OSE Issue 30 by INGEN SYSTEMS

A P R 2 3 -- A P R 2 9 2 0 1 0

VOLUM E 1 | I S S U E N O . 3 0 | 1 6 P A G E S

- S M A R T S H O P P I N G S TA R T S H E R E -

CHENNAI | PRICE Rs. 5.00

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10 Sachin

The name that brings alive a billion hearts! Page 8... R E V I E W S

O F F E R S

C O U P O N S

ON SALE EXPRESS | APR 23 - APR 29, 2010

FRI

Hot ‘n’ Happening

Clear

Weather SUN

Clear

TUE

WED

THU

Partly

To Do List

Pride, joy and purity Now in stores Authentic traditional jewellery with unique design element is what Tanishq’s exclusive wedding collection promises you. Using traditional knowledge and expertise, the entire range has been put together to cover every jewellery requirement from all regions.

r camp X Factor - Summe m Don’t Miss The of 9 to 14 years. for the age group Till Apr 30. Ramaswamy Salai, , 521 ing, read into Spring K K Nagar, Chennai. 7@gmail.com Email: induhariharan24

threengka Painting - A m Check Out Tha Thangka painting. day workshop on Apr 23 – Apr 25. st Road, Muttukadu, Coa East , itra aCh Dakshin tact: 24462435 Kanchipuram Dt. Con

At all Tanishq outlets

Spunky, naughty and sexy me Now in stores

Speed Dial

Fastrack has launched ‘Fastrack Girl’ - the new girls’ line of sunglasses. With the chirpy Genelia launching the ‘sweet no more’ sunglasses campaign, the collection includes bug-eye frames, coloured and shell frames along with bright gradient lenses. To start with, the collection has 51 variants across 20 styles and is priced between Rs.1295 and 1795.

Go camping! Camps and kids are the flavour of summer. With activities ranging from personality development and communication skills to singing and dancing, camps around the city are sure to teach your kids something during the holidays. Call now and enrol.

At all Titan and Fastrack outlets

Soak up the sun

Hansel & Gretel Kids 28152549 (T.Nagar)

Now in stores Pep-up your wardrobe this season with fun and colourful Westside Spring Summer 2010 range. Celebrating the onset of the season, Westside has launched its Spring Summer 2010 collection. The collection brings in a range of fashionable apparels, accessories, bags, shoes, footwear and home décor items.

Spice Kids Summer Camp 26268111 (Anna nagar) Live the Art 42047380 (Kodambakkam)

Westside Spencer Plaza – 28490578 Ampa Skywalk – 23746973

TechnoFun 32213000 (Adyar) Rainbow Summer Camp 24611779 (R.A Puram)

Summer splash

Kriyative Kidz 24744623 (Ashok Nagar)

Now in stores Amanté, the value premium lingerie brand from the MAS Holdings has launched its swim wear collection for the year. A splash of colours and style, the swim wear collection comes in three trendy design ranges – Essential, Active and Fashion. Available in sizes from S to XL, the price range starts from Rs.945.

Cover Photo: Internet For Feedback & Suggestions, Contact us at 044-43590099 (or) Email us at in.editor@ingen.in

At all Lifestyle, Shoppers’ Stop, Globus, Pantaloons and other leading outlets

Just in

DISCLAIMER

Grey no more

CONCENTR ATE

HAIR DARKNER FREEDOM FROM GLOVES / BRUSH / AMMONIA

MON

@ chennai

p e o p l e . t r e n d s . e v e n t s

SAT

Ansari Estate Pvt Ltd has launched their first unique hair darkener, Ensola Concentration. The first product that can be used without any gloves, brush or ammonia, Ensola Concentration contains minimum degree of chemical content. The concentrate has two solutions that are to be mixed in equal proportions and to be used daily until the grey hair turns into its natural shade. If you want darker shade, tip a few extra drops of both the solutions. The product can be used by both men and women and has been priced at Rs. 85. Ensola Concentration will be available in leading retail outlets.

ON SALE EXPRESS publishes the advertisements & listings in good faith but does not hold itself responsible for the representations or claims made for the products and services in respect of which readers are advised to make their own assessment. COPYRIGHT © 2009 ON SALE EXPRESS. Reproduction of any material in whole or part prohibited.

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ON SALE EXPRESS | APR 23 - APR 29, 2010

Be a Sport! Here’s calling on all the ‘sporty’ people of the city to get into action, athletics and more. Be a sport and join a quality sports association in Chennai, now!

ith scores of youngsters making a name for themselves in the world of sport and games, many are beginning to see sports as a serious and lucrative career option. Of course, people have started looking beyond cricket too! If you are wondering where to start your sport career’s training and coaching look no further than the many premium sports associations in this city. Thankfully Chennai has a rich selection of sports associations to choose from. Get spoilt for choice with a wide range that includes carom, golf, rowing, cricket, tennis and tons more. Here’s presenting a round-up of a few quality associations, clubs and institutes in Chennai. Tamil Nadu Basket Ball Association Shoot some hoops at the Basket Ball Association in Kilpauk- jus gain some height over the summer or become the next Michael Jordon. 82/1, Playground Street, Kilpauk Garden, Kilpauk. Contact : 25394833

Tamil Nadu Tennis Association Take pride in the fact that our city has produced a few of the nation’s ace tennis players! Chuck virtual tennis video games and take to some real tennis. One can join either at the MRC Stadium or the SDAT Tennis Stadium among the others. Membership for the MRC Stadium starts at Rs.400. Interested people can choose from a variety of timetables to learn professional tennis! Tamil Nadu Tennis Association, SDAT Tennis Stadium, Lake Area, Nungambakkam. Contact : 28170381 / 28175620. For more details, lookup: www.tn-tennis.com.

Tamil Nadu Cycling Association (TNCA) Ever had the dream of participating in the Tour de France? Then start training now with the Cycling Association in Tamil Nadu. This age old childhood exercise apart from keeping you fit will also keep this planet fit, since it is one of the most ‘green’ modes of transportation. Tamilnadu Cycling Association, Dhun Building, 3rd Floor North Wing, 827 Anna Salai. Contact : 2671 3008 / 93817 12008. For further details, lookup: www.tncycling.org

The Federation Of Motor Sports Clubs In India (FMSCI) If you are an adrenalin junkie, who feels the need for speed, a membership at FMSCI might be all that you need! Apart from getting trained as a driver or rider,

one can also be a part of the racing team in the capacity of a steward, scrutiny expert, medical helper, organiser, marshal and other exciting roles. Of course to become a pro, one need to deal with registration fees, permission fees and other such formalities before speeding away to success!

