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Breastmilk and Breastfeeding The recent promotional blitz of a multi-national on milk has proven one thing: multi-nationals acknowledge the advantages of breastmilk and breastfeeding. It is also to the credit of the company that celebrities like beauty queens are allowed to talk on such issues against a panorama of massive promotions of such companies on animal milk. Yet, although most women in developing countries initiate breastfeeding, the promotion of such breastmilk substitutes pose threat to breastfeeding. Not to mention changing societal values, urbanization and the erosion of traditional support systems. The World Health Organization- UNICEF has reported that 88 percent of breastmilk is water. Healthy infants need about 80-100 ml of water per kilogram of body weight in the first week of life and increases to 140-160 ml per kilogram 3-6 months of age. It said the water requirements of the infant are all available from the breastmilk. The UN body pointed out that if the vast majority of babies are exclusively breast fed in their first to six months of life- meaning only breastmilk and no other liquids or solids, not even water – it is estimated that the lives of at least 1.2 million children could only be saved every year. Exclusive breastfeeding for the first six months has its nutritional and health benefits for infants and mothers as it protect against illnesses and enhances the baby's immune system providing long term protection against diabetes and cancer. While it fosters mother-infant bonding and optimal growth and development, it saves families the cost of breastmilk substitutes at the same time conserves natural resources and reduces pollution. Even local government units have realized such importance that they have devised ways and means if only to encourage their workers to go breastfeeding. The media plays a gargantuan role in the aspect as the benefits and the differences between breastmilk and milk substitutes need to be repeated to reinforce the message, educate new audiences and sustain individual behavior change. It will therefore be a counting struggle on the part of all stakeholders to make sure mothers stick to breastfeeding benefits despite the promotion of some multi-national for milk alternatives. If only for this, the government deserves a pat on the back for its programs and project on breastmilk and breastfeeding. As American Chief Justice Oliver Wendell Holmes said, “A pair of substantial mammary glands have the advantage over the two hemispheres of the most learned professor's brain in the act of compounding a nutritive fluid for infants.� Support breastfeeding. Support life! PDI - North Luzon Bureau Frank Cimatu, RD Purita S. Licas, PIA-2

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Elementary, high school students observe Human Rights Week



FIRST NARVACAN FUN RUN; "Run for a healthy life" in Narvacan, Ilocos Sur

Tipon-Tipan sa PIA with BFAR and DA on Marine Mammal Stranding at PIA-2 office, Tuguegarao City

Thousands of students in Calumpit and Hagonoy towns in Bulacan, which were recently flooded, receive school supplies through Canadian Ambassador to the Philippines Christopher Thornley and World Vision

DILG-CAR Outstanding Barangay Peace and Order Council and SIGLAT MO Leadership and Excellence in Barangay Governance Awards at the DILG Pimentel Hall, Baguio City


s c i t s i t a t S by: BAS/DA

Ilocos Norte Crime Statistics

National Statistical Coordination Board

Dec. 12

7:30 am

Dec. 12

8:00 am

TV Program over Iloco Ilocos Sur Infocen's “Issue lang walang personalan” Infocen's “Morning heritage Channel (IHC) 16Dec.12/ 8:00 amIlocos Norte Sky” Television Program over SKYCABLE Laoag City Staff MeetingDec. 12/ 2:00 pmVigan City

Council Session

Dec. 12

Sangguniang Panlungsod (Pangasinan) Regular SessionDec. Sectoral Committee on Environment Meeting

Dec. 12

RDC- Initiated LGU Best Practices Validation in Laoag


7:30 am

Dec.12 Dec. 13

Ilocos Sur Infocen's “Issue lang walang personalan” Iloco heritage Channel (IHC) 16

over SKYCABLE Ilocos Norte Infocen's “Morning Sky” Television Program

8:00 am

Bagnet Festival in Narvacan, Ilocos Su Pangasinan Infocen's hh “Pantongtongan Tayo” Radio

2:00 pm

Dec. 13

2:00 pm

Dec 13

3:00 pm

Dec.13 Dec. 14 Dec.14

7:30 am 8:00 am


RDC- Initiated LGU Best Practices Validation in Laoag

in Santol, La Union

TV Program Ilocos Sur Infocen's “Issue lang walang personalan” Channel (IHC) 16

La Union Infocen's HDMF Fund Coordinator Meeting AREX Program/Induction of Officers at Hotel Ariana,

Dec. 14

3:00 pm

Dec. 15


over Iloco heritage

Bauang, La Union

Ilocos Norte Infocen's “PIA HOUR” Radio Program over Ilocos Sur Infocen's “Issue lang walang personalan” Channel (IHC) 16

TV Program over Iloco heritage

over SKYCABLE Ilocos Norte Infocen's “Morning Sky” Television Program Ilocos Norte Infocen's “PIA HOUR” Radio Program over

Dec. 15

Dec. 17

RDC- Initiated LGU Best Practices Validation in Laoag 8:00 am

Dec. 17

12:30 pm

Dec. 18

8:00 am

December 14

31st Pag-Ibig Fund anniversary, turn-over of the 28 computer units to selected public elem. school

December 15-17

DepEd Regional Schools Press Conference (RSPC) Elementary and Secondary, Gattaran, Cagayan. RD Licas as evaluator on News Writing, Editorial Writing, Feature Writing, and Copy and Headline Writing.

