Cambridge Phenomenon Global Impact Sales Brochure

THE NEXT CHAPTER IN THE STORY: HOW THE CAMBRIDGE PHENOMENON CHANGES THE WORLD

The Cambridge

PHENOMENON G L O B A L I M PA C T

KATE KIRK AND CHARLES COTTON

BRANDED EDITIONS AVAILABLE FOR YOUR COMPANY – SEE INSIDE FOR DETAILS

... it is a unique book telling a unique story, there is nothing else quite like it. – Hermann Hauser KBE, Co-founder Amadeus Capital Partners Dear Colleagues We are delighted to introduce an exciting new book from Kate Kirk

The Cambridge Phenomenon: Global Impact will put Cambridge’s

and Charles Cotton, the authors of the very successful The Cambridge

contribution into perspective, looking at different industry sectors and

Phenomenon: 50 Years of Innovation and Enterprise. Their first book, to

also the individuals whose technology breakthroughs have inspired new

be published in a Mandarin version in March 2015, described in vivid

products, services and business models.

detail the history of the Cambridge UK technology cluster since the 1960s.

This time, they will be exploring the many ways in which Cambridge

Once again, the team has assembled a stellar cast for its Advisory

technologies, Cambridge companies and Cambridge entrepreneurs have

Board, including representatives of some of Cambridge’s most successful

improved the lives of people around the world.

companies, academics whose ground-breaking research has become the foundation of entrepreneurial success, and some of Cambridge’s

Computing, drugs, inkjet printing, semiconductors, software, technology

best-known entrepreneurs themselves. We know this book will be a

consulting, telecommunications, and many more; the extraordinary range

unique calling card for those seeking to promote Cambridge and their

of Cambridge achievements is often lost to public view because so much of

companies on the world stage, and urge you to support the book and be

what comes out of Cambridge goes into helping other businesses succeed.

part of the story.

Professor Sir Leszek Borysiewicz

Lord Alec Broers

Sir Michael Marshall

Hermann Hauser KBE

“

The phenomenon of Cambridge, its university and its cluster, is an inspiring reminder of the great power of human ingenuity to create new enterprises and industries, to make life better and more productive for all of us.

— Bill Gates, Foreword, The Cambridge Phenomenon: 50 Years of Innovation and Enterprise

The Cambridge Phenomenon: Global Impact takes a multi-faceted approach that allows the authors to examine not just particular product and service concepts that have emerged from Cambridge, but also the technology sectors and business model innovations that have been behind some of Cambridge’s biggest successes. They explore how the thriving entrepreneurial ecosystem has led to more than 25 of the largest corporations in the world – such as Amazon, AstraZeneca, Genzyme (a Sanofi company), Microsoft and Qualcomm – establishing operations in Cambridge to tap into the magic. They also discuss the less tangible factors that make the Cambridge cluster tick.

“

We hope to be first and alone in Cambridge for a period of time to access all the science that’s there.

– Pascal Soriot, CEO, AstraZeneca, The Times, 20 January 2015

By examining the different ways in which Cambridge companies have succeeded internationally, the authors throw light on the unique and enduring qualities that make the Cambridge Phenomenon so special.

BOOK SPECIFICATIONS Hardback • 280 x 235 mm • 224 pages • 75,000 words RRP £50 • Publication May 2016

BRANDED EDITIONS OF THE BOOK ARE AVAILABLE FOR YOUR COMPANY PLATINUM: £4,500 • 100 copies of the book with free delivery to a UK address on publication • Customised dust jacket • Own text on the inside front and back flaps • Logo listed on the Platinum Sponsors page inside the book GOLD: £900 • 20 copies of the book • Company logo on the endpapers • Logo listed on the Gold Sponsors page inside the book SILVER: £225 • 5 copies of the book • Logo listed on the Silver Sponsors page inside the book SUBSCRIBER: £45 • 1 copy of the book • Name listed in the Subscribers List within the book The book will retail at £50 on publication.

For more information please contact: Sarah Yeatman, Marketing Manager Third Millennium Publishing sy@tmiltd.com +44 (0)20 7366 0144 SPONSOR OFFER CLOSES 1 FEBRUARY 2016

www.tmiltd.com/globalimpact

A UNIQUE OPPORTUNITY – A BRANDED EDITION FOR YOUR ORGANISATION

The Cambridge Phenomenon: Global Impact, with its emphasis Since its publication in 2012, The Cambridge Phenomenon: 50 years of Innovation and Enterprise has found

on what Cambridge means to the world at large, will be a unique marketing tool for companies looking to underscore their presence in this internationally renowned technology cluster.

its way onto desks in Beijing, Berlin, Delhi, Helsinki, Moscow, Rio de Janeiro, Riyadh, Sidney, Silicon

What they’re saying about The Cambridge Phenomenon: Global Impact

Valley, Singapore, Tel Aviv, the UAE and Washington, DC. It has now been translated into Mandarin and will be

“

published in China by the Qingdao Publishing Group in March 2015. The

It was great to read the history of the Cambridge cluster in the

book would not have been possible without the generous support of a

first book – but understanding what the Cambridge cluster has

core group of Cambridge companies, and their faith in

done – and is doing – on the world stage is another story, one

the project demonstrated the typical Cambridge willingness to take on

that needs to be told.

board a totally new idea on board and run with it.

