the development of a simplified business strategy for building long-term customer relationships. Michael Bowers will demonstrate innovative tactics for generating and increasing revenue by refocusing sales approaches. Prepare for the selling season by sharpening your marketing methods and connecting with consumers.

9:30 a.m. Room C213

New Pests: Prepare for the Future Joe Boggs, OSU Extension - Hamilton County

PM All As professionals in the green industry know, pests can sometimes surprise us by acting in entirely new ways. Review common and familiar pests and the different ways they can present themselves. Get ahead of the curve before the busy season! ODA

9:30 a.m. Ballroom 1

APLD

ISA

Ornamental Grasses Mary Hockenberry Meyer, University of Minnesota

PK All If you want to know all about the ornamental grasses, then this session is a must-attend. Mary Hockenberry Meyer will cover approximately 50 different grasses and sedges in her discussion – including the ins and outs of using them in landscape design. She’ll cover a variety of site characteristics – like dry slopes or wet and shady conditions – and pair it with its perfect ornamental grass species. APLD

9:30 a.m. Room C210

RLA

HSW

Everybody Sells Jim Paluch, JP Horizons

LC All This interactive session will focus on the fact that we are all selling all day long and will look at the personal skills that will help you and every member of the team communicate more effectively and gain sales. With an understanding of two types of people, Builders and Destroyers, Jim will help each participant take a fun look at yourself and those around you. You’ll learn to identify and deal with Destroyers while focusing on the “Five Important Things” that Builders consistently do. Companies that set themselves apart from the competition realize that everybody sells and develop a team of individuals that customers want to work with. RLA


9:30 a.m. Room C120

Sustainable Lawn Alternatives Sabrena Schweyer, FAPLD, Salsbery Schweyer, Inc.

LC RGC LA LD PK

APLD

Room C123

RLA

HSW

Drought Tolerant and Good Turf Dave Gardner, OSU Horticulture and Crop Science

TM LC With water use controversies and the long, hot summer of 2012 in mind, this session will consider if there are turfgrasses that are more tolerant fo heat and drought and also best management practices for their care. APLD

9:30 a.m. Room C110

Quantifying Carbon and Energy Effects of Trees Greg McPherson, USDA Forest Service

All UF

APLD

Room C220

ISA

RLA

HSW

Small-Stature Trees for the Midwest Dr. Jeff Iles, Iowa State University

PK All Dr. Jeff Iles does his best to avoid the term “ornamental tree” because he believes it suggests that smaller trees are somehow less important. On the contrary, ornamental trees of small stature have a big-impact, and benefit a variety of landscapes – with both beauty and purpose. Attend this session to join the conversation on the best small-stature trees for the Midwest. APLD

9:30 a.m. Room D130

Biz All

ISA

RLA

HSW

Beyond Facebook: Develop Your Social Media Business Plan for 2013 Michael Bowers, District Director, Ohio SBDC

Learn how social media platforms are used to establish creditabilty, for customer relationship management, and to promote events and drive sales. Discover new platforms that showcase your products and services and how to create a plan to use them during the various seasons of your business.

10:45 a.m. Room C213

PM UF LC NG

Oaks of Ohio Guy Sternberg, Starhill Forest Arboretum of Illinois College

Learn about Ohio’s oaks - how to know them, how to grow them, and where to use them. Don’t miss an introduction to the native oak species found in Ohio presented by a founding member of the International Oak Society. APLD

10:45 a.m.

Room C210

ISA

RLA

HSW

Profit from the Process Jim Paluch, JP Horizons

Leafminers: The Really Flat Insects that Attack Trees and Shrubs! Dr. Dave Shetlar, OSU Extension - Dept. of Entomology

Over the last decade, the leafmining sawflies have been common pests of birch, hawthorn and elm. The oak shothole leafminer is a tiny fly that is often missed, but the adult feeding damage remains all season! Other leafminers can be species of beetles and caterpillars, so knowing which is which is important when selecting effective control products. Preventive and curative control approaches will also be discussed. ODA

ISA

APLD

LD UF LC LA

Buffers, Filter Strips, Bioswales and Rain Gardens...Fancy Names for Planting Beds Robert E. Schutzki, Michigan State University

APLD

10:45 a.m.

RLA

HSW

Eco Recognition Programs for Lawn and Landscape Jennifer Grant, Cornell University

TM LC Learn about eco-recognition programs that can help you set goals for your business and gain new customers and contracts. Examples include LEED (SITES), Audubon International Cooperative Sanctuary and Sustainable Communities Programs, IPM Star, and Veriflora. APLD

10:45 a.m.

Room C110

PM

Room D130 FREE SESSION

Buffers, filter strips, vegetated swales and rain gardens are promoted for biodiversity and the overall quality of our soil, water and atmospheric resources. Through the eyes of a landscape designer, these landscape elements become nothing more than planting beds, prepared and sized appropriately for showcasing flowers, foliage, fall colors and form. We will examine design criteria for developing “environmentally beneficial” planting beds regardless of their size or location.

Room C123

What’s New in Nursery Field and Container Weed Control Dr. Hannah Mathers, OSU Horticulture and Crop Science

We have observed what ‘unsuccessful’ weed control programs cost during our 2010-12 Specialty Crop Block Grant research at 7 Ohio and 3 Michigan nurseries. This session will present ways to decrease nursery weed control costs with new herbicides and approaches. Attendees will leave knowing why cutting weed control is the last thing you should consider when cutting production costs.

10:45 a.m.

What if you intentionally made 2013 the greatest year ever? Why do some companies seem to get better year after year and others struggle just to survive? Jim Paluch, President of JP Horizons has been helping individuals and companies discover a process to answer these questions and it comes from simply learning how to communicate effectively. Every individual from crew leader to owner, sales to office will benefit from learning some of the simple things that can be done in meetings, training, sales calls and every interaction to make sure a sense of trust and clarity is created in order to create positive action and great results.

Room C120

Room C220

ODA

LC RGC LA LD GG NG

10:45 a.m.

10:45 a.m. NG LC

RLA

This presentation covers basic information used to quantify tree growth, carbon storage as biomass, shade and climate effects on building energy use. Applications of this knowledge with computer programs and carbon offset projects are discussed.

9:30 a.m.

Ballroom 1

PK All

Everyone can picture a traditional lawn: green grass spreading from corner to corner. But, depending on where you live, a traditional lawn may not be the most sustainable landscape option. In this course, Sabrena Schweyer leads an exploration into plant alternatives to the grass-only lawn, redefining the way we think about our outdoor spaces.

9:30 a.m.

10:45 a.m.

NG UF

LC Just when you think nothing new could be discovered about tree care, new approaches to pruning, support systems, soil management and other practices emerge. Dr. Ball will discuss why exotic stressors such as chestnut blight, dutch elm disease and emerald ash borer have been so devastating to the North American landscape and what other common genera are equally vulnerable and why. This session will cover the new ideas and thoughts on tree care and get us a few steps closer to doing things for trees, rather than to them! ISA

APLD

Finding the Best Workers’ Compensation Savings Plan for Your Business Shawn Combs, CareWorks Consultants, Inc.

Workers’ compensation costs are among the largest costs of running a business. In recent years, the number and complexity of cost-saving programs have increased. This makes it harder for employers to understand which program is the best fit for them. CareWorks Consultants, ONLA’s workers’ compensation partner, will provide an overview of the various workers’ compensation savings programs, including available discounts, eligibility requirements and “stacking” opportunities.

1:30 p.m. Room C213

Where Have All the Trees Gone? Dr. John Ball, South Dakota State University

BB PM All ALB, DED, EAB, SOD, TCD, the alphabet soup of exotic threats does not seem to end. However there is a pattern to these threats and there is much than can be done to reduce our vulnerability to future problems. This session will look ahead at what may be coming from Asia and Europe and what we can do to reduce the impact. APLD

1:30 p.m. Ballroom 1

ISA

Tough Trees for the Landscape Guy Sternburg, Starhill Forest Arboretum of Illinois College

BB All Join Guy Sternberg from Starhill Forest Arboretum as he explores a selection of landscape trees and the ways in which they are designed to adapt to urban conditions, poor drainage, soil problems and climate destabilization. These issues are going nowhere fast, so stay ahead of the curve with this close look at the best hardy landscape trees. APLD

1:30 p.m. Room C210

BB All PM

Tree Care Management Dr. John Ball, South Dakota State University

ODA

Biz All

APLD

ISA

RLA

HSW

2012 Pest Review and 2013 Expectations Joe Boggs, OSU Extension - Hamilton County Repeated from Mon, 2:45pm

For a flashback of the plant insect pests of 2012, and a glimpse at issues for 2013, this session is a must! We will focus on tree and shrub pest identification, as well as the specific impact of the pest on plant health. Attendees will leave with knowledge of what to expect in the coming months and the tools to develop effective pest management strategies. ODA

1:30 p.m. Room C120

BB LA LD LC

APLD

ISA

Creating Space with Form in Site Design: Foundations of Landscape Architecture Norman Booth, FASLA, OSU Professor Emeritus of Landscape Architecture


This lecture discusses different strategies for organizing outdoor space based on design form. Unique qualities, functions, design guidelines and project examples for each give attendees working knowledge to apply to their own landscape projects. APLD

1:30 p.m. Room C123

RLA

HSW

Eco-Conscious Landscaping Sabrena Schweyer, FAPLD, Salsbery Schweyer, Inc.