December 16

Christmas Party with Nueva Vizcaya Press Club

December 16, 9AM

Forum on Free Trade Agreements dubbed as “Doing Business in Free Trade Areas I-Market Approach”, Brickstone Mall, Tuguegarao City.

December 20

Regional OTOP Fiesta Trade Fair, Theme: “Proud Ako Sa OTOP Ko…Kaagapay Ko Ito” Brickstone Mall, Tug. City

Regional Risk Reduction and Management Council 2 4th quarter meeting, Ivory Hotel, Tug. City

Every Monday

over SKYCABLE Ilocos Norte Infocen's “Morning Sky” Television Program

- Cover Isabela Sangguniang Panlalawigan session

Pangasinan Infocen's Media in Action Forum

Dec. 16

Orientation/Consultative Meeting on the renewed campaign in preventing fireworks-related injuries, DOH Conference Hall, Carig, Tuguegarao City.

December 21, 9am


Sur Infocen's “Issue Pangasinan Infocen's KBP ForumDec. 16/ 7:30 amIlocos Channel (IHC) 16 lang walang personalan” TV Program over Iloco heritage

Dec. 16

DTI – One Town One Product (OTOP) meeting, DTI Cagayan

December 14, 8AM

December 20, 8:30 am Regional Nutrition Committee 4th quarter meeting, Kainang Pilipino Tug. City


RDC- Initiated LGU Best Practices Validation in Ilocos

8:00 am

December 13, 9AM


Dec. 15


Regional Population Executive Board (RPEB) Regional Inter-Collegiate Population Debate, Crown Hotel, Tug. City

over SKYCABLE Ilocos Norte Infocen's “Morning Sky” Television Program

8:00 am

3:00 pm

December 12, 1PM

December 14, 8:30AM RGIN-TWG workshop, NEDA, Tug. City

Ilocos Norte Infocen's “PIA HOUR” Radio Program over

11:30 am

8:00 am

Program over DZMQ

Ilocos Sur's Board Member Regular Session

Dec. 14

Dec. 15

Regional Multi-sectoral Forest Protection Committee 4th Quarter Meeting, DENR, Tug. City

Sangguniang Panlungsod (Vigan City) Regular Session

Dec. 14


December 12, 1PM

TV Program over

8:00 am

rDec.13 Dec. 13

12/2:00 pmRDC

Every Tuesday in Pangasinan

San Fernando City Diocese Spearhead Annual Celebration

- Tipon-Tipan sa PIA, 9-10 am

of the OFW Family day

- Tungtongan Ti Tribu Biskayano, 2 pm

DZTP Ilocos Sur Infocen's “Arimbangaw” Radio Program over Ilocos Sur Infocen's “Nia't Makunam Kaillian Radio Program

over DWRS

3 Dec 12 Dec 15

Dec 16 Dec 16

Dec12 Dec14 Dec14-15

Dec 15

Dec 16

Dec 18

ntability Forum with Thru Transparency & Accou Enhancing Social Contract rales Baguio Country Club Justice Conchita Carpio-Mo -COR, Camp Dangwa Party, Log Cabin, PRO RLECC & Christmas 4th Quarter Meeting

111th Itogon Foundation


ssment mbly and Year-end Asse CARE-CESG General Asse Baguio Cit p, NEAP Hall, Teachers Cam

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in, Camp as Party, Log Cab Meeting and Christm sary Celebration, Palm iver 4th Quarter RLECC Ann t 31s g d Pag-ibi t on Tuba Dangwa, La Trinida tKapihan sa Bengue Asin, Tuba, Bengue Grove Hot spring, t sary, Tuba, Bengue Founding Anniver on, pal Gymnasium, Itog nt, NEAP Night, Itogon Munici essme Investors and Media General Assembly & Year-end Ass SG BenguetCARE-CE p, Baguio City Hall, Teachers Cam eign Groups Park, Baguio CityFor e Drive, Burnham year Lak , Run Fun City911 On Call 5th CARE uio Bag , um Atri l, SM Christmas Festiva unds Anniversary, PIA gro

Every Thursday PIA Hour, DZWT,

uio City

Bonifacio St. Bag

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