Tamil Nadu Cricket Associations (TNCA) And now to cricket. To be a part of the Tamil Nadu Cricket Association, one need to be a part of one of the many sub teams and cricket clubs. This is your best bet to join the national cricket team. Slowly but steadily climb the ranks through the association’s tournaments and competition. Tamil Nadu Cricket Associations, M A Chidambaram Stadium, Victoria Hostel Road, Chepauk. Contact: 2854 4175. For further details, lookup: www.tnca.in

Summer are you

Thanks to success of upcoming squash players like Deepika Pallikal and Joshna Chinappa, many budding sports stars have taken to the highly demanding game of squash. One requires high levels of energy, stamina, fitness and skill for squash. The ICL Squash Academy in Chennai is a training facility run by the Squash Racquets Federation of India. 116-A, Periyar EVR High Road, Nehru Park. Contact: 2836 0226 / 2836 4322

YMCA Royapettah If you can’t decide which game or sport to take up, then head to the YMCA at Royapettah. The club trains people in a hoard of sporting activities such as swimming, chess, carrom, karate, table tennis, volley ball, tennis and more! 24, West Cott Road, Royapettah. Contact : 2841 2158 / 2538 3941/81 / 2539 5846

Chennai Equestrian Academy If ‘horsing around’ is what you like then

holidays are here, so ready to play? - Swetha P Venkataramani

ICL- TNSAR Squash Academy

.............................................................................................. Contact us at 044-43590099 | in.editor@ingen.in

Park in Chennai. One can find information about sports, recognised academies and coaches, schedule of sporting events and more from the SDAT. SDAT also offers several career options for sports people. For further details, lookup: www.sportsinfotn.com

Krishna towers, 1, 6th Floor, Apt. 25, 50, Sadar Patel Road. Contact : 22352673/ 64506665. For further details lookup: www.fmsci.in

this is the academy for you! The Chennai Equestrian Academy trains you to be great at horse riding and equestrian events such as show jumping, steeplechasing and other forms of horse racing. 130, Old Mahabalipuram Road, Sholinganallur. Contact: 2450 1070 / 98410 34554 / 92821 11676

While there are several other independent and government affiliated sports associations and academies in Chennai, the Sports Development Authority of Tamil Nadu (SDAT) happens to be the apex body for various sporting activities in the state. SDAT is headquartered at the Nehru

ON SALE EXPRESS | APR 23 - APR 29, 2010

Jus’ too good! p e o p l e . t r e n d s . e v e n t s

Are you a seasoned football player? Or are you just a crazy cricket fan? Here’s someone who takes your love to the next level.

t is that time of the year when there are a lot of sport-related activities going on, both in Chennai and around the world. Probably the biggest example is the IPL, which is a huge hit with the public. The football world cup is also just around the corner. This means that it is also that time of the year where sport lovers need to get off their couches and buy all the equipment (both sport gear and other sport related accessories like team jerseys and other official merchandise) that they need. If you are looking for a place that promises to fulfil almost every one of the sport-related needs, then head on to the Jus’ Sport located in Ampa Skywalk. This sports store has just opened up and stocks a large variety . What stands out about this store is that you are provided with a wide selection of world class brands to choose from namely Fila, Puma, Reebok and Adidas, to name just a few. All their products are categorised efficiently to help you find exactly what you are looking for. Jus’ Sports, though new to the local market, has been managed and funded by a lot of experienced heads who have had years of experience in the business and know exactly the kind of equipment that would cater to the demands of the sport lovers.

Jus’ Sport also has gym equipment for sale. This collection is state-of –the-art and comprehensive, starting with the dumbbells, which weigh 2kg to some heavy duty bench pressing material for the seasoned weight lifter. The handling fibres here deserve a special mention, both for their comfort and the ease-of-use that they provide. Another special mention must be made about the foosball table. Many of us would have seen a foosball table on friends, but somehow there are no sports

If you are a tennis or a football fan, then you will definitely love Jus’ Sports, since the store management has taken special care to rope in all kinds of accessories. The store has a great range of Wrangler equipment and accessories for tennis players and enthusiasts. For all you football lovers, they stock a great selection of football jerseys along with accessories and equipment from a number of worldfamous brands. In addition to this, Jus’ Sports has some special plans in store for the Football World Cup, which will definitely be something to look forward to. A special menIn Conclusion... Even though Jus’ Sports is doing very well, they face a lot of stiff competition from the shops close by. Every game from hockey to basketball is covered comprehensively and there is a wide array of choices for customers. Whether this is good enough to sustain the extremely competitive market for imported goods is something only time will tell.

What’s in store for you? The second you enter the store, you are sure to set your eyes on the wide range of t-shirts that are on offer. If you are one of those people who love wearing team jerseys (and of course, specific player jerseys), Jus’ Sport provides a great selection, which ranges from Rs.499. As far as the t-shirts are concerned, they are available in polyester and cotton, which is a great way to beat the heat this summer. IPL fans will definitely not be disappointed, since the store has a new set of practice jerseys as well as individual player jerseys. The ‘magic’ jersey is something that is not to be missed. It is completely unique and is already a huge hit among kids. This ‘magic jersey’ has a magic bar which is as big as your palm and once dipped in water, it can expand to the size you want. These incredible jerseys are priced at only Rs.399. In terms of shoes, there is a great choice featuring major sporting brands like Fila, Puma and Reebok. Their selection has a number of sleek casual shoes from virtually every brand along with trekking and

jogging shoes. The prices range varies from Rs.299 to Rs.2000, with shoes to fit not only every budget, but also every age group.

goor J

But overall it has been a rollicking first five months for Jus’ Sports and it is jus’a great place for sport fans.