APLD

2:45 p.m.

BB LA LD LC

Ballroom 1

“Eco-friendly,” “earth-conscious” and “green” are booming buzz words in the modern landscaping market. Prepare for spring’s orders by learning how to meet you client’s demands. Sabrena Schweyer’s photographic overview explores some of the concepts and terminologies of sustainable landscapes, including SITES/LEED, permaculture and green infrastructure. Her presentation will demonstrate that sustainable landscapes can be beautiful as well as beneficial. APLD

Room C110

BB All

RLA

HSW

Carbon, Ecosystem Services and Landscapes Robert Schutzki, Michigan State University

Understanding the interrelationship between landscape plants, carbon sequestration and ecosystem services is the basis for “enhancing the perceived value of plants”. Every plant in every landscape provides value added benefits. This presentation will include information and consumer friendly promotional materials that producers, retailers and landscape contractors can use to enhance consumer awareness and market the ways in which their plants and resulting landscapes contribute to sustainability, ecosystem services and environmental quality. APLD

1:30 p.m. Room C220

ISA

RLA

HSW

Assessing Municipal Forest Structure and Health Greg McPherson, USDA Forest Service

BB UF PM LA LC LD

APLD

Room D130 2 HOURS

Biz All

ISA

3 Steps to Using Quickbooks for Smarter Business Management Monica Muir, Advanced Certified QuckBooks ProAdvisor*, Muir & Associates

“In this session you’ll discover new ways to use QuickBooks and gain an advanced understanding of how the software will help you market smarter, finish faster and analyze better. Monica Muir, Advanced Certified QuickBooks ProAdvisor®, will take attendees to new level of effective financial management.

2:45 p.m. Room C213

BB All

Introduction to Pruning George Brenn, Four Seasons Landscaping

There is a cure for ‘Pruniphobia!’ Gain a simple understanding of the predictable way in which plants respond when they are pruned. Learn What, When, Where, Why and How to prune trees (including fruit trees), shrubs and evergreens. APLD

2:45 p.m. Room C210

BB PK

Converting Soil Tests to Fertilizer Recommendations Randy Zondag, OSU Extension - Lake County

Low Maintenance and Alternative Lawn Grasses Mary Hockenberry Meyer, University of Minnesota

TM All

APLD

2:45 p.m. Room C120

RLA

HSW

Moths and Margaritas Timothy J. Malinich, OSU Extension - Erie County

BB PM LC NG Proper identification of insect pests is critical to control. This topic will cover the basics of insect identification, concentrating on the early stages of flies, moths, weevils and beetles. What’s in your Tequila? ODA

2:45 p.m. BB PM RGC LC NG GG

APLD

How You Answer the Public’s Questions about Pesticides Dave Gardner, OSU Horticulture and Crop Science

ODA

BB UF LC

BB UF LC LD LA

APLD

Incorporating Urban Forests into the Landscape Michele Bigger, OSU Horticulture and Crop Science

This session will address the benefits of trees, the importance of the urban forest, and factors and strategies to consider in supporting the urban forest landscape. Research indicates the average urban street tree lives seven years, while ‘high stress’ trees survive just five. Michele will present principles used for years in mining reclamation and site restoration that are now proving successful in restoring woodland to the urban landscape: high density plantings, utilization of liner trees vs. larger caliper trees, site preparation, and species selection. Recent OSU research conducted in Ohio right-of-ways will also be presented. ISA

6:30 p.m. Ballroom 2

HSW

In Praise of Noble Trees Dr. Michael Dirr, University of Georgia

All “The true meaning of life is to plant trees under whose shade you do not expect to sit.” During this engaging presentation, Dr. Dirr will discuss the myriad of rationales for planting noble trees: aesthetics, shade, cooling, property value enhancement, CO2 sequestration, storm water mitigation, biodiversity, ad infinitum. The origins of noble trees are primarily serendipitous and discovered by focused plant lovers. Limited controlled tree breeding is currently conducted in the United States. Years of data gathered during nursery visits and discussions with plant lovers around the country sets the backdrop for a must-attend presentation. Dr. Dirr will share his knowledge of the latest tree introductions: some surprising, some better-known, all notable.

Wednesday, January 16 9:00 a.m. -2:00 p.m.

CENTS Exhibits Open

8:15 a.m.

Beech Bark Disease, Breeding for Resistance Dave Carey, US Forest Service

Room C213

Many green industry professionals have had the experience of being questioned by local community member. If you’ve ever heard, “Is that stuff you’re spraying going to hurt my dog?” then you should attend this session. Dave Gardner presents pesticide usage controversies and environmental concerns in the context of commonly-encountered questions. Participants will leave feeling confident that they can provide informed answers to any question from the public.

Room C110

Room C220

ISA

TM

2:45 p.m.

2:45 p.m.

ISA

Fescue grasses and native sedges are good choices for low maintenance lawn areas. Approximately 20 different grasses and sedges will be described in this session along with annual maintenance and care.

Room C123

This presentation describes an assessment approach that integrated the Pest Vulnerability Matrix and i-Tree Streets. Using tree inventory data from 30 California cities, a report card was developed for each city that graded four risk factors: species/size diversity, age diversity, pest threat and potential asset loss. Practices to reduce risk were customized for each city and prioritized by species.

1:30 p.m.

ISA

BB All

RGC

1:30 p.m.

Many of us find that plants are off color and can do little to change it because you don’t know what is causing it. This back to basic program will help you understand what a soil test is telling you and how to choose the right fertilizer to grow good plants. Many people find they not only help plants but save money. We will also talk about lime and pH in this session.

PM PK NG LC RGC UF LD Beech Bark Disease is a casual complex involving an exotic scale insect and neonectria fungi. We are able to identify beech trees resistant to the scale insect and propagate this resistance through grafting and breeding. ODA

APLD

ISA

ISA

Safety in Arboriculture - Current Trends in Incidents Dr. John Ball, South Dakota State University

Tree work is among the highest risk professions in the United States with a fatality rate more than 10 times that of the occupational average. This session will examine the current trend in fatal and non-fatal incidents, their underlying causes, and more important what you can do to NOT become this year’s statistics! ISA

8:15 a.m. Ballroom 1

What did Arnold Promise? Review of Genus Hamamelis - Witch Hazel Tim Brotzman, Brotzman’s Nursery

PK LC

NG LA LD RGC UF Witch Hazels are unusual for flowering from October to March, linking both sides of our coldest season. This presentation will review the characteristics of each species and the development, production and landscape application of the hybrids in commerce today. APLD

ISA

RLA

HSW


8:15 a.m. Room C210

LC LD LA

LED Lighting Heinrich Fischer, CLVLT, COLD, Sundown Designs Ny & John Niggli, CLVLT, COLD, Niggli Associates

Landscape contractors know how lighting can transform a landscape installation by creating atmosphere and highlighting key areas. With that being said, staying up to date with the latest lighting options is critical to success. This course takes a stroll through the LED revolution and discusses the positive and negative sides of the trend. Ways to market your LED product and increasing client satisfaction will also be covered in this session. APLD

8:15 a.m. Room C220

All PK

LEED-Which Plants to Choose and Why? Steve Foltz, Cincinnati Zoo & Botanical Garden

Which plants are acceptable to use in LEED projects and why? Do we use all natives? Are cultivars acceptable? What about non-native plants that work? This talk will focus on great plants for the landscape that fit into the LEED descriptions. We will also discuss which plants will throw a red flag on a project. This talk will be very fast paced and plant oriented. RLA

8:15 a.m. Room C120

HSW

Managing Perennial Growth with PGRs Beth Scheckelhoff, OSU Extension

GG NG

LC PK PM

ODA

Room C110

APLD

RLA

HSW

Alternative Gardening: Vertical Gardens & Green Walls Tracy Williams, Greensleeves Design

All

APLD

Room D130

Biz All

Separating Personal Wealth from the Family Business Kelly Diebel, Conway Center for Family Business

Kelly Diebel lays out alternative asset planning for those who own a family business. In this session you’ll discover why assets outside of the business are important for financial flexibility and future security. Have you figured out how you’ll finance your retirement after you leave the business? Have you determined how to distribute your estate to those not involved in the business? Learn answers to these essential questions and more.

9:30 a.m. Room C213

PM All

9:30 a.m. Ballroom 1

PK LC

APLD

LA LD GG RGC Integrating bulbs into landscape designs intensifies color impact and often bridges periods between flushes of perennial and shrub bloom. Most bulbs discussed have been grown by the speaker and will be hardy to at least zone 5. APLD

9:30 a.m. Room C210

LC RGC NG UF

RLA

HSW

Composting Today: Going Green in a World of Red Tape Kristen Chek, Esq., Ohio Mulch Supply, Inc.

