On Broadway, Inc. promotes the Broadway District as Green Bay's cultural core for entrepreneurs, creatives, residents and visitors to engage and succeed in a welcoming environment.
Vision
On Broadway, Inc. is the recognized leader for creatively building a sustainable, relevant, and thriving urban community.
District Vision
As creativity and art provide the underlying pulse of the district, these elements combine making the Broadway District the place people of all ages and backgrounds come to shop, eat, live, work, network and play.
THEMAINSTREETAPPROACH™
Meet the Staff
BRIAN JOHNSON PRESIDENT & CEO
RON FRANKLIN VICE PRESIDENT OF OPERATIONS
GREEN BAY PUBLIC MARKET
ALLIE THUT CHIEF OPERATING OFFICER
BROOKE HAFS VICE PRESIDENT OF DONOR ENGAGEMENT
MARY RHODE VICE PRESIDENT OF MARKETING & COMMUNICATIONS
FATMA LETIFI
DIVERSE BUSINESS ASSISTANCE MANAGER
QUINCY FASSBENDER DIGITAL MEDIA MANAGER
CARRIE WILLIAMS SPECIAL EVENTS MANAGER
BETSY SORENSEN SPECIAL EVENTS & VOLUNTEER MANAGER
ROB KOELLER PROPERTY MANAGER
LAURA BRAUN GILSOUL OFFICE MANAGER
2024
Board of Directors
Board President Past-President Secretary Treasurer
Barb LaMue President/CEO New North, Inc
Kasha Huntowski* Executive Director Neville Public Museum Foundation
Garritt Bader* Principal GB Real Estate Investments, LLC.
Linda Bova* COO/EVP/Partner NEWCMG, LLC
Tommy Everman* Owner Gather
Ryan Krumrie
Attorney/Partner Hager, Dewick & Zuengler, S.c.
Gail McNutt Lead Facilitator, Center for Exceptional Leadership St. Norbert College
Jackie Krutz Director of Titletown Development Green Bay Packers
Ryan Martin Dean of College of Arts, Humanities and Social Sciences University of WisconsinGreen Bay
*Denotes Broadway District business and/or property owner
Dru Carney* Senior Consultant Wipfli
Chad Van Handel Chief Lending Officer Unison Credit Union
Ken Wachter
Retired President/CEO PMI Entertainment Group
Organization
Volunteers
Sources of support
Hours
$135,249 economic impact of volunteer hours
Uses of support
6.2%Fundraising
Income generated through program operations is reinvested into the Broadway District to support design improvements, space activation, business support programs and capital projects. These investments make a more sustainable district that fosters additional public and private investment.
Design
50+ murals since 2020
6 events held at Vital Essentials Dog Park
3 sculptures created
42 tree boxes planted with native pollinator plants
52 planter bowls maintained with seasonal décor
70 trees wrapped with lights
Regular weed management in planters and sidewalk cracks
Coordinated spring and fall clean-ups with volunteers
243 bags of trash collected
Broadway
District Business Partnership
Earth Science is a vital district design partner for On Broadway. Their expertise has enhanced the district by providing fertilizers for the planter bowls along with planting and cultivating clover and wildflowers for the Vital Essentials Dog Park.
These additions not only beautify the area but also support a healthier, more vibrant ecosystem. Their efforts help make the area more enjoyable, showcasing the perfect blend of urban development and environmental care.
Urban Design
Partnered with the City of Green Bay and Downtown Green Bay, Inc. to hire ISG, an architecture and engineering firm, to complete Broadway District streetscape design standards and urban design enhancements.
Hubbard St. Corridor
Visioning exercise to re-imagine the Hubbard Street connection between Pearl Street and S. Maple Avenue.
District Streetscape Design Standards
An adopted set of standards for future streetscape enhancements to create cohesion and consistency with amenities such as benches, trash cans, lighting, pavement treatments, and corridor markers.
City Loop
A collaborative project between Downtown Green Bay, Inc. and On Broadway, Inc. to create a branded loop connecting the districts with wayfinding signage and other interesting design elements.
Diverse Business Assistance Grant
On Broadway, Inc. was awarded a $985,000 grant from the State of Wisconsin whose compliance period ended in 2024.
Key initiatives:
Equitable housing solutions.
Opportunities for minority-owned businesses in our events.
Financial assistance and training to minorityowned businesses in the Broadway District. Expand our volunteer program and community partnerships to be more inclusive. Lay the groundwork for the opening of a retail business incubator.
Life Love Incorporated opened its doors in June 2024. This was the first brick-andmortar location for owner
$300,000 in Microgrants Awarded
Business Consultations & Support
Provided over 300 training hours and financial support to 30 businesses in the Broadway District.
Farmers’ Market on Broadway
Welcomed 16 new vendors into the 2024 market with $6,540 in microgrants.
New Business Development
Filled nine vacant spaces with new businesses.
Community Partnerships
Established 10+ community partnerships to enhance support for programming and businesses.
Erick Brundidge.