Photos: Na

stores in Chennai which sell them. This definitely is a great buy and is sure to be a hit among people of all ages. At Jus’ Sports, the foosball table is offered at a very good discount and is great buy, which is sure to provide hours of pleasure

tion must be made of the customer service and the staff at the store, who are willing to go the extra mile to explain the products that they have on offer and answer any questions you might have. They are also extremely polite and patient and are willing to suggest solutions for any constraints that the customer may have.

- Vishal

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APR 23 - APR 29, 2010

PICK

of the

RED SPOT

Wee

HOME NEEDS

APPAREL

ACCESSORIES

Europa

Discount Store

Upto

Buy 3

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Get 2

on Men’s wear

Nungambakkam – 42137294

Flat

40% off

on furniture

on selected items

Alwarpet – 24980008

Till May 2nd

Till Stocks Last

Mount Road -28520449 T Nagar -24343643 Anna Nagar -26214317

Till Stocks Last

ACCESSORIES

Upto

Home Theatre HT-S3200

25% off

on diamond jewellery on purchase of Rs.5001 & above

Till May 16th

ELECTRONICS

Gopalapuram – 42106338

Offer Price - Rs.25000 Regular Price - Rs.33000 Till Apr 31st

Kilpauk - 30582222

ON SALE EXPRESS | APR 23 - APR 29, 2010

To make it Work! f a s h i o n . s t y l e . i c o n

or a prolonged and effective workout, it’s best to start it good. Some easy tips to keep you charged during your workout session… Stretch; and take it slow Any good workout starts with a stretching session. Don’t hit the treadmill straightaway, but make sure you have stretched – starting from the neck down to your calves. It is also better to increase speed slowly on the treadmill: walk for the first ten minutes before you start jogging. This will ensure that your knees are not suddenly affected. Also, as most gym trainers will tell

you that the first ten to fifteen minutes of a workout are not high on fat burn, they are essentially to accustom your body to the workout that will follow. Make sure your gym trainer or sport trainer gives you a complete set of exercises that will stretch you from neck to ankle; also make sure your trainers are certified. Warm water Drinking warm water before a workout might help you sweat a bit more ; and sweating enough is a good thing. It’s better to avoid drinking iced water before a workout. Eat light Do not eat meals right before a workout. You will not be able to make the

best of your workout, and exercise is an obvious hindrance to the digestive process. It is best to keep your intake to a bare minimum for at least two hours before a workout. If you are starting your day with a workout, then eat light – have a smoothie or coconut water before you head to the gym. Keep meals for a time well after the exercises.. Rehydrate After a workout, and in between workout, you must keep yourself hydrated. Dr Kannan Pugazhendi, renowned sports physician has this to say: measure the amount of water you lose by weighing yourself before and after a workout. The difference in your weight is the amount of water you sweated out. About 50% of this amount of water should be replaced right after workout, and the remaining 50% within 24 hours of your workout. He also says that when working out you lose a small level of sodium. It is a myth that having salt will alleviate the situation. It’s also very good to have natural drinks like tender coconut water. But in terms of practicality and expense, it might cost you

a lot to buy enough coconuts to make 2 litres of tender coconut water a day. Sports drinks are a good option when working out. Besides, the amounts of sodium and potassium in those drinks are tailored carefully to meet the requirements of your body. Keep Cool For the hot summer months, you can keep your body cooler by following simple tips like not wiping the sweat off your body, or changing T shirts in between a workout, as it helps keep your body cooler. Change clothes once you are done with your workout. Also, avoid outdoor exercises in the afternoon, it’s probably best to save any outdoor exercise for before 8.30 am or after 6pm during the summer months. So, before you hit the gym, make sure your body is tuned for the action. - Krithika Sukumar

Photo: Nagoor J

Meet the Kings Arun Parmar, the winner and top scorer of a contest organised by Nivea by Men got to meet the players of the Chennai Super Kings team and have a splendid lunch with them. Chennai Super Kings Captain MS Dhoni, opener Mathew Hayden and Coach Stephen Fleming took part in the event. That was not all as the highest weekly scorers also took part in the event for their moment of fame and took pictures. Nivea for Men ran a contest nationally that required the consumers to buy NFM advanced whitening moisturizer packs and collect points by sending sms to 53636.

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ON SALE EXPRESS | APR 23 - APR 29, 2010

The Secret of my Energy W

hen it comes to staying energised, particularly if you play sports, there’s a dizzying array of carbonated drinks, juices, caffeinated drinks, and bottled ones to choose from. There’s another category of beverages that’s causing a buzz: energy or power drinks. Is the afternoon sun sapping your energy? Sometimes all that you need is a boost of extra oomph to awaken those weary spirits, get your blood pumping and keep you refreshed, on the go. Energy drinks can include anything from natural non-alcoholic beverages to ‘high-energy’ supplement drinks. They are usually carbonated drinks that contain large amounts of caffeine and sugar with additional ingredients, such as B vitamins, amino acids and herbal stimulants. What they all have in common are added ingredients that ‘do’something extra, such as increase in energy and alertness, nutrition, or even enhanced performance. So will guzzling a can of energy drink suddenly turn you into superman? They contain mainly sugar, caffeine and other ingredients which are believed to increase the stamina and provide you energy. However it is important to remember that unlike sports drinks which contain water and electrolytes, energy drinks can have a ‘crash-and-burn’ effect as the diuretic effect of coffee can leave the body dehydrated. Some of the energy drinks in the country are :

Red Bull Red bull is one of the most popular energy drinks marketed aggressively throughout the world as a performance boosting drink. In contains taurine, glucuronolactone, caffeine, B vitamins, sucrose, phenylalanine, and glucose. While it is quite popular in the US, red bull is banned in countries like Denmark, Norway and in certain German states as well after a sample test revealed traces of cocaine in the product. However, it does figure in the list of energy drinks in India and many other countries. Monster With ingredients like guarana, caffeine and glucose, Monster artificially stimulates energy. With a fairly tolerable taste, this energy drink sparks you up and packs quite a punch.

