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ONG JING LONG SELECTED WORKS
Hello, I am a graduate student from Lasalle College of the Arts. The following pages include 8 projects from my studies in lasalle college of the art as well as my photography works, which relate my passion towards spatial design. Thank you and enjoy! + (65) 9234 0363 firstname.lastname@example.org
ONG JING LONG INTERIOR DESIGNER
PROFILE ONG JING LONG APRIL 15 , 1994
LANGUAGES ENGLISH CHINESE
CO N TA C T + (65) 9234 03653 email@example.com
E D U C AT I O N GCE O’LEVEL| 2007-2014 EAST VIEW SECONDARY SCHOOL DIPLOMA IN ENVIRONMENT DESIGN | 2011-2014 TEMASEK POLYTECHNIC
PERSONAL PROFILE A passionate designer, result orientated, organise and motivated individual. Having a willingness and capacity to learn to overcome adversity. Demonstrated leadership skills and dedicated team player.
WORK EXPERIENCE ARCHITECT ASSISTANT | SEPT 2013-DEC 2013 EZRA ARCHITECT | INTERNSHIP BARISTA / KITCHEN | APRIL 2014- NOV 2014 CRAFTSMEN SPECIALTY COFFEE LOGISTIC ASSISTANT | JUNE 2017 SING POST
BACHALOR (HONS) IN INTERIOR DESIGN | 2016-2018 LASALLE COLLEGE OF THE ARTS
DESIGN WORKS | SINGAPORE AIRLINES DIGITAL INNOVATION LAB COMPETITION 2018 : 1ST PLACE SINGAPORE ARMED FORCE | SERVICE TRANSCRIPT OVERALL ASSESSMENT : VERY GOOD BASKETBALL | BAS MILO CUP 2008 : 4TH PLACE EAST ZONE C’DIV BASKETBALL 2008 : 4TH PLACE
HOOBIES BASKETBALL PHOTOGRAPHY DRAWING
ADOBE INDESIGN AUTOCAD ARCHICAD ARTLANTIS SKETCHUP MIRCOSOFT OFFICE PERSONAL PASSION TIME MANAGEMENT ORGANIZED LEADERSHIP SELF-MOTIVATED TEAM PLAY
TH E K ITC H E N M AR KE T So ph i a Roa d
S PACE Sin ga p o re A i r l ine Tra ining Ce ntre
OV ERJ OY E D K in g G e ro ge A ve nue
I NS ID E- O U T K in g G e ro ge A ve nue
F UR E M U M in d e n Roa d
BEYO N D K i n g G e orge Ave nue
Baby Fri en d ly Ca b i n
V E N T E T V E RT O rc h a rd Roa d
Pho to g rap hy
07 | T H E K I TC H E N M A R K E T
THE K ITCHEN M ARK E T Studio Projec t BA 3 Peace Centre , 1 Sophia Road S i n g a p o r e 2 2 8 1 49
B A C KG R O U N D | The rise in online shopping is becoming more common in the millennials and Gen X today. The power of this online platform has provided numerous advantages and benefits, such as providing convenience and a wider variety for user to shop at any point of time thus this behaviour change in consumption has become more and more of a reason why consumer prefer online shopping over conventional shopping these days. As online shopping is becoming one of the main methods of purchase for people, there are still certain shopping activities that consumers prefer to purchase their items in a physical space.Based on research and
survey, consumers highly prefer purchasing grocery item in a physical space over online. Besides the advantages and benefits from online, the sensory experience such as smelling freshly baked bread, seeing and feeling the vibrant colour and texture of a ripe strawberry is something that is unable to replicate online. Additionally, the human interaction and unplanned discovery is one of the many reason why consumer prefers physical store over online shopping. Even though the user prefer their grocery shopping offline, however the change in consumer lifestyle has influence their eating and cooking habits. Based on survey conducted by Electrolux, 93 percent
are passionate about food but 65 per cent described their skills as â€œlimitedâ€?. Based on REACH survey out of 1,271 Singaporean households, only 22 per cent cook every day. Thus the number of people who visit a supermarket is greatly reduced. This project seeks to redefine the grocery shopping experience adapting to the consumerâ€™s needs.
