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P REVIEW CATALOG

PRIMAL WEAR, INC.

‘12 www.primalshop.nl


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Our company was founded by avid cyclists with a desire for high quality cycling apparel that broke the mold. Since 1992, Primal Wear has been dedicated to providing cyclists with highly technical clothing that looks great and performs perfectly. At our heart, we are cyclists, business people and artists who have found a way to combine our talents to produce some of the most recognizable jerseys in the world. Our original designs set riders apart from the crowd - rather it is by bringing your favorite beers and rock groups to life or showing your pride with our military jerseys. Since our inception the company has been growing steadily and we now sell hundreds of thousands of apparel items around the world every year. Despite our growth, we strive to maintain the grassroots culture that fosters innovation and creativity and allows us to keep in touch with the soul of the sport we are dedicated to. Primal Wear is not now, nor ever will be, a corporation run by a board whose major concern is peddling rather than pedaling. This is a company of die hard cyclists committed to improving the sport. In fact, lunch time at our Global Headquarters in Denver, Colorado is easy to spot, even from a distance. It’s when everyone files through the front door, already on their bikes, ready for the daily afternoon ride.

www.primalshop.nl


Men’s Jerseys

Primal Originals - men’s


Primal Originals - men’s

restore

SKU: RES1J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Monumental

Sentinel

SKU: SEN1J10M Sport Cut Set-IN Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Archaic

SKU: MON1J20M Sport Cut Raglan

SKU: ARCHJ20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

www.primalshop.nl

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Men’s Jerseys

Countdown

SKU: SOL1J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Warrior

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Solitude

SKU: COU1J20M Sport Cut Raglan

Phoenix

SKU: WAR1J20M Sport Cut Raglan

SKU: PHO1J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Primal Originals - men’s


Primal Originals - men’s

Vandal

SKU: VAN1J10M Sport Cut Set-in

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Dash

Palisade

SKU: PAL1J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Sting

SKU: DAS1J20M Sport Cut Raglan

SKU: STI1J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

www.primalshop.nl

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Men’s Jerseys

The Mayan

SKU: MAY1J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Cycle-RE

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The Break

SKU: BRE1J10M Sport Cut set-in

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Diablo

SKU: CYCRJ20M Sport Cut Raglan

SKU: DIABJ20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Primal Originals - men’s

www.primalshop.nl


Primal Originals - men’s

Desperado

Venture

SKU: DES1J20M Sport Cut Raglan

SKU: VEN1J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Guardian

Combat

SKU: GUA1J20M Sport Cut raglan

SKU: COM1J20M Sport Cut raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, Full Length YKK Invisible Zipper and SpeedPro Technical Fabric.

www.primalshop.nl

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Brewery Jerseys

Coors Vintage

Left Hand 400 Pound Monkey

SKU: COVIJ10M Sport Cut Set-IN

SKU: LH40J20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Foster’s Lager

Miller High Life

SKU: FOS1J10M Sport Cut SET-IN

SKU: MHL1J20M Sport Cut RAGLAN

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

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Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Brewery Jerseys

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

www.primalshop.nl


Brewery jerseys

Left Hand Team

Yellow Kite Summer Pils

SKU: LHT1J20M Sport Cut Raglan

SKU: YKSPJ20M Sport Cut Raglan

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Smokebrush Porter

Killians Irish Lager

SKU: SBP1J20M Sport Cut RAGLAN

SKU: CKILJ20M Sport Cut RAGLAN

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

Performance Sport Cut fit, featuring 3 Rear Pockets, 3/4 Length YKK Invisible Zipper and SpeedPro Technical Fabric.

www.primalshop.nl

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Shorts // BIBS

EVO CORSA BLACK

SKU: EVO1S59M BIBS

Elite-level bib featuring Italian-made Shield fabric and E6 Carbon chamois. Primal silicone gripper at leg band for a secure and comfortable fit.

PRO-T9

SKU: PROBS35M BIBS

Team-level bib featuring Primal exclusive PriFlex fabric and Italian-made APX chamois. Primal elastic gripper at leg band.

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Shorts BIBS

EVO CORSA team

SKU: EVO2S59M BIBS

Elite-level bib featuring Italian-made Shield fabric and E6 Carbon chamois. Primal silicone gripper at leg band for a secure and comfortable fit.