and promises to lift your spirits and allow you to party all night and even work thirty hours a day. Rockstar This energy drink was formulated in 2001 and is one of the fastest growing drinks in the segment. Besides caffeine, taurine and sugar, rockstar energy drink also contains a variety of herbs like panax ginseng, gingko biloba, milk thistle extract, and guarana seeds. This brand has products that figure in the list of energy drinks with alcohol. People, mostly youth, seem to have discovered that guzzling a can of Red Bull can keep one up all night and energise like nothing else does. Be it a group of youngsters at an all-night dance party, or tired, overworked corporate employees, energy drinks appeal to all. Know what you drink Is a can of energy drink really the magic potion that it is made out to be? Red Bull, one of the most popular energy drinks, contains nearly 80 mg of caffeine per can, about the same amount of caffeine as a cup of brewed coffee and twice the caffeine as a cup of tea. Other energy drinks contain several times this amount. The amount of caffeine in an energy drink isn’t always indicated on the label, so it is difficult to gauge how much one is consuming. Another problem with energy drinks is that unlike hot coffee or tea, which is sipped slowly, it’s common for typical energy drink consumers to drink large amounts quickly. One of the biggest concerns is that we just don’t know enough about the effect of the combination of ingredients in energy drinks. Many ingredients are believed to work synergistically with caffeine to boost its stimulant power. B vitamins are sometimes added to energy drinks in small amounts. It makes energy drinks appear healthy, although they probably contribute little. B vitamins are needed to convert food into energy. We could try all this or just drink down the famous master blaster’s drink - Boost! If only we could get his energy??! - Aishwarya Shankar

Cloud 9 The first Indian natural energy drink with pomegranate, cloud 9 is non-alcoholic .............................................................................................. Contact us at 044-43590099 | in.editor@ingen.in

The God’s last name is When He plays, the world is at His feet.

he Maestro’s strokes are absolute wonders. His play is divine. And when he is on the game even the gates of heaven are closed, as the Gods will be busy watching their cricketing counterpart. No one is unaware of him. Everyone is a fan of him. With the kind of following he has around the world, he is a deity for many of them. He is not just a sportsman, he is a phenomenon. The instant he walks into the stadium, every pair of eyes and hopes will be on him. He has the whole weight of the nation on his shoulders. Yet he is not undulated. Runs continue to come, no matter who is the bowler or the team. Age may have taken its toll on his body, but his passion for the game is undeterred. It’s his simplicity that has taken him to the heights no other batsman would dream of. Sachin – when he plays the whole world watches; when he scores the whole stadium erupts. Being the greatest cricketer ever on the world (no Bradman or Viv Richards for me) could make you haughty but it doesn’t seem to scathe our master. While his records needs a separate page altogether, Sachin has remained his humble self. Playing cricket for 20 years in itself is an achievement but maintaining topclass cricketing throughout is an enormous task. Sachin has shouldered the responsibility of the team and the nation many a time.

When he fails, some want to get their forty seconds of fame and write him off. They say he’s done. They say he hasn’t got it anymore. And every time “they” are proven wrong. He will be done when he says so. And as the country gets ready to celebrate the Little Master’s 37th birthday, exactly two months after the double ton, we pay a tribute. Sachin - The Cricketer How many of us would have faced our friendly neighbor Pakistan at the age of 16? Tendulkar started his international cricket career, both Test and ODI, against Pakistan. Though he didn’t make any impact in the test matches in runs, he did show some nerves by declining medical attention when he was hit in the nose by a bouncer. He continued to bat even when blood was gushing from his nose. And when he made 53 runs off just 18 balls in the exhibition 20-over game in Peshawar, it was just the beginning of a blissful journey. It was in the nineties that Tendulkar raised through the team’s line-up and the hearts of the people. The runs were pouring from all the sides as Sachin continued to send the balls over the boundaries. Though India went down in the semifinal of the 1996 World Cup, Tendulkar was the leading run scorer in the tournament. While the whole world feared the Australian cricket team, Sachin proved they are just mortals. He was at his best against Australia and helped us win matches with both his batting and bowling. In Sharjah, giving Shane Warne nightmares by tormenting his bowling over the ropes, Sachin helped by taking five crucial wickets in a match in the series. Sachin proved his mettle in bowling also and was called upon to break long-running partnerships. He is an all-rounder in bowling, being able to turn the ball both the sides and to bowl medium-pace. Though he captained the team for some time, the role didn’t suit him well and it showed in the team’s poor showing during the period. In 2002, the so-called decline of Sachin began. A row of injuries and inconsistent batting took Sachin off the

field. Many newsSachin that his But after the 2007 them all wrong. in Bangladesh and showed exceptionwhich brought of all about Though he is he once was, unconvenhave kept him of the injuries. to adapt to the his body and the to score consistently has brought him praises from all around.

papers and experts wrote off end in the game is nearing. World Cup, Sachin proved Bagging the Man of the Ser in the Future Cup, Sachin al form in the matches after the doubts in the minds the master to an end. not the attacking blok he has included sever tional strokes that scoring in spite His ability needs of team

Sachin - The Brand Sachin was a pioneer in India when it comes cricket business branding. With the amount of popularity he has, it’s only natural for any company to sign him as their representative. So it was record of sorts when Worldtel signed up a deal with Sachin that was valued at 30 crore rupees in 1995 and over 100 crore rupees in 2000. Sachin has endorsed many famous products that include Pepsi, MRF, Canon, Airtel, Boost, Britannia, Adidas, Reynolds, Reliance Communications, Sunfeast, Aviva, Jaypee Cement, Royal Bank of Scotland and much more. Sachin has become a saleable commodity with kids and adults alike. Experts say that Sachin as a brand will continue to grow selling everything from cars to cements even after his retirement. The poor form in the field also reflected in the brand relationship of Sachin as many companies ended their contracts. But with his return to form, everything is expected to change and fortunes to soar. Sachin personifies the brand value and multiplies its popularity. Adidas has launched ‘Adidas-ST’ cricket range in association with Sachin. They believe that Sachin reflects their ‘Impossible is nothing’ image and are proud to be associated with him. Who can forget ‘Boost is the secret of my energy’ from the Boost ad that gave the brand immense popularity? Many companies feel that there should be absolute connection between the brand value and the person who endorses it and Sachin fills in the requirements. And with his blister-

ON SALE EXPRESS | APR 23 - APR 29, 2010

Tendulkar

ries

ke ral

ing innings of 200* companies are move again to him for their ucts. But with the Sachin’s of getting products that younger is surely to an course there more that

against South Africa, on the endorse prodagain age, chance some need appeal coming end. Of are several products can relate to Sachin’s consistence. Experts are feeling that Sachin should endorse products that reflect fitness and longevity.