0 8 | T H E K I TC H E N M A R K E T
09 | T H E K I TC H E N M A R K E T
SITE | Peace centre is a mix development building which is situated in the central district. The building was part of the new development phase that was built in the early 70s. Peace Centre today is known for printing services which are located at the first level of the building, however the remaining retail space hardly draws any crowd in to the building even though there is high human traffic along selegie road. Thus the building is generally â€˜deadâ€™ throughout the day.
The front portion of the Peace cente that is facing selegie road was choosen has the proposed site , due the potential high human traffic on the pedestrian walkway outside the entrance which are mainly the millennials and Gen X, thus the issue of the site not being able to draw the crowd in was due the funcation of the space not meeting the demand of the consumer which this leads this how can peace centre shopping centre stay relevant in current/ future context.
1 0 | T H E K I TC H E N M A R K E T
11 | T H E K I TC H E N M A R K E T
Based on Bricks and Clicks Shopper Trends report which polled responses from 1,639 Singaporeans in April and May 2015 based on their shopping behaviours and attitudes.
TA R G E T A U D I E N C E |
Generation X (35-49)
This reflects the main target audience (consumer) has changed in their methods of consumption, which results in the change in demand of a physical space to attract consumer to shop
1 2 | T H E K I TC H E N M A R K E T
1 | Retaining the primary function of the supermarket.
2 | Cooking and dining space is introduced to allow the user to purchase fresh ingredient and get it prepared on the spot.
3 | The social kitchen provides more opportunities for users to be more exposed to cooking. D E S I G N CO N C E P T | The intention of the project is to change the notion of grocery shopping by providing not just a space to buy and go but rather influencing users to stay and linger in a supermarket. Based on context, office workers and students who mainly fall under the category of millennials and Gen X, has different consumption behaviour and lifestyle towards grocery shopping. Thus the buying behaviour is further explored and distilled into 4 categories.
ready-packed meals in 4 | Providing each categories of supermarket to draw users in during lunch period.
1 3 | T H E K I TC H E N M A R K E T
VOLUME TRIC DIAGR A M |
1 | The selected area is along Selegie Road and Sophia Road. The site covers 2 levels along the main entrance of peace centre.
D E S I G N S T R AT EG Y |
The sequence of programs that are laid out co-exist with the existing supermarket.The primary circulation (Linear) provides an ease of circulation for shoppers, who are just here for grocery shopping, however the movement that involves walking through the loop slows down the movment of buying and allowing them to be more involved in the alternative experience to stay and linger in the space. The â€˜Social Kitchenâ€™ from the void act as the end of the journey to allow users to have more opportunity being exposed to cooking.
The selected area is along Selegie Road and Sophia Road. The site covers 2 levels along the main entrance of peace centre.
1 4 | T H E K I TC H E N M A R K E T
2 | The entrance is dictated based on the exisitng circulation and human density of the site.
Secondary nodes are extruted out from the circulation to express the redefined grocery shopping from the exterior.
3 | Entrance is recessed inwards to form a decompression zone which allows users to make a mental shift from to outside to store environment.
The proposed buying method is introducted in each categoies to influence the user stay and linger in the space i) Buy and go . ii) Buy and eat here iii) Buy and get people to cook for you iv) Buy and cook on your own
1 5 | T H E K I TC H E N M A R K E T
FIRS T FLOOR PL AN | 1) 2) 3) 4) 5)
Check out counter Bakery Cafe Cooking and Baking needs Dairy and Frozen
6) Galeto 7) Social Kitchen 8) Back of house and Storage 9) Toilet 10) Outdoor dinning
1 6 | T H E K I TC H E N M A R K E T
S ECO N D F L O O R P L A N | 1) 2) 3) 4) 5)
Vegetable section Grab and Go salad section DIY salad bar Juice Bar Fruit Section
6) Fresh ingredient to table restaurant 7) Poultry section 8) Seafood section 9) Chiller room 10) Sushi
1 7 | T H E K I TC H E N M A R K E T
S EC T I O N A - A |
S EC T I O N B - B |
S EC T I O N C - C |
1 8 | T H E K I TC H E N M A R K E T
View from C afe and Baking needs area
View from Social Kitchen
1 9 | T H E K I TC H E N M A R K E T
V i e w f r o m J u i c e b a r a n d Fr u i t s e c t i o n
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View from Seafood and Dining space
2 1 | S PA C E
S I N G A P O R E A I R L I N E D I G I TA L I N N O VAT I O N L A B C O M P E T I T I O N (1 S T P L A C E) Group Projec t 7 26 Upper Changi Rd E Singapore 4 86046
B R I EF | Singapore Airlines has been progressively growing its digital capabilities and leveraging on emerging technologies aimed at redefining the air travel experience as part of the airlineâ€™s digital transformation efforts. As such, Singapore Airlines will be piloting a new 3,200 square feet â€œDigital Innovation Labâ€? at the SIA Sports Club at 726 Upper Changi Road East, Singapore 486046. The Digital Innovation Lab will serve as a collaborative work space that stimulates the germination of ideas, creativity and critical thinking, offer a high energy and conducive area to facilitate the
generation of new out-of-the-box ideas and solutions to challenges, and be a test bed for technologyrelated / innovative activities. In your conceptual designs, the Digital Innovation Lab should be modern and energetic, and embody elements that include the use of smart and modern technology. The proposed design and use of the area should be forward-looking, and offer flexibility to allow for easy adjustments to the space layout and work stations. Designs that incorporate elements that are unique to Singapore Airlines or that are thematic and specific to
the aviation industry are also welcome.The facility will house not only SIA staff, but also external parties such as students, start-up businesses and the public. It may also, from time to time, host workshops, seminars and exhibitions.