Room B200

LA LC LD LA

Using Techniques and Tools with the Bottom Line in Mind William Ripley, APLD, LEED GA, Architectural Landscape Design

Explore a comprehensive approach to streamlining your design process using techniques and tools that improve productivity and add to the bottom line. Bill Ripley will share effective financial and management practices related to design that will will help your company grow.

Boring Insects! Primary or Secondary Pests? Dr. Dave Shetlar, OSU Extension Department of Entomology

9:30 a.m. Room C120

Room D130

RLA

HSW

Beneficials for Greenhouse Carly Kelly & Huub Kemmere, HGS Horticultural Inc.

Business-Building: How to Make Your Business Run Without You Nancy Stoll, CBA, Ohio SBDC

Biz All Have you ever felt like your business owns you instead of you owning your business? Do you feel as though you are your business’s best employee? Are you spending too much time working in your business and not enough time working on it? If the answer to any of these questions is “yes” then this is the break-out session designed for you! Come learn the process and take away some helpful tips and best practices to implement within your business so you can begin working on it and not in it!

10:45 a.m.

ALB Tree Threat: It’s Black and White Amy Stone & Joe Boggs, OSU Extension

PM All Joe Boggs and Amy Stone cover the important updates on Asian-longhorned beetle in North America. They will provide a comprehensive overview, paired with identification and diagnosis tips, to fully prepare attendees. This threat is potentially more dangerous to North American trees than any other previously-introduced, non-native pest or disease. Join in the session so you can battle this issue with knowledge and preparation. ODA

10:45 a.m.

Practical advise for contractors looking to start or improve upon composting programs. This session will review the ins and outs of composting in light of current regulations and offer tips to ensure a successful composting operation.

9:30 a.m.

9:30 a.m.

Room C213

Ballroom 1

NG

Reflections on nursery production and cultural practices that influence the characteristics, health and longevity of the plants we use in the landscape. APLD

10:45 a.m. Room C210

LC All

ISA

Room C110

RLA

APLD

ISA

The Science of Successful Tree Planting Dr. Jeff Iles, Iowa State University

LC LD UF NG

RGC

Sustainable Plants Rating Systems Will this Work for LEED? Steve Foltz, Cincinnati Zoo & Botanical Garden

Room C220

HSW

Watershed Retention: Sustainable Irrigation Scott Knowles, Wolf Creek Company

LA LD LC RGC Sustainability continues to redefine conversations between landscape professionals and the clients they serve. Join this session for lively discussions and learn how to utilize retained storm water to supply landscape irrigation systems. Quantity and quality issues are explored to give a general level of knowledge. APLD

This interactive session covers the many aspects of successful tree planting, including plant science, regions and zones, soil science and other environmental concerns. Send you staff or join in the discussion to learn from Dr. Jeff Iles as he addresses planting techniques that ensure every tree will survive and thrive.

HSW

As we move forward in the green movement how do we determine a plants sustainability? Over the past two years we have been working on a system that will do just that. Learn more about the ‘Sustainable Plants Rating System’ developed to help guide plant selection by region. Regionally we can assess a plants performance in the landscape as well as determine how easy or difficult a plant is to produce.

10:45 a.m.

ODA

ISA

LD All

RLA

An overview of the most common beneficial insects and bio insecticides used for pest management programs in the greenhouse industry to date as well as an overview of bio fungicides.

9:30 a.m.

APLD

Arboriculture Begins with the Propagator Tim Brotzman, Brotzman’s Nursery

GG PM

APLD

onla.org

ISA

Summer and Fall Bulbs: An Extra Dimension for the Landscape Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb

APLD

Learn techniques to design, install and maintain vertical gardens to add interest and beauty to highly-visible spaces. Tracy Williams leads a fun discussion on green walls and their striking visual impression. Whether your project is large or small, edible or ornamental, these high-impact projects offer a new dimension to your garden and your business.

8:15 a.m.

ODA

APLD

This session provides an overview of the different triedand-true techniques and products that manage height and shape of a variety of herbaceous perennials. Learn which products and application methods work for the perennial crops you grow.

8:15 a.m.

Even without dealing with the recent introduced borers – emerald ash borer, Asian longhorned beetle and Asian ambrosia beetles – tree and shrub managers have had to deal with beetle and caterpillar borers! Some attack apparently healthy plants while others are specialist at finding weak or dying plants. This session will emphasize proper identification of the borer groups, using plant health care practices and implementing preventive controls when necessary.

10:45 a.m. Room C120

GG PM

RLA

HSW

Use of Fumigants in Ornamental Production Systems: What has Changed? Dr. Luis Canas, OSU/OARDC

NG

ISA

November/December 2012  35


Dr. Canas will provide an update on the current use of fumigants for ornamentals in greenhouses. He will explain what has changed with new licensing requirements and what this means to properly use these products. ODA

10:45 a.m. Room C110

APLD

Roof Top Gardening - Bag, Bucket and Pot Tracey Williams, Greensleeves Design

This panel is sure to be energetic! The dynamic trio of Mark Gilson, Steve Foltz and Theresa Culley clarify the process of an invasive plant assessment program. For the past several years, the Ohio Invasive Plant Council has developed a method for assessing a plant’s invasiveness in Ohio – and now is your chance to discuss that system with three people who helped develop it. APLD

GG RGC

1:30 p.m.

LC LA LD

Room C220

BB All

From relaxing rooftop oasis to productive urban vegetable farms, explore the rewards and challenges of these gardens in the sky. Environmental benefits, plant and material selection and successful maintenance are among the topics covered.

The landscapes of historic estates, both public and private, offer opportunities for designers and landscapers to play a valuable role in their preservation and development. Learn practical strategies of the guiding principles of the sustainability ensure commonsense solutions.

APLD

10:45 a.m. Room D130

Biz All

Google Analytics: Know How Your Customers Find You and Where You Can Find Them Brad Griffith, President, BuckeyeInteractive

Only 30% of businesses worldwide collect information on how customers find and use their websites. Don’t underestimate the potential for growth through data on how customers are finding you and what draws them in. Improve your business by attending this session on using Google Analytics to track your website traffic.

1:30 p.m. Room C213

BB LA LC UF

Are Disease Resistant Elms and Maples Still Bugging You? Dr. Daniel A. Potter, University of Kentucky

PM LD PK NG

ODA

Ballroom 1

ISA

APLD

Why You Must Charge Design Fees William Ripley, APLD, LEED GA, Architectural Landscape Design

BB LA LD LC Maintaining fair and equitable exchange for your services is one of the key components to a healthy business. Explore the compelling reasons behind charging design fees and how, as professionals, it is imperative to do so. APLD

1:30 p.m. Room C210

BB All

APLD

1:30 p.m. Room C120

BB PM All

RLA

HSW

Biological Calendars: Using the Flowering Sequence of Plants to Predict Pest Activity Dan Herms, OSU/OARDC

When it comes to IPM, timing is everything. Learn how the flowering sequences of plants can be a user-friendly biological calendar to track degree days and predict pest activity. Some tips on monitoring and control tactics will also be discussed. ODA

1:30 p.m. Room C110

ISA

APLD

Always “Room” for a Garden Richmond Pearson, Cox Arboretum MetroPark

RLA

Panel: Assessing Invasiveness in Ohio Mark Gilson, Gilson Gardens, Inc. Teresa Culley, University of Cincinnati Steve Foltz, Moderator, Cincinnati Zoo & Botanical

Room D130 2 HOURS

HSW

E-Commerce: Expand Your Business by Selling Online Brad Griffith, President, BuckeyeInteractive

Plant Diseases 2012, A Review Nancy Taylor, The Ohio State University Repeated from Mon, 1:30pm

BB PM All Whether as a refresher course for the expert or a learning experience for the novice, this session will benefit all green industry professionals. Nancy Taylor will lead attendees in an overview of the plant diseases observed in The Ohio State University’s C. Wayne Ellett Plant and Pest Diagnostic Clinic during the 2012 season. ODA

36  The Buckeye

RLA

It’s no question that today’s society is highly connected to the internet! Brad Griffith of Buckeye Interactive will show youn strategies for adding an e-commerce element to your website and how to measure the efficiency of your online marketing techniques.

Room C213

ISA

2:45 p.m. Room C210

BB LC LD RGC LA UF

APLD

APLD

Engaging the Community with i-Tree Software Mary Maloney, OSU Chadwick Arboretum & Learning Center

OSU uses i-Tree software to calculate tree value and ecological service benefits of its tree collections on campus - nearly 37,000 trees. This information is used to engage students and administrators in a deeper understanding of the value of trees; it is also a powerful fiscal tool to create realistic tree care budgets and to provide a diverse tree canopy on campus. Learn how this system can be applied to engage both residents and municipal officials.

BB All

Biz All

2:45 p.m.