– David Roux, Founder of Silver Lake Partners

What they said about The Cambridge Phenomenon: 50 Years of Innovation and Enterprise

“

We’re always looking at Cambridge, for new ideas, new

“

Charles and Kate did a wonderful job in creating this elegant, wide-ranging and informative book. The end result

companies, new research – there’s a lot happening and we want to be there.

– Giuseppe Zocco and Francesco de Rubertis of Index Ventures

is a testament to the entrepreneurial zeal of the people and companies whose stories make up the history of the

“

Cambridge Phenomenon. We were delighted to be part of

So much of what comes out of Cambridge is hidden – the chips

this project.

in your phone, the software that allows you to operate remotely, – Warren East, former CEO, ARM

the technology behind the biggest-selling drug in the world – for anyone interested in entrepreneurship, it is crucial to understand

“

the role of the Cambridge cluster in the global arena.

This is a fantastic book, and has proved a great way to showcase RealVNC’s remarkable story to our colleagues and customers.

– Andy Harter, Founder and CEO, RealVNC

“

This book marks an important milestone in the growth of the Cambridge technology cluster – it is a unique book telling a unique story, there is nothing else quite like it.

– Hermann Hauser KBE, Co-founder Amadeus Capital Partners

– Frank Bonsal, Co-founder of New Enterprise Associates and Red Abbey Venture Partners

PREORDER NOW The Cambridge

PHENOMENON GLOBAL IMPACT

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ABOUT THE AUTHORS

ADVISORY BOARD

Charles Cotton has been part of the Cambridge technology scene

Chris Abell

Chris Lowe

since he came to the city in the 1980s to join Sinclair Research,

Lily Bacon

Robert Marshall

working for inventor and entrepreneur Clive Sinclair in the home

Nigel Bond

Ian Mather

computer market. Since then, he has taken technology companies

Matthew Bullock

Patrick McMahon

public on the London Stock Exchange, NASDAQ, and Euronext

Chris Chapman

Tim Minshall

Amsterdam and become a well-known advocate for entrepreneurship.

David Cleevely

Jane Osbourn

Among other activities, he is currently on the Board of Trustees of

Charles Cotton

Hugh Parnell

the American University of Sharjah, UAE; a Director of Solarflare, the

Darrin Disley

Jane Paterson-Todd

Irvine California and Cambridge UK company; a Director of Cambridge

Warren East

Hans Pung

Enterprise, the organisation responsible for spin-outs, licensing and

Harriet Fear

Tony Raven

consulting originating from research in the University of Cambridge;

David Gill

Andy Richards

and an Honorary Vice-Chairman of Cambridge Ahead, the business

Hermann Hauser

Alan Richardson

and academic member group dedicated to the successful growth of

Soraya Jones

Claire Ruskin

Cambridge and its region. In 2009, he set up what is now known as

Peter Keen

Peter Taylor

Cambridge Phenomenon International to acknowledge and promote

Kate Kirk

Shai Vyakarnum

the organisations, people and products behind Cambridge’s unique

Christoph Loch

Christoph Wiesner

information technology and life sciences cluster.

Kate Kirk has been a freelance editor, writer and public relations consultant for more than 20 years. Her list of clients includes the Asian Development Bank, business schools such as the Cambridge Judge, IESE, and INSEAD, the Cambridge Enterprise Conference, the International Rice Research Institute, RAND Europe, the World Bank, and the World Health Organization. She has written a number of books on management and enterprise, and numerous feature articles on topics ranging from hot-air ballooning to data modelling and risk assessment

ABOUT THIRD MILLENNIUM INFORMATION Third Millennium has published an extensive number of illustrated books with leading legal, educational, military and heritage institutions within the UK and worldwide, including the Universities of Cambridge and Oxford, the European Court of Human Rights and MIT. Third Millennium is an imprint of Profile Books Ltd.

for financial institutions. Kate is also a trustee of the Arthur Rank

Profile publishes stimulating non-fiction in a wide range of

Hospice Charity and palliative care research and education charity

fields, including history, business and economics, science and

Cicely Saunders International.

biography. Bestsellers have included the New Scientist Last Word series and books by Mary Beard, Simon Garfield, Francis

ABOUT CAMBRIDGE PHENOMENON INTERNATIONAL

Fukuyama, Atul Guwande and David Kynaston.

In 2002, the company acquired the HarperCollins UK business

Set up as Cambridge Phenomenon Ltd in 2009, the company established

list, including classics like In Search of Excellence. Profile’s

by Charles Cotton to celebrate the many facets of Cambridge’s unique

bestselling business list includes The 48 Laws of Power, The

information technology, bioscience and medical cluster, Cambridge

Decision Book and Yes!. Profile also publishes business books

Phenomenon International now works to promote the Cambridge

in partnership with the CMI and The Economist.

technology cluster to the wider world. Working in tandem with other organisations, such as Cambridge Network and Cambridge Ahead, Cambridge Phenomenon International has recently established relationships in Qingdao, to support the publication of Mandarinlanguage products in China.

Third Millennium 3 Holford Yard, Bevin Way, London WC1X 9HD T: +44 (0)20 7336 0144 / F: +44 (0)20 7608 1188 / E: info@tmiltd.com

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