PELOTON

SKU: PEL1S23M Shorts

Traditional 9-panel touring short featuring Primal exclusive PriFlex fabric and Italian-made E3 Fino chamois. Primal elastic gripper at leg band.

www.primalshop.nl


Shorts // Bibs

Traverse

SKU: TRA1S105M Shorts

Essential baggy short featuring relaxed fit. Elastic waist and side pockets provide comfort and storage.

VENTURE

SKU: VEN1S101M Knickers Messenger-inspired short featuring 3/4 length LEG PANT, removable chamois, belt loops and hook and loop compression straps at the waist. Fashionable performance, comfort and durability.

www.primalshop.nl

VEGA

SKU: VEG1S103M Shorts

Commuter-inspired short featuring relaxed fit and sewn-in chamois. Elastic waist and additional side pockets provide comfort and excellent storage.

COL AMANTE

SKU: COL1S102M Shorts

Performance baggy short featuring relaxed fit and removable chamois. Elastic waist with belt loops provideS a secure fit and multiple pockets provide excellent storage.

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woMen’s Jerseys

Primal Originals - women’s

www.primalshop.nl


Primal Originals - women’s

Breathe

Chrysalis

SKU: BRE1J60W Sport Cut Raglan

SKU: CHR1J60W Sport Cut Raglan

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Current

Drift

SKU: CUR1J60W Sport Cut Raglan

SKU: DRI1J60W Sport Cut Raglan

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

www.primalshop.nl

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woMen’s Jerseys

Enchant

SKU: NAM1J60W Sport Cut Raglan

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Maiden

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namaste

SKU: ENC1J60W Sport Cut Raglan

Lavish

SKU: MAI1J60W Sport Cut Raglan

SKU: LAV1J60W Sport Cut Raglan

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, Full Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Primal Originals - women’s

www.primalshop.nl


Primal Originals - women’s

Sensu

Solstice

SKU: SEN1J60W Sport Cut Raglan

SKU: SOLSJ60W Sport Cut Raglan

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, 3/4 Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Trace

Unity

SKU: TRA1J60W Sport Cut Raglan

SKU: UNI1J60W Sport Cut Raglan

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, Full Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

Fashionable Women’s-Specific fit, featuring Cap Sleeves, 3 Rear Pockets, Full Length YKK Invisible Zipper, SpeedPro Technical Fabric and No Elastic at Sleeves or Waist.

www.primalshop.nl

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WOMEN’s SHORTS

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Primal Originals - women’s SHORTS

www.primalshop.nl


women’s Shorts

EVO AVANTI

SKU: EVO1S59W SHORTS

Elite-level SHORTS featuring Italian-made Shield fabric and E6 Carbon chamois. Gripper-less compression leg band for comfort and performance.

www.primalshop.nl

SPERA VIA

SKU: SPE1S75W SHORTS Team-level SHORTS featuring Primal exclusive PriFlex fabric and Italian-made APX chamois. Primal elastic gripper at leg band.

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MILITARY PRODUCTS

U.S. air force stealth

u.s. army midnight

SKU: AFT1J20M Sport Cut RAGLAN

SKU: ART1J20M Sport Cut RAGLAN

Performance Sport Cut fit, with 3 rear pockets, 3/4 length YKK invisible zipper and SpeedPro technical fabric.

Performance Sport Cut fit, with 3 rear pockets, 3/4 length YKK invisible zipper and SpeedPro technical fabric.

U.S. air force stealth SKU: AFT1S34M SHORTS

Team-level short featuring Primal exclusive PriFlex fabric and Italian-made APX chamois. Primal elastic gripper at leg band.

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Primal Military products

U.s. army midnight

SKU: ART1S34M SHORTS

Team-level short featuring Primal exclusive PriFlex fabric and Italian-made APX chamois. Primal elastic gripper at leg band.

www.primalshop.nl


U.S. Marines Tradition

SKU: MCT1J20M Sport Cut RAGLAN

Performance Sport Cut fit, with 3 rear pockets, 3/4 length YKK invisible zipper and SpeedPro technical fabric.