Highest Run scorer in the ODI - 17,598 runs

Highest run scorer in the Test cricket - 13447 runs. Highest number of Test centuries - 47 Highest number of ODI centuries – 46 Highest number of ODI fifties– 93 Most Man of the Match Awards in ODI - 61 Most Man of the Series Awards in ODI - 16 Only cricketer to ever score a double hundred in the ODI Most fours in an ODI innings - 25 Most number of the ‘Man of the Match’ awards in the World Cup Most runs in a World Cup – 673 (2003)

Whatever the case is, Sachin has been an inspiration for every Indian and will continue to be so. And if any company wants to get maximum response from the people, Sachin is miles ahead than others.

Highest run scorer in the World Cup - 1,796 runs Most ODI runs in a calendar year - 1,894 runs (1998) Most Centuries in a calendar year - 9 (1998)

As many in India will agree, ’Cricket is my religion. Sachin is my God.’ - Bala Subramaniam

200

Achievements

World record of runs scored in Tests away from home - 7429 runs Most matches played - 442 Consecutive ODI appearances - 185 Only player to score five 150+ scores in ODI cricket - 186*, 152, 163*, 175 and 200* Most Fifties in World Cup matches - 13

We only pray that he should keep them coming….

Awards 1994 Arjuna Award Recipient for achievements in Cricket 1997 Wisden Cricketer of the Year 1997/98 Rajiv Gandhi Khel Ratna Award 1999 Padma Shri Award 2006 Sports person of the Year 2008 Padma Vibhushan Photos: Internet

ON SALE EXPRESS | APR 23 - APR 29 , 2010

What can You get for

a year 10

ON SALE EXPRESS | APR 23 - APR 29, 2010

Getting Greenwashed? Everything isn’t as green as they seem, a check-list to help you find the culprits.

ith an increased percentage of green products flooding the market, there is a tendency that consumers might be ‘greenwashed’ into believing that every product out there is actually green! Greenwashing refers to misleading or unsubstantiated claims made by organisations and companies regarding the environmental benefits of their technology, products, operations and services. It is a smokescreen created by a few companies to divert the consumers’ attention away from the reality, by making brazen claims falsely promoting themselves as environmentally responsible. This way companies con consumers into believing that they are better than their competitors. Greenwashing leads consumers into using products and supporting companies that cause further environmental degradation, reducing the quality of living for future generations to come. It prevents us from supporting the real environmentallyresponsible companies and achieving eco efficiency. If knowledge is power then equip yourself with the power to identify and recognise whether the environmental claims are accurate or not. Here are a few tips on how to avoid being ‘greenwashed’. Identifying the con man! Look for products that make meaningful claims. Products making generic claims of being ‘100% natural’ or ‘eco-friendly’ with no proper information or source should be avoided. Avoid products that make irrelevant claims like ‘CFC-free’- if you think about it, CFCs were banned more than 20 years ago. Check labels and read the ingredients to see if the advertisement claims are backed up on the labels. Be cautious of hidden trade-offs. For example, many products today are more

energy-efficient but may still be produced by using hazardous or non-recyclable raw materials. Avoid products where fragrance is a key ingredient as in the case of scented candles or scented tissues. Package power A company that claims to be environmentally responsible can be identified easily through their products’ packaging. It is a key element in communicating a green brand. A company committed to helping the environment will have a packaging that is sustainable, recyclable, biodegradable and minimal. A product may be advertised as being green, but if the packaging is big, bulky or non –biodegradable, it is like taking a backward step! Is it really picture-perfect? Product packaging containing pretty pictures of nature or earth-friendly colours can be misleading. For instance, a packaging containing the picture of a forest or a lake does not mean that the product inside is green! Certain products may be advertised as having 25 percent more recycled contents or 25 percent less wastage but what is not informed to consumers that these products are 25 percent more or less in comparison to ‘what’ or ‘which!’. Check and then check again! If you have any doubts about a company’s impact on the environment, call up and ask for more information. If their environmental claims are true, many companies will be able to provide you with the information easily. In case you feel the piece of information provided to you is not satisfactory, ask for more details. For example, if a company states that it will plant a tree for each of its products

purchased, ask where the trees are being planted and what they will be used for. Following the money trail of companies that are donors to political parties, think tanks and agencies is a great way to gain a better insight. Also check the company’s CSR (Corporate Social Responsibility) report for making analysis. Most manufacturing giants will have their own versions of these reports that can be found on their official websites. Environmental certification Make sure that product that claim to be organic are backed up by certification from the environmental agency of the central government. Identify companies whose infrastructures like offices and manufacturing plants have LEED (Leadership in Energy and Environmental design) certification. Achieving this certification provides a form of validation to the company’s committment to environmental stewardship and social responsibility. Companies that have been certified with ISO 14000 have effective environment management systems in place thus minimising their impact on the environment. Read up and research A number of websites and blogs are present on the net that are devoted to pressing environmental issues such as greenwashing. Consumers are just a click away from gaining access to the information about companies that engage in greenwashing. Checking out the company’s website will give you all the information of their products and environmental policies. It is beneficial for consumers to have access of submissions and letters made to politicians and government agencies by companies. This way you can identify whether certain companies are actually supporting

the environmental laws or weakening the existing ones. It is important to have an understanding of greenwashing that will help you evaluate and make more informed purchases. - Sagar S

Run for Water Isha Foundation organised an event ‘Walk/Run for water’, an initiative to resolve the global water crisis and to create awareness and raise funds for water conservation projects. ‘Walk/ Run for water’ event was organised in more than 150 cities all over the world on 18th April 2010. The 6km Walk/Run from Besant Nagar beach (Elliot’s Beach) through adjoining roads, highlighted the fact that 6km is the average distance many women and children in the world walk every day to secure the minimum requirement of water for their families. The event was organised to ignite awareness among all citizens to make everyone save, recycle and reuse water.