2 2 | S PA C E
2 3 | S PA C E
C O P O R AT E I D EN T I T Y
TREND IN AIRLINE INDUS TRY
P R O S A N D C O N S O F C U R R EN T I N N O VAT I O N L A B
CONSUMER DEM AND
Through understanding of the brief , the 4 key points is highlighted namely Coporate Identity, trend in airline industry, pros and cons of innovation lab and lastly the comsumer demand from the airlines has been further research in understanding the needs of Singapore Airlines digitial innovaton lab which drives the design proposal of this project.
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S I Aâ€™ S V I S I O N | â€œSingapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees. Singapore Airlines has long stood as a model of service excellence. But the rise of upstart competitors has brought new challenges in the industry, and pressure on SIAâ€™s bottom line. Younger competitors such as Emirates, Qatar and Etihad are gaining ground, offering comparable levels of service, often at a more competitive price.
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T R EN D I N A I R L I N E I N D U S T R Y | The trend in the airline industry has seen a rise in apps that allows for personalisation of experience from lounging to even during in-flight. This shows that technology has allowed an ease of convenience for both the users and the company.
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P R O S A N D CO N S O F C U R R EN T I N N O VAT I O N L A B |
PROS Aviation company like Airbus utilises an extensive range of technology to create an experiential yet educational space for their innovation lab. This allows users to seek new experiences that stimulate their senses through a series of interactive and multimedia exhibitions to highlight their people and stories.
CONS Innovation Lab like KOIL is a platform for where companies and individuals work together beyond a traditional framework and fuse ideas through a spacious space that allows for different work configurations with the use of only furnitures. Turns out design is compromised as the need for flexibility made the space empty.
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CONSUMER DEM AND | As social media takes precedence in the overall customer relationship management pie, airlines will need to look at building a large and robust resource pool that can respond to customer queries, complaints, posts and tweets round the clock. No matter how strong the online channel becomes, the offline channel or the airline customer service contact center will still continue to be a critical touch point between the airlines and its passengers, thanks to the ‘personal’ touch it brings. For many service-related complaints and challenges, passengers still prefer to ‘speak’ with a customer service agent. Where the online channel fails, the offline channel – the customer service contact center can take over smoothly to solve customer queries or problems.
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USER JOURNE Y |
R E S ER VAT I O N
C H EC K - I N
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CONCEP T + IDE A | There are 4 main key methodologies that were further studied: SIA Corporate identity, Trend in Airline Industry, Pros and Cons of Current Innovation Lab and Consumers demand. The userâ€™s journey, from reservating of their plane tickets to deplaning, enables a better understanding of the flow of sequences, which will be classified together with the 4 main key points into 3 zones namely, technology, technology-human and human. For technology; it is more of self exploration/service whereas for technology-human; it is more of experiential and for human; itâ€™s more towards experimental and innovation. This strengthens the harmonious relationship between technology and human to be put across through the space. DESIGN PROPOSAL |
E X P L O R AT I O N & S EL F -S ER V I C E
The Innovation Lab is designed to highlight its role as a collaborative center for creativity and future innovation. The physical fluidity of the space is curated to allow users to explore the free-roaming zones as shared spaces that foster interaction. Yet, there is a play of translucency to evoke sense of curiosity. Spaces such as the collaboration lab is emphasized by the use of mesh curtain. Coupled with huge tech walls and pods, Innovation Lab seeks to inspire, collaborate and create a community of future innovators.