U.S. Marines Tradition SKU: MCT1S34M SHORTS

Team-level short featuring Primal exclusive PriFlex fabric and Italian-made APX chamois. Primal elastic gripper at leg band.

www.primalshop.nl

u.s. navy Camo

SKU: NAT1J20M Sport Cut RAGLAN

Performance Sport Cut fit, with 3 rear pockets, 3/4 length YKK invisible zipper and SpeedPro technical fabric.

u.s. navy Camo

SKU: NAT1S34M SHORTS

Team-level short featuring Primal exclusive PriFlex fabric and Italian-made APX chamois. Primal elastic gripper at leg band.

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Technology E6 CARBON CHAMOIS

APX CHAMOIS

•RESISTEX® ANTI-STATIC CARBON THREAD ANTIBACTERIAL FABRIC •SEAMLESS, ANATOMICAL SHAPE •AIRMESH INSERT FOR INCREASED SHOCK ABSORPTION •4 DENSITY FOAMS •4 WAY STRETCH •ELITE CHAMOIS IDEAL FOR ROAD, MTB COMPETITION, AND LONGDISTANCE TOURING •WOMEN'SSPECIFIC CHAMOIS AVAILABLE

E3 FINO CHAMOIS

•TMF PROPRIETARY ANTIBACTERIAL FABRIC •SEAMLESS, ANATOMICAL SHAPE •2 DENSITY FOAMS •4 WAY STRETCH •CLUB CHAMOIS IDEAL FOR RECREATIONAL OR CLUB RACING USE •WOMEN'S-SPECIFIC CHAMOIS AVAILABLE

•ESCHLER HYGENIC® & SILVER ION ANTIBACTERIAL FABRIC •VISI GRID FABRIC FOR SUPERIOR MOISTURE TRANSPORT •SEAMLESS, ANATOMICAL SHAPE •3 DENSITY FOAMS •4 WAY STRETCH •TEAM CHAMOIS IDEAL FOR COMPETITIVE ROAD RACING •WOMEN'S-SPECIFIC CHAMOIS AVAILABLE

FABRICS SPEED-PRO

AE-ELITE

HXT-HEXATHERMAL

A PLAITED DOUBLEKNIT FABRIC WITH A MICRO YARN ON THE FACE (MESH SIDE) AND A HIGHER DENIER FILAMENT YARN ON THE BACK SIDE (SMOOTH SIDE). THE PLAITED CONSTRUCTION GIVES THE FABRIC LASTING STABILITY AND REDUCES SHRINKAGE, WHETHER FROM IMPROPER WASHING OR DURING THE IMPRINTING OF THE FABRIC. THE COMBINATION OF THE DIFFERENT SIZES BETWEEN THE TWO YARNS CREATES A "PUSH/PULL" EFFECT TO FORCE MOISTURE AWAY FROM THE BODY AND PULL IT TO THE FACE OF THE FABRIC. THE MICROFIBER MESH FACE THEN QUICKLY DISPERSES THE MOISTURE, WHICH IN TURN SPEEDS THE DRYING.

IS A HIGH PERFORMANCE FABRIC THAT WICKS BETTER AND ABSORBS MOISTURE FASTER THAN STANDARD WICKING POLY FABRICS. UNLIKE STANDARD FABRICS THAT USE ROUND FIBERS, AE ELITE USES DOUBLE CLOVER SHAPED FIBERS. THIS UNIQUE SHAPE CREATES GROOVES THAT TRANSPORT THE MOISTURE TO THE SURFACE OF THE GARMENT THROUGH CAPILLARY ACTION.

IS A TRI-LEVEL FABRIC COMPOSED OF TWO OUTER LAYERS AND AN INSIDE BREATHABLE FILM LAYER THAT IS PERMEABLE. THE FACE OF THE FABRIC IS WATERPROOF AND WINDPROOF ON THE OUTSIDE AND IS A HEXAGON SHAPED BRUSHED THERMAL ON THE INSIDE. THIS HEXAGONAL SHAPE ASSISTS IN THE TEMPERATURE REGULATION ON THE INSIDE OF THE JACKET, NOT ONLY KEEPING THE COLD OUT BUT PROTECTING THE BODY FROM OVERHEATING ON THE INSIDE.

