2024 Annual Report

ANNUAL REPORT

20 24

Mission On Broadway, Inc. promotes the Broadway District as Green Bay's cultural core for entrepreneurs, creatives, residents and visitors to engage and succeed in a welcoming environment.

Vision On Broadway, Inc. is the recognized leader for creatively building a sustainable, relevant, and thriving urban community.

District Vision As creativity and art provide the underlying pulse of the district, these elements combine making the Broadway District the place people of all ages and backgrounds come to shop, eat, live, work, network and play.

THE MAIN STREET APPROACH™

Meet the Staff

BRIAN JOHNSON

ALLIE THUT

BROOKE HAFS

MARY RHODE

PRESIDENT & CEO

CHIEF OPERATING OFFICER

VICE PRESIDENT OF DONOR ENGAGEMENT

VICE PRESIDENT OF MARKETING & COMMUNICATIONS

RON FRANKLIN

QUINCY FASSBENDER

BETSY SORENSEN

LAURA BRAUN GILSOUL

VICE PRESIDENT OF OPERATIONS GREEN BAY PUBLIC MARKET

DIGITAL MEDIA MANAGER

SPECIAL EVENTS & VOLUNTEER MANAGER

OFFICE MANAGER

FATMA LETIFI DIVERSE BUSINESS ASSISTANCE MANAGER

CARRIE WILLIAMS

ROB KOELLER

SPECIAL EVENTS MANAGER

PROPERTY MANAGER

2024

Board of Directors Board President Barb LaMue

Secretary Kasha Huntowski*

Past-President Gail McNutt

Treasurer Dru Carney*

President/CEO New North, Inc.

Executive Director Neville Public Museum Foundation

Lead Facilitator, Center for Exceptional Leadership St. Norbert College

Senior Consultant Wipfli

Garritt Bader*

Jackie Krutz

Chad Van Handel

Principal GB Real Estate Investments, LLC.

Director of Titletown Development Green Bay Packers

Chief Lending Officer Unison Credit Union

Linda Bova*

Ryan Martin

Ken Wachter

COO/EVP/Partner NEWCMG, LLC.

Dean of College of Arts, Humanities and Social Sciences University of WisconsinGreen Bay

Tommy Everman*

Heather Mueller

Owner Gather

Chief Marketing & Product Officer Breakthrough

Ryan Krumrie Attorney/Partner Hager, Dewick & Zuengler, S.c.

Brad Toll President/CEO Discover Green Bay

*Denotes Broadway District business and/or property owner

Retired President/CEO PMI Entertainment Group

Organization Volunteers

638 Volunteers

4,039 Hours

Sources of support 67.7% Capital Campaigns 16.8% Earned Income 8.9% Sponsorships & Grants 3.3% Other

$135,249 economic impact of volunteer hours

Uses of support 87.4% Program Services 6.4% Management & Operations 6.2% Fundraising

2.8% BID 0.5% Fundraising

Income generated through program operations is reinvested into the Broadway District to support design improvements, space activation, business support programs and capital projects. These investments make a more sustainable district that fosters additional public and private investment.

Co-Hosted by WEDC and On Broadway, Inc. April 19, 2024 | Gather

Best Placemaking Improvement Project Vital Essentials Dog Park

Best Business Success Story

Main Street Hall of Fame Paul Jadin

Community Champion Kurt Carpenter

Pete’s Garage

On Broadway Inc. remains the winningest Wisconsin Main Street program.

Design 50+ murals since 2020 6 events held at Vital Essentials Dog Park 3 sculptures created 42 tree boxes planted with native pollinator plants 52 planter bowls maintained with seasonal décor 70 trees wrapped with lights Regular weed management in planters and sidewalk cracks Coordinated spring and fall clean-ups with volunteers 243 bags of trash collected

Broadway District Business Partnership Earth Science is a vital district design partner for On Broadway. Their expertise has enhanced the district by providing fertilizers for the planter bowls along with planting and cultivating clover and wildflowers for the Vital Essentials Dog Park.

These additions not only beautify the area but also support a healthier, more vibrant ecosystem. Their efforts help make the area more enjoyable, showcasing the perfect blend of urban development and environmental care.

Urban Design Partnered with the City of Green Bay and Downtown Green Bay, Inc. to hire ISG, an architecture and engineering firm, to complete Broadway District streetscape design standards and urban design enhancements.

Hubbard St. Corridor

Visioning exercise to re-imagine the Hubbard Street connection between Pearl Street and S. Maple Avenue.

District Streetscape Design Standards

An adopted set of standards for future streetscape enhancements to create cohesion and consistency with amenities such as benches, trash cans, lighting, pavement treatments, and corridor markers.

City Loop A collaborative project between Downtown Green Bay, Inc. and On Broadway, Inc. to create a branded loop connecting the districts with wayfinding signage and other interesting design elements.

Diverse Business Assistance Grant On Broadway, Inc. was awarded a $985,000 grant from the State of Wisconsin whose compliance period ended in 2024.

Key initiatives: Equitable housing solutions.

Opportunities for minority-owned businesses in our events.

Financial assistance and training to minorityowned businesses in the Broadway District.

Expand our volunteer program and community partnerships to be more inclusive.

Lay the groundwork for the opening of a retail business incubator.

Life Love Incorporated opened its doors in June 2024. This was the first brick-andmortar location for owner Erick Brundidge.

$300,000 in Microgrants Awarded Business Consultations & Support Provided over 300 training hours and financial support to 30 businesses in the Broadway District.

Farmers’ Market on Broadway Welcomed 16 new vendors into the 2024 market with $6,540 in microgrants.