Corrective pruning is both an art and skill – and Erik Draper can help you reach your full pruning potential. Learn where to begin and understand which cuts help plants recover from improper pruning. The course will also review how to evaluate pruned plants to determine recovery time, and techniques for calling it if a plant cannot recover from the cut.

Room C220

APLD

Corrective Pruning Technique Erik Draper, OSU Extension - Geauga County

BB LC LD RGC LA UF NG

2:45 p.m.

Explore the concept of “small space gardening.” It is more than just a corner on the patio. We will look at applications that include containers, raised beds, ground beds and even fruit trees.

1:30 p.m.

Ballroom 1

APLD

BB LC LD RGC LA

Dr. Daniel Potter reviews the research on disease-resistant elms and maples, and shares lessons in key insect pest diagnosis and management. Multi-year evaluations of disease-resistant Dutch elms in the National Elm Trial, as well as maple cultivars in production nurseries, showed wide variation in insect pest resistance and susceptibility. Nevertheless, choosing relatively “bug-free” cultivars still cuts production and maintenance costs and reduces treatment requirements.

1:30 p.m.

Historic Estates - Landscaping for Sustainability Tracey Williams, Greensleeves Design

2:45 p.m.

ISA

RLA

HSW

The 23 Questions of Plant Problem Diagnostics: Signs and Symptoms Jim Chatfield, OSU Extension State Specialist

Diagnosing why good plants go bad is a first order horticultural skill and a key to many green industry jobs. This program focuses on diagnostic case studies and the diagnostic process. ODA

2:45 p.m. Room C120

BB All

APLD

ISA

RLA

HSW

Creating a Landscape Habitat for Wildlife Brian Jorg, Cincinnati Zoo & Botanical Garden

Green industry professionals positively impact the world with each of their projects – but what about impacting the world in your backyard? Join this session as Brian Jorg from the Cincinnati Zoo & Botanical Garden presents landscape plants that positively affect urban wildlife in backyard habitats. APLD

2:45 p.m. Room C110

ISA

RLA

HSW

Top 10 Landscape Insect Pests and How to Deal with Them Dr. Daniel A. Potter, University of Kentucky

BB PM All Acclaimed researcher and teacher Dr. Dan Pottor presents the latest information on biology, diagnosis, and control of borers (including Emerald ash borer), scale insects, lace bugs, caterpillars, mites, Japanese beetles, and other key insect pests of landscape plants.

ISA

CALL (8 0 0 ) 8 2 5 - 5 0 6 2 TO R EQ U EST A FULL CO PY O F TH E ATTEND EE PLA N N I N G G UI D E

ODA

APLD

onla.org


Gather ‘Round

CENTS is the place to connect to green industry leadership. Multiple state and national associations plan gatherings and meetings during our convention. Check with your association and ask if you’ll see them at CENTS. Meetings already scheduled include: The Ohio Nursery & Landscape Association Annual Meeting Tuesday, 12:00 p.m. - 1:30 p.m. Hyatt Regency Hotel, Fairfield Room SPONSORED BY: B.A. Heskett, Inc. Willoway Nurseries, Inc. ANLA Town Hall Meeting Wednesday, 8:00 a.m. - 9:00 a.m. Convention Center, Room D141-142 SPONSORED BY: Willoway Nurseries, Inc. ANLA Wholesale Plant Sales Professional Meeting Wednesday, 8:00 a.m. - 9:00 a.m. Convention Center, Room D143-144

Are You Certified?

Consider boosting your professional credentials and participate in a certification program. CENTS hosts certification exams every year for state and national programs. Don’t see yours listed here? Contact your certification administrator and let them know! Ohio Certified Nursery Technician (OCNT) Convention Center, Room D131 Monday, 8:45 a.m., Garden Center Exam Tuesday, 8:45 a.m., Grower Exam Wednesday, 8:45 a.m., Landscape Exam PLANET’s Landscape Industry Certified Various Technician Exam Monday, 10:00 a.m. - 1:00 p.m. Convention Center, Room D233 Exterior Technician Exam Tuesday, 1:00 p.m. - 4:00 p.m. Convention Center, D131

Make Your Reservations Now! www.centshow.org

ONLA BUSINESS TRACK The ONLA is pleased to provide business education during the OSU Nursery Short Course. Access to this track is included in CENTS PLUS! or Short Course registration. See full class descriptions in the “Details by Day” section beginning on page 8. Michael Bowers District Director, Ohio Small Business Development Center mbowers@cscc.edu Shawn Combs CareWorks Consultants, Inc. Shawn.Combs@ccitpa.com

ONLA TRACK

Business

MONDAY, JANUARY 14 8:00am

Why is Hiring so Hard? Maybe it’s just a Matter of Changing your Perspective (Ohio SBDC)

Kelly Diebel Conway Center for Family Business kdeibel@emenswolperlaw.com

9:30am

You Have a Brand: Make It Strong and the One You Want (Ohio SBDC)

10:45am

The Tax Fiend Called 2013 (Ohio SBDC)

Brad Griffith President, BuckeyeInteractive info@buckeyeinteractive.com

1:30pm

Implementing an Effective Safety Program (ASH)

Gary Hanson American Safety & Health Management Consultants, Inc. ashmci@aol.com Dave Krebs CPA Advisory Group Inc./Ohio Small Business Development Center dave@cpaagi.com Monica Muir Advanced Certified QuickBooks ProAdvisor®, Muir & Associates mmitchmuir@muirassoc.com Nancy Stoll, CBA Ohio Small Business Development Center nstoll@cscc.edu Ariana Ulloa-Olavarrietta, CBA Ohio Small Business Development Center Ariana@Latino-SBDC.com THANKS TO OUR SPEAKERS FROM:

TUESDAY, JANUARY 15 8:15am

Successful Selling: Turn Your Browsers into Buyers! (Ohio SBDC)

9:30am

Beyond Facebook: Develop Your Social Media Business Plan for 2013 (Ohio SBDC)

10:45am

Finding the Best Workers’ Compensation Savings Plan for Your Business (CCI)

1:30pm

3 Steps to Using Quickbooks for Smarter Business Management (Ohio SBDC)

WEDNESDAY, JANUARY 16 8:15am

Separating Personal Wealth from the Family Business (Conway Center for Family Business)

9:30am

Business-Building: How to Make Your Business Run Without You (Ohio SBDC)

10:45am

Google Analytics: Know How Your Customers Find You and Where You Can Find Them (Ohio SBDC)

1:30pm

E-Commerce: Expand Your Business by Selling Online (Ohio SBDC)

Early Bird Deadline December 28, 2012

ONLA Career Marketplace Tuesday 4:30 p.m. - 6:00 p.m.

More green for your business. More business for your green. CENTS helps you move your business forward.

• Exhibitor set up: 2:00 p.m. - 4:15 p.m. Convention Center, Ballroom 3 • Job Seeker Orientation: 4:15 p.m. - 4:30 p.m. Convention Center, Room D233-235 • Career Marketplace: 4:30 p.m. - 6:00 p.m. Convention Center, Ballroom 3

ONLA hosts the ONLY professional, all-encompassing green industry job fair in the state. Held in conjunction with CENTS, the third largest show of its kind in the nation. Contact Jennifer at (800) 825-5062 for exhibitor information. A one-stop shop for employers and job seekers to connect, exchange information, meet and network with colleges, promote green industry careers, mentor students, promote your company, and recruit qualified employees.


Registration Information YOUR JOURNEY STARTS WITH CENTS Select either CENTS or CENTS PLUS! registration CENTS

CENTS PLUS!

Trade Show 3-Day Access ONLA Business Track Classes 3-Day Access Welcome Reception & Beer Tasting ONLA Awards Night & Reception Interactive Learning Center Landscapers’ Challenge

Join Today!

Bookstore Career Marketplace Hand Tool Pavilion

WORLD-CLASS EDUCATION Select from OSU Nursery Short Course Education Options 3-Day General Admission: includes all OSU Nursery Short Course classes plus the ONLA Business Track classes. Highlights include Super Sessions with Dr. Michael Dirr!

Balance Sheets and Blueprints. Marketing and Maintenance. Taxes and Taxus. Green Industry businesses have to stay competitive in the world of business and in the world of horticulture. ONLA can help. We have solutions for both sides of your business.

New Member Offer

Sign your company up for membership by December 28, 2012 and save 25% on dues AND get two complimentary CENTS admissions! Call Roni at (800) 825-5062 for details! Since 1908, The Ohio Nursery and Landscape Association (ONLA) has been instrumental in providing Ohio’s Green Industry with all the necessary services for managing a successful business. Whether you want to enhance your green industry knowledge, hone your business skills, network and stay top-of-mind with customers, or save money on key business services, ONLA provides the solution. Currently, ONLA offers 19 professional services from group health insurance to advertising assistance. In addition, members can take advantage of over 50 association-provided services including numerous publications, a comprehensive certification program and the best attended trade show of its kind in the Midwest, CENTS.

GROUP DISCOUNTED 3-Day General Admission: Five or more attendees from the same company can pre-register at a discount! Same benefits listed above!

