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HEATHER DIRKSEN SEIZE THE MOMENT Boost Your Business & Optimize Profits With a Plant Health Care Program
A
s business owners contemplate the implementation of Plant Health Care (PHC) programs, they often grapple with reservations. Whether it’s concerns over staff expertise or past roadblocks encountered, the decision to embark on this journey can seem daunting. However, the rewards awaiting those who persevere are substantial, often prompting sentiments of missed opportunities in hindsight.
Seizing the Opportunity
Overcoming Hurdles
The present moment presents an unparalleled opportunity to initiate PHC programs. With urban expansion on the rise and green spaces being repurposed to accommodate housing needs, the disruption of native soil poses significant challenges to maintaining plant health. Soil compaction, nutrient depletion and diminished microbial activity become pressing issues in this evolving landscape.
From my experience in guiding businesses through PHC program development, I’ve identified three significant barriers: identifying a PHC champion, establishing foundational processes and prioritizing soil science.
PHC Champion Recognizing the pivotal role of a PHC champion is paramount. This individual oversees personnel, processes and product implementation. While industry expertise is beneficial, unwavering
38 SYNKD West Spring 2024
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