E X P E R I M E N TA L & I N N O VAT I O N
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L AYO U T |
L AYO U T + ZO N I N G |
3 1 | S PA C E
C I R C U L AT I O N + K E Y A R E A S |
3 2 | S PA C E
P R P P O S E D L AYO U T P L A N |
CONFIG . 1 (5 G R O U P O F 5)
CONFIG . 2 (5 G R O U P O F 4)
CONFIG . 3 ( 2 5 -3 0 PA X )
3 3 | S PA C E
T EC H - P O D | In the Experiential space, people get a chance to familiarize themselves with the upcoming apps by SIA as well as their collaborators. The Tech Pods serves as an interactive display stand, that allows people to see the interface and designs of the apps. This enables consumers to feel like they are part of the design of the products as their voices are heard.
T EC H - P O D | In each space, furnitures are customized for both comfort and functionality yet versatile in different settings. In the Experiential space, a series of 3 stools are designed for users to have the flexibility of sitting around for short discussions or workshops happening in the interactive zone. These stools are designed for comfort yet with a streamlined aesthetic. This creates a playful yet conducive setting for this area. The stools can also be playfully displayed on the niche to create a feature wall that complements the experiential area.
3 4 | S PA C E
| INTER AC TIVE WALL Users will be greeted by this curved interactive wall upon arrival. This interactive wall not only serves as a directory, event schedule but also features a virtual tour of the space, guiding users through. With the multi-touch technology, users will experience a whole new digital realm integrated into the innovation lab.
| O F F I C E TA B L E S In the office, flexibility and versatility is the approach whereby table tops are of triangular modules to allow different configurations for different work settings. The tables can be configured to form a mini round table consisting of 3 workstations or even to a meeting table setting for serious or formal discussions.
CONFIG . 1
CONFIG . 2
3 5 | S PA C E
View from Entrance
3 6 | S PA C E
View from Lounge area
3 7 | S PA C E
V iew from E xperiential Zone
3 8 | S PA C E
View from Collaboration Space Conf ig. 1
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View from Collaboration Space Conf ig. 2
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View from Collaboration Space Conf ig. 3
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View from Play area
4 2 | S PA C E
| M AT E R I A L B O A R D
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N I P P O N PA I N T YO U T H F O R T O M M O R O W COMPE TITION 2017 Par ticipation 1 1 5 K i n g G e o r g e â€™s A v e n u e # 0 1 - 0 2 S i n g a p o r e 2 0 8 5 61
B A C KG R O U N D | Aging population of the state has always been a concern and a common topic that has been brought up for discussion by various field. The growth of Singapore population has increased from 1.9 million in 1965 to 5.5 million this year. However, the numbers of citizens aged 65 and above is increasing rapidly. The fall of total fertility rate was the result of the whole population getting older. Despite the Governmentâ€™s incentives and encouragement, the total population has only grown 1.3 per cent (2015) and is was the slowest pace since 2005. By understanding the state issue, Jalan Besar was chosen to work on to look at this primary concern in providing a future proof design
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AGE GROUP ( JAL AN BESAR) 0 -1 9 1 8 . 9 % 2 0 -2 9 3 6 . 4% 3 0 -3 9 1 4 . 4% 4 0 - 49 1 6 . 3 % 50-59 13.7% 65 & Above 22.2%
M A R R I ED C O U P L E T H AT A R E B O T H W O R K I N G
SITE | Jalan Besar , which is known as “big road” in Malay was formally a swampland of betel nut, nipah palm and fruit trees plantation back in the 1830s. During the urbanization phase after world war I, shophouses, factories, religious state and municipal refuse facilities have developed which is known for its diverse culture and context. Today, Jalan Besar is a conversation area where late, transitional and art deco Architecture has been conserved. The primary function of shophouse have changed over the years. Trends of hip eateries, art and design field have emerged in
the neighbourhood. Cheap rental and the charming neighbourhood was part of attraction of why they move in to this district. These new emerged spaces have grown in the demographic of millennia and working adult in Jalan Besar. The future of jalan besar would potentially have more millennia and working adult merging in to the neighbourhood. According to Sing stat, in 2010 married couple who are both working has rose from 47.1% to 53.8% in 2015. This has shown that more female are taking up roles in the workforce which lead
to a concern of millennia’s future on parenting or starting a family.