85th

Year!

NURSERY SHORT COURSE JANUARY 13-16, 2013

Special Low Rates for Students & Educators for 3-Day General Admission: Educators and Students plus any OSU Staff person can register at special low rates! Same benefits listed above! Single-Day General Admission: includes admission to OSU Nursery Short Course classes and ONLA business classes on a selected day or a Flex Day option for convenience! Workshops: select from four full day workshops on Sunday, January 13 (does not include admission to CENTS, OSU Nursery Short Course or other events)

SPECIAL OFFERINGS Select Professional Conferences and Special Events Professional Conferences: (does not include admission to CENTS, OSU Nursery Short Course or other events) • Green Industry Exploration Conference for students and industry newbies • Young Professionals Leadership Summit for emerging professionals • ONLA Management Master Class for business leaders Parties With a Purpose: after-hour networking options include daily evening receptions, an NHL game, and a book signing with Dr. Dirr Meetings: select from a women’s only breakfast event and the annual ONLA business meeting and luncheon

Join today and get access to the many benefits more than 1200 of your peers are already using. The ONLA is not just a membership association, it’s an important business solution. For more information, visit the ONLA at www. onla.org or contact our staff team at 800.825.8062. B

38  The Buckeye

onla.org


ONLA reserves the right to audit or adjust any total charges due to registrant errors.

Year! JANUARY 13-16, 2013

On / Before Dec 28 Price

After Dec 28 Price

CENTS 3-Day General Admission: Trade Show Only

$10

$15

CENTS PLUS! includes 3-day admission to Trade Show,

$40

$45

CENTS MUST SELECT ONE

NURSERY SHORT COURSE

3-day admission to ONLA Business Track classes, Welcome Reception ticket, and Awards Reception ticket

Total

Name _________________________________________________ Company_______________________________________________ Address _______________________________________________ City / State______________________________________________

SHORT COURSE SESSION PACKAGES (includes 3-day admission to ONLA Business Track) 3-Day General Admission 3-Day Educator General Admission

$199 $159 each $50

$260 $260 each $85

3-Day Student General Admission

$25

$65

3-Day Group Admission (5 or more from same company) (must provide copy of valid campus ID with registration) (must provide copy of valid campus ID with registration)

SINGLE-DAY SHORT COURSE SESSIONS (includes admission to ONLA Business Track) Monday General Admission Tuesday General Admission Wednesday General Admission Flex-Day General Admission

(pre-register for one day admission, then proceed to a staffed registration counter on the day of your choice to receive your badge)

$125 $125 $125 $135

$160 $160 $160 $170

CENTS SPECIAL EVENTS Welcome Reception & Beer Tasting ONLA Awards Night & Reception Mon: ONLA’s Management Master Class Tues: ONLA Annual Business Meeting & Luncheon Tues: ONLA’s Green Industry Exploration Conference Tues: VIP Reception & Book Signing with Dr. Dirr Tues: Columbus Blue Jackets vs. St. Louis Blues Tickets Wed: Pink in Green-A Women’s Breakfast Event Wed: ONLA’s Young Professional Leadership Summit

included in CENTS Plus! included in CENTS Plus! $50 $65 $25 $35 $10 $10 $20 $30 $35 $35 $25 $30 $20 $35

ZIP / Country____________________________________________ Phone_________________________________________________ Fax ___________________________________________________ E-mail ________________________________________________

q Do not include my information on mailing list. q I require special assistance in accordance with ADA. q I am, or my company is, an ONLA member. Do you make or influence purchasing decisions for your company? q Yes q No Primary business interest (to appear on badge). Mark only one (required) q Arborist q Press q Grower q Retail q Landscape Services q Supplier q Design / Architecture q Student / Educator q Government / Association q Other ________________ Which best matches your job title? q President / Owner / CEO q Staff / Employee q General Manager / VP q Student / Educator q Manager q Other ________________

Fast & Convenient, Register Online: www.centshow.org

SUNDAY WORKSHOPS Dry Laid Stone Hands-on Workshop: Advanced Stone Work Landscape Irrigation Basics - Hands-on Workshop APLD Form Follows Function Landscape Design Workshop Sustainable Weed Management Workshop

$195 $85 $85 $85

$235 $125 $125 $125

MAIL MY BADGE To have your badge mailed to you prior to the convention, please include the shipping/handling fee.

$6 domestic or $15

Not available

international

(payment must accompany registration) TOTAL

DUE:

PAYMENT INFORMATION: q U.S. check payable to CENTS/NSC. q Visa q MasterCard Card Number __________________________________________ Exp. Date __________ Name on Card ____________________________________________________________ Signature ________________________________________ Date ___________________

onla.org

The Fine Print:

Registration required for all attendees over the age of 11. Badges will be available for on-site pickup. Badges can also be mailed upon request for an additional fee. Cancellations: No refunds will be given for CENTS or OSU Nursery Short Course registrations. Non-compete rule prohibits individuals, groups or companies from scheduling any receptions, hospitality suites, social functions, exhibits, product demonstrations, technical seminars, training seminars, or other events or functions during exhibit or OSU Nursery Short Course hours.

Registration Methods:

Online: www.onla.org Phone: 508.743.8510 Fax: 508.743.9684 Mail: CENTS/NSC Registration c/o CDS 107 Waterhouse Road Bourne, MA 02532

Questions:

CENTS, Exhibits, Special Events:  800.825.5062  info@onla.org Short Course Classes/Workshops:  614.247.4353  emerick.37@osu.edu Registration:  508.743.8510  cents@xpressreg.net

November/December 2012  39

Attendee Registration

85

th

Early Bird Deadline December 28, 2012


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40  The Buckeye

onla.org


Where Were You? This morning we just finished watching one of the best webinar series I have ever experienced, and if you weren’t there, shame on you! At our winter meetings, the ONLA Education Committee (along with other committees) brainstormed about the best ways to help offer educational opportunities for our members and their employees. As a result, The ONLA Education 2.0 Initiative was born. Among the many forms of educational opportunities created, including Green Industry University, Bus Tours, Trials Open House, and Diagnostic Walks, was one of the best-ever: a series of monthly Webinars (presented in cooperation with OSU / ENLT Team). There were six timely webinars that covered current and emerg-

onla.org

ing issues – everything from pest management, weed control, diseases, lawn care, ALB, EAB, and boxwood blight, to soil types, soil testing, measuring spray amounts, nutrients in the soil, and so much more. All information that was timely and useful for our industry. And if you didn’t get this wellpresented, timely information, then shame on you. Wonderful webinar hosts, great pictures, great statistics, a live chatline to ask questions; it was a Short Course delivered to our office through our computer! And did I mention that after the webinar was completed, we received a link to access the recorded version to review later with other employees that couldn’t attend the live webinar?

F E AT U R E

That’s right! Did you get your link? If not, shame on you! Do you want your employees, yourself, and your company to be ahead of the game – to be on the cutting edge – to be the most knowledgeable of all in this green industry? Do you think your customers will appreciate the fact that you are so well-informed and know what you’re talking about? Do you think that $50 is a great deal for six timely webinars that will help you answer “Yes!” to all of these questions? Then watch for this opportunity in 2013 and sign up. If you don’t, then shame on you. B Ron Wilson W.A. Natorp Corp. rwilson@natorp.com

November/December 2012  41

B


Join Us In America’s Heartland for the Region’s Premier Green Industry Event!

JANUARY 23-25 | Education Conference JANUARY 24-25 | Expo Kentucky International Convention Center - Louisville, KY The Expo Provides: • A profitable opportunity to discover new product sources & increase your bottom line. • Chance to expand your network & meet face-to-face with industry peers. • A convenient & economical alternative to traveling around the country searching for the products you need to move your business forward. Join Us for the Education Conference: • Keep current with industry trends, issues & technology. • Earn pesticide, arborist, & landscape architect CEUs!

For Education, Expo or Booth information visit www.KNLA.org or call 502.695.0106 or email mail.knla@gmail.com Sponsored by

42  The Buckeye

Kentucky Nursery & Landscape Association

onla.org


SAFETY FIRST Driving Awareness I recently read a report that indicated 80% of all vehicle accidents were caused by distraction. It is so easy to become distracted and it only takes a second for an accident to take place. Distraction comes in many forms including: • Daydreaming • Taking your eyes off the road • Focusing on personal problems • Using your cellphone • Fatigue • Other drivers Staying focused while driving can be difficult. It is easy to start thinking about other matters while driving. In fact, 25-30% of all truck drivers are daydreaming at any given time. The lights are on but nobody is home.

If anything out of the ordinary happens, you need to come back to reality before you can react. Often times, it is too late. I have talked to a number of individuals that were in vehicle accidents, who couldn’t remember what they were thinking of right before the accident. Taking your eyes off the road even for an instant can spell trouble. Cars in front of you may stop suddenly, cars may pull out in front of you, the light may change, your vehicle may veer into the other lanes or someone may walk into the path of your vehicle. Any number of bad things may happen and, unfortunately, do. Personal problems can cause you to worry and lose concentration on your driving. Other drivers will always be a problem.