Economic Vitality
The Fort at the Rail Yard started leasing 233 new residential units
Planning option extended for 238 residential units and fire station on Badger Sheet Metal site
Rail Yard Innovation District exceeds 70 new businesses
Felix DuChateau Saloon renovation added seven apartments and three businesses
Last undeveloped building in the Rail Yard started renovation
Leicht Park renderings complete and engineering initiated
Retail grant program provides $2,500 award to fill vacant storefronts
Nearly 1,000 residential units have recently been constructed or are under contract.
Green Bay Public Market
More than a place to shop and eat, the Green Bay Public Market will offer visitors and locals a place for new experiences.
20+ Merchants
Regularly programmed community event space and demo kitchen
Exceeded $6 million or 75% of private philanthropy goal
Grants Awarded:
$250,000 grant award from Brown County
$500,000 grant award from State of Wisconsin
$500,000 façade grant from City of Green Bay
$5 million new market tax credit award ($13 million total, cash value of $2.6 million)
Approved development agreement with the City of Green Bay
Issue for construction set complete and hard bids received Demolition continues to ready project for new construction
An official groundbreaking ceremony was held in October 2024.
The Shipyard
The Shipyard is located on the western edge of the Fox River just north of the Mason Street Bridge. Project Updates:
Phase one ribbon cutting occurred on October 30, 2024 and includes a riverfront promenade, floating dock, fishing pier, habitat enhancement and accessible kayak launch.
Phase two plans include public amenities like a great lawn, a dog park, an urban beach, and a playground. Construction is estimated to begin in May 2025.
Phase three of the project includes a container park. The completion date is undetermined and dependent on funding being available.
Promotion
Special Events
Coordinated programming to attract visitors and vibrancy to the Broadway District.
500,000+ estimated visitors
50+ events
Winterfest
Farmers’ Market on Broadway
Levitt AMP Green Bay Music Series
igNight Market
Fire over the Fox
Fall Fest on Broadway
Christkindlmarket
Retail Promotions
Activity and promotions coordinated to attract shoppers into our retail businesses.
Small Business Saturday
12 Days of Christmas
Winter Wine & Beer Walks
Run For the Roses Wine Walk
Candyland Scavenger Hunt
Polar Bear Hunt
Social Media
2.3 M
Total Reach
3.2 M
Total Views
Green Bay Public Market Facebook Pages
On Broadway, Inc
Farmers’ Market on Broadway igNight Market Christkindlmarket
LinkedIn - On Broadway, Inc
131,000 Post Impressions
Media Coverage
130+
Stories & interviews on Broadway District businesses and On Broadway events.
78,435
Total Followers
Green Bay Public Market Instagram Pages
On Broadway, Inc
580 New Followers
Email Marketing
247,420 Sends Analytics include weekly What’s Up Downtown email and On Broadway event emails. 43%
Support for Diverse Music and the Arts
Levitt AMP Green Bay Music Se
A 10-week music series that provides $100,000+ in FREE music and includes both local and national artists to the community.
5,500 Attendees
$203,493 Direct economic impact
$227,912 Regional economic impact
igNight Markets
Taking place in June on South Broadway St and August in Leicht Park, these nighttime markets provide opportunities for artisans and makers as vendors, specialty art activities, live music and delicious food options. A highlight of the August event is the hot air balloon glow.
8,500 Attendees
$201,473 Direct economic impact
$225,650 Regional economic impact
Fire Over The Fox
Festival Foods Fire Over the Fox brings thousands to downtown and for most, it has become an annual tradition. It brings together all cultures and demographics and affords them the opportunity to explore our downtown while enjoying a festive pedestrian-friendly atmosphere.
Largest fireworks show in Northeast Wisconsin! Six music stages
Waterboard Warriors performances
Family-friendly programming
$1,974,986 Direct economic impact
$2,211,984 Regional economic impact
The Latin Stage presented by Sanimax returned in 2024.
Christkindlmarket
This vibrant holiday season event plays a key role in driv shoppers to the Broadway District during the critical ho shopping period. The market attracts visitors and encou residents to explore and shop locally.
12 market days
24 vendors each day
Rotating programmed activity and themed nights
Extended hours
41,500 Attendees
$1,696,953 Direct economic impact
$1,900,587 Regional economic impact
Broadway District Business Partnership
The passionate team at Redfish reached out to assist with an event logo revamp and mug design for year three.
Their logo design enhanced the overall look of our event and the mugs were a big hit, selling out before the end of the event series. Additionally, they provide their antique truck which adds the perfect holiday photo backdrop for event attendees.
Farmers’ Market on Broadway
For more than two decades, this event has brought increased foot traffic to the Broadway District, supporting hundreds of small businesses both in the market and those that line the street. The market also serves as the primary source of funding for On Broadway, Inc., allowing the organization to continue its mission of supporting and serving district businesses.
180+ unique annual vendors
250,000 estimated attendance
Ranked in top 10% in WI for WIC and Senior FMNP produce sales ($23,802)
$15,000 in produce donated to area shelters
40 nonprofit vendor booths
38 local musicians
40 Mini Boss vendors (kids 15 and under), with program expansion to 8 weeks.