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ISSUE | Being a parent can be a challenging task, while working parent would be even tougher. Having to juggle constantly between responding to your children needs, spending quality time with them and being financially independent and have a fulfilling career.
EL E VAT I O N |
S EC T I O N A - A |
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DE SIGN INTENT | Overjoyed aims to bridge the gap between children and working parents, Co-working space and child care areas is introducted to allow parents to be able to spare time during work to spend with their children. Child care area enable children to learn and explore when parents are working.
S EC T I O N B - B |
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FRIS T FLOOR PL AN |
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S ECO N D F L O O R P L A N |
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NP OW 1001 P ( W h i s p e r i n g W h i t e)
N I P P O N CO L O R C H I P | Using soft color as representation of nature envrionement for the children. Blue wool is used to represent the sky and acid lime as the canopy of the trees. While whispering white, peaceful white and black swan are used as neutral colours to complement the nature environment.
NP OW 1009 P (P e a c e f u l W h i t e)
NP BGG 157 2 P (B l u e W o o l )
N P B G G 1 6 8 7A ( A c i d L i m e)
NP N 204 4 A (B l a c k S w a n)
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View from Play area
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View from Creative area
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View from Co-working space
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INSIDE- OUT Studio Projec t BA 2 1 1 5 K i n g G e o r g e â€™s A v e n u e # 0 1 - 0 2 S i n g a p o r e 2 0 8 5 61
B A C KG R O U N D | The site located in Jalan Besar district, along King George avenue. The place was formally owned by the Norris brother in 1830s. Jalan Besar has a rich history where numerous group such as clan association, eating houses, entertainment outlet, engineering workshop, places of worship were clustered in this district which contribute to it vibrancy. Till today some of the business are still around. Younger generation has sought opportunity to venture their business in Jalan besar. New businesses such as hostel, cafes and design films has drawn younger group of people to the site. Though Jalan Besar has younger group of people on the site, Jalan
Besar remain as the one of the most elderly populated district. With the uprising number of millnennials in this elderly populated district, Inside-out aims to bridge the gap between the young and old.
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57 | INSIDE-OUT
Top 5 concer n t ha t s eni or ci t i z e n i n S i n g a p o re m a y f a c e d
iSSUE | According to site context there is generally a large population of elderies in this district, through a couple of visit to the site, interview was carry out with the elderies. The fear of getting help when in need, (such as unable read or write) often led to this withdrawal and isolation. The lack of conpansioship (childrenâ€™s are away from work or small social circle group) has often led to loneliness.
58 | INSIDE-OUT
IMPROVE CULINARY SKILL S
G A R D EN I N G
IMPROVE PHYSIC AL AND M EN TA L W EL L N E S S
COOKING CL A SS
BUILDING COMMUNIT Y EN G A G E M N T
D E S I G N C O N C EP T + P R O P O S ED P R O G R A M | The concept was derive from â€˜Inside outâ€™, by allowing exterior element, natural lighting and greeneries to be in and out of the space. Through different of layers of lighting and greeneries to allow user to appreciate the spaces from in and outward. Having urban gardening allows elderly to get active physically, also through common interest allows them to have social interaction.
Having cooking class as the primary function of the space. Most of the younger generation spending a lot time working thus cooking at home has become a hassle for them. This has led to traditional cooking skill lost. Elderly who has the knowledge and skill sets in cooking enable them to pass on the culinary skill to them.
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FIRS T FLOOR PL AN |
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S ECO N D F L O O R P L A N |
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THIRD FLOOR PL AN |
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E X T E R I O R E L E VAT I O N |
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S EC T I O N A - A |
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S EC T I O N B - B |
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S EC T I O N C - C |
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69 | FUREMU
FUREMU Studio Projec t BA 2 45 Minden Road, Dempsey Hill , S i n g a p o r e 24 8 8 1 7 B A C KG R O U N D | Site is in Dempsey Hill road, one of the most popular dining destination in Singapore. Formerly known as the British army barrack constructed in the early 1900s. With a few minutes, away from Orchard Road, this tranquil hideaway is a well-loved lifestyle destination for locals and expatriates alike. Surrounded by nature’s lush greenery, the little hill is filled with gourmet grocers, art galleries, antique shops, highly acclaimed restaurants, cafes and wine bars.