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Unfortunately, we share the highways with all kinds of other drivers. People reading maps, talking on cell phones, talking to other passengers and even putting on make-up while driving are only a few of the problems created by other drivers. Cell phones are a serious cause for distraction. It is hard to do two things at once, especially when driving at close quarters in traffic. Almost everyone today uses their phones while driving creating serious dangers for themselves and others. Fatigue robs the body of its ability to focus and react. Driving safely is critical to preventing vehicle accidents and employee injuries and deaths. It starts with maintaining a safety attitude at all times. This means not putting yourself please see page 43

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onla.org

November/December 2012  43


continued from page 43

in situations that could cause an accident. Maintaining a good safety attitude will go a long way to ensure safe driving. • Get plenty of rest. If you feel yourself getting drowsy, pull over and take a break. A quick rest break can revitalize you. • Keep your eyes on the road at all times. Don’t look around or count cars. Watch traffic patterns in front of you. • Don’t daydream, stay in the present. This is critical to safe driving and avoiding becoming another victim. • Don’t make calls or try to read a map while driving. Pull over and take care of business then proceed. • Don’t let other drivers upset you or cause you to do something you will regret. Always expect other drivers to do something stupid. • Practice defensive driving. Be aware of dangerous situations and take preventative action to avoid them or reduce the danger. Over 40,000 people a year die in Motor Vehicle Accidents. Most of these accidents are preventable and unnecessary. Take your driving serious, stay alert and don’t allow yourself to become distracted. The accident you prevent, could be your own. If you have any safety related questions or need help with your Safety Program, please give me a call at 1-800-356-1274. B Gary Hanson, President American Safety & Health Management Consultants, Inc.

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44  The Buckeye

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B

BY DESIGN

New Trends in Landscape Design

Bobbie Schwartz, FAPLD Bobbie’s Green Thumb bobbie@bgthumb.com

46  The Buckeye

It seems to me that I read an article almost every month about new trends in landscape design. In spite of that, I really don’t think there actually are any new trends. I do think, however, that there is greater emphasis on some trends and that there are tweaks to others.

Emphasis on the environment I see the most important continuing trend to be emphasis on the environment with sustainability being the big buzzword. This trend is greatly influenced by English, Dutch, and German designers who are attempting to work with nature rather than trying to dominate it. This means focusing on design strategies that create beautiful outdoor spaces with plants that bring longevity and ease of maintenance to the landscape. One of the aspects of this trend is an emphasis on sense of place. For instance, I visited two gardens in Utah which represent the typical versus the sustainable landscape. Keep in mind that Utah is water-challenged. The first garden was composed of a large swath of

irrigated lawn that was surrounded with large mixed borders that also required large amounts of water. The second garden was composed of drought tolerant perennials and trees plus local stone boulders. Here in Ohio, our natural environment is woodland and prairie. In Chagrin Falls, a home and landscape reflect the forest surrounding it by planting the same maples in the lawn. Stylized prairies (see more below) can be designed for those who live in that environment. Another excellent example of this concept of sense of place is the bog garden at Heronswood in Washington State. Instead of draining this low spot, the owner/designers used water-loving plants and large, concrete rounds that are a bit higher than the pond level to create a path through the bog. In areas where water can be used, to create a pond, for instance, bold design can create an ecologically sound space. In England, I saw a very creative outdoor living space of this nature. A patio was constructed so that it juts into a pond, immersing the client and guests into a watery environment that is surrounded by ornamental grasses and perennials. Keep in mind that a recirculating system is essential. On a smaller scale, other water features that epitomize this trend using recirculating systems, are a millstone bubbler or birdbath fountain surrounded by water-loving perennials such as Siberian iris, grasses, and ferns or small jets set into an ornamental pool ringed with perennials. The biggest problem I see is that many designers and clients believe that sustainability is a great theory, yet have trouble seeing how to make it a reality without a huge price tag. As designers, we can pursue environmentally responsible and watershed friendly construction and maintenance by attempting to utilize rainfall rather than focusing on moving it away to sewer systems where it will not benefit the aquifer below. There is now much more emphaonla.org


sis on the use of pervious paving, either with stone patios or broken stone paths. This implementation works for both residential and public spaces, although there are also commercial applications that can be used in very large spaces. The price to be paid is weeds between the joints but if the joints are large enough, we can actually design creeping perennials into them. Another aspect of this movement is using site specific plants and rainwater catchment systems. The easiest and most inexpensive systems are rain barrels and diverting the stormwater from roof drainpipes into the landscape instead of the sewers. As an alternative to draining low spots, designers are now creating either bog gardens or rain gardens by choosing perennials and shrubs that thrive in sites that are frequently or constantly wet. A Cleveland garden is terraced in such a way that wet lovers such as Lobelia cardinalis and Primula japonica are sited on the lowest levels while plants such as Japanese maples are sited a bit higher. Several English designers specialize in creating wildflower meadows. Some of these meadows are on flat, wet sites that are offset by mown grass paths; others are on dry, infertile sites. Neil Diboll of Prairie Nursery has been in the forefront of this movement in the United States. In either case, such undertakings necessitate an understanding of local ecology and biodiversity. A huge element of environmental design is what I call “contemporary natural”, that is, landscapes that are

onla.org

attractive and publicly acceptable while being lower maintenance and wildlife friendly. Again, this is a trend that comes to us from Europe but is now being used as the basis for design in American public spaces. Piet Oudolf is the designer of Battery Park and The High Line in New York and Millenium Park in Chicago and has brought his ideas about form and massing of perennials and grasses to these public gardens. At Millenium Park, he has created large undulating waves of perennials and grasses that represent a stylized prairie on land that was prairie a few hundred years ago. This summer I visited his experimental gardens and saw that he is finessing these gardens to make them look even more natural by weaving the plants rather than massing them. “Contemporary natural” also includes landscapes that are created specifically to attract wildlife. One such is the butterfly nectar garden at Stickey Wicket in England where the designer attracts butterflies with a chamomile lawn surrounded by Agrostis nebulosa (Cloud Grass). These landscapes, both public and private, tend to use native plants, partly to create the sense of place that I mentioned earlier, and partly because native plants frequently have higher survival rates when the ecology of the area is understood. The extent of nativity will probably depend on the needs of the site. In an upscale shopping center in Cleveland, Ohio, natives (to the United States) such as Gaura lindheimerii and Hibiscus ‘Kopper King’ have please see page 47

November/December 2012  47


continued from page 47

been incorporated into beautiful, drought-tolerant plantings. The idea of interplanting bulbs between perennials is not new but using both bulbs and perennials in large masses, seemingly installed at random so that the plantings appear to have naturalized, is a component of this new “contemporary natural” trend. The Dutch designer, Jacqueline van der Kloet, has been designing this way for years in her own garden but the notion has spread since she designed some bulb/perennial gardens at Keukenhof. Now the American public can see these types of designs at Battery Park and Millenium Park because she and Piet Oudolf are working together in these public spaces. Although I lack photos of those two gardens, I can show you two examples of this trend on a smaller scale. One is the use of Tulip ‘Café Noir’, an almost black tulip, planted next to Heuchera ‘Color Guard’ which has dark veining in its leaves. This exemplifies matching the color of a spring blooming bulb with the foliage of a later blooming perennial. Another example is Allium giganteum planted between Anemone hybrida. In this instance, the early summer bloom is contributing interest to the garden in a spot that would otherwise not be colorful until late summer or early fall. Both combinations would be even more stunning if installed in masses. Xerisicapes are not new but with water shortages continuing all over the world, there is even more need for them. This past summer, a large part of the United States experienced severe drought. Beth Chatto, a British gardener and designer, was probably one of the first to demonstrate with her dry garden and her book that dry does not mean ugly. Her dry garden is full of beautiful perennials. Five years ago, I designed a xeriscape for a client with a sunny property in an inner ring Cleveland suburb; she did not want to install an irrigation system. After the first year of establishment, it has required no watering but does not look like a desert. There is something of interest in this landscape for twelve months of the year. The plant palette includes evergreens, flowering shrubs, ornamental grasses, perennials, and bulbs. The green roof /eco-roof trend has advanced exponentially. What started as succulents growing in chicken wire that is affixed to a cottage roof, an example of which can be found in the London Wetlands Centre, has become a huge movement that is no longer restricted to industrial buildings. In Salt Lake City, the Latter Day Saints constructed a prairie on top of their Conference Center, using plants suitable to that climate. One can also look to Chicago where Mayor Daley is actively encouraging the green roof movement. This trend has now expanded to include green walls. This summer I saw examples at the Floriade in the Netherlands and in San Francisco. Some systems are quite elaborate and require an irrigation system; others, such as Woolly Pockets are much simpler and less expensive.

