New Product Launch

NEW PRODUCT LAUNCH GUIDE Your go-to tips for sharing our latest product launches and boosting your business

Introduction We’ve got some very exciting products landing – and this guide is here to help you shout about them in a fun, feel-good and effective way!

Whether you’re chatting to new customers, re-engaging lapsed dieters, or keeping your current clients excited and on track – this launch is the perfect excuse to start conversations, boost motivation and grow your business by attracting those new dieters!

You’ll also find ideas on how to promote the Cola Water Flavouring to nondieters too (hello, extra sales opportunities!) – plus a sneak peek at the fab tools and content the Digital Marketing team have created to support you.

Let’s make these new flavours the talk of your socials, inbox, and orders!

What’s New? Let’s take a moment to appreciate these exciting new arrivals...

Cola Water Flavouring - The taste of classic cola - but sugar free, low calorie and plan friendly. A total hydration hero for dieters, and a clever upsell for their families and friends too!

Caramelised Biscuit Shake - Smooth, sweet and slightly addictive.

It’s the kind of flavour that makes people say, “Ooh that tastes like....?” — and then order a box.

Peach & Passionfruit Shake ‘n’ Go - Fruity, zesty and very on-brand for spring/summer. Basically sunshine in a bottle - No blender needed – just grab, shake and go!

Who to Reach Out To & How...

New products = the perfect excuse to talk to everyone.

This launch gives you a golden opportunity to check in with your current dieters, tempt back the ones who’ve gone quiet, spark interest with brand-new customers… and even chat to those non-dieters who love a good fizzy drink or tasty treat.

Whether it’s a sample, a cheeky taster offer, or just a “Have you seen this yet?” message — these products give you a natural way to start conversations, create curiosity and boost your business.

New Customers Create intrigue, get conversations flowing and turn interest into first-time dieters!

Ideas to try: You could run a “Which product would you try first?” poll on your socials Share taste-test reels - use all the new assets from the Digital Marketing Team* Bundle the new flavours into a “Starter Pack” offer, giving it that limited edition feel!

Showcase the flexibility of The 1:1 Diet by highlighting the wide variety of delicious product available – there’s something for every lifestyle and taste. *All branded Digital Marketing Assets can be found in the COA - Marketing Hub

Lapsed Dieters Reignite interest and remind them how good being on plan can taste!

Ideas to try: Use the Dieter Data Export Tool to reconnect with those that have dropped off.

Reach out to your lapsed dieters with a message “Hey! We’ve just launched some amazing new flavours, cola water flavouring, caramelised biscuit shake and peach and passionfruit shake n’ go!

Thought of you straight away - want to try a sample?”

Bundle the new flavours into a “Starter Pack” offer, giving it that limited edition feel!

Current Dieters

Keep motivation high and help them stay on track with fresh new flavour options

Ideas to try: Suggest new flavours as a seasonal refresh — especially helpful if motivation is dipping!

“It’s a great time to mix things up – fancy trying a fruity Shake ‘n’ Go or our new Cola Water Flavouring to keep things feeling fresh?”

Reward Milestones with a New Product - Surprise them with one of the new items when they hit a mini goal.

“Well done for hitting your 7lb milestone! You’ve earned a treat – I’ve popped a new flavour in your next delivery!”

Flavour of the Week - Pick one new flavour each week to spotlight. Encourage your dieters to try it, review it, and share their thoughts back with you!

“This week’s spotlight is our new Peach & Passionfruit Shake ‘n’ Go – super refreshing and perfect for busy days. Want me to pop one in your next order?”

Taster Bundle Add-On - Offer a little add-on bundle with their next order — one sachet of each new product as a mini treat.

“Fancy a mini flavour boost? I’ve put together a taster bundle with the new launches – want me to include it with your next delivery?”

Flavours Everyone Will Love!

Sharing the Launch Beyond the Plan This one is not just for the Dieters!

Maybe they’re in maintenance, maybe they’ve done the Plan before, or maybe they’re just looking for healthier choices day to day – whatever the reason, this one will definitely appeal. It’s a simple, tasty way to boost hydration, curb fizzy drink cravings by adding this product to sparkling water, and feel like they’re still treating themselves… all without the sugar or calories.

Don’t forget – products like this can be a great way to stay in touch with former dieters and keep the conversation going, even when they’re not actively following the Plan!

Point them to the Product Hacks on The 1:1 Diet Blog for fun and easy ways to use water flavourings creatively. From mocktails to ice lollies, there’s something for everyone – Plan or not!

Tools from the Digital Marketing Team To make your life even easier, you’ll get:

Editable social media posts – personalise them in Canva Photos, Reels & Templates – ready to use or inspire your own

Top Tips to Maximise the Buzz Segment your contacts - Use the Dieter Data Export Tool to target the right people – shake lovers, fruity flavour fans, or those who’ve gone quiet.

Be your own hype person.

Try the new products yourself and share your genuine thoughts – people love real reactions over polished posts.

Get social, fast - Use Stories, Reels, Lives or TikToks to show off the new products. Show how they look, how they taste, and how they fit into your day.

Share the product hacks from the blog Bundle it up - Create taster bundles with all the new products and offer them as a one-off treat – great for current dieters, lapsed ones, or even curious followers.