Niki Nakayama one of the world only female Kaiseki Chefs. Her ‘modern Kaiseki’ interpretation believes in using local ingredient which represent the area the best to create a Kaiseki course. To fully absorb the Kaiseki experience alot of focus is required, as the menu is mainly based on seasonality. The whole menu is structued in a sequence, from light to heavy to create a connected link between each dishes.
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B A C KG R O U N D | Spaces area “frame” to create the sense of focus, which project the focal point of each spaces which allows each space to be appreciated in its own way Light and heavy in Niki’s dish is expressed in terms of spaces which create is visual interest and connection
72 | INSIDE-OUT
COOK/ P R EPA R E
K AISEKI MENU
COOK/ P R EPA R E
B A C KG R O U N D | Using the best ingredients access is being true kaiseki. Having garden as secondary program allows Niki Nakayama to have better access to local ingredient. With her knowlege in gardening it allows her to conduct workshop/ class on gardening.
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S EC T I O N A - A |
S EC T I O N C - C |
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S EC T I O N B - B |
S EC T I O N D - D |
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FIRS T FLOOR PL AN |
S EC O N D F L O O R P L A N |
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View looking towards reception area
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from walk way towards dining area
View from dining area
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M O D EL M A K I N G |
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81 | BEYOND
BE YOND Hir sch Bedner A s sociates internshoping competition 2017 Par ticipation 1 1 5 K i n g G e o r g e â€™s A v e n u e # 0 1 - 0 2 S i n g a p o r e 2 0 8 5 61
B A C KG R O U N D | Jalan besar, (a big road in Malay) has rich history and culture and has left numerous memories to many local. It all started from a large swampland with vegetable farm in the 1858. During World War I is where urbanisation took place, many of these agricultures has been over by shop houses where roads and railways has come along. Shophouses was one of the initial platform where business come in to place. Through the years, Jalan besar has went through several rounds of changes and it characterised by it numerous clan association, eating
houses, entertainment outlets, engineering workshops, hostels, places of worship and offices. Till today shophouses still exist due to its historic value. However due to social evolution, new business has venture into jalan besar. New Business such as graphic design, marketing, cafĂŠ, restaurant, and entertainment. This has drawn many younger generation to this site. Looking at the millennia in this business district potentially the future of jalan besar. How might we create a space which define the future for millennia and jalan besar?
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TA R G E T A U D I EN C E |
G EN X
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D E S I G N CO N C EP T |
D E S I G N C O N S I D ER AT I O N |
Multi-functional is define as multiple space exist in a space which is adaptable to the userâ€™s needs. Creating a different experience, based on user preference, they are to move around furniture to free up spaces and privacy in a simpler manner which just a push and pull of the partition wall.
C R E AT I N G A R O O M B E YO N D J U S T A R E S T I N G PL ACE A C U T E AT T E N T I O N T O D E TA I L GOOD SLEEPING ENVIRONMENT MINIM ALIS T M U LT I F U N C T I O N A L S PA C E ( W O R K , D I N E , R EL A X , S L E E P)
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I S O M E T R I C L AYO U T 1 | The first arrangement provide the basic need from a hotel, having a working space and sofa for user to need a break from work, From the bedroom space, is position towards the window .
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I S O M E T R I C L AYO U T 2 |
I S O M E T R I C L AYO U T 3 |
The working space can turn into a lounge area for user to interact with friends and colleague during their stay. For bedroom, when the bi-fold doors is closed, it act as a projector screen where the projector flash off from the partition wall.
During events/ meeting, the partition wall is able to move towards the bathroom, as bathroom is not needed it this scenario. This able to free up space to allows meetings and events to happen in the space.
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View towards s tudy and bedroom space
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View meeting room
8 9 | B A B Y F R I E N D LY C A B I N
B ABY FRIENDLY C ABIN Design Studio BA 3 Tr a i n c a b i n i n S i n g a p o r e
B A C KG R O U N D |
DESIGN ISSUE |
Successful government policies have led to the increase in childbirth in Singapore. According to The Straits Times, a record of approximately 34 thousand SIngaporean babies were born in 2015, the highest in 13 years. However, there seems to be a lack of initiatives that aim to tackle the needs of mothers and their children. Thus, as designers, we should improve the nationâ€™s infrastructure such that it caters more to parents and children needs.