New Business Development Filled nine vacant spaces with new businesses.

Community Partnerships Established 10+ community partnerships to enhance support for programming and businesses.

Economic Vitality The Fort at the Rail Yard started leasing 233 new residential units Planning option extended for 238 residential units and fire station on Badger Sheet Metal site Rail Yard Innovation District exceeds 70 new businesses Felix DuChateau Saloon renovation added seven apartments and three businesses Last undeveloped building in the Rail Yard started renovation Leicht Park renderings complete and engineering initiated Retail grant program provides $2,500 award to fill vacant storefronts

Nearly 1,000 residential units have recently been constructed or are under contract.

Green Bay Public Market More than a place to shop and eat, the Green Bay Public Market will offer visitors and locals a place for new experiences.

20+ Merchants Regularly programmed community event space and demo kitchen Exceeded $6 million or 75% of private philanthropy goal Grants Awarded: $250,000 grant award from Brown County $500,000 grant award from State of Wisconsin $500,000 façade grant from City of Green Bay $5 million new market tax credit award ($13 million total, cash value of $2.6 million) Approved development agreement with the City of Green Bay Issue for construction set complete and hard bids received Demolition continues to ready project for new construction

An official groundbreaking ceremony was held in October 2024.

The Shipyard The Shipyard is located on the western edge of the Fox River just north of the Mason Street Bridge.

Project Updates: Phase one ribbon cutting occurred on October 30, 2024 and includes a riverfront promenade, floating dock, fishing pier, habitat enhancement and accessible kayak launch.

Phase two plans include public amenities like a great lawn, a dog park, an urban beach, and a playground. Construction is estimated to begin in May 2025.

Phase three of the project includes a container park. The completion date is undetermined and dependent on funding being available.

Promotion Special Events

Retail Promotions

Coordinated programming to attract visitors and vibrancy to the Broadway District.

Activity and promotions coordinated to attract shoppers into our retail businesses.

500,000+ estimated visitors 50+ events Winterfest Farmers’ Market on Broadway Levitt AMP Green Bay Music Series igNight Market Fire over the Fox Fall Fest on Broadway Christkindlmarket

Small Business Saturday​ 12 Days of Christmas​ Winter Wine & Beer Walks​ Run For the Roses Wine Walk Candyland Scavenger Hunt Polar Bear Hunt

Promotion Social Media

2.3 M Total Reach

3.2 M Total Views

Facebook Pages On Broadway, Inc Farmers’ Market on Broadway igNight Market Christkindlmarket Green Bay Public Market

78,435

Total Followers

Instagram Pages On Broadway, Inc Green Bay Public Market

LinkedIn - On Broadway, Inc

131,000

580

Post Impressions

New Followers

Media Coverage

130+ Stories & interviews on Broadway District businesses and On Broadway events.

Email Marketing Analytics include weekly What’s Up Downtown email and On Broadway event emails.

247,420 Sends

43%

Avg. Open Rate Average nonprofit open rate in 2024 is 39% according to Constant Contact.

Support for Diverse Music and the Arts Levitt AMP Green Bay Music Series A 10-week music series that provides $100,000+ in FREE music and includes both local and national artists to the community.

5,500 Attendees $203,493 Direct economic impact $227,912 Regional economic impact

igNight Markets Taking place in June on South Broadway St and August in Leicht Park, these nighttime markets provide opportunities for artisans and makers as vendors, specialty art activities, live music and delicious food options. A highlight of the August event is the hot air balloon glow.

8,500 Attendees $201,473 Direct economic impact $225,650 Regional economic impact

Fire Over The Fox Festival Foods Fire Over the Fox brings thousands to downtown and for most, it has become an annual tradition. It brings together all cultures and demographics and affords them the opportunity to explore our downtown while enjoying a festive pedestrian-friendly atmosphere.

Largest fireworks show in Northeast Wisconsin!

Six music stages Waterboard Warriors performances Family-friendly programming $1,974,986 Direct economic impact $2,211,984 Regional economic impact

The Latin Stage presented by Sanimax returned in 2024.

Christkindlmarket This vibrant holiday season event plays a key role in driving shoppers to the Broadway District during the critical holiday shopping period. The market attracts visitors and encourages residents to explore and shop locally.

12 market days 24 vendors each day Rotating programmed activity and themed nights Extended hours

41,500 Attendees $1,696,953 Direct economic impact $1,900,587 Regional economic impact

Broadway District Business Partnership The passionate team at Redfish reached out to assist with an event logo revamp and mug design for year three.

Their logo design enhanced the overall look of our event and the mugs were a big hit, selling out before the end of the event series. Additionally, they provide their antique truck which adds the perfect holiday photo backdrop for event attendees.

Farmers’ Market on Broadway For more than two decades, this event has brought increased foot traffic to the Broadway District, supporting hundreds of small businesses both in the market and those that line the street. The market also serves as the primary source of funding for On Broadway, Inc., allowing the organization to continue its mission of supporting and serving district businesses.

180+ unique annual vendors 250,000 estimated attendance Ranked in top 10% in WI for WIC and Senior FMNP produce sales ($23,802) $15,000 in produce donated to area shelters

40 nonprofit vendor booths 38 local musicians 40 Mini Boss vendors (kids 15 and under), with program expansion to 8 weeks.

Celebrated 6 cultural days

The On Broadway, Inc. team throws it back to the 90's as we celebrate 30 years of the Broadway District in 2025!

340 N Broadway, Ste 165, Green Bay 920.437.2531 DowntownGreenBay.com