Photo: Nagoor J

ON SALE EXPRESS | APR 23 - APR 29 , 2010

k n o w . s p e a k . a c t

ndia accounts for over 10 per cent of the world’s fruit production and about 56 per cent of mango production. Tamil Nadu, Andhra Pradesh, Uttar Pradesh, Bihar, Karnataka, Maharashtra, West Bengal and Gujarat together contribute about 82 per cent of the country’s mango output. Nutrition experts advise that fruits and vegetables should make up a large portion of one’s daily food intake since they are low in calories and high in vitamins, minerals, phytochemicals and fibre. But the question is, are the good looking fruits that we see in the markets biologically ripened or artificially ripened? If you are not careful, the luscious looking fruits may drive you to the doctor rather than keeping the doctor away. Consumers may recall newspaper reports exactly a year ago about how people in Ambattur, Avadi and other suburbs developed allergic reaction after eating mango fruits. Swollen face, stomach upset and giddy feeling were some of the problems brought to the notice of hospitals. The sickness in most cases lasted two days. Asked about the causes,health officials said the method of ripening of fruits was to blame. According to wholesale dealers, artificial riperning of fruits is mostly resorted to when the season begins due to the craving for such fruits, but as the season progresses, biologically ripened fruits would flood the markets and hence no one need have any misgiving about artificial ripening of mangoes in the months of May or June. But opinion differs on this claim since some traders say this theory would have to be accepted with a pinch of salt. Artificial ripening gives quick results. It is done throughout the season since it helps faster offtake and sales while it takes days for raw mango to ripen by natural process, aver these traders. Ethylene and acetylene Fruit ripening is largely due to a plant hormone called ethylene, which is a gas. Most fruits give off ethylene even as they ripen. Ethylene production increases as

temperature rises, which is why fruits ripen quicker in the summer than the winter.

focus

How is artificial ripening done? Is this method confined to mango only or other fruits? How to find out whether a fruit is artificially ripened? Fruit sellers ripen these fruits with calcium carbide, a chemical. It contains traces of arsenic and phosphorous and thus use of this chemical is illegal. This white powder once dissolved in water produces acetylene which is the essential gas for ripening. Apparently it has the same effect as the plant hormone ethylene but acetylene is harmful to our nervous system. The compound is also used for welding purposes. Apart from calcium carbide, another chemical, Ethyril is widely used by fruit-sellers. Ethyril is sprayed on raw mangoes and covered with a gunny bag. The next day they turn yellow. Presence of even traces of arsenic and phosphorous in carbide makes healthy fruits poisonous. One can distinguish artificially ripenened fruits by the uniform skin colour in fruits like tomato, mango, papaya etc and in the case of banana, the stem will be green while the fruit will have yellow colour. An agricultural scientist said that ripening of fruits with certain less harmful chemicals such as ethepon was permissible, but calcium carbide would cause health problems and it was saddening that most fruit traders used it without any fear. Wash the fruits The Regional Analytical Laboratory (RAL) in Ernakulam recently found out that similar to calcium carbide usage in mango trade, the pesticide Benzene Hexa Chloride (BHC) was beyond the permissible limits in samples of grapes. That is why it is advisable to wash the fruits

before consumption. Even as this Correspondent was penning this report, a friend in Mumbai sent an alert regarding the problem of artificial ripening widely resorted to by sellers in his Metro. He warns use of calcium carbide powder for quick ripening may even cause cancer. How to check this? When you buy mango, see if any whitish powder sticks to your palm and smell it. If you get an irritable odour, then you can conclude it is chemically ripened. Regular contact can cause burning sensation in eyes and skin. Contiuued exposure will result in severe mouth, nose and throat irritation and sores, cough and wheezing. Calcium Carbide is a flammable and reactive chemical. Every year, the authorities raid shops and destroy lorry loads of artificially ripened mango fruits, but still unscrupulous traders continue this practice with impunity in order to make a quick buck.. -Correspondent

Speak Out! Readers are invited to share with us their grievances about products or the outcome of any complaint taken to a retailer or service provider, for publication. E-mail us at in.editor@ingen.in

S mart Grocery Shopping List the items you need to buy. Do not shop with toddlers if you want to save time. Once you are at the store, stick to the items on the list and avoid impulse buying. Just as overeating, overspending may upset monthly finances.

Tips

Never buy stationery at shops that deal mostly in groceries. They may be a little expensive there. Pay close attention to all sale tags and offers such as 2 for Rs.200 or 2 for Rs 125 and so on.

Use cash and not a credit/debit card to avoid overspending.

Be polite, not rude while pointing out pricing mistakes or date expired items. A smile always helps.

At home, designate a notebook, notepad, or a sticky note that is strictly for the grocery list. Put it prominently so that everyone will see it and make entries.

Always check the bill for any error before you pay. It is humar to err. You can get it rectified.

Private bank’s action held unfair The Delhi Consumer Commission has termed as ‘unfair trade practice’ the action of a private bank in putting the name of a credit card holder in the loan defaulters’ list despite his having settled all disputed amounts. The Commission headed by Justice J D Kapoor awarded Rs 50,000 compensation to the bank customer. Mr Bijay Kumar Dash, a retired Officer had applied for a loan from a nationalised bank, but was shocked to learn that his name was mentioned in Credit Information Bureau India Ltd (CIBIL) defaulters’ list, despite having settled all the disputes with the Citibank. Mr Dash approached the Commission seeking compensation for “irreparable” loss to his reputation and directions to the bank for removing his name from the defaulters list. The Commission termed the practice as “defamatory as the bank had no business to take its dispute with the customer to other banks and tell that he was a defaulter and therefore loan should not be given”. It ordered payment of compensation to the customer.

legal jottings

It's Mango Season, but Watch Out!

Insurance Co. to pay compensation In a recent Right to Information case, the Central Information Commissioner (CIC) asked the United India Insurance Company Ltd (UIICL) to pay a compensation of Rs 5,000 and imposed a penalty of Rs 22,000 on an official for dereliction of duty. The complainant Attar had opted for a household policy of UIICL in 2004. In 2007, the company and its agent were allegedly late in collecting Attar’s cheque for the policy’s premium from his home. A few days later, the UIICL returned the cheque, telling Attar that the policy had lapsed due to a delay in paying the premium. Attar filed an RTI query with the division office-7, Mumbai. But there was no reply. On December 17, 2007, Attar filed a second appeal with the CIC. The commission sought a reply from the respondents, who claimed to have never got any such application. After a series of hearings, the commissioner said the senior divisional manager had got an RTI query on September 16, 2007. Though he had the requisite information from the agent concerned on September 29, 2007, the information was forwarded to CPIO, regional office on Dec 27, 2007. Thus, there was a delay of 88 days on the part of the Divisional Office, the commissioner said and passed the order.