Travelling on public trains with a baby can be a nightmare for mothers.Problems such as the lack of space and cries from a baby can affect the travelling journey for both the mother and public commuters. Research and observations show that not only does it disrupt commuters, mothers also get mentally and physically affected. Firstly, the stares and comments of other commuters towards a crying baby can affect a mother both mentally and physically. Secondly, if the cry-
9 0 | B A B Y F R I E N D LY C A B I N
9 1 | B A B Y F R I E N D LY C A B I N
How do you feel when your child cries in public?
How do you feel when you hear a child crying in public? (Non- Parents)
Would you approach and help the parent with the child? (Non- Parents)
At what age would you deem suitable for your child to travel with you on the MRT?
0-1 years 1-2 years
Would you prefer help from the people around you?
Would you consider taking the MRT if thereâ€™s a cabin catered to being baby/ parent-friendly?
3 and above
SURVE YS AND INTERVIE WS | We have conducted several surveys and interviews to understand better about the issues that mothers are facing while commutingFrom our survey conducted with 73 mothers, it is found that eight in ten find it difficult to bring children of ages 1-2 on board trains. They pointed out that it is difficult to attend to their babiesâ€™ needs while commuting on the train. This is mostly due to the lack of child-friendly facilities on public trains.
Do you think the MRT is baby/ parent-friendly?
9 2 | B A B Y F R I E N D LY C A B I N
Cabin Design The baby-friendly cabin will include facilities to increase space available for parents to take care of their child. They include: - Allocated pram parking space - Changing station - Cushioned seats
DESIGN SOLUTION | With the insights gathered, a conclusion of influencing a change in the current environment on trains to cater more to the needs of mothers and their children was identified as the most important objective. We have decided to design a baby-friendly cabin on trains which will aim at providing comprehensive support to babies and their mothers, who are facing situations that need to be attended to immediately. The main objective is to provide facilities to support mothers in taking care of their child and have a pleasant journey on the public trains. With this solution, mothers need not be afraid of disturbing other commuters on trains since there will be designated child-friendly corners. Others who frequent taxis, which are more convenient but yet costly, can now take trains as well. This baby-friendly cabin is not a space exclusive for parents, commuters without children can feel free to board as well.
9 3 | B A B Y F R I E N D LY C A B I N
View towards changing area cushioned sear s
9 4 | B A B Y F R I E N D LY C A B I N
View towards trolley parking space
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VENT E T VERT Professional Studies BA 2 Orchard Road
SITE | Orchard road is a 2.2 kilometre stretch long place where it is home to fashion favourites, specialist stores and loads of other life style choices. The area is a also known to tourist, as place to visit when you are in Singapore.
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SITE | The site is located along Orchard road and Cairnhill road.
E X I S T I N G C I R U C U L AT I O N | Retaining the existing pathway between Orchard road and Emerald link.
E L E VAT I O N | Elevating the site to create better visual impact on the facade
S U N PAT H | The program are arranged according to the heat intensity of sun path.
PL A Z A | Insertion of viewing deck platform to create a plaza space towards the main entrance.
GREEN ROOF | Proposed green roof to provide sufficient shade against the heat.
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H U M A N D EN S I T Y | Subraction is applied on area where the crowd is approaching towards the site.
ENTR ANCE | The entrance is allocated base on the area where it has the higher human density
PROGR AMME | 40% Alfesco dining 15% Entrance
C I R C U L AT I O N | Slope is implemented to create an inviting entrnace towards the spaces.
30% Pottery workshop 15% Cafe
W I N D V EN T I L AT I O N| The shape and orientation of the roof is carve out based on the direction flow of the wind keeping the outdoor space well ventilated.
M AT E R I A L F I N I S H E S | Implementing timber deck and concrete finishes.
9 9 | P H OTO G R A P H Y
PHOTOGR APHY | taking photo is one of my interest, usually i wil do it during my free time. Here are some of my pictures some of my life experience over the years. Also through the lens it allows me to appreciate architecture is a different perspective.
1 0 0 | P H OTO G R A P H Y