48  The Buckeye

Another facet of this environmental design trend is the desire to incorporate plants that are disease resistant in order to negate the use of chemicals. Perennials such as Phlox paniculata ‘Shortwood’ and ‘David’ are a good example. Why spray for powdery mildew when we can use cultivars that don’t need to be sprayed? The same is true of many of the new roses. Most landscapes include furniture, especially on patios. Now there is an emphasis on the construction of sustainably sound furniture because the cost has been reduced. Such furniture will have a tag indicating that it is made from recycled materials, sustainably grown hardwoods, or is locally manufactured. The last facet of this trend that I will mention is the effort to use local or recycled material in order to counter the use and cost of gasoline needed in long distance transportation. Frequently, stone can be found on an existing property or a nearby quarry and then be incorporated into the design, either as a path or as a wall. There also seems to be a trend toward buying locally grown plants to save money (no freight charges) and to stimulate the local economy. In addition, locally grown plants do not need time to adapt to our climate. There are so many trends that I have only had time and space to mention one! B Bobbie Schwartz, FAPLD bobbie@bgthumb.com

onla.org


Gather resumes

(even if you’re not currently hiring)

Connect with potential employees

(for those unexpected openings down the road)

Meet and network with college and high school advisors

(they are a critical hiring resource)

Promote green industry careers

(they are a successful, viable career options)

Mentor students

(help them learn valuable career skills such as approaching potential employers)

Promote your company

(your presence indicates a growing company, invested in the industry)

Recruit qualified employees

(attendees of all skill levels attend)

Promote specific job openings

(recruit and schedule follow-up interviews with selected candidates)

onla.org

ONLA’s Green Industry Job Fair

Career Marketplace Tuesday, January 15, 2013 4:30 p.m. - 6:00 p.m. ONLA hosts the ONLY professional, all-encompassing green industry job fair in the state. Held in conjunction with CENTS, the third largest show of its kind in the nation. Call the ONLA by December 1st to reserve your booth! 800.825.5062 or jennifergray@onla.org November/December 2012  49


ONLA’s Green Industry Job Fair

Career Marketplace

ONLA Career Marketplace Official Rules & Regulations When & Where: The ONLA Career Marketplace will be held in conjunction with the Central Environmental Nursery Trade Show (CENTS) on Tuesday, January 15, 2013, from 4:30 - 6:00 p.m. (set-up is 2:00 - 4:15 p.m.). The Career Marketplace will take place at the Greater Columbus Convention Center. Exhibitors are encouraged to bring display boards, brochures, job descriptions, business cards, etc. Booth spaces are limited: return this form by December 1, 2012 to ensure your spot. Who Attends? In 2012, over 200 job seekers attended the ONLA Career Marketplace! Attendees are encouraged to bring resumes and dress in appropriate business attire. Attendees include students, recent graduates and industry professionals. Official Rules & Regulations: 1. The ONLA Career Marketplace is open to all companies who deal with any aspect of the horticulture industry. Early-bird registration for space is $35 for ONLA members and $70 for non-members. This fee MUST accompany the registration form. Any registrations received after the pre-registration deadline are charged an additional $20.

50  The Buckeye

2. Each purchased space includes one 8’ x 30” unskirted table with one chair provided. A small number of tables with electricity may be available on a first-come, first-served basis (bring your own extension cords. Call the ONLA office for details. 3. Pre-fabricated displays are permissible only if they do not encroach on neighboring displays. 4. Job descriptions and company literature are recommended. 5. The booth should be manned at all times. One of the purposes of this fair is to improve communication and understanding between students and the industry. 6. Attendees are provided colored dots to wear on their name badges, identifying their interest in an internship, part-time, full-time, or seasonal employment. Attendees also receive a list of participating firms and contact persons, listing ONLY those firms who were registered prior to the December 1, 2012 early-bird deadline. 7. Industry participants receive the following: a directory; company identification at their exhibit space; and access to over 200 attendees.

8. Early-bird registration ends December 1, 2012. ONLA members will be given priority on booth space. If any space remains after this date, onsite registration will be accepted at the Career Marketplace Information Booth at CENTS and at the door prior to the event. Can’t Attend? If you cannot attend the Career Marketplace, but would like to reach potential employees, mark the “NO” box on the registration form and complete the form as required (return to ONLA office by December 1, 2012). The information provided on the registration form is included in a directory of employers distributed to interested job seekers. Copies are also sent to the horticulture departments of The Ohio State University, The Ohio State University Agricultural Technical Institute, Clark State Community College, Owens Technical College, Columbus State Community College, Kent State University, Cincinnati Technical College, Cuyahoga Community College, and the University of Cincinnati. If you questions, please contact the Ohio Nursery & Landscape Association at (614) 899-1195.

onla.org


Career Marketplace Registration Form

Sponsorships Available!

YES, I wish to participate in the ONLA Career Marketplace on Tuesday, January 15, 2013, from 4:30 - 6:00 p.m. (setup from 2:00 - 4:15 p.m.) Early- bird registration is $35 (ONLA member) or $70 (non-member) for each 8’ x 30” table/space. I need ________spaces. Registrations received after the early-bird deadline (Dec. 1, 2012) must be accompanied by an additional $20 fee.

Yes! I would like to help sponsor the 2013 ONLA Career Marketplace! In return for my $50 contribution, I understand that my company’s name will appear on a sign in front of the Career Marketplace entrance. My company will also be highlighted in the Career Marketplace Directory as well as in The Buckeye magazine.

YES, I wish to have access to electric (limited availability, must be reserved on a first-come, first-serve basis). NO, I cannot participate in the ONLA Career Marketplace, but would like the following information distributed to Ohio’s two- and four-year horticulture programs. (See reverse side for more information). Return fee ($15 ONLA members / $30 fee non-members) and form by December 1, 2012 for this option.

Please neatly print or type the following information Firm Name _________________________________________________________________________________________ Contact Name ______________________________________________________________________________________ Mailing Address _____________________________________________________________________________________ City _________________________ State ______ Zip ______________ County___________________________ Phone (­ _____)___________________________________Fax (_____)__________________________________________ Contact Email: ____________________________________Website____________________________________________ Is your company a member of The Ohio Nursery & Landscape Association? Employment Type: Check all that apply: Internships Available Part-Time Positions Available Full-Time Positions Available

Early bird registration deadline: December 1, 2012 Return form with payment to:

YES

Work Categories: Check all that apply: Garden Center / Retail Landscape: Design/Sales Installation Construction Maintenance/Irrigation Wholesale Nursery: Field/Container Sales Propagation

NO

Arborists Lawn Care Golf Course, Turf Interior Plantscaping Arboretum, Public Gardens Horticultural Supplies, Horticulture Broker Sales Other (please specify): ______________________________

The Ohio Nursery & Landscape Association 72 Dorchester Square, Westerville, Ohio 43081-3350 P: (614) 899-1195 / Fax: (614) 899-9489

CHECK (enclosed, made payable to The Ohio Nursery & Landscape Association) VISA Card Number: ________________________________________________________ Exp. Date: ________________________ MasterCard Print Name:_____________________________________ Signature: _____________________________________________ onla.org

November/December 2012  51


B

F E AT U R E

Volunteer to Lead!

Join an ONLA Committee Volunteers are the support system of the association. We need, and welcome, your input! The Ohio Nursery & Landscape Association’s President-Elect, Jim Searcy, is now appointing ONLA committee members for 2013. This is your opportunity to get involved with your industry’s association by volunteering to serve on an ONLA committee. The ONLA committees play an important role in your association. Much of what the ONLA accomplishes would not take place without the commitment of the committee members. If you would like to voice your opinion or lend a hand, we welcome your experience and involvement.

Why NOT Join A Committee? Committee work provides excellent opportunities for professional development and networking! Encourage your employees to participate. For many committees, the time commitment is just one day each year with occasional emails or phone calls. Remember, the association

cannot move forward in representing the needs of its members without member input! Spring committee meeting dates are set for February 11 and February 12 (depending on which committee you serve). Additional conference calls my be scheduled throughout the year, depending on your committee. If you are interested in serving during 2013, please contact ONLA president-elect, Jim Searcy through the ONLA office at (614) 899-1195 or jennifergray@onla. org. B

Choose to Serve! • • • •

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52  The Buckeye

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onla.org


ONLA Membership: Plans For Success Exclusive Member Benefits Business Apparel - Land’s End

Trust Lands’ End Business Outfitters for all of your business clothing, uniform clothing, corporate gift and promotional product needs. 10% off full price retail and logo application fees.

Cell Phone Service - Sprint

ONLA members can receive a 12% discount on corporate Sprint wireless accounts, and an 8% discount on personal Sprint wireless accounts.

Credit Collection - Cash Flow Management (CFM)

With CFM, a trained collection specialist is assigned to bring in your past-due accounts before they fade away as bad debts.

Credit/Debit Card Processing - Merchant Services

ONLA members can take advantage of credit and debit card merchant service processing program through Merchant Services. Merchant Services brings electronic processing programs specifically designed to fit the needs of your business.

Energy Program - Growers Energy Solutions (GES)

Grower Energy Solutions (GES) helps manage an energy program designed to help save on your natural gas and electric bill by utilizing the strength of group buying. Average savings between 8 and 15%.