ON SALE EXPRESS | APR 23 - APR 29, 2010

is for zeal Your dream of an affordable high-performance sports car comes true with 370Z.

n the year 1969, a new breed of sports car was born. Christened with the name, Z, Nissan’s baby grew up to become a powerful car. The next level of evolution has come in the form of 370Z. This is the most commanding car in the Z series with a 3.7 liter engine. Nissan’s Z series cars have always been noted for one important factor – high-performance at an affordable price tag. Nissan’s Z series holds the record for best selling sports car series of all time and that should give you an idea of what to expect in the 370Z. Launched in 2009, 370Z has been redesigned from the 350Z in every part and component. In 2010, the sixth generation Z makes its way to India. Sheer style! The streamlined, muscular profile of the 370Z gives a ready-to-soar stance. Boomerang shaped headlamps and tail lights add style and substance to the Z’s belligerent design. Bi-xenon highintensity discharge headlamps provide long-range illumination to the darkest of the roads. And with the headlampwashers, you don’t have to worry about poor visibility in any weather condition. The aggressive front grill only enhances the already macho form of the 370Z. To the rear, the spoiler makes for the sporty look with high mounted LEDs providing additional braking warning. On the sides, you have the side-turning lights with Z logo on them and vertical door handles. The 19-inch forged alloy wheels add to the style quotient. To conclude, the very appearance of the Z will make your time freeze on the road.

The interiors are designed to give a whole new feel to the driver and the passenger. The solid construction and high quality of materials used is evident to the naked eye. Comfortable seats and the upholstery make you feel at home. The scooped up instrument panel and the illumination keeps you pleasant for a great drive. The triple meter instrument cluster is made of a large tachometer in the center with the speedometer and multi-information display to its sides. The steering wheel can be tilted along with the instrument cluster for the best possible driving position. In the middle of the dashboard, three gauges are lined up revealing time, voltage and oil temperature. Storage comes in the form of cup-holders in the doors and center console, dash-mounted storage and luggage room in the rear. The 370Z features an 8-speaker BOSE sound system with 6-CD player and subwoofer. Feel the power The 370Z comes in two variants - Touring Coupe MT and Touring Coupe AT. Both the variants are powered by the same 3.7L, 3696cc, DOHC V6, CVVTCS (Continuous Variable Valve Timing Control System) with VVEL (Variable Valve Event and Lift) technology petrol engine. The 3.7 liter VQ V6 engine delivers an astounding 333 PS of road ripping power at 7000 rpm and a maximum of torque of 363 Nm at 5200 rpm. The VVEL system improves the efficiency of airflow through the cylinder, thus in turn improving respon-

siveness, optimising the balance between power and performance. It also helps in lower fuel consumption and cleaner emission. The engine with its longer and flatter torque curve delivers smooth acceleration and outstanding throttle response. The 370Z can clock 100 kmph in 5.1 seconds that is way more than impressive. Seamless shifting is provided by the 6-speed manual and 7-speed automatic transmission. The 6-speed manual transmission is the world’s first to feature the SynchroRev Match mode that simplifies gear shifting at the touch of a button. So what is SynchroRev? Many of you may have experienced that while changing the gears up or down, if a tad faster or slower, there will be some miss in the rev of the engine. To regulate that acceleration or deceleration smoothly, the system will ‘blip’ the throttle to the optimum engine rpm as you let out the clutch. Quick and efficient shifting is enabled by the short shift lever that keeps the wrist movement to a minimum. The SynchroRev mode not only helps you to handle the sports car efficiently but is also sure to bring out the racer in you. Automatic 7-speed transmission comes with one manual mode and paddle shifters. With 7 speeds and a manual mode, you get to experience seamless shifting and break-neck speed cruising whenever you want it. And with the manual mode, the quick shifts with the lever or the paddle shifters will provide you with comfortable and fuelefficient driving. When it comes to controlling it, the 370Z transforms your thoughts exactly the way you want it. The 370Z’s doublewishbone

front suspension handles steering changes with lightning fast response while the multilink suspension assists the large tyres in maintaining road contact at maximum. The high-performance ripple control along with the dual-flow-path design and internal rebound springs, the shock absorbers improve performance and handling. Turn the corners with unrelenting confidence and razor sharp control. And if something’s comes your way unexpectedly, the combination of 4-piston aluminum calipers with link-type brake pedal provides you with the ultimate braking power. In safe hands The high-end sports car also features high-end safety features. ABS with Electronic Brake force Distribution and Brake Assist system contributes to safe driving by enhancing braking control and optimizing braking performance with different loads. Dual front, side and curtain SRS airbags helps in reducing injury in impact. The 370Z is also loaded with Vehicle Dynamic Control system. It enhances stability when its sensors detect if the vehicle is slipping due to steering, braking or acceleration by controlling braking and engine output. At around Rs.53 lakhs, ex-showroom price, the 370Z surely pass for an affordable sports car. High-performance, great design and superior control makes the 370Z the ultimate choice for the sports car enthusiasts. If power and style is your preference, don’t look beyond the Z. - Bala Subramaniam

agoor J

Photo: N

Where an icon meets another! Earlier this week, Nissan Motors India Pvt. Ltd. handed over the flamboyant and iconic Nissan GT-R to the fastest Indian on wheels, Narain Karthikeyan. Narain has always been an ardent fan of Nissan cars and this ceremony captured none other than the true essence of two masterpieces coming together on the same platform. It is perhaps an understatement if I said the car blew my mind away. In bright red, with flashy and bold exteriors, the GT-R is a true work of genius and its presence sort of exudes rays of style on to the onlookers face. The insides of the car is also crafted and mended to Follow Traffic Rules

suit the demands of a choosy driver. At the handing over ceremony, Narain was presented with the keys of the first and the only GT-R in the country by Mr. Kiminobu Tokuyama, CEO & Managing Director of Nissan Motor India Private Ltd. The GT-R is not for sale in India, but a lucky few got to go on a drive with Narain himself. - Puja Prakash Wear your Seat Belts

Narain

n and hikeya

Kart

Nissan

GT-R

Have a Safe Drive

ON SALE EXPRESS | APR 23 - APR 29 , 2010

The Master's Birthday Bash i n n o v a t e . i n t e r a c t . i n s p i r e

Dear Readers,

Dear Sachin, Wish u an everlasting Happiness and success in both ur personal and career life. We wish u to give us many more centuries and complete the 100th century very soon in this year.