PRIFLEX A FABRIC DEVELOPED EXCLUSIVELY FOR PRIMAL IN LIGHTWEIGHT AND HEAVYWEIGHT VERSIONS. HEAVYWEIGHT FOR BOTTOMS, LIGHTWEIGHT FOR TRI-TOPS. PRIFLEX IS A SPANDEX/POLY OR SPANDEX/NYLON BLEND DEVELOPED WITH SPECIFIC CONSIDERATION GIVEN TO MUSCLE COMPRESSION, ELASTIC RECOVERY AND PRINTABILITY. STUDIES HAVE SHOWN THAT MUSCLE COMPRESSION CAN INCREASE TOTAL POWER OUTPUT, PREVENT MUSCLE FATIGUE AND PROMOTE ACCURATE MUSCLE MOVEMENT.

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DOLOMITI AN ITALIAN MADE FABRIC DESIGNED SPECIFICALLY FOR ARM WARMER, KNEE WARMER, LEG WARMER AND SHOE COVER APPLICATIONS. THIS FABRIC HAS INCREDIBLE WARMTH AND DURABILITY, WHILE STILL MAINTAINING ITS ELASTIC RECOVERY AND EXCELLENT PRINTABILITY. ADDITIONALLY, DOLOMITI HAS WICKING PROPERTIES THAT INCREASE COMFORT AND PERFORMANCE THROUGH EFFICIENT TEMPERATURE REGULATION.

Q3 ELITE A HIGH-PERFORMANCE MICRO DENIER YARN FILAMENT THAT WICKS MOISTURE FROM THE SURFACE OF THE SKIN TO THE SURFACE OF THE FABRIC. THIS MOISTURE TRANSFER ALLOWS THE BODY’S PORES TO BREATHE, ALLOWING FOR BETTER TEMPERATURE REGULATION FOR BETTER PERFORMANCE.

LYCRA® MADE BY INVISTA®, A FAMILY OF PREMIUM STRETCH FIBERS THAT PROVIDE FABRICS AND GARMENTS WITH INCOMPARABLE FIT, COMFORT AND FREEDOM OF MOVEMENT. WITH A REMARKABLE ABILITY TO STRETCH UP TO 600% AND SPRING BACK TO ITS ORIGINAL LENGTH, STUDIES HAVE SHOWN THAT COMPRESSION CAN INCREASE TOTAL POWER OUTPUT, PREVENT MUSCLE FATIGUE AND PROMOTE ACCURATE MUSCLE MOVEMENTS. INCREASED OUTPUT TRANSLATES TO MORE POWER TO TURN THOSE RINGS.


FIT FIT STYLES SPORT CUT SLIGHTLY RELAXED CUT THAT IS BASED UPON THE NATURAL BODY LINES. THIS JERSEY IS DESIGNED FOR OPTIMUM PERFORMANCE AND FITS CLOSE TO THE BODY.

RACE CUT ERGONOMICALLY CUT AND DESIGNED TO FIT ALONG THE CONTOURS OF THE BODY FOR INCREASED PERFORMANCE. A STREAMLINED DESIGN WITH AIR FLOW / SURFACE TENSION REDUCTION.

MEN'S SIZE

WAIST

CHEST

WEIGHT

HEIGHT

X Small Small Medium Large X Large XX Large XXX Large

26-29 29-31 32-34 35-37 38-41 42-45 46-50

33-35 36-38 39-41 42-43 44-46 47-49 50-52

100-120 120-145 145-165 165-180 180-210 210-240 240+

64" and under 64"-68" 66"-70" 68"-72" 70"-76" 74" and over 74" and over

SIZE

SIZE

WAIST

HIPS

WEIGHT

HEIGHT

CHEST

X Small Small Medium Large X Large XX Large XXX Large

0-2 2-4 4-6 8-10 12-14 14-16 16-18

22-23 23-25 25-26 27-28 29.5-31 31-32.5 32.5-34

31-33 33-35 35.5-36.5 37.5-38.5 40-41.5 41.5-43 43-44.5

90-110 95-120 120-140 140-155 155-165 165-175 175-180

up to 62" up to 62" 63-68" 67-71" 70-73" 72-75" 72-76"

30-32 32-34 34-35 36-37 38.5-40 40-41.5 41.5-43

WOMEN'S

*A full European sizing chart for men's and women's sizes is available upon request.

www.primalshop.nl

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2012 preview primal wear collection