Federation of Employers & Workers of America

FEWA is an internationally recognized non-profit association which provides members with educational and informational services related to cultural and non-immigrant and immigrant labor management issues.

Fuel/Fleet Program - SuperFleet®

Save up to $.05 per gallon on all fuel purchases at SuperFleet® (Speedway, Marathon and Rich Oil) locations with no minimum purchase required.

Office Supplies - Friends Business Source

Friends Business Source is a leader in providing office supplies and equipment with ONLA member discounts on over 35,000 products. Receive 30-55% off list price!

Online Safety Training- LS Training

LS Training offers 23 high-quality online videos; complete with online exams and field checklists to make your employees more efficient. Save 5% off the total invoiced price.

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Payroll/Human Resource Services - Automatic Data Processing, Inc. (ADP)

(ADP) offers a range of payroll, payroll tax, and human resources services to assist ONLA members with staffing, managing, paying, and retaining employees.

Property/Casualty Insurance - Best Hoovler McTeague Save on your property and casualty insurance with BHM. BHM’s group program is designed for ONLA members to save at least 15% with the best coverage rates for your liability, fleet and equipment.

Safety Services - American Safety & Health Management Consultants, Inc./American Premier First Aid

Fleet Sales - Ricart Ford

American Safety & Health Management Consultants, Inc. (ASH) fills the growing need for professional safety and health management services for companies of all sizes. Meet requirements and reduce costs using first aid products from American Premier First Aid, Inc.

Green Industry Networking

Shipping Solutions - PartnerShip

Ricart Ford, one of Ohio’s largest commercial truck dealers, has teamed up with ONLA to offer members a discount on Commercial Fleet Sales, Service and Parts across Ohio.

Attend educational and social events hosted by the ONLA and engage with fellow green industry professionals.

Health/Life/Income Insurance - TAH Benefits

The ONLA Group Benefit Programs has partnered with various health plans to offer a variety of plans with many optional benefits such as vision, dental, life, and disability.

Legislative Advocacy

Full-time lobbyist, Capitol Consulting Group, is employed by the ONLA to ensure green industry legislative involvement.

Long Distance/Local Telephone

First Communications provides full telecommunications services: long distance, data services, conference calling and toll free service.

Take control of your shipping costs and add profits to your bottom line. PartnerShip delivers effective discounted shipping services to small- and medium-sized businesses nationwide, save up to 20%.

Soil & Plant Tissue Testing/Ag Hort. Consulting Services - CLC LABS

Through CLC LABS, ONLA members receive various laboratory services at a 10% discount off list prices including testing of soil nutrients, soilless media, soil texture, fertilizer solution, plant tissue, irrigation water suitability and dry fertilizer analysis.

Workers’ Compensation - CareWorks Consultants, Inc. The ONLA Workers’ Compensation Group Rating Program has saved its members over $21.4 million in the last 12 years.

For more information on ONLA member savings visit onla.org or call 614.899.1195


Advertisers’ Index

Industry Calendar

View www.onla.org for seminars, events, trade shows and more! O designates qualifying OCNT recertification events

O November 27, 2012 FREE Safety Seminar, Columbus, OH. Sponsored by: ONLA, www.onla.org O November 28, 2012 FREE Safety Seminar, Hamilton, OH. Sponsored by: ONLA, www.onla.org O December 4, 2012 FREE Safety Seminar, Akron, OH. Sponsored by: ONLA, www.onla.org January 3-4, 2013 Tennessee Green Industry Expo, Nashville, TN, Sponsored by: Tennessee Nursery & Landscape Association, www.tnla.com O January 13, 2013 P.L.A.N.T Seminar, Columbus, OH. Sponsored by: Perennial Plant Association, www. perennialplant.org

O January 14-16, 2013 CENTS & OSU Nursery Short Course (1316th), Columbus, OH. Sponsored by: The Ohio Nursery & Landscape Association, www.onla.org

O January 31, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Dayton, OH Sponsored by: ODA, www.pested.osu.edu O February 13, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Akron, OH Sponsored by: ODA, www.pested.osu.edu February 21, 2013 Ohio Invasive Plant Council Research Conference, Columbus, OH Sponsored by: OIPC, www.oipc.info O February 27, 2013 Ohio Green Industry Advocacy Day, Columbus, OH. Sponsored by: ONLA, www.onla.org O March 5, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Columbus, OH Sponsored by: ODA, www.pested.osu.edu O March 21, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Sandusky, OH Sponsored by: ODA, www.pested.osu.edu

ONLA Classified Advertising: onla.org

The online classified service can be found on onla.org along with the complete postings. New ads will be added as soon as they are submitted to the ONLA. For more information, please contact the ONLA office at (614) 899-1195. The ONLA reserves the right to refuse ads. As we go to press, here are the ads posted on onla.org’s online Classified Section:

Help Wanted • Nursery Grower East Coast Nurseries, Inc., Riverhead, NY • Greenhouse Production Coordinator Gardens Alive! • Sales Representative and/or Distributor Garick LLC, Cleveland, OH • Client Care Specialist Hemlock Landscapes, Inc., Chagrin Falls, OH

54  The Buckeye

• Maintenance Crew Leaders Hemlock Landscapes, Inc., Chagrin Falls, OH • Operations Manager KAT Nurseries, Olathe, KS • Nursery Container Grower W. A. Natorp Corp., Mason, OH Items for Sale • Heavy Duty Tree Planter 330-682-8733 • Landscape Design/Build/ Maintenance Company For Sale 614-601-2637

Acorn Farms. . . . . . . . . . . . . . . . . . . . . . . . . . . 40 acornfarms.com Buckeye Resources. . . . . . . . . . . . . . . . . . . . . . 43 buckeyeresources.com CENTS 2013. . . . . . . . . . . . . . . . . . . . . . . . 19, OBC centsshow.org Decker’s Nursery . . . . . . . . . . . . . . . . . . . . . . . 41 deckersnursery.com EasyPro Pond Products . . . . . . . . . . . . . . . . . . 48 easypropondproducts.com Ernst Seeds. . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 ernstseed.com Evergreen Nursery Co.. . . . . . . . . . . . . . . . . . . 15 evergreennurseryco.com Fairview Evergreen Nurseries. . . . . . . . . . . . . 44 fairviewevergreen.com Gilson Gardens, Inc.. . . . . . . . . . . . . . . . . . . . . 52 gilsongardens.biz Grayhawk Greenhouse Supply. . . . . . . . . . . . 43 grayhawkgreenhousesupply.com Hobby Nursery. . . . . . . . . . . . . . . . . . . . . . . . . 11 hobbynursery.com JCB of Ohio. . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 jcbohio.com Kentucky Landscape Industries. . . . . . . . . . . . 42 klna.org Klyn Nurseries, Inc. . . . . . . . . . . . . . . . . . . . . . . 9 klynnurseries.com Medina Sod Farms. . . . . . . . . . . . . . . . . . . . . . 46 medinasodfarms.com Miami Nursery Company. . . . . . . . . . . . . . . . . 44 miaminurserycompany.com Millcreek Gardens, LLC . . . . . . . . . . . . . . . . . . 46 mgohio.com NETAFIM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 netafimusa.com Oberfield’s LLC .. . . . . . . . . . . . . . . . . . . . . . . . . 7 oberfields.com ONLA BackPocket Gardener . . . . . . . . . . . . . . IBC onla.org Pickens Tree Farms. . . . . . . . . . . . . . . . . . . . . . . 9 pickenstreefarm.com Scarff’s Nursery . . . . . . . . . . . . . . . . . . . . . . . . 52 scarffs.com Spring Meadow Nursery. . . . . . . . . . . . . . . . . 44 colorchoiceplants.com Unilock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 unilock.com Walters Gardens Inc. . . . . . . . . . . . . . . . . . . . . IFC waltersgardens.com Willamette Nurseries. . . . . . . . . . . . . . . . . . . . 17 willamettenurseries.com

Ad Rates & Info Contact Jennifer Gray 614.899.1195 jennifergray@onla.org


The BackPocket Gardener A learning tool for the novice

148 pages 200 photos 10 chapters Bulk Pricing Available resell to customers provide to important clients training material for employees

A reference guide for the experienced

Purchase Today! Visit onla.org or call 614.899.1195 to order


Conference Keynote and Presenter:

Michael Dirr Wildly popular Mercer scholar and international author of thirteen books and 300+ publications, Michael Dirr is already bringing a new level of energy and excitement the convention. Largely considered the industry’s most sought-after expert, his fascinating history, tenure introducing new plant cultivars and Ivy League pedigree promise to make this year’s event the best ever.

Make Your Reservations Now! www.centshow.org Early Bird Deadline December 28, 2012 More green for your business. More business for your green.

CENTS helps you move your business forward.


The Buckeye November/December 2012 Volume 23, Issue 10  

The November/December 2012 of The Buckeye magazine, a publication of The Ohio Nursery & Landscape Association

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