- ON SALE EXPRESS Team Sachin, We wish you keep rocking the stadium with many more hundreds...!!!

- Sachin die hard fans, Nungambakkam

I wish you to play for ‘AS LONG AS CRICKET EXISTS’!

r a k dul

- Mathivanan Thanks for giving me the pride as a true INDIAN - by being your most dearest fan! I truly wish our Indian Team to win the upcoming ODI World Cup 2011 with you to be the ‘Man of the World’.

- Vikram Sivakumar

n e nT

i h c Sa

Tag it! Let’s get your brain out of hibernation. Tweak the tag of the given ad and send us to in.creativity@ingen.in or SMS to +91-9092790099 asap. The most creative tag will get an exciting prize.

Master Blaster - Magician with a bat (Balaji) - Czar of Cricket (Arunkumar) - Legend of our times (Hemanth) - Sensation like no other (Jothi) And the Winner is Balaji

Issue 29 -

Thank you for having sent your wishes for the Master Blaster. Given below are a selected few:

IMPOSSIBLE IS NOTHING

Best Tags

Disclaimer: The contests conducted by ON SALE EXPRESS are completely in best interest of the readers to encourage creative thinking only and is surely not to disregard or disrespect any brand or company involved. ON SALE EXPRESS is not to be held responsible for, in any manner.

ON SALE EXPRESS | APR 23 - APR 29, 2010

can colours from anything and instantly use the colour for drawing with the Colour Picker. After placing the pen against an object, the user just presses the scan button. The colour sensor in one end scans the colour when the colour scan button is pressed. The RGB cartridge of the pen then mixes the inks to create the required shade. The device is designed to help people to observe the changing colours of nature.

INDIAN PREMIER

mad lab

Pick a Colour S

FANTASTIC FOUR

of the Week

Colour Picker

Mts

Won

Lost

Points

Nrr

+1.084

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Color Craze Dear Kids, Now that the IPL season is in its final stages, let us also get into the celebrations. Colour the Mumbai Indians logo with vibrant hues.

Colour this picture and mail your artwork to in.creativity@ingen.in (or)

to the address below within the next ten days (by May 3, 2010) to win exciting prizes!

Winner for 28th Issue: Sivakumar, Thiruvanmiyur.

Guess the Ad! Mail your answers to in.creativity@ingen.in or SMS to +91-9092790099 to win exciting prizes!

Answer for Last week: Dettol Hand Wash & the Winner is: Sriram Contact us at 044-43590099 | in.editor@ingen.in

Mailing Address: - No.57, 3rd Floor, Kaba Plaza, L.B Road, Adyar, Chennai - 20.

RNI No. : TNENG/2009/30433

ON SALE EXPRESS | APR 23 - APR 29, 2010

he made a dramatic debut in ‘Kedi’ opposite Ravi Krishna several years ago. And before you knew it, this gorgeous, leggy lass had made it big in the Telugu industry. Her recent hit ‘Kick’ took the Telugu industry by storm and is even being remade in Tamil with Tamannaah and Jeyam Ravi. Now the buzz is that actor Ileana is looking at some Tamil projects and may soon be the next big thing in Tamil cinema. We catch up for a candid quick chat on her breezy visit to the city…

Actress ileana

on sets

l i g h t . c a m e r a . a c t i o n

Being ileana! What brings you to Chennai? I am here to support my choreographer friends - Shobi and Lalitha masters at the opening of their Ibo dance studio. I wasn’t a good dancer when I joined the industry and Lalitha really helped me out. Why haven’t we seen more of you in Tamil cinema? I need to get good offers. I have been extremely busy in the Telugu industry. I have met directors and seen scripts but nothing has excited me so far. I had liked one script of director Vikram Kumar, but that’s not happening right now. I guess I am more known in Telugu and that has kept me busy. And also I am choosy about films. It’s still a very male dominated industry and good roles are few and far between. Did you refuse the offer for Sultan the Warrior? Yes, the role was offered to me but Soundarya and I mutually decided that I would do another film later. You see, they were not going to use my face for the animation. So what would be the point of doing a role like that? Are you interested in a Bollywood career? The platform is very big as the world gets to see you. If I get a really good offer I will do it. When are the wedding bells ringing? I am too young, just 24! I can’t see myself married right now! I am more interested in acting, singing, designing and fashion right now. If you weren’t an actor what would you have been? I always wanted to start my own band. But I need a lot more training for it so I am staying away from it right now! - Rinku Gupta

Know Me Better A taste of Chennai : I just adore the way sambar tastes here when mixed with rice! Yummy! Cuisine I love : Mughlai, Chinese, Italian - I love it all. I just gorge on spicy food. I love dark bitter chocolate but I am not a desserts person. After dark : I am in bed by 9.30 pm. I am a very boring person. I guess that’s why I’m still single! I hate discs and have only been to one so far!

Unforgettable ‘Madras’ : A party at Fisherman’s cove on my co-star Tamannaah’s experience birthday while shooting my first Tamil film. I just fell in love with the place. My fitness secret : I work out regularly in my room. I got this workout CD from the US and it’s real good fun. I also enjoy swimming.

Published and Owned by Girish Nara and published from Flat-B, Plot-3, Nahar Garden Apts, Kannappa Nagar, Thiruvanmiyur, Chennai - 41. and printed by Girish Nara at Vasan Print Products Pvt. Ltd., No.72, North Phase, SIDCO Industrial Estate, Ambattur, Chennai - 98. Editor: Girish Nara