Wednesday, May 4, 2016
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MARKET WATCH: ASSET MANAGER SCALES BACK ON UK INVESTMENTS Pages 8-9
HOMELESS CHARITY FEARS SHORTFALL IN FUNDING Page 2
David vs Goliath showdown with Facebook over litter app By Neill Barston A TONBRIDGE businessman has found himself in the global media spotlight after making a plea to Facebook’s creator Mark Zuckerberg not to force him to change the name of his app, which helps keeps Britain tidy. Danny Lucas developed Littergram, a social media app which identifies litter hot spots by getting users to send photos of problem locations. It has gained a phenomenal following from the public and the system’s potential was recognised by Tonbridge & Malling Borough Council, which became the first local authority in the country to sign up as a partner. However, Facebook, which recently bought Instagram, the internet’s popular photo-sharing application, claims Littergram is too close to the name of its acquisition and has demanded Littergram’s
own name is phased out within months. In response, developer Mr Lucas recorded a video appeal to the social media giant’s boss Mark Zuckerberg, asking him not to take legal action against his environmental campaign, which started last year and could potentially have worldwide impact. But he has yet to get a response. Mr Lucas, 48, said: “We have been doing so well with Littergram, and I just never imagined that Facebook would have a problem with us. I thought our name just represented a means of sending reports on litter.” Mr Lucas, who works for a construction company in Wrotham, explained the inspiration for his app naming and shaming problem litter spots came directly from identifying how waste within his own industry could be disposed of in a more environmentallyfriendly manner. He added: “There has just been a huge
response to this and I’ve appeared on CNN news in America. Plus, news organisations from Nigeria to Australia have been contacting me. I’ve also been asked to appear on the BBC’s One Show, which has all fuelled our momentum. There has been a lot of hard work on this, which would be undone if we had to change our name. We have been working with schools and now everyone knows us as Littergram. “We have been very concerned, as we don’t have the money to fight a legal case. We are just trying to help save the UK from a litter
crisis that costs around £1billion to deal with, which has meant we are now the third worst country in the world on this issue.” Mr Lucas revealed he had been served notice by Facebook to make changes to the disputed app name, but he is still hopeful the internet giant will see common sense. He is urging people to pledge their support by posting at: #savelittergram on Twitter. A spokesperson for Tonbridge & Malling Borough Council said that since February it’s received more than 150 reports of littering, and confirmed that it plans to continue using the app as CLEANING UP part of its overall Danny Lucas litter-picking operations.
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FACEBOOK TO SUE IF LITTER APP NAME IS NOT CHANGED
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BASEBALL CLUB READY TO SWING INTO NEW SEASON Page 2
INSIDE SCREEN TEAM
Angels heart campaign helps to save lives of young players
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CAMPUS CLOSES
Job losses feared as college plans move from North Farm
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FOOD & DRINK
Town festival offers a feast of tasty new experiences
Butcher’s pastie wins top industry award
A CUT ABOVE Ben Stoneley and Roger Plummer at Whites Butchers
WINNING four industry accolades has proved the perfect way for Whites Family Butchers in Tonbridge to mark its 15th anniversary. Owner Ben Stoneley picked up the honours at the National Meats Products Competition held at the Foodex, NEC Birmingham. His team, based in Martin Hardie Way, was up against a high level of competition from independent butchers and farm shops from across the UK. The awards include a Gold accolade for its West Country Pasties, silver
honours for the company’s Welsh Lamb Shank, Carrots and Peas Pie, and a bronze for its gourmet burger. Mr Stoneley said: “We’ve always believed in the taste and quality of our products to give the best to our customers. To have won these awards makes me even prouder to be a local independent butcher. “I think winning the awards will make a big difference in terms of sales and we’re really chuffed about it. We have won awards before, but that was quite a few years ago,” explained the owner, who said starting up the business with
his mother Vivienne 15 years ago had been a rewarding experience. He admitted it has been hard work maintaining the company against increasing supermarket competition, but believes the business is well supported locally because of its entirely free-range products. Mr Stoneley added: “I really like working in the area and being a part of the community here. It’s long hours and we all have to muck in with it together, but gaining these awards does make you realise that people appreciate what